POST GRADUATE DIPLOMA IN

MANAGEMENT

Two Year (Full Time)

(2016-2018)

Syllabus

Trimester-V
(Confidential: for internal circulation only)

Jagan Institute of Management Studies

3, Institutional Area, Sector-5, Rohini, Delhi-110085.
Ph.:011-45184000, 45184001 Fax:011-45184032

1
 Course contents for the V Trimester
Paper
Subjects Credit Page No.
Code
Core Paper

5.1 Entrepreneurship & Innovation Management 1 3-5

Marketing Electives
5.2 Digital & Social Media Marketing 2 6-8

5.3 Service Marketing 2 9-10

5.4 Contemporary Practices in Marketing 2 11-12

5.5 International Marketing Management 2 13-14

Finance Electives

5.6 Corporate Mergers, Acquisitions & Restructuring 2 15-16

5.7 Corporate Tax Planning 2 17-18
5.8 Financial Derivatives 2 19-20
5.9 International Financial Management 2 21-22
Human Resource Electives
5.10 Contemporary Issues in HR 2 23-25

5.11 Managerial Competence & Personal Growth 2 26-27

5.12 Compensation Management 2 28-30
5.13 Organization Change and Development 2 31-33
Operation Electives
5.14 Project Management 2 34-35

5.15 Service Operations Management 2 36-37

IB Electives
5.16 India’s Foreign Trade Policy & Trends 2 38-40
5.17 International Trade Logistics 2 41-43

* Italics: Major + Minor

2
 Paper Code Paper Title Credit

5.1 ENTREPRENEURSHIP & INNOVATION MANAGEMENT 1

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

The course aims to provide an overview of the philosophy of entrepreneurship, motivate participants
to consider Entrepreneurship as a career, to become a job seeker, and to create a paradigm shift in
the minds of the participants towards entrepreneurial managers rather than conventional managers.
The course is designed to simulate the real life activities of entrepreneurs in the startup age of a new
venture. Building on the above concept the course aims to provide the skills to start and build
enterprise, implement it successfully and manage its transition to a full-fledged business entity.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

3
UNIT CONTENTS SESSIONS

Introduction
 Opportunity identification & assessment
 Scope of entrepreneurship
 Entrepreneurial context -Entrepreneur, Enterprise & Entrepreneurship
 Ideation stage & preliminary screening
 Value proposition for parties to business
1 4
 Start-up culture, scope & official definition
 Innovative disruptions
 Start-up sops
 Strengthening business idea
 Technical advancements
 Formation of founding team & enterprise formation

Preparation of Business Plan

 DPR
 Documentation & investor deck
 Releasing teaser & information brochure 4
2
 Preparing for pilot run
 Beta test & prototype
 Market analysis, strategy formulation & marketing communication
 Bootstrap technique

Investor Pitch
 Ideation pitch
3 2
 AI v/s VC v/s PE and seed plus series funding
 Investor pitch & psyche

Government Role in Entrepreneurship & Networking

 EDP
4  Government aids, grants & schemes
2
 Networking institutions
 Licensing & franchising
 Role of entrepreneurship in economic development

Business Model
 Execution & planning
 Cash burn technique
 Operational & planning crisis
5  Investor conflicts & management 4
 Start-up failure
 Scale up & scale down techniques
 Defining KPI’s
 Exit plan

Family Business Management & Succession Planning

Note: List of Assignments & Activities
1. A brief interview with a start-up founder or core team member emphasizing
6 2
upon start-up challenges, limitations, business idea & similar questions.
2. Business plan contest(Group presentations)
3. Study a failed business start-up & find out its reasons

4
Suggested Readings:

1. “The lean startup” by Eric Ries.

2. “Innovation & Entrepreneurship” by Harper & Row, New York 1985.
3. “The innovative way”- P. Denning & R. Dunham, MIT press, Cambridge.
4. Dollinger Marc J, Entrepreneurship: Strategies and Resources, III Ed., 1995, Irwin Press.
5. Hisrich Robert D and Peters Michael P, Entrepreneurship, V Ed., TMH New Delhi.
6. Kuratko Donald F and Hodgetts Richard M. Entrepreneurship: A Contemporary Approach,
Harcourt College Publisher.

The list of cases and specific references including recent articles will be announced in the class.

5
 Paper Code Paper Title Credit

5.2 DIGITAL AND SOCIAL MEDIA MARKETING 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

To provide the skills and knowledge necessary in planning digital marketing campaigns within
organisations.
To provide a broad overview of social media and the social web
To focus on integrating social media into the communications strategy and integrated communications
mix
To provide the basics of content creation and management for social media including blogs, podcasts,
and posts. You will be introduced to the most popular platforms such as Facebook, Twitter, YouTube,
LinkedIn, and Pinterest.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

6
UNIT CONTENTS SESSIONS

Introduction
1  Overview of Digital Marketing 3
 Digital Marketing Plan and Planning Process

Digital Marketing Research

 Online Quantitative & Qualitative research methods
4
2  Consumer Behaviour Online
 Assessing Consumer Demand
 Analyzing Competition

Digital Marketing Strategies

 Create a Website (Theory + Practical) (Assignment: at least 5 quality
articles should be posted by students on their respective websites)
 Segmentation, Targeting, Differentiation and Positioning Strategies
for digital marketing
 Understand Google Analytics (integrate with website etc.)
3 5
 Communication tools, Internet advertising, Public Relations, web
sites, online events
 Direct marketing – e-mail, viral marketing, text messaging
 Buying Digital Media Space,
 Search Ads, Interpreting the Results of Search Ads
 Search Engine Optimization

Social Media Marketing

 Introduction to Social Media, Elements of Social Media, Types of
social media
 Social media strategies, Social media Performance Metrics
 Managing Information - Aggregators, Google Alerts, Blogs, Live Chat
 Managing and Monitoring Social Media Campaigns
 Trend in Social Media Marketing, Top Tactics of Strategic Social
Marketers
4
 Multi-media - Video (Video Streaming, YouTube, etc.), Multi-media - 4
Audio & Podcasting (iTunes, etc.), Multi-media - Photos/Images
(Flickr, etc.)
 Google Alerts and Giga Alert (Brand, product and service monitoring
online)
 Crowdsourcing, Facebook, Twitter, LinkedIn, Microblogging
 Copy Writing For The Web, Social Media & Mobiles
 Mobile social networking – Whatsapp, viber
 On-site web analytics technologies, Mobile web analytics

