COURSE MATRIX – SECOND SEMESTER

Subject CONTACT SEE

Sl.NO Code NAME OF THE SUBJECT CREDITS HOURS IA MARKS
MARKS
1 23MBA121 Digital Marketing 3 36 50 50
Entrepreneurship and Start Up
2 23MBA221 3 36 50 50
Management
3 23MBA321 Financial Management 4 48 50 50
Application of Operations
4 23MBA421 4 48 50 50
Research in Business
5 23MBA621 Human Resource Management 3 36 50 50
SE3 23MBA721 Business Analytics Skills 4 48 50 50
SE4 23MBA722 Employability skills 2 24 50 50
IP1 23MBA821 Social Immersion 1 - 50 50
Open Elective I [MOOC] 6-12
OE1 23MBA822 1 - - 100
weeks
LE1 23MBA823 Health & Wellness 2 24 50 50
TOTAL 27 300 450 550

Course Title DIGITAL MARKETING

Term/Semester II
Course ID 23MBA121
Credits 3

Introduction:
The focus of Digital Marketing is on the evolution of marketing in the context
of today’s rapidly changing digital business environment. It examines how
digital technologies, from traditional marketing to today’s plethora of Web
applications have changed the face of contemporary marketing theory and
practice. The course goes on to consider how the cutting-edge technologies of
digitally enabled marketing tools have built the relationship between ‘Content
and Brand’. The course specifically draws upon real cases and examples and
is designed to give students a practical appreciation of cutting-edge digital-
age competitive practice.

Course Outcomes (COs):

CO1: To be able to explain the fundamentals of digital marketing.
CO2: To be able to design and develop digital marketing strategy.
CO3: To be able to plan social media marketing strategies.
CO4: To be able to explain search engine optimization and web analytics.
CO5: To be able to explain the latest digital marketing innovation and trends
Course Content and Structure: (36 hours)
Module 1: Introduction to Digital Marketing (7 hours)
- Meaning and definition of digital marketing
- Traditional Vs Digital marketing
- Online marketplace analysis: micro-environment – customer
characteristics; personas; customer journey map; situation analysis;
customer interaction with digital marketing; implication on conversion
- Suppliers; publishers; intermediaries and influencers
- Digital revenue models

Module 2: Digital Marketing Strategy (7 hours)

- Introduction - digital marketing strategy; Channel marketing strategy;
Multichannel marketing strategy; Omni channel marketing; customer
touchpoints
- SOSTAC model
- Strategy formulation for digital marketing
- 4 Ps of digital marketing

Module 3: Social Media Marketing (12 hours)

- Social media marketing – Introduction; Putting SMM in the Context of
the
Marketing Funnel; Choosing Social Media Platforms
- Exploring marketing strategies for Facebook; Discovering Facebook
page and ads
- Basics of twitter; Marketing via Twitter; Using Promoted Accounts,
tweets and trends
- Promoting on YouTube; Seeding a Viral Campaign; Advertising on
YouTube
- Creating a powerful LinkedIn Profile; types of LinkedIn ads
- Basics of Instagram; Structuring Instagram for Business Goals
- Marketing with Pinterest; Creating a strategy for Pinterest; Pinning to
your business boards

Module 4: Search Engine Optimisation and Web Analytics (5 hours)

- How search engine works
- Website development; Concept of SEO; SEO Phases; SEO Tactics
- Web analytics- Key metrics: Behavioral analysis-visit/sessions, time
on site, page views, bounce rate, heat map analysis, traffic source;
Outcome analysis – different conversion rates, average order value,
multi-channel funnel; Experience analysis –site survey, usability
testing, site visit, A/B testing;

Module 5: Digital Innovation and Trends: (5 hours)

- Meaning, definition and examples of:
- AI
- Chatbots
- Content marketing and Personalization
- Influencer marketing
- Wearables
 - Programmatic advertising
- Conversational marketing

Pedagogy:
1) Classroom Discussion
2) Expert talk
2) Practice based learning

Teaching Learning Resources:

Essential readings-
1. Vandana, Ahuja; Digital Marketing, Oxford University Press India
(November, 2015).
2. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top
Digital Experts Share the Formula for Tangible Returns on Your Marketing
Investment; McGraw-Hill Professional (October, 2013).
3. David Whiteley; E-Commerce: Strategy, Technologies and Applications,
Mcgraw Hill Education.

Reference Books
1. Digital marketing; Strategy, Implementation and Practice; Dave Chaffey
& Fiona EllisChadwick; Eighth Edition 2022; Pearson
2. Social Media Marketing for dummies; Shiv Singh & Stephanie Diamond;
4th Edition 2020; Wily & Sons
3. Seema Gupta; Digital Marketing, McGraw Hill Education
4. Menon, Arpita; Media Planning and Buying; McGraw Hill (1st Edition,
2010)
5. Arnold, George; Media Writer's Handbook: A Guide to Common Writing
and Editing Problems; McGraw-Hill Education; (5thedition, 2008)
6. Ryan, Damian; Understanding Digital Marketing: marketing strategies for
engaging the digital generation; Kogan Page (3rd Edition, 2014).
7. Rajendra Nargundkar and Romi Sainy: Digital Marketing - Cases from
India; Notion Press, Inc
8. Philip Kotler; Marketing 4.0: Moving from Traditional to Digital, Publisher
Wiley
9. Punit Singh Bhatia; Fundamentals of Digital Marketing, Pearson

Supplementary readings
1. https://yourstory.com/2021/08/artificial-intelligence-ml-
infrastructure-digitalmarketing/amp
2. https://www.retailwire.com/discussion/did-the-pandemic-change-
digital-marketing-forgood/
3. https://huddle.today/digital-marketing-specialist-email-marketing-
and-website-contentmanagement-caa-atlantic-limited/
4. https://www.forbesindia.com/blog/digital-navigator/basics-of-
marketing-to-the-gen-zdigital-consumer/
5. https://rismedia.com/2021/10/01/digital-marketing-strategy-
relevant/
 6. https://www.thenewsminute.com/article/memes-reels-and-spaces-
how-south-moviesare-embracing-digital-marketing-155525
https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 3 1 - - - 2 1 -
CO2 3 2 - 2 1 3 3 1
CO3 3 2 - 2 1 3 3 1
CO4 3 1 - - 1 2 2 1
C05 2 1 - - - 1 1 -
LEVEL 3-Substantial 2-Moderate 1-Slight - No Co-
relation

Course Evaluation Plan:

Unit of Marks
Sl. No. Evaluation Item Timeline
Evaluation Allotted
At the end of
1 End Term Exam Individual 50
the semester
After completion
2 Mid - Term Test Individual 20
of 2-3 modules
Attendance and Class At the end of
3 Individual 5
participation the semester
Remaining assignments (Quiz,
Individual assignment, Cap-
4 Individual 25 Full Semester
Stone project, Major or minor
project, Group assignments etc.)

