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Startup Gym Revenue Model

The document outlines a gym's projected revenue model over a 24 month period. It estimates the total population that would be willing to commute to the gym each month, calculates the target market size and membership numbers based on market penetration rates. It then projects the monthly membership fees as revenue, starting at $900 in month 1 and increasing each month as more members are added, reaching $17,033 in month 24. Cancellation rates are also factored in.

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Minh Nguyen
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180 views4 pages

Startup Gym Revenue Model

The document outlines a gym's projected revenue model over a 24 month period. It estimates the total population that would be willing to commute to the gym each month, calculates the target market size and membership numbers based on market penetration rates. It then projects the monthly membership fees as revenue, starting at $900 in month 1 and increasing each month as more members are added, reaching $17,033 in month 24. Cancellation rates are also factored in.

Uploaded by

Minh Nguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Startup Gym Revenue Model Template *You can change the cells in yellow with y

Built by ProjectionHub - https://projectionhub.com

Month 1 Month 2 Month 3 Month 4


Total Population willing to commute to your gym 100000 100500 101003 101508
Growth Rate of Population 0.50% 0.50% 0.50% 0.50%
Percentage of Market that would buy a gym membership 18% 18% 18% 18%
Target Market 18000 18090 18180 18271
% of Target Market that hear about your gym each month 10% 10% 10% 10%
# of people that heard about your gym 1800 1809 1818 1827
% of those who heard who will visit each month 10% 10% 10% 10%
# of visitors 180 181 182 183
% of visitors that will buy a membership 10% 10% 10% 10%
# of new members 18 18 18 18
% of members that cancel each month 2.75% 2.75% 2.75% 2.75%
# of members that cancel 0 0 1 1
Total # of Members 18 36 53 70
Monthly Membership Fee $ 50 $ 50 $ 50 $ 50
Total Revenue $ 900 $ 1,780 $ 2,640 $ 3,481
hange the cells in yellow with your own data.

Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13


102015 102525 103038 103553 104071 104591 105114 105640 106168
0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
18% 18% 18% 18% 18% 18% 18% 18% 18%
18363 18455 18547 18640 18733 18826 18921 19015 19110
10% 10% 10% 10% 10% 10% 10% 10% 10%
1836 1845 1855 1864 1873 1883 1892 1902 1911
10% 10% 10% 10% 10% 10% 10% 10% 10%
184 185 185 186 187 188 189 190 191
10% 10% 10% 10% 10% 10% 10% 10% 10%
18 18 19 19 19 19 19 19 19
2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75%
2 2 3 3 4 4 4 5 5
86 102 118 133 148 163 178 192 206
$ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50
$ 4,303 $ 5,108 $ 5,894 $ 6,664 $ 7,418 $ 8,155 $ 8,877 $ 9,583 $ 10,275
Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22
106699 107232 107768 108307 108849 109393 109940 110490 111042
0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
18% 18% 18% 18% 18% 18% 18% 18% 18%
19206 19302 19398 19495 19593 19691 19789 19888 19988
10% 10% 10% 10% 10% 10% 10% 10% 10%
1921 1930 1940 1950 1959 1969 1979 1989 1999
10% 10% 10% 10% 10% 10% 10% 10% 10%
192 193 194 195 196 197 198 199 200
10% 10% 10% 10% 10% 10% 10% 10% 10%
19 19 19 19 20 20 20 20 20
2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75% 2.75%
6 6 6 7 7 7 8 8 8
219 232 245 258 271 283 295 307 318
$ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50
$ 10,953 $ 11,617 $ 12,267 $ 12,905 $ 13,530 $ 14,142 $ 14,743 $ 15,332 $ 15,909
Month 23 Month 24
111597 112155
0.50% 0.50%
18% 18%
20087 20188
10% 10%
2009 2019
10% 10%
201 202
10% 10%
20 20
2.75% 2.75%
9 9
330 341
$ 50 $ 50
$ 16,476 $ 17,033

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