Customer Relationship Management

 Building customer relationships
 CRM - Benefits, Vision, Strategy, Processes
5  Online Reputation Management) 2
 Vouchers, loyalty bonus, etc.
 Ethical and Legal Issues in Digital Marketing (Privacy, Patents etc.)
 Digital Marketing Auditing

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Suggested Readings (Latest Editions):

1. Digital Marketing (PB) Paperback – 2015 by Ahuja V (Author) – Oxford University press,
N.Delhi
2. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
(English) 0003 Edition (Paperback) - Author: Ryan Damian Ryan – Kogan Page publishers
3. E-Marketing – Judy Strauss and Raymond Frost – PHI
4. Social Media Marketing : Strategies for Engaging in Facebook, Twitter & Other Social Media -
Author: Evans - Pearson India
5. Social Media Marketing : A Strategic Approach (English) 1st Edition - Author: Krista Neher ,
Donald Barker , Melissa Barker , Nicholas Bormann - Cengage Learning
6. Social Media Marketing (English) 1st Edition(Paperback) - Author: Michael R. Solomon, Tracy
Tuten - Pearson Education
7. Social Media Marketing - Paul Martin and Thomas Ericson - Global vision
8. Social Media Marketing - Shiv Singh and Stephanie Diamond - Wiley India

The list of cases and specific references including recent articles will be announced in the class.

8
 Paper Code Paper Title Credit

5.3 Service Marketing 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives

To understand the dominant role of Services Sector in current business environment, growth in
employability and special knowledge and skills required for being in this sector.
To explore complexity in marketing of Services due to its differentiating characteristics.
To acquire new concepts and applications to effectively and efficiently market service products for
ever-increasing demands of the widening customer base.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

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UNIT CONTENTS SESSIONS

Introduction to services marketing

 The Services System- the importance of the Service Sector of the
1 economy, anatomy of a Service Exchange, why and how services 4
marketing is different, Frameworks for analyzing services- the service
profit chain, the Service Marketing Mix

Service quality and consumer behavior

 The integrated GAPS model of service quality, Consumer Behavior in
Services-A Model of Consumer Expectations Antecedents of
5
2 Consumer Expectations- Customer perceptions of service, Focusing
on the customer- building customer relationships, service recovery and
its role in CRM, Relationship Tools & Strategies-Role of Service
Personnel ,internal marketing & cycle of success

The services marketing mix

 Focusing on the customer- customer -defined standards, Physical
Evidence & Service cape -, impact of the Service, Environment on
3 Consumers, Service development and design-the Service Process- the 4
Service Operation- Blueprinting of service Operations, Customers'
Role and Employees role in service delivery, service empowerment
and recovery

Optimizing services availability and delivery

 Demand and Capacity Alignment-The Service Capacity-Demand &
supply interface-Strategies to deal with imbalances Capacity,
4 Modification Strategies- e-channels, Pricing decision-the role of pricing
5
and its determinants, pricing techniques- making services worth what
is paid for, Integrated Services Marketing Communications -the Role of
communication, and the purchases process, steps in designing an
effective communications mix

Applications
5  Marketing Financial Services, Healthcare, Case lets and case 4
discussions

Suggested Reading

1. ZeithamlV.,andBitner Marry. J, 'Service Marketing', "Tata McGraw Hill

2. Lovelock C, 'Services Marketing- People, Technology and Strategy', Pearson Education
3. Nargundkar, R' 'Services Marketing' Tata McGraw Hill
4. Verma, Harsh V "Services Marketing" Text and Cases" Pearson Educations
5. RaoMohanaRama.K , 'Services Marketing'Pearson Education

The list of cases and specific references including recent articles will be announced in the class.

10
 Paper Code Paper Title Credit

5.4 CONTEMPORARY PRACTICES IN MARKETING 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

Course is designed to make participants understand the concept, operations and strategies of Retail
as well as Rural Marketing. Against the background of relationship marketing aiming at building and
sustaining customer loyalty this course also focus on emerging concepts of E-commerce, Green
Marketing, etc.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

11
UNIT CONTENTS SESSIONS

Perspectives on Retailing
 Role, Functions and Significance of Retailing
 Types & Formats of Retail
 Customer buying behavior
1  Retail market Segmentation and Positioning 5
 Strategic retail planning process
 Retail location strategy – Site selection & market selection process
 Category Management
 Visual Merchandising

Current Issues in Marketing

 Green Marketing
 Viral Marketing
5
2  Ambush Marketing
 Internet Marketing / e-Retailing
 Gorilla Marketing
 Mobile, Kiosks, etc.
Relationship Marketing and CRM
 Defining relationship, loyalty, retention, relationship marketing and
CRM
 Relationship marketing and customer database
3 4
 Identifying CRM needs and role of market research
 Integrating strategies, channels, media and campaign planning,
process and procedures
 CRM in marketing customer service

Marketing Analytics
 Market Research and Data Analytics.
4
 Business intelligence, knowledge management 3
 Metrics for Measuring Brand Assets and Customer Lifetime Value
 Marketing Experiments/ case studies

Rural and Social marketing

 Relevance, Scope and potential of Rural Marketing
 Customer analysis and rural market segmentation, Lifestyle;
Influences and Consumer Behaviour, Problems and constraints,
5 Marketing of Consumables and Durables 5
 Rural marketing Mix
 Social Marketing Basics, Nature and role of social campaign. The
Social Marketing Mix, Social Marketing Process and Social
marketing campaigns

Suggested Readings:

1. Levy & Weitz, Retailing Management, Tata McGraw Hill, 2002

2. Strauss Judy, eMarketing
3. Greenhern Paul, CRM at The Speed of Light
4. Andreasen Alan R., Marketing Social Change, Ethics in Social Marketing
5. Kotler Philip, Roberto Ned and Lee Nancy, Social Marketing (Sage, 2002)
6. Rajagopal, Rural Marketing: Development Policy, Planning and Practice (Jaipur: Rawat, 2001)
7. Stephan Sorger ,Marketing Analytics: Strategic Models and Metrics( Create Space Publishing
2013)

The list of cases and specific references including recent articles will be announced in the class.