Course Title ENTREPRENEURSHIP AND START-UP MANAGEMENT

Term / Semester II
Course ID 23MBA221
Credits 3
Introduction:
Entrepreneurship is the act of being an entrepreneur or “one who undertakes
innovations, finance and business acumen in an effort to transform
innovations into economic goods”. This may result in new organizations or
may be part of revitalizing mature organizations in response to a perceived
opportunity. The most obvious form of entrepreneurship is that of starting
new businesses (referred as a start-up company); however, in recent years,
the term has been extended to include social and political forms of
entrepreneurial activity. When entrepreneurship is describing activities
within a firm or large organization it is referred to as intra-preneurship and
may include corporate venturing, when large entities spin-off organizations.
What leads a person to strike out on his own and start a business? Sometimes
 it is a proactive response to a negative situation. Perhaps a person has been
laid off once or more. Sometimes a person is frustrated with his or her current
job and doesn’t see any better career prospects on the horizon. Sometimes a
person realizes that his or her job is in jeopardy. A firm may be contemplating
cutbacks that could end a job or limit career or salary prospects. Perhaps a
person already has been passed over for promotion. Perhaps a person sees
no opportunities in existing businesses for someone with his or her interests
and skills. Some people are actually repulsed by the idea of working for
someone else. They object to a system where reward is often based on
seniority rather than accomplishment, or where they have to conform to a
corporate culture. Other people decide to become entrepreneurs because they
are disillusioned by the bureaucracy or politics involved in getting ahead in
an established business or profession. Some are tired of trying to promote a
product, service, or way of doing business that is outside the mainstream
operations of a large company.
This course will make students familiar to the Start-ups which are part of the
entrepreneurial environment. This course will outline the changes the new
thinking and systems adopted in the entrepreneurial/start-up set today.
Some of the topics will be managing and growing a start-up, Funding for Stat
up, Managing a Career at Start-up.

Course Outcomes:
After learning the course, the students should be able to
CO1: Explain the entrepreneurial process, essential traits of successful
entrepreneurs, the role of innovation, and the significance of
entrepreneurship in India.
CO2: Identify diverse entrepreneurial types and cultivate an intrapreneurial
mindset
CO3: Apply the dynamics to design business plans by considering all
dimensions of business. CO4: Evaluate the entrepreneurial process in case
studies and find exceptions to the model of entrepreneurship.
CO5: Create a small enterprise or a start-up, with a small capital within a
short period and experience the science and art of doing business.

Course Content and Structure: (36

hours)
Module 1: Entrepreneurship and Innovation (04
Hours)
Introduction- Entrepreneurial Process; Setting, Preparation,
Management, Survival and Growth, Transition; Entrepreneurial
behavior and skills; Entrepreneurial structure. Need and contribution
of entrepreneurship in India
Entrepreneurship types, Characteristics and traits of an entrepreneur,
and Stages of an entrepreneur. Innovation in Entrepreneurship Cases
Intrapreneurship: Developing an Intrapreneurial mindset, critical
thinking, and problem-solving mindset.
Module 2: Entrepreneurial Stages- Idea Generation, Prototyping and
feasibility
Testing (10
Hours)
 Idea generation stages, Various methods of idea generation -Effectuation
Theory; Problem Mapping; Design thinking;
Idea testing and Prototyping - Product Diamond testing; Prototyping;
IPR- importance; process and. Entrepreneurship in Action- Creativity
and Innovation.
Identification of Business Opportunities; Evaluation of Business
Opportunities, RAMP Model, Mullins 7 Domain Framework. Feasibility
Analysis- Market Entry Strategies;
Marketing Feasibility; Financial Feasibilities; Political Feasibilities;
Economic Feasibility; Social and Legal Feasibilities;
Technical Feasibilities; Managerial Feasibility, Location and Other
Utilities Feasibilities.

Module 3: Entrepreneurial Planning (08 Hours)

Business model & Lean Canvas Model– Meaning, designing, analysing
and improvising; Business Plan – Meaning; Scope and Need; Financial;
Marketing; Human Resource; and Production/Service Plan. Content of
Business Plan, Business plan Formats- Project report preparation and
presentation; Common pitfalls of Business Plan; Idea pitching,
Prospecting funding.

Module 4: Eco- System Supporting Growth and Funding of

Entrepreneurship /
Startup (08
Hours)
Sources of Finance, Central government institutions and agencies:
SIDBI, NABARD, NSIC, SISI, EDI, etc. State government institutions
and agencies: DIC, CEDOK, KIADB, KSFC, etc. 2018 - 19 Page 31
Other supporting agencies RUDSETI,
Incubation centers, VCs, Maker’s labs, TBIs, etc. Specific initiatives to
promote entrepreneurship: Start-up India, stand up India and
MUDRA, Make in India, etc. initiatives.
Start-ups – role of accelerators, Managing Funding and internal finance.
Managing risk and negotiating deals.
Managing start-ups transition and growth.

Module 5: Startups Management and Scaling (06 Hours)

Stages of Startups and types of startups
Product Development and Minimum Viable Product (MVP): Product
development methodologies (Agile, Lean Startup, etc.), Building an
MVP and iterative development, User experience (UX) design and
prototyping, Testing and validation of the product or service
Startup Financing and Funding: Sources of startup funding
(bootstrapping, angel investors, venture capital, etc.), Pitching and
presenting to investors, Valuation and terms of investment, financial
management and budgeting for startups
Pedagogy
1. Idea Hackathon
2. Poster Making
3. Classroom Discussion
4. Active Cooperative Learning (Venture Fest)
5. Case-Based Teaching (Success and Failure Stories) Videos

RECOMMENDED BOOKS (Latest Editions)

