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The regression analysis shows a strong correlation (R Square = 0.8588) between unit sales and the independent variables of price, advertising expenses, and promotional expenses. Price had a significant negative effect on unit sales, while advertising and promotional expenses had significant positive effects. The model explains over 85% of the variation in unit sales.

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26 views3 pages

Sample

The regression analysis shows a strong correlation (R Square = 0.8588) between unit sales and the independent variables of price, advertising expenses, and promotional expenses. Price had a significant negative effect on unit sales, while advertising and promotional expenses had significant positive effects. The model explains over 85% of the variation in unit sales.

Uploaded by

c_bhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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SUMMARY OUTPUT

Regression Statistics
Multiple R 0.926739
R Square 0.858845
Adjusted R Square 0.837671
Standard Error 1274.936
Observations 24

ANOVA
df SS MS F Significance F
Regression 3 1.98E+08 65932944 40.56262 1.08E-08
Residual 20 32509212 1625461
Total 23 2.3E+08

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Intercept -25096.8 24859.61 -1.00954 0.324773 -76953.1 26759.41 -76953.1
Price ($) -5055.27 526.3996 -9.60348 6.22E-09 -6153.32 -3957.22 -6153.32
Adexp ('000$) 648.6121 209.0049 3.103335 0.005602 212.6356 1084.589 212.6356
Promexp ('000$) 1802.611 392.8485 4.588565 0.000178 983.1433 2622.079 983.1433
Upper 95.0%
26759.41
-3957.22
1084.589
2622.079
Month Unit Sales Price ($) Adexp ('000$) Promexp ('000$)
1 73959 8.75 50.04 61.13
2 71544 8.99 50.74 60.19
3 78587 7.50 50.14 59.16
4 80364 7.25 50.27 60.38
5 78771 7.40 51.25 59.71
6 71986 8.50 50.65 59.88
7 74885 8.40 50.87 60.14
8 73345 7.90 50.15 60.08
9 76659 7.25 48.24 59.90
10 71880 8.70 50.19 59.68
11 73598 8.40 51.11 59.83
12 74893 8.10 51.49 59.77
13 69003 8.40 50.10 59.29
14 78542 7.40 49.24 60.40
15 72543 8.00 50.04 59.89
16 74247 8.30 49.46 60.06
17 76253 8.10 51.62 60.51
18 72582 8.20 49.78 58.93
19 69022 8.99 48.60 60.09
20 76200 7.99 49.00 61.00
21 69701 8.50 48.00 59.00
22 77005 7.90 54.00 59.50
23 70987 7.99 48.70 58.00
24 75643 8.25 50.00 60.50

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