12
 Paper Code Paper Title Credit

5.5 INTERNATIONAL MARKETING MANAGEMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

This course will introduce students to marketing in an international context. It is designed to enable
students to acquire expertise in developing marketing strategies for countries other than their own
land thereby to understand market considerations in an international environment and evaluate
strategic options in the implementation of international marketing programmes.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

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UNIT CONTENTS SESSIONS

Introduction
 Importance of International Marketing
1 4
 How is it different from domestic marketing
 Drivers of International Expansion

The International Marketing Environment

 Protectionism & Liberalization
4
2  PESTEL Analysis
 Recent trends in world trade
 International Constraints & Barriers – Tariff and Non-Tariff

Market Entry Strategies

 Factors influencing choice of entry mode
3  Indirect Exporting, Direct Exporting 4
 Foreign Manufacturing Strategies with and without direct investment
 Choosing among, alternatives and identifying foreign market potential

International Product and Pricing Strategy

 The new product planning & development process
 The international PLC concept
4  Product Standardization & adaptation
5
 Branding strategies and packaging decisions
 Strategic nature of export pricing
 Factors affecting pricing decisions
 Various pricing strategies

International Distribution & Promotion

 Foreign market channel management
 Channel members – expectations and performance
 Logistics of physical distribution management
 Definitions of International Marketing Communications Unified and
5 5
Diversified Advertising Strategies
 Barriers to International Communications
 Standardization Vs Customization of Promotion Efforts
 Formulating a Marketing Plan
 Evaluating and controlling international marketing strategy

Suggested Reading:

1. Keegan Warren J., Global Marketing Management, PHI Publisher

2. Graham & Cateora, International Marketing, Tata McGraw Hill
3. Daniels, Radebaugh & Sullivan, International Business-Environments & Operations, Pearson
Education Asia, New Delhi
4. International Marketing Management – An Indian Perspective Bhattacharya, B Varshney, sultan
chand and sons 2015
5. International Marketing, Second Edition Lascu, Dana-Nicoleta Published by Atomic Dog
Publishing, 2005

The list of cases and specific references including recent articles will be announced in the class.

14
Paper Code Paper Title Credit

5.6 CORPORATE MERGERS, ACQUISITIONS AND RESTRUCTURING 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

MACR captures the multi-dimensional facets, such as strategic, financial legal aspects of this
phenomenon. As India moves towards a market economy, one is already witnessing a spate of
mergers, acquisitions, divestments, strategic alliances and other modes of restructuring for
organizational renewal.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

15
UNIT CONTENTS SESSIONS

Corporate Restructuring
 Meaning, Definition, Reasons & Motives
 Types and Style of Mergers and Acquisition
1 5
 Demerger, Spin off, Divesture, Reverse Merger & Slump sale.
 Forms and Choice of Strategic Business Alliance
 Need & Current Relevance of Strategic Business Alliance

Target Valuations and Selection Process

 Different Methods of Valuation
2  Valuation on the basis of Assets, Earnings etc. 5
 DCF Techniques, EVA, MCA etc.
 Cost Benefit Analysis

Funding of Merger and Acquisition and Performance Analysis

 Negotiation Approaches
3  Determination of Swap Ratio and EPS Analysis 4
 Funding of Merger
 Post Merger Performance Measurement & Analysis

Accounting and Tax Aspects of Mergers and Acquisition

4
 Accounting Standards 3
 Taxation issues involved in Merger & Acquisition

Legal Implications, Takeovers and Other Issues

 Legal Aspects of Mergers and Acquisitions
 Takeover Code
5 5
 Takeover Defense Mechanism
 Buyback of Shares
 Managing Post Merger Issues

Suggested Reading:

1. Verma J.C., Corporate Mergers, Amalgamations and Takeovers: Concept, Practice and
Procedure
2. Sudarsanam P.S., Essence of Mergers and Acquisitions
3. Weston, Chung and Hoag Mergers, Restructuring and Corporate Control
4. Kar, Rabi Narayan, Merger and Acquisition of Enterprises, Indian and Global Experiences.

The list of cases and specific references including recent articles will be announced in the class.

16
Paper Code Paper Title Credit

5.7 Corporate Tax Planning 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives

To provide working knowledge of various tool of corporate tax planning and provide insight into
various devices available to minimize the corporate tax bill. After completion of the syllabus student
should be able to appreciate enormous amount of activities in direct taxes being undertaken by
Finance Ministry to provide stable and equitable platform to all industries and how corporate
undertakings diverts the flow of new investment in tax lucrative zones.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

17
 UNIT CONTENTS SESSIONS

Concept of Tax Planning and Corporate Taxation

 Concepts relating to Tax planning, Tax Avoidance and Tax
Evasion and its application in present business scenario
 Computation of taxable income of a company. ( covering various
1 heads of income) 5
 Meaning of company and computation of tax liability.
 Minimum Alternate Tax on Companies and its practical
applications, Special Provisions relating to Tax on Distributed
Profits of Domestic Companies.

Form of organization
 Tax planning with respect to various form of organization.
2 3
 Tax provisions relating to free trade zones.
 Tax planning for new business.

Location and Nature of business

 Tax planning in respect of place where business should be
3 located and nature of goods produced or services rendered by 4
the assesse. Practical application of such provisions through real
life case studies

Specific managerial and financial decisions

 Tax considerations in respect of specific managerial decisions
like Make or Buy, Own or Lease, Close or Continue, Sale in
Domestic Markets or Exports.
4
 Tax planning with reference to capital structure decisions, 5
dividend policy and bonus shares.
 Tax Planning with reference to Merger & Acquisition & Joint
Venture including demerger.
 Tax Planning for non-residents. Double Taxation.