1. Entrepreneurship and Small Business Management, Mariotti and Glackin,
2nd edition, Pearson Publication,
2. Entrepreneurship-11th edition, Robert D Hisrich, Michal P Peter, Dean A
Shepherd, Tata MC Graw hill Education Pvt Ltd
3. New business ventures and the Entrepreneurs- 6th edition, Stevenson or
Roberts or Groves beek, Irwin, Inc.mcrhall
4. New venture creation, entrepreneurship for the 21st century, 76th edition,
Jeffry. A. timmous, Stephen spinelli, Tata McGraw hill, edition2018 - 19
Page 32
5. Entrepreneurship development small business enterprises Poornima,
Charanti Matt edition 5th, Dorling Kindersley (India Pvt Ltd)
6. Bangalore Business ethics, ethical decision making and cases 6th edition
O.C Ferrell, Jhon paeel fraedrich, lindaferrel Houghton mifflinco, USA
7. ‘Effectuation’- Saras Saraswathi
8. ‘8 steps to innovation’ – Rishikesha T Krishnan and Vinay Dabholkar;
Collins Publications 9. Bruce R. Barringer, R.Duane Ireland,
Entrepreneurship successfully, launching new ventures. Pearson, 2019.
10. Managing Start-ups for Success, Entrepreneurship in Difficult Times, By
Rajat Kanti Baisya, 1st Edition, Copyright Year 2021, Rout ledge.
11. Venture Capital Investing by David Gladstone, FT Press; 1 edition (2003-
08-23), 1956.
12. Be a Startup Superstar: Ignite Your Career Working at a Tech Startup,
Jaby Steven Kahan, Weily.

REFERENCE BOOKS (Latest Editions)

1. Reddy, “Entrepreneurship: Text & Cases”, Cengage Learning
2. David H. Holt , “Entrepreneurship: New Venture Creation”, Prentice-
Hall of India
3. K Ram Chandran, “Entrepreneurship Development: Indian cases on
Change Agents” Tata McGraw Hill
4. Brigitte Berger , “The Culture of Entrepreneurship”, ICS Press
5. Vasant Desai, “Entrepreneurial Development and Management”,
Himalaya Publication

Supplementary Resources:
1. Entrepreneurship: Do your venture;
https://onlinecourses.swayam2.ac.in/imb19_mg03/preview
2. Identifying entrepreneurial Opportunities;
https://www.classcentral.com/course/edxidentifying-
entrepreneurial-opportunities-12828
3. Start-up: How to build a successful business?
 https://www.coursera.org/learn/startup-english.
4. Journal of small Business : https://www.tandfonline.com/
5. JEB- Journal of Entrepreneurship and Business:
https://jeb.umk.edu.my/
6. https://elibrary.in.pearson.com/login
7. https://jgateplus.com/home/
8. https://capitaline.com/
http://web.b.ebscohost.com/ehost/search/basic?vid=1&sid=c8b512
4d-307d-4f0a-843e3b13e9156a4a%40pdc-v-sessmgr06.

CO PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 3 3 2 2 1 - - 2
CO2 2 1 3 - - - - -
CO3 2 3 3 1 3 3 1 -
CO4 3 3 2 - 1 2 - 1
CO5 3 3 - - 1 1 - -
LEVEL 3-Substantial 2-Moderate 1-Slight - No
Co-relation

Course Evaluation Plan

Unit of Marks
Sl. No. Evaluation Item Timeline
Evaluation Allotted
At the end of the
1 End Term Exam Individual 50
semester
After completion
2 Mid - Term Test Individual 20
of 2-3 modules
Attendance and Class At the end of the
3 Individual 5
participation semester
Remaining assignments (Quiz,
Individual assignment, Cap-
4 Individual 25 Full Semester
Stone project, Major or minor
project, Group assignments etc.)

Course Title FINANCIAL MANAGEMENT

Term/Semester II
Course ID 23MBA321
Credits 4
Introduction:
 “Beware of little expenses. A small leak will sink a great ship”- By Benjamin
Franklin.
Financial management is a crucial discipline that encompasses the effective
management of financial resources to achieve organizational goals. It involves
making strategic financial decisions, managing risks, and ensuring the
organization's financial health. The subject helps the students to understand
the basics concepts of financial management such as Time value of money,
cost of capital, Capital Budgeting, Working capital and so on. This course
aims at equipping a potential manager with the tools and techniques that
help make financial decisions of the business and thereby lead to achieving
the goal of business – ‘wealth maximization.

Course Outcomes (COs):

After completion of this course, students will be able to;
CO1: Apply the time value of money concepts for better financial decisions.
CO2: Examine appropriate cost of capital for a business/project.
CO3: Assess the different capital budgeting techniques for decision making.
CO4: Compare different capital structure theories and apply dividend policies
for a business. CO5: Evaluate the working capital effectiveness of a firm

Course content and Structure: (48 hours)

Module 1: Introduction to Financial Management & Time Value of
Money (10 Hours)
- Introduction: Nature and scope of financial management, Goals of
financial management and Role and responsibilities of financial
managers
- Time value of money, Future Values - Compounding Process, Present
Values - Discounting Process, Single Cash Flow, Annuity, Perpetuity,
Uneven Cash Flows, MultiPeriods in Compounding and Discounting,
Loan Amortisation, Nominal v/s Effective Annual Rates.

Module 2: Cost of Capital (10 Hours)

- Cost of Capital: Cost of Debt, Post-Tax Cost of Debt, Cost of Equity:
DDM (Dividend Discount Model), CAPM (Capital Assets Pricing Model)
and Weighted Average Cost of Capital (WACC).

Module 3: Investment Decision (14 Hours)

- Estimation of Project Cash flows: Initial Cash flow & Subsequent Cash
flow
- Evaluation of Investment Decisions: Traditional and Modern Methods:
Payback Period, Average Rate of Return, Net Present Value NPV,
Internal Rate of Return, Modified Internal Rate of Return and
Discounted Payback Period.

Module 4: Capital Structure, Leverage and Dividend Policy (6 Hours)

- Introduction, Planning the Capital Structure, Factors Affecting
Capital Structure Decisions. Capital structure theories (Modigliani-
miller theorem, trade-off theory, pecking order theory) (only theory)
- Dividend Policies: Dividend policy in Practice Dividend theories –
relevance and irrelevance: Walter, Gordon and Modigliani-Miller
 Hypothesis (including problems). Financial metrics using leverage and
its impact on financial risk and returns.