Remuneration Planning & Tax Management

 Case studies on planning of salary packages or employees on
different managerial positions so as to minimize the tax bill.
5 Deduction available in respect of remuneration in the hands of 4
employer.
 Penalties and Prosecutions, Appeals and Revisions. Advance
Ruling

Suggested Reading:

1. Income-tax Act, 1961 as awarded up-to-date

2. Income tax Rules (Latest Edition)
3. Master guide to Income-tax Act, Taxman Publications (Pvt.) Ltd.
4. Palkhiwala, N.A. and Palkhiwala, B.A.: The Law and Practice of Income Tax, Vol. 1, N.M.
Tripathy Pvt. Ltd. Bombay
5. Corporate Tax Planning & Management: Dr. H.C. Mehrotra& Dr. S.P. Goyal, SahityaBhawan
Agra.
6. Planning and Management of Corporaet Taxation – V.P. Gaur, D.B. Narang, Rajeev Puri –
Kalyani Publishers, New Delhi.

The list of cases and specific references including recent articles will be announced in the class.

18
Paper Code Paper Title Credit

5.8 Financial Derivatives 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives:

Options, futures and other derivative securities are the fastest growing segments of the financial
markets. The purpose of this course is to provide the conceptual basis for the valuation and use of
futures and options in risk management & understanding of Financial Engineering.

Methodology

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations, and problem solving.
.

Evaluation pattern:

Internal Assessment : 30%

End term examination : 70%

19
 UNIT CONTENT SESSIONS

Introduction
 Introduction to Derivatives, Characteristics and Types
1  Basics of Derivatives, History of Derivatives, Uses 1-4
 Structure of Derivative Markets, Forwards, Futures, Options, Swaps:
Introduction

Futures
 Financial Future contract, Types, Evolution, Functions,
2 Traders/Operators 5-8
 Future Pricing: Theories and Characteristics
 Forward Market: Pricing and Trading Mechanism

Options
 Options features, types, terminology
3  Basic Options Positions and their Payoff 9-12
 Options strategies for hedging spreading etc.
 Option pricing models – Binomial and Black & Scholes

Swaps
 Concept & Nature, Evolution, Features
4  Types of Financial Swaps: Currency Swap, Interest Rate Swap, 13-16
Equity Swap
 Swap Pricing

Credit Derivatives
 Concept, Features and Types
5  Credit Risk: Concept, Assessment, Management 16-18
 Credit Derivative Instruments, Benefits
 Credit Derivatives in India

Financial Derivatives – Indian Scenario

6  Financial Derivatives Market in India and its Regulation 19-20
 Development and Emerging Trends

Suggested Reading:

1. Redhead Keith, Financial derivatives: An introduction to futures, forwards, options and

swaps
2. Vohra N. D and Bagri B R. Future and options
3. Hull J.C., Options, Features and Other Derivatives
4. Rustagi R.P., Investment Analysis and Portfolio Management
5. S.L. Gupta, Financial Derivatives: Theory, Concepts & Problems, PHI

The list of cases and specific references including recent articles will be announced in the class.

20
 Paper Code Paper Title Credit

5.9 INTERNATIONAL FINANCIAL MANAGEMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objective

The objective of this paper is to give students an overall view of the International Financial System
and how Multinational Corporation Operative.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

21
UNIT CONTENTS SESSIONS

Introduction
 Trans-national Corporations (TNC) & its operation
 Global Financial involvement
1 4
 International Financial Market: Overview
 The International Monetary System
 European Monetary System

Foreign Exchange Market

 Foreign Exchange Markets: Spot and Forward markets
 Quotations, Cross rates and Relationship between spot and forward
rate 5
2
 Exposures and risk management, futures, options, swaps
 currency Arbitrage, triangular currency Arbitrage
 participants and trading mechanism
 Foreign exchange market in India
Parity Conditions and Exchange Rate
 Arbitrage and the Law of One Price
 PPP, IRP, Forward rates and Future Spot rates Parity
3  The Fisher Effect and The International Fisher Effect 5
 Exchange rate movements: Theories & Determinants
 Managing Foreign Exchange Reserves
 Balance of Payments

Measuring and Managing Exposure

 Translation, Transaction and Economic Exposure
4
 Measuring different type of exposures 4
 Managing different type of exposures
 Political and Country Risk and its management

MNC/TNC Financial Management

 Multinational Capital Budgeting
5 4
 Multinational Cost of Capital
 MNC/TNC Capital Structure

Suggested Reading:

1. Madura J, “International Financial Management”, latest Edition, Cengage Learning

2. Alan C. Shapiro, “Multinational Financial Management” Fourth Edition, Prentice Hall of India
3. P G Apte, “International Financial Management” Third Edition, Tata McGraw Hill Publishing
4. MadhuVij, “International Financial Management” Latest Edition, Excel Books Publications
5. V. Sharan, “International Financial Management” Third Edition, Prentice Hall of India
6. Jain, Peyrard and Yadav, “International Financial Management”, Latest Edition, Macmillan India.
7. Thomas J O’Brien, “International Finance-Corporate Decisions in Global Markets” Latest Edition, Oxford
University Press
8. A K Seth, “International Financial Management”, Latest Edition, Galgotia Publications
9. Varshney R.L., and Bhashyam S., An Indian Perspective: International Financial Management
10. Kimand Suk H. Kim Seung H., Global Corporate Finance: Text and Cases

The list of cases and specific references including recent articles will be announced in the class.

22
Paper Code Paper Title Credit

5.10 CONTEMPORARY ISSUES IN HUMAN RESOURCE MANAGEMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives:

The objective of this course is to familiarize the students with some of the current and emerging HR
issues which are likely to be confronted with in modern organizations. .

Methodology

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations.