Module 5: Working Capital Management (8 Hours)

- Estimation of Working Capital: Current Assets and Current Liabilities,
Concept of Working Capital Management, Operating Cycle, Cash Cycle,
Cost of Trade Credit. (Problems on Estimation of Working Capital)

Pedagogy:
1) JIGSAW Method
2) Classroom Discussion -Active Cooperative Learning
3) Financial modelling using Spreadsheet- Time value of Money,
Investment Decisions
4) Application based teaching (Time value of Money Mobile Applications)
5) Project Based teaching- Listed companies for Cost of capital 6) Industry
Interaction with the Practitioner

Teaching Learning Resources:

Essential Readings
1. Prasanna Chandra, “Financial Management”, McGraw Hill Education
2. Brigham and Houston (2015), Fundamentals of Financial
Management, Cengage (15th edition)
3. Brealey, R. A. (2007). Principles of Corporate Finance, Tata McGraw-
Hill Education
4. Van, Horne James, C. (2002), Financial Management & Policy, Pearson
Education India, (12th edition)

References
1. Bahal, Mohit, “Practical Aspects of Financial Management”, Suchita
Prakashan
2. Sharma, Dhiraj, “Working Capital Management – A conceptual
Approach”, Himalaya Publishing House
3. Bhalla, V.K., “Financial Markets and Institutions”, S. Chand and Co
4. Hampton, John, “Financial Decision Making – Concepts, Problems and
Cases”, Prentice Hall of India
5. Khan, M.Y; “Indian Financial System”, The McGraw Hill Companies

Supplementary Resources
▪ MOOC on Financial Management – Illinois University (Coursera)
▪ https://jgateplus.com/home/
▪ https://capitaline.com/
▪ http://web.b.ebscohost.com/ehost/search/basic?vid=1&sid=c8b512
4d-307d-4f0a843e-3b13e9156a4a%40pdc-v-sessmgr06
▪ https://elibrary.in.pearson.com/login

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 3 - 2 2 2 2 -
 CO2 2 2 - - - 2 - -
CO3 3 3 - - - 1 1 -
CO4 1 2 - - - - - -
CO5 1 2 - - - - - -
LEVEL 3-Substantial 2-Moderate 1-Slight - No
Co-relation

Course Evaluation Plan:

Unit of Marks
Sl. No. Evaluation Item Timeline
Evaluation Allotted
At the end of the
1 End Term Exam Individual 50
semester
After completion
2 Mid - Term Test Individual 20
of 2-3 modules
Attendance and Class At the end of the
3 Individual 5
participation semester
Remaining assignments (Quiz,
Individual assignment, Cap-
4 Individual 25 Full Semester
Stone project, Major or minor
project, Group assignments etc.)

Course Title APPLICATION OF OPERATIONS RESEARCH IN BUSINESS

Term/Semester II
Course ID 23MBA421
Credits 4

Introduction:
Operations research (OR) is a discipline that deals with the application of
advanced analytical methods to help make better decisions. Operations
research arrives at optimal or near-optimal solutions to complex decision-
making problems. Operations Research takes tools from different discipline
such as mathematics, statistics, economics, psychology, engineering etc. and
combines these tools to make a new set of knowledge for decision making.
O.R. is a professional discipline which deals with the application of scientific
methods for making decision, and especially to the allocation of scarce
resources. The main purpose of O.R. is to provide a rational basis for
decisions making in the absence of complete information, because the
systems composed of human, machine, and procedures may not have
complete information. This course helps students to understand the various
OR tools and their importance in Organizational decision making process.

Course Outcomes (COs):

Having successfully completed this course student will be able to:
CO1: Select appropriate Operational Research (OR) techniques to decision
making.
 CO2: Formulate and solve mathematical model (linear programming problem)
for a physical situation like production, distribution of goods and economics,
Transportation and assignment models
CO3: Demonstrate the best strategy using decision making methods under
uncertainty using game theory.
CO4: Illustrate the characteristics of different types of decision-making
environments.
CO5: Apply CPM and PERT techniques, to plan, schedule, and control project
activities.

Course content and Structure: (48

hours)
MODULE 1: Linear Programming Problem (LPP) (12
Hrs.)
- Importance; scope; techniques and characteristics of OR
- Different types of models in OR
- Linear programming problem; Formulation and solution, Graphical
solution method; Simplex method (standard maximization) – problems
- Formulation of Duality (only formulation)

MODULE 2: Transportation and Assignment models (10

Hrs.)
- Meaning and importance of Transportation model
- Methods to determine Initial basic feasible solution: North west corner
rule(NWCR);
Least cost method (LCM); Vogel’s approximation method (VAM)
- Optimal solution using Modified distribution (MODI) method
- Maximization Problems
- Characteristics and importance of Assignment; Maximization and
minimization methods; Travelling salesman (problems); Crew
assignment problems (only theory) MODULE 3: Sequencing and
Replacement problems (10 Hrs.)
- Sequencing; Terminology and notations
- Types of sequencing problems: Processing n jobs through 2 machines;
Processing n jobs through 3 machines; Processing N jobs in M
Machine;
- Replacement Theory: Assumptions of replacement theory;
Replacement of items which deteriorates with time (only case1-Value
does not change with time); Replacement of items that fail completely
including group replacement

MODULE 4: Theory of Games and Queuing Theory (8

Hrs.)
- Types of gaming strategies, Formula method, Saddle point method,
Graphical method,
Principle of Dominance
- Queuing theory
- Operating characteristics of queuing system; Single server/single
queue model
MODULE 5: Network Analysis and Simulation (8
Hrs.)
- Networking Concepts; Rules for drawing network diagram; Finding
Critical path and different Floats – TF, FF, IF
- PERT Computations: Probability of meeting the scheduled dates;
Difference between PERT and CPM
- Simulation- Monte Carlo simulation using Random numbers (theory
and problems)

Pedagogy:
• Class room discussion
• TORA lab session
• Project based learning
• Experiential learning
• Workshop from practioners
• Case based teaching

Teaching Learning Resources:

Recommended Books
1. K.K Chawla, Vijay Gupta and Bhushan K Sharma, “OPERATIONS
RESEARCH and Quantitative Analysis for Management, Kalyani
Publishers.
2. N.D. Vohra (2012), “Quantitative techniques in management”, Tata
McGraw-Hill Publications, 4th Edition.
3. P.C Tulsian and Vishal Pandey (2012), quantitative techniques.
Pearson Practice series.
4. J.K. Sharma, Quantitative methods and operation research, Excel
publication, 2012

Reference Books
1. David M. Lenine (2012), quantitative techniques for management.
Pearson publication.
2. Fedric S Hiller and Gerald J Lieberman (2012), introduction to
operation research. 8th edition.
3. Er. Prem Kumar Guptha and Dr. D.S. Hira (2014), operation research.
S. Chand publications.
4. Anand Sharma (2014), quantitative techniques for decision making.
Himalaya Publishing House.
5. S. Kalavathi (2013), operation Research. Vikas Publications. 4th
edition.
6. Hamdy A Taha (2013), operation research. Pearson publication. 9th
edition.