Evaluation pattern:

Internal Assessment (including attendance and midterm examination): 30%

End term examination: 70%

23
 UNIT CONTENTS SESSIONS
Strategic HRM
 Changing Roles of HR : Dave Ulrich Model
 Aligning HR with Corporate Strategy
1 1-4
 SHRM: Universalistic, Contingency and Configurationally
Approaches
 Strategic HR Planning Acquisition and Development
Learning Organisations
 Introduction
 Need for Organisational Learning
 Organisational Learning: A Capabilities-Based View
2 5-10
 Learning Tools and Techniques
 Benchmarking and Mapping
 Knowledge-Creation and Acquisition in organisations
 E-learning , Online courses, MOOCs

Employee Engagement
 Introduction
 Understanding employee engagement concepts
3 11-14
 Tools for measuring employee engagement
 Linkages between employee engagement and organizational
success

Evolving HR trends
 Social Media And Employee Communications
 Work and Life balance
 HR Branding
4  Employee Health and Wellness 15-22
 Diversity at work
 Role of HR in Merger and Acquisition
 HR in service sector-the customer centric approach
 Best Practices in HR

Suggested Readings:

1. Employee Engagement: Tools for Analysis, Practice, and Competitive Advantage. William
Macy, Benjamin Schneider, Karen Barbera, and Scott Young. John Wiley & Sons, 2009
2. Chanda Ashok and KabraShilpa, Human Resource Strategy, Response Books, A Division of
Sage Publications, New Delhi / Thousand Oaks / London
3. Balaji C, Chandrasekhar S. and DuttaRajan (Editors), Leading Change Through Human
Resources – Towards A Globally Competitive India. Tata McGraw-Hill Publishing Company
Limited, New Delhi
4. Gibson, Rowan (Editor), Rethinking The Future, Nicholas Brealey Publishing, London
5. Grove, Andrew S., Only The Paranoid Survive – How to Exploit The Crisis Points That
Challenge Every Company and Career, Currency Books, Doubleday, a division of Bantam
Doubleday Dell Publishing Group, Inc.
6. Hamel, Gary and Prahalad C.K., Competing for the Future. Harvard Business School Press,
Boston, Massachusetts
7. Lucia, Antoinette D., The Art and Science of Competency Models
8. Rothwell, William J., Effective Succession Planning: Ensuring Leadership Continuity And
Building Talent From Within
9. Shukla, Madhukar, Competing Through Knowledge – Building A Learning Organisation,
Response Books, A Divison of Sage Publications, New Delhi / Thousand Oaks / London
10. Tannenbaum, Scott I., Alliger, George M., Knowledge Management: Clarifying The Key
Issues

24
11. Tichy Noel and Stratford Sherman, Control Your Destiny Or Someone Else Will – Lessons
In Mastering Change, Currency Books, Doubleday, adivision of Bantam Doubleday Dell
Publishing Group, Inc.
12. Thornhill Adrian and Lewis Phil, Managing Change: A Human Resource Strategy Approach,
Prentice Hall
13. VarkkeyBiju, ParasherPradnya and Brahma Gautam (Editors). Human Resource
Management – Changing Roles, Changing Goals, Excel Books, New Delhi

The list of cases and specific references including recent articles will be announced in the class.

25
Paper Code Paper Title Credit

5.11 Managerial Competence and Personal Growth 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives:

To develop and understand behavioral competencies of self and others at work.

Methodology

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations.

Evaluation pattern:

Internal Assessment : 30%

End term examination : 70%

26
UNIT CONTENTS SESSIONS

Managerial Competence
 Concept of Competence
 Competency Approach to Development
1 4
 Approaches to Competence Building
 Competency Mapping
 Competencies for HR Profile

Emotional Intelligence
 Introduction
 Emotions and the Tripartite Brain
2  Emotional Competencies 5
 Measuring Emotional Intelligence
 Role of Emotions
 Emotions and Attitudes

Workplace Counselling
 Introduction
 Approaches to Counselling
3 4
 The process of Counselling
 Behavior modification through Counselling
 Handling problematic subordinate through Counselling

Psychological Testing
 Introduction
 Intelligence Test
4 4
 Personality assessment tests
 Self Report inventories
 Role of Assessment Centres/ Development Centres

Transaction Analysis
 Introduction
 Transaction Analysis and Self awareness
5  Concept of script life scripts 5
 Life positions
 Games and Strokes
 Application of Transaction Analysis

Suggested Readings

1. Games People Play: The Psychology of Human Relationships by Eric Berne

2. I'm Ok, You're Ok by Thomas A. Harris
3. Transactional Analysis in Psychotherapy by Eric Berne Martino Fine Books
4. Psychometric Testing Carter, Philip J., Russell, Ken- Publisher : John Wiley and Sons
5. Competency based HRM: A strategic resource for competency mapping, assessment and
development centers by Ganesh Shermon: Tata McGraw-Hill Education India
6. Working with Emotional Intelligence by Daniel Goleman
7. Emotional Intelligence: How to Master Your Emotions, Improve Interpersonal Communication
and Develop Leadership Skills by Ryan Smith Publisher: Create Space Independent Publishing
Platform
8. Counselling Skills for Managers , 2nd edition, Kavita Singh , PHI

The list of cases and specific references including recent articles will be announced in the class.

27
 Paper Code Paper Title Credit

5.12 COMPENSATION MANAGEMENT 2

Course objectives:

To promote understanding of issues related to the compensation or rewarding human resources in

the corporate sector, public services and other forms of organisations
To understand the concept of compensation management as a system to give support in rationalising
its logic in the organisation
To appreciate the implication of legal framework associated with the system and device fair strategy
to make it employees friendly

To understand the steps and intricacies in designing and implementing the system

To impart skills in designing, analyzing and restructuring reward management systems, policies and
strategies.

To appreciate the key issues of the system related to rewards and contribution to performance in the
organization

Methodology

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations.