Supplementary reading:
• https://www.udemy.com/course/operations-research
• https://orc.mit.edu/impact/moocs
• https://www.edx.org/course/operations-research-an-active-approach
• Pearson e – library;
https://elibrary.in.pearson.com/bookshelfDashboard
 • EBSCO : https://www.ebsco.com/search?search=supplychainmodel
• Jgate: https://jgateplus.com/home/resources/
• www.capitaline.com

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 3 1 2 - 1 - -
CO2 1 3 - 1 1 - 1 -
CO3 1 3 - 1 - - - -
CO4 - 3 - 1 1 1 - -
CO5 1 2 2 2 - 1 1 -
LEVEL 3-Substantial 2-Moderate 1-Slight - No
Co-relation

Course Evaluation Plan:

Unit of Marks
Sl. No. Evaluation Item Timeline
Evaluation Allotted
At the end of the
1 End Term Exam Individual 50
semester
After completion
2 Mid - Term Test Individual 20
of 2-3 modules
Attendance and Class At the end of the
3 Individual 5
participation semester
Remaining assignments (Quiz,
Individual assignment, Cap-
4 Individual 25 Full Semester
Stone project, Major or minor
project, Group assignments etc.)

Course Title HUMAN RESOURCE MANAGEMENT

Term/Semester II
Course ID 23MBA621
Credits 3

Introduction:
The objective of the course is to help the students to understand about
various functions of Human Resource Management and to facilitate the
students to implement recruitment, training and development and
performance appraisal methods based on the needs of an organization. The
course also aims to help the students to understand about compensation
management, industrial relations and industrial disputes in the real world.

Course Outcomes (COs):

After the completion of the course, students will be able to:
CO1: Explain the various facets of Human Resource Management
CO2: Identify the Human Resource Planning needs and design Job
Description and Job Specification
CO3: Apply the functions of Recruitment, Selection, Induction and Internal
Mobility CO4: Analyse the HR functions - Training and Development,
Performance Appraisal and compensation
CO5: Discuss the various aspects of industrial relations and industrial
disputes

Course content and Structure: (36

hours)
Module 1: Introduction to Human Resource Management (6
Hours)
- HRM - Definition, Nature, Objectives and Scope
- Role of HR Manager
- Functions of HRM
- Traditional HR vs. Strategic HR
- Key HR Metrics- Meaning and Importance- Cost per Hire, Revenue per
Employee,
Absenteeism Rate, Engagement Rate, Retention Rate, Turnover Rate,
Employee Productivity Index, Training Effectiveness Index
- Contemporary Trends- Meaning and Importance- Moonlighting, Hybrid
Workplace, Coworking Spaces, Gig Economy, HR in the Metaverse

Module 2: Job Analysis and Human Resource Planning (8

Hours)
- Job Analysis -Meaning, Methods of collecting Job Analysis Data
- Job Description & Job Specification - contents
- Job Design - Enlargement, Enrichment and Job Rotation
- Human Resource Planning - HRP Process, Methods of Forecasting Demand
for and Supply of Human Resources
- Succession Planning - Importance & challenges

Module 3: Recruitment, Selection, Induction and Internal Mobility (8

Hours)
- Recruitment - Meaning, Sources of Recruitment; Methods of Recruitment,
Recent Trends in Recruitment
- Selection Process - Types of Tests for Selection, Types of Selection Interview
- Induction Programme - Objectives & Contents
- Internal Mobility - Promotion, Demotion, Transfer & Downsizing

Module 4: Training and Development, Performance Appraisal and

Compensation
Administration (8
Hours)
- Training - Meaning, Training Process, Methods of Training- On-the Job
Training & Off-the Job Training
- HRD - significance & Instruments/Mechanism of HRD
- Career planning - Importance, Stages
- Performance Appraisal – Process, Methods and Problems
- Compensation Administration: Components - Financial & Non-Financial
Compensation

Module 5: Industrial Relations & Industrial Disputes (6

Hours)
- Industrial Relations - Meaning, Objectives and Parties to IR
- Causes for Poor IR & Suggestions to Improve IR
- Industrial Disputes - Meaning, Forms
- Causes of Industrial Disputes
- Prevention & Settlement of Industrial Disputes

Pedagogy
1) Classroom Discussion
2) Activity based Teaching
3) Theatre based Teaching (Role Play, Skit)
4) Case Based Teaching (Text Case, Multimedia Case Discussion)
5) Project Based Teaching
6) Experiential Learning
7) Industry-Institute Interface (III)
8) Webinar/Seminars/Student Development Programmes
9) Simulations

Teaching Learning Resources:

Essential Readings
1. Gary Dessler, BijuVarkkey, Human Resource Management, 16th Edition,
Pearson Education.
2. V S P Rao, “Human Resource Management”, Second Edition, Excel
Books- New Delhi
3. Ashwatappa K, Human Resource Management: Text and Cases, Tata
McGraw-Hill.

References
1. Dr. S.S. Khanka, Human Resource Management, Seventh Edition, S.
Chand Publishing
2. P G Aquinas, Human Resource Management, Third Edition, Vikas
Publishing House
3. George W. Bchlander, Scott A. Snell, Principles of Human Resource
Management, Cengage Learning.
4. Denisi, Griffin, Sarkar, Human Resource Management, Cengage
Learning.
5. R S Dwivedi, Human Resource Management, Third Edition, Vikas
Publishing House
6. Shashi K Gupta & Rosy Joshi, Human Resource Management, 8 th
Revised Edition, Kalyani Publishers

Supplementary Resources
Venkata, S. 2016. Recruitment and Selection Practices in Corporate
Retail Stores. International Journal of Research in Organizational
Behavior and Human Resource Management, 4(1), 57-67.
 Niculae, M. 2017. Employee's Career Planning and Development in
Regional Rural Banks with Reference to APGVB Journal of Advance
Management Research, 5(5), 162177.
Sinha, S., & Sorum, M. 2018. Role of Human Resource Management
Approaches in Life Insurance Corporation, Arunachal Pradesh.
International Journal of Management Studies, V (2), 103-119.
Shipra, M., Aneet, & K, A. S. 2017. Training Significance and its Impact
on other HR Functions in Select Textile and Apparel Industries of India.
Intercontinental Journal of Human Resource Research Review, 5(7)
Mukesh bhai, P. R., & Pathak, A. 2021. A Study on Performance
Appraisal of Employees at Maruti Suzuki Kataria Automobile. IOSR
Journal of Business and Management, 23(4), 18-27.

ttp://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=14
8510307&site=eh ost

http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=7
308260&s ite=ehost-live

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 1 3 1 2 - 2 3 -
CO2 - 3 1 2 1 - 3 -
CO3 2 3 1 2 2 - 3 -
CO4 - 3 - 1 1 3 3 -
CO5 1 3 2 2 - - 3 -
LEVEL 3-Substantial 2-Moderate 1-Slight - No
Co-relation

Course Evaluation Plan:

Sl. Unit of Marks
Evaluation Item Timeline
No. Evaluation Allotted
At the end of the
1 End Term Exam Individual 50
semester
After completion
2 Mid - Term Test Individual 20 of 2-3 modules

Attendance and Class At the end of the

3 Individual 5
participation semester
Remaining assignments (Quiz,
Individual assignment, Cap-
4 Individual 25 Full Semester
Stone project, Major or minor
project, Group assignments etc.)