Evaluation pattern:

Internal Assessment :30%

End term examination : 70%

28
UNIT CONTENTS SESSIONS

Compensation Management Fundamentals

 Meaning, importance and terminology (wage, salary, real and
1 3
notional pay, reward, benefit, perquisite, etc.)
 Economic theories related to wage and salary administration

Compensation Structure
 Job evaluation and pay structure
 Determination of Inter and Intra- industry Compensation Differentials;
Internal and External Equity in Compensation Systems;
2  Tools Used in Designing, Improving and Implementing 4
Compensation Packages
 Different Components of Compensation Packages like Basic pay,
Allowances, Reimbursements, Fringe Benefits, Incentives, etc.
 Retirement Plans

Legal Framework, State Policy and Regulations

 Statutory Provisions Governing Different aspects of wages –
Payment of Wages Act,1936, Minimum Wages Act,1948, Payment of
Bonus Act,1965 and Equal Remuneration Act,1976
 Working of Different Institutions Related to Wage Systems Like
Wage Boards, Pay Commissions.
3 5
 Wage settlement – concepts, trends; conflict resolution
 Wage in India – minimum, fair and living wages; systems to promote
equity in compensation. Wage differential its maintenance and
importance
 Public Policy – Key considerations, Wage Concepts, Pay
commissions, etc.

Compensation Policy at Organizational Level

 Determinants of compensation management - intrinsic and extrinsic
 Competitive Imperatives: Productivity, Quality, Service, Speed,
Planning for Improved Competitiveness and Retention
 Diagnosis and Bench Marking
 Compensation management strategies: corporate compensation
plan, executive and non-executive compensation, Salary / Wage
4 4
Negotiation Management
 Broad banding – concept and application
 Compensation Designs for Specific Type of Human Resources like
Compensation of Chief Executives, Senior Managers, R & D Staff,
etc.;
 Compensation Practices of Multinational Corporations and Strategic
Compensation Systems

Benefits and Taxation

 Types of employee benefits and services, Types of non-monetary
benefits
 Rewarding individuals and teams: pay for competence; pay for
5 performance 3
 Incentive schemes – significance and types
 Managerial remuneration – special features including ESOPS
 Taxation of Salary income, allowances, perquisites and retirement
benefits

29
 International Compensation Management (ICM)
 International compensation – objectives, reward system and key
6 components 3
 Approaches to ICM – Balance sheet approach, Going rate approach,
etc.

Suggested Readings:

Text Books

1. Armstrong, Michael
A HANDBOOK OF EMPLOYEE REWARD MANAGEMENT AND PRACTICE
Kogan Page India Private Limited

2. Henderson, Richard I.
COMPENSATION MANAGEMENT IN A KNOWLEDGE-BASED WORLD
Pearson Education

Reference Books

1. Armstrong, Michael and Murlis, Helen,

Reward Management: A Handbook of Remuneration Strategy and Practice
Kogan Page, London

2. Bhattacharya, Dipak Kumar

Compenasation Management
Oxford University Press

3. Milkovich, George T.
Compensation
McGraw-Hill, Boston

4. Lancer, Berger A.,

The Compensation Handbook: A State Guide to Compensation Strategy and Design
McGraw-Hill, N.Y.

The list of cases and specific references including recent articles will be announced in the class.

30
 Paper Code Paper Title Credit

5.13 ORGANIZATIONAL CHANGE & DEVELOPMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objectives and Description:

The objective of the course is to provide a conceptual input of meaning, characteristics, processes &
influences of Organizational Development & Change Management.

The course also intends to impart skill sets through experiential learning.

The course gives various OD theoretical frameworks in detail which provides comprehensive
overview of human capital from the perspective of improving organizational system in context to larger
environment and the role of change in organization at individual, group and process levels.

Teaching Pedagogy and Delivery Mechanism:

Interactive and analytical pedagogical methods viz., case study discussion, preparation of a group
project report will be adopted, which will give them a practical exposure for the subject.

Evaluation pattern:

Internal Assessment : 30%

End term examination : 70%

31
UNIT CONTENTS SESSIONS
Overview of Organizational Development and the OD
Practitioner
 OD: Understanding the concept, its evolution and
relevance
1  Productivity & QWL: Background 1-2
 Who is the OD Practitioner
 Role of OD Practitioner and Competencies of Effective OD
Practitioner.
 External OD consultant v/s internal OD consultant

Organization Change & Models of Change

 Importance of Change
 Forces of Change
 Organization Change: some determining factors
 Types of Change
 Strategic Change: Background
2 3-5
 Case Study
 Lewin’s Change Model
 Action Research Model
 Positive Model
 Comparisons of Change Models
Addressing resistance to change

Change & its Impact

 How people are effected by change
 How people react to change & the person
3  Change & the Manager 6-9
 Managing change in medium and small organizations
reference to IIP {Infection, Injection, Protection a concept
from medical science}

Diagnostics Strategies & Skills

 Introduction
 Diagnostics Models
4  Diagnostics Skills 10-13
 Methods of obtaining Diagnostics information
 The Change agent
 Client-Consultant relations in OD
OD Interventions: An Introduction & Designing
 Definition of OD Intervention
 Selecting an OD Intervention
 What are effecting Interventions
 How to Design Effective Interventions
 Contingencies related to Change situations
 Contingencies related to the target of Change
 Classifications of OD Intervention
5 14-19
 OD Personal & Interpersonal Intervention
 Role Plays
OD Team and Intergroup Development Interventions, Structural
Interventions
 Team Development Intervention
 Intergroup Development Intervention
 Job Design
 Quality of work life

32
  Quality Circles
 MBO and Appraisal
 The Collateral Organization
Comprehensive Interventions
 Confirmation Meetings
 Survey Feedback
 System 4 Management
 Grid OD Program
 Learning Organizations
Power, Politics & Ethics in OD
 Power and control issues in Organizations
6 20-21
 Concepts of Organization Politics
 Ethics in OD

Future of OD
 The Senge’s Approach
7  Nonaka & Takeuchi’s Approach 22
 The Reality Checklist
 Seven steps of Initiating Organizational Learning

Suggested Readings:

1. Kavita Singh, Organization Change & Development, Excel Books

2. Wendell L. French and Cecil N. Bell Jr., Organization Development, New Delhi, Prentice Hall, 5th
Ed., 1999
3. Thomas G. Cummings and Christopher G. Worley (2002), Organizational Development and
Change, 10th Edition , Thompson Learning-India, New Delhi [CAN BE PROCURED ONLINE
FROM amazon.in.shopping
4. Ramnarayana S., Rao T.V., Singh K., Organization Development: Interventions & Strategies
5. GhosalSumantra, Managing radical Changes, Viking Pengiun India
6. Bollywood movie case from Chak DE INDIA and LAGAAN.A Critical analysis.