Course Title BUSINESS ANALYTICS SKILLS

Term/Semester II
Course ID 23MBA721
 Credits 4

Introduction:
This course introduces the students to Python programming language and to
a data visualization tool called Tableau. Python is currently one of the most
popular languages that are used for analytical functions like creating
visualizations, building statistical models, etc. It is essential to learn the
basics of the language so that students are able to solve problems using data
insights. Like training in any programming language, we start with the basics
including installation and setup of IDE and interpreter. Then we start with
the basic data types and basic logic implementation in terms of loops and,
conditional statements. Finally, we use Python for reading and writing data
from different types of files and perform basic visualization and create a basic
regression model. Tableau is widely utilized in a wide range of sectors to
analyze and show data in an interesting and creative way. During the course,
students will study the fundamentals of data visualization and how to
produce amazing visualization. By the end of the course, students will have
the knowledge and abilities needed to produce visually appealing data
visualizations, delve into data insights, and successfully communicate the
report's results to diverse stakeholders.

Course Outcomes (COs):

At the successful completion of this course, the students should be able to:
CO1: Create the required environment by installing and configuring Python
IDE and
Interpreter
CO2: Recognize basic data types and perform simple operations
CO3: Retrieve data from files and formulate basic visualizations, and build
models to draw meaningful insights
CO4: Illustrate Tableau’s interface, terminologies used, and basic
functionalities
CO5: Create effective and meaningful visual representations of data and also
acquire the skills to design interactive dashboards

Course Content and Structure: (48

hours)
Introduction to Data Analysis Using Python
Module 1: Introduction to Business Analytics & Python Interface
6 Hours - Business Analytics – Introduction, Evolution, Types and its
Applications
- Introduction to Python
- Installation of IDE, interpreter
- Installation of the package, python console, terminal, breakpoints -
Operators in Python (Basic Programs)

Module 2: Data Structures 10

Hours
- Introduction to different data types
- Built-in Data Structures: Lists, Tuples, Dictionaries, and Sets -
String – Operations
 - Conditional Statement (if…else)
- Loops (for, range, while)
- Functions: definition, calling, return
- Scope of Functions and Variables
- Exception handling: Missing Values & Outliers (Simple Basic
Programs)
Module 3: Descriptive Summary & Analysis 12
Hours - Reading/writing data to/from files.
- Basic plots (boxplot, bar chart, histogram, Heat Map, Tree Map) -
Descriptive statistics
- Correlation – Both continuous and categorical data
- Linear regression – Assumptions, significance of model and
parameters, standard error, confidence interval of beta

Introduction to Data Visualization using Tableau:

Module 4: Introduction to Tableau Fundamentals & Data Exploration
8 Hours - Introduction to Tableau
- Data importing
- Data preparation and cleaning
- Introduction to tableau interface and workspace
- Dimensions & Measures
- Exploring data using filters, sorting, grouping, and basic calculated
fields (sum, average, mean, median, aggregate)

Module 5: Data Visualization Techniques & Dashboard Creation

12 Hours
- Basics Charts: bar charts, line charts, pie charts, scatter plots, dual
axis charts, and box plots
- Plotting geographical data on maps
- Customizing visualizations with colors, labels, sizes, and tooltips
- Designing basic interactive dashboards with multiple visualizations

Pedagogy:
1) Classroom Discussions
2) Active Cooperative Learning Methods
3) Activity-Based Learning
4) Practice-Based Learning
5) Project-Based Learning
6) Experiential Learning
7) Software-Based Learning - Python

Teaching Learning Resources:

Essential readings-
1. Manaranjan Pradhan and U Dinesh Kumar, “Machine Learning Using
Python”, Wiley Publications, ISBN – 108126579900.
2. Max Kuhn and Kjell Johnson, “Applied Predictive Modeling”, Springer.
ISBN – 10:1461468485, ISBN-13:978-1467468486.
3. Daniel G. Murray, Tableau Your Data! Fast and Easy Visual Analysis with
Tableau Software 2nd Edition, WILEY publication. ISBN: 978-1-119-
00119-5
4. Ryan Lindy, visual data storytelling with Tableau, Pearson
Publication.ISBN-10: 9353063590
5. Daniel G. Murray, Tableau Your Data! Fast and Easy Visual Analysis with
Tableau Software 2nd Edition, WILEY publication. ISBN: 978-1-119-
00119-5
6. Ryan Lindy, visual data storytelling with Tableau, Pearson
Publication.ISBN-10: 9353063590

Supplementary Readings:
• NPTEL Course: https://onlinecourses.swayam2.ac.in/aic20_sp35
• Coursera Course:https://www.coursera.org/learn/jhu-getting-started-
data-viz-
• https://www.coursera.org/specializations/data-science-foundations-r
• Data Sources: Kaggle: https://www.kaggle.com/
• Data.gov.in: https://data.gov.in/
• Databases: EBSCO: https://www.ebsco.com/academic-libraries,
• JGATE: https://jgateplus.com
• Pearson E-library: https://elibrary.in.pearson.com

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 1 2 - - 1 2 1 -
CO2 1 3 - - 3 2 2 -
CO3 2 3 - 2 3 3 3 1
CO4 3 3 1 1 3 3 2 -
CO5 2 3 2 2 3 2 3 1
LEVEL 3-Substantial 2-Moderate 1-Slight - No Co-relation

Course Evaluation Plan:

Unit of
Sl. No. Evaluation Item Marks Allotted
Evaluation
50
Execution/
1 Semester-End Lab Exam Individual Presentation 30
Viva-Voce 10
Lab Journal 10
Attendance and Class
2 Individual 5
Participation
3 Capstone Project - Python Individual / Group 10
4 Capstone Project – Tableau Individual / Group 10

5 Class Test 1 – Python Individual 10

6 Class Test 2 – Tableau Individual 10
7 Quiz Individual 5
 Course Title EMPLOYABILITY SKILLS
Term/Semester II
Course ID 23MBA722
Credits 2

Introduction:
Employability Skills can be defined as the transferable skills needed by an
individual to make them ‘employable’. Along with good technical
understanding and subject knowledge, employers often demand a set of skills
that they want from an employee. These skills are what corporates believe
will equip the employee to carry out their role to the best of their ability.
Employability depends on individual’s knowledge, skills and attitudes, how
they use these assets, and how you present them to employers

Course Outcomes (COs):

On completion of the course the student will be able:
CO1: Articulate and Present career plan and career path
CO2: Prepare good resume with good resume writing skills
CO3: Apply the interview skills while attending interviews
CO4: Prepare well for Group discussion and demonstrate the required skills
for Group discussion
CO5: Demonstrate proficiency in cracking aptitude test

Course content and Structure: (24

hours)
MODULE 01 - CAREER PLANNING (02Hrs)
- Goal Setting, Career exploration, Matching careers, Proactive career
management,
- Practical skills for job search, the tools and methods that will enable
to find the right career path in line with personal vision and goals, and
to help identify the right job. Knowing yourself - personal
characteristics, Knowledge about the world of work, requirements of
jobs including self-employment, Sources of career information,
preparing for a career based on their potentials and availability of
opportunities
- Current Affairs: To cover day to day on the current affairs topics,
motivate students to read newspapers every day and discuss.

MODULE 02 - RESUME BUILDING (02

Hrs.)
- Resume Skills: Preparation and Presentation Introduction of resume
and its importance, Difference between a CV, Resume and Bio data,
Essential components of a good resume. Video Resume - Creating
Video Resume. Importance of Video Resume.
 - Resume skills: Common errors: Common errors people generally make
in preparing their resume, prepare a good resume of her/his
considering all essential components
- LinkedIn Profile –Profile building, join groups, upload Post, Add review
and comment, Write and review article.
- Creating profiles on First Naukri and other similar platforms

MODULE 03 - INTERVIEW SKILLS and MOCK INTERVIEW (02

Hrs.)
- Interview Skills: Preparation and Presentation: Meaning and types of
interviews (F2F, telephonic, video, etc.), Dress Code, Background
Research, Do's and Don’ts, Situation, Task, Approach and Response
(STAR Approach) for facing an interview.
- Interview procedure (Opening, listening skills, closure, etc.), Important
questions generally asked in a job interview (open and closed ended
questions)
- Interview Skills: Simulation: Observation of exemplary interviews,
Comment critically on simulated interviews
- Interview Skills: Common Errors: Discuss the common errors generally
candidates make in interview, Demonstrate an ideal interview
- Communication skills and Articulation skills in English speaking and
reading.

MODULE 04 - GROUP DISCUSSION SKILLS and MOCK GD (02

Hrs.)
- Meaning and methods of Group Discussion Procedure of Group
Discussion
- Group Discussion – Simulation and mock GD
- Group Discussion - Common Errors

MODULE 05 - APTITUDE TRAINING (Problem Solving on the following

topics). (16 Hrs.)
- Pipes and Cisterns - Concept and Basic Problems
- Pipes and Cisterns- advance level Problem
- Syllogism - Concept and Basic Problems
- Syllogism- advance level Problem
- HCF LCM basic and advance level Problem
- Logarithms - Concept and Basic Problems
- Calendars - Concept and Basic Problems
- Calendars -advance level Problem
- Permutation and combination – basic and advance level Problem
- Basics of averages
- Averages advance level problems
- Data Sufficiency - basic and advance level Problem
- Probability – Introduction
- Probability- advance level
Pedagogy:
1. Practice -Based Teaching
and Training. 2. Activity
based teaching and training
3. Role-play, Theater.
4. Interaction with professional trainers.
5. Out-bound Training.
6. Classroom Discussion.

Teaching Learning Resources:

Essential readings-
• Designing Your Life by Bill Burnett and Dave Evans, Knopf, Illustrated
edition, 2016.
• Development of Life Skills and Professional Practice, 2014, Vikas
Publication, Shalini Verma
• Amos, Julie-Ann. Handling Tough Job Interviews. Mumbai: Jaico
Publishing, 2004.
• Bonet, Diana. The Business of Listening: Third Edition. New Delhi:
Viva Books, 2004.
• Implementing New Technologies: Innovation and the Management of
Technology,WileyBlackwell; 2nd edition 1994

References-
• Amy Cuddy- Presence.,Little, Brown Spark; Illustrated edition ,2018.
• Daniel Kahneman, Thinking, Fast and Slow Paperback – Farrar, Straus
and Giroux; 1st edition (April 2, 2013).
• Ajmani, J. C. Good English: Getting it Right. New Delhi: Rupa
Publications, 2012.
• Carnegie, Dale. The Quick and Easy Way to Effective Speaking. New
York: Pocket Books, 1977
• Collins, Patrick. Speak with Power and Confidence. New York: Sterling,
2009.
• Fitikides, T. J. Common Mistakes in English. London: Orient Longman,
1984.
• Hughes, Shirley. Professional Presentations: A Practical Guide to the
Preparation and Performance of Successful Business Presentations.
Sydney: McGraw-Hill, 1990
• Lesikar, Raymond V and Marie E. Flatley. Skills for Empowering the
Internet
Generation: Ninth Edition. New Delhi: Tata
McGraw-Hill, 2002 Pease, Allan. Body Language.
Delhi: Sudha Publications, 1998.
• The Interview , James Innes, Book e Pub eBook,Pearson,3rd Edition.