The list of cases and specific references including recent articles will be announced in the class.

33
Paper Code Paper Title Credit

5.14 PROJECT MANAGEMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course Objectives and Description:

The objective of this paper is to develop systematic approach to pitch, get and execute project in a
perfect way. After this course students will be able to learn techniques of optimizing time and cost of
the project.

Methodology

Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations.

Evaluation pattern:

Internal Assessment : 30%

End term examination : 70%

34
UNIT CONTENTS SESSIONS

Introduction
 Attributes of a Project, Project Life Cycle, The Project management
Process, Global Project Management, Benefits of Project
Management, Needs Identification
1  Project Selection, Preparing a Request for Proposal, Soliciting 1-5
Proposals
 Project organization, the project as part of the functional
organization, pure project organization ,the matrix organization,
mixed organizational systems

PROJECT PLANNING AND SCHEDULING

 Design of project management system; project work system; work
breakdown structure, project execution plan, work packaging plan,
2 project procedure manual 6-9
 project scheduling; bar charts, line of balance (LOB) and Detailed
Network Techniques (PERT / CPM)/ GERT, Resource allocation,
Crashing and Resource Sharing

PROJECT MONITORING, CONTROL AND PERFORMANCE

 Planning, Monitoring and Control; Design of monitoring system;
Computerized PMIS (Project Management Information System).
 Coordination; Procedures, Meetings, Control; Scope/Progress
3 10-16
control, Performance control, Schedule control, Cost control,
Performance Indicators
 Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/
Auditor, Responsibilities of the Project Manager.

PROJECT REPORT WRITING & PRESENTATION

 Report Layout, Preparing report on MS Word and LATEX
4 17-22
 Do’s and Don’ts in Project Report Writing
 Assignment of dummy project writing and presentation

Suggested Readings:

1. Project Management – Gido / Clements – Cengage

2. Project Management, Meredith Mantel, Wiley
3. Project Management, S.Choudhury, TMH
4. Project Management for Business and Technology – Nicholas – PHI
5. Successful Project Management – Rosenau / Githens – Wiley
6. International Project Management, K Kostar, Sage

The list of cases and specific references including recent articles will be announced in the class.

35
 Paper Code Paper Title Credit

5.15 SERVICE OPERATIONS MANAGEMENT 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives

During the last half century the importance of services has grown exponentially. Its contribution in
India’s GDP is almost three fourth. It provides the maximum employment to our educated workforce.
The variety of services is growing and new areas of services are identified rapidly. Hence, there is a
growing demand of people who have studies Service Operations Management. To bridge the gap
this course is offered.

Evaluation pattern:

Internal Assessment : 30%

End Term Examination : 70%

36
UNIT CONTENTS SESSIONS

Introduction
 Service Operations Management
 Challenges of Service Operations Manager
1  Types of Services 1-4
 Judging Service Operations
 Service Concepts
 Focused and unfocused service operations

Customer and Supplier Relationships

 Classifying customers
 Customer Retention
 Managing Customer Relationship
 Customer expectation
2 5-10
 Customer satisfaction and its assessment
 Service quality and confidence
 Managing supply relationships
 Types of supply relationships
 Managing intermediaries

Service Delivery
 Service Processes
 Types of service processes
 Service people
3 11-13
 Types of pressures on service providers
 Managing and motivating service providers
 Managing customers
 IT enabled customer service

Performance Management
 Performance Measurement
4 14-16
 Performance measurement for service operations managers
 Benchmarking

Managing Strategic Change

 Service Strategy
5  Service as Competitive advantage 17-22
 Turning performance objective into operations priorities
 Strategy formulation

Suggested Reading:

1. Robert Johnston and Graham Clark, Service Operations Management: Improving Service
Delivery (2/e), Pearson Education Asia, New Delhi.
2. Service Management: Operations, Strategy, Information Technology, 7 th edition, Mona J.
Fitzsimmons, James A Fitzsimmons, Tata McGraw Hill
3. Successful Service Operations Management, 2 nd edition, Metters Richard D, Cengage
Learning.

The list of cases and specific references including recent articles will be announced in the class.

37
Paper Code
Paper Title Credit

India’s Foreign Trade Policy and Trends

5.16 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives:
Foreign trade plays an instrumental role in the growth and development of an economy. The course
aims at familiarizing the students with the historical and current perspective of India’s foreign trade
policies and its trends. Domestic and global economic developments will also be focused upon so as
to make them aware about the present challenges associated with enhancing India’s foreign trade
position and competitiveness in the global market.

Learning outcomes and competences:

 Understanding different foreign trade policy regimes in India and their implications for foreign
trade
 Analyzing the structural shifts in India’s foreign trade over a period of time.
 Gaining insight into various domestic and global economic challenges deterring India to enhance
its trade competitiveness.
 Enabling the students to apply the specialized trade tools and critically analyze India’s trade
performance and competitiveness
 Understanding the role of WTO , regional groupings and their implications for India

Teaching Pedagogy and Delivery Mechanism:

The teaching plan includes

 Interactive Lectures
 Hands on training on managing trade databases (Lab Assignments)
 Hands on training on analytical tools for trade research (Lab Assignments)
 Case Study Discussions
 Presentations by Students on Contemporary Topics
 Analytical Write-up

Evaluation pattern:
 Internal Assessment : 30%
 End term examination: 70%

38
UNIT CONTENTS SESSIONS

Role and Theories of Trade – Why Countries Trade?

 Foreign Trade : Instrumental for Economic Growth

 Foreign Trade Theoretical Framework : A Brief Overview 2
I
- Absolute Cost Advantage
- Comparative Cost Advantage
- Heckscher-Ohlin (H-O)

India’s Foreign Trade Policy : Historical and Current Perspective

 Pre Economic Liberalization- Restrictive and Inward Looking Strategy

II  Economic Liberalization - A Gradual Shift from Inward to Outward 3
Looking Strategy
 Global Economic Crisis - A Push to go beyond Outward Looking
Strategy

Critical Analysis of India’s Foreign Trade and BoP Trends

Merchandise Trade Trends

 Magnitude of India’s Merchandise Trade

4
III  Structural Changes in Trade Composition
 Structural Changes in Trade Direction

Balance of Payments : Key Components and Trends

India’s Merchandise Exports : Prospects and Problems

India’s Foreign Trade Performance in the Global Context

Economic Outlook - World and India

Global Merchandise Trade Trends and India’s Position
IV Analysis of India’s Trade (Export/Import)Potential through Trade Map 4
Rising Protectionism - Threat to Developing Economies
- Tariff Barriers
- Non-Tariff Barriers (NTBs)

Analytical Tools for Trade Research

Trade Dependence and Performance Indicators

- Trade Dependence Ratio

- Import Penetration Ratio
- Export Propensity Index
- Marginal Propensity to Import
V 4
Trade Specialization and Competitive Indicators

- Competitiveness Index– (RCA)

- Complementarity Index
- Export Similarity Index
- Sectoral Hirshman Index
- Regional Hirshman Index

39
 Proliferation of Bilateral and Multilateral Trade Agreements

Advent of WTO regime in 1995

VI 3
WTO Agreements - Issues and Implications for India
Signing of Bilateral and Regional Trade Agreements –
PTAs/FTAs/CEPA/CECA

Analytical Write-up

Suggested Readings:

1 Neeta Tripathi, “Foreign Trade and Investment in India: Policies and Performances, Recent
Edition”, Serial Publications
2. Economic Survey of India: Various Issues, Government of India
3. Foreign Trade Policy, Directorate General of Foreign Trade (DGFT), MOC&I, GOI
4. RBI Bulletin
5. WTO Report, UNCTAD
6. Reading Material to be provided in class.

The list of cases and specific references including recent articles will be announced in the class.

40
 Paper Code Paper Title Credit

5.17 International Trade Logistics 2

No. of Sessions : 20-22 (11/2 hrs each)

Total no. of hours : 30-32 hrs

Course objectives:

Logistics management plays a crucial role in today’s fiercely competitive global business environment.
It is widely recognized that through knowledge of efficient logistics management systems, firms
across the world are able to leverage their competitive strategies thereby creating value for their
customers. The course will prepare students for the logistical challenges facing companies in 21st
century.

The course has, therefore, been designed to lay emphasis on how effective and efficient logistics
management in international trade with special reference to the Indian perspective can create time
and place value at micro and macro levels. .

Methodology
Class sessions comprise a mixture of lectures, interactive discussions, case studies, case
presentations.

Evaluation pattern:
 Internal Assessment : 30%
 End term examination: 70%

41
UNIT CONTENTS SESSIONS

I Concept of Marketing logistics, Objective and system elements 1-2

 Aim of logistics
 Relevance to international trade
 3 R’s
 Role of export documentation

II Marketing Logistics System 3-7

 Introduction
 Concept
 Objectives and Scope
 Interaction with Marketing
 The System Elements
a) Transportation
b) Warehousing
c) Inventory Management
d) Packing and Unitization
e) Control and Communication

III International Transport System 8-14

A. Air Transport
 Air Transport and PDM Approach to Export Distribution
 Institutional Set-up for Air Transport
 Air Freight Rates

B. Ocean Transport
 General Structure of Shipping
 Characteristics of Shipping Industry
 Liner Operations
 Tramp Operations
 Significance of Tramp and Liner Shipping Operations

C. Liner Freighting Practices

 Conference Shipping Services
 Principles of Freight Structure
 Liner Freighting Practices
 Liner Freighting in Container Trades

D. Chartering Principles and Practices

 Types : Voyage Charter, Time Charter, Bareboat Charter and
Contract of Affreightment.
 The Charter Party and Division of Responsibility between Charterers
and Ship-owners.
 Standard Charter Party Forms
 Charter Party Clauses
E. Containerization & multimodal transportation of goods
 Introduction
 Definitions
 Types of containers
 Advantages of container technology
 Unimodal, intermodal & CTS
 Advantages of multimodal transport

42
 F. Technologies Developments in Ocean Transportation
 Unitization : Types
 Advantages of Containerization
 Intermodalism and Multimodal
 Inland Container Depots and Container Freight Stations

IV Indian Shipping, Port system & their role in India’s foreign trade 15-17
 Introduction
 Ports in India
 Growth and Perspective
 Shipping Policy
 Problems of Shipping Industry

V Law Relating to International Carriage of Goods 18-20

 International Conventions
 Carriage of Goods by sea
 Multimodal Transportation of Goods
 Air Transportation
 International Business Law Agricultural Finance
 Micro Small and Medium Enterprises in India
 Hague Rules, Warsaw Convention and Law Relating Multimodal
Transportation
 Institute of London Underwriters Rules.

Suggested Readings
Journals
 Indian Shipping
 Containerization International
 Exim India Newsletter
 Indian Ports Newsletter
 Road Transport
 Fairplay International
 Indian Shipping & Transport News

Books
1. Supply Chain Management by Donald J. Bowersox & David J. Gloss
2. Use of Maritime Transport by United Nations / ESCAP, Vol. I & II
3. Shipping Cartels by Daniel Mark Jr.
4. Chartering Practices by J. Bes
5. Physical Distribution by J.F. Magee
6. Containerisation and Multimodal Transport in India by K.V. Hariharan
7. Marketing Management in Air Transport by J.L. Grumbridge.
The list of cases and specific references including recent articles will be announced in the class.

Papers

1) JIMS Set of Papers on Logistics

2) UNCTAD Shipping Documents

***********************

43