Weblinks and E-Resources

• http://www.bbc.co.uk/worldservice/learningenglish/radio/specials/
15
• http://www.colostate.edu/Depts/Speech/rccs/theory44.html
Suggested Apps: Thinking about your life, Pocket, Trello.
 One Day Out Door Training in Association with Eagle Unbound,
•
Bangalore or some other agency.
MOOC’s Suggested:
• https://www.mooc4dev.org/lifeskills1 (IIT Kanpur)
• https://youtu.be/KxxKrei5evM (Swayam12 week)
• https://nptel.ac.in/noc/courses/noc18/SEM1/noc18-hs18/

CO-PO
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 3 - 1 - 1 3 - -
CO2 2 - - - - - - -
CO3 1 1 - - - - - -
CO4 1 1 - - - - - -
CO5 1 1 - - - - - -
LEVEL 3-Substantial 2-Moderate 1-Slight - No Co-
relation

Course Evaluation Plan:

IA EVALUATION

Sl. Unit of
Evaluation Item Marks Allotted Timeline
No. Evaluation
Attendance and Class At the end of
1 Individual 5
participation the semester
At the end of
2 Aptitude Internal Test (MCQ) Individual 15
the semester.
Marks of Resume, Mock PI 30 End of the
3 Individual
and Mock GD (10 R + 10PI+10GD) Module
SEE-EVALUATION

Personal Interview Skill Test

End term
4 and Resume Review– Individual 25
exam
Conducted by External Expert
End term
5 Aptitude- Test Individual 25
exam

Course Title SOCIAL IMMERSION PROGRAMME

Term/Semester II
Course ID 23MBA821
Credits 1

I. INTRODUCTION
Each student should undertake the social immersion programme
immediately after the first semester examination for the duration of
two weeks and submit a hard bound copy of the report before
 commencement of 2nd semester. The immersion programme will be
under the guidance of internal faculty of the institution.
The main objective of the Social Immersion project is to sensitize
students on civic and community issues, to enhance their
interpersonal skills and to understand the problems of
Rural/Urban/NGOs/Government or any other social issues of the
society and enhance their status through capacity building. Social
Immersion Programme also helps students to be better citizens by
knowing, understanding and finding sustainable solutions for
pressing community needs. They also learn and practice their
management skills for building a better community.
The student has to work for two weeks in an NGO/ Government
Organisation/ Government Agencies/ Panchayat Raj Institutions on
different issues or undertake a freelancing study based on their
interest. This could involve a desk study / data analysis / extension
work / field work or exploration of an idea or its implementation.

II. SOCIAL IMMERSION PROGRAMME FRAMEWORK

1. Phase 1: Pre Departure Preparation
a. Introduction to Social Immersion Programme [SIP]
b. Sensitization towards social problems
c. Identification of immersion organisation
2. Phase 2: Field Immersion
a. Two Week Field immersion in collaboration with social-
sector organizations across India
b. Mentor - Student Meeting
c. Student review meetings
3. Phase 3: Post-Immersion Reflections
a. Presentation to partner organizations
b. Interim report submission to partner organizations

4. Phase 4: Report Submission & Evaluations

a. Submission of field report
b. Maintenance of diaries

Course Outcomes:
After successful completion of this course, the student will be able to:
CO1: Develop sustainable solutions for problems and issues faced by NGOs/
Community/Society
CO2: Build social responsibility and contribute to the community for
inclusive growth and sustainable development of society.
Timeline

First Semester Between First and Second Semester During second semester

Phase 1: Phase 2: Phase 3: Phase 4:

Preparation Field Reflection and Evaluation
Immersion Reporting

•Introduction to • For 2 weeks •Presentation •Final report

Social at the to partner and
Immersion identified organizations presentation
Programme immersion •Interim to faculty
[SIP] organization report •Evaluation
•Sensitization • During first submission to
towards social and second partner
problems semester organizations
• Identification break
of causes
during first
semester

IMMERSION METHODOLOGY
Primary method used for collecting sociological data will be ethnographic field
research, of which field diaries are an important component. The base line
survey, field survey, observation of the process, interaction with community
members can be adopted for data collection.

Students are required to follow the guidelines indicated below;

GUIDELINES
1. Under this program, the student is required to undertake a Social
Immersion individually for a period of two weeks between I and II
semester. It would be carried under the guidance of internal faculty
member from the Institution and external mentor.
2. Students should identify the place of study (organization) before the
completion of
I semester and finalize the scope of the study in consultation with the
Institute Guide.
3. Students are allotted to respective Internal Faculty Guide based on the
area of interest.
 4. The Social Immersion program must be a study on live social problem or
social issues and work on solving a problem. This could be in the nature
of desk study or a field study or extension work or preparation of detailed
report of a problem or exploration of a solution to the problem or
implementation of an idea or a project or of any other study which reflects
the spirit of the regulations. The immersion may include research work
or a case study.
5. The word organization includes the following
a. Educational Institutions in rural areas
b. Government Department
c. NGO/ CSO/ Voluntary Organization/CSR department of an
Organization
d. Research Body or Development Agency
e. Panchayat Raj Institution/s
f. Local Municipal Body, Legislature, Court, Etc.
6. On the completion of Social Immersion Program, the student is required
to submit a report to faculty guide and external mentor or company
within the specified timeline.
7. Satisfactory completion of Social Immersion Program and obtaining 50%
of the marks allotted is an essential requirement for completing
Immersion Programme.
8. Any interested faculty, Part Time or Guest Faculty or Social Activist are
eligible to guide the immersion programme. Head of the institution has
to certify the eligibility of such guides.
9. Every guide will be allotted the maximum of fifteen (15) students.
10. The Social Immersion report has to be as per report guidelines
11. One hard and one soft copy (in CD) have to be submitted to their
respective guides.

Uniformity and Size of Type

• The body of the text must be prepared from a clear and readable font
style at the same size throughout the document.
• Twelve-point font is the generally accepted font size.
• However, different point sizes can be used for tables, figures, or captions,
as long as usage is consistent and conforms to the appropriate style
manual.
• Choose the font carefully depending on your final distribution plans.
Serif fonts (e.g. Times New Roman) are easier to read on paper.
• The use of bold, italic, capitalization, or any other writing convention
should be consistent throughout the document and should follow the
appropriate style manual.
• Alignment of text should be consistent (including no justified alignment).
 The body of the document must be spaced with 1.5”
• All page numbers must appear centered or right side in the bottom
margin
• Header with “A Report on Social Immersion Programme at ……………
(NGO name) – Left side
• Footer [R.V. Institute of Management (Left side) with page number (right
side)]  The report has to be printed on single side in Executive Bond
Sheet.
• The hard copy should be hardbound with WHITE color cover page.
FORMAT OF THE REPORT
▪ Cover Page with Title and other details
▪ Student Declaration
▪ Certificate by Head of the Institution (College will issue)
▪ Completion Certificate by the NGO
▪ Acknowledgements
▪ Table of Contents
▪ List of Tables
▪ List of Figures
▪ Report [ 12 point Times Roman New Font size, 1.5-line spacing]
▪ Bibliography (Use APA 6th Edition format)
▪ Annexure – Work done diary Summary Format – Week 1 & 2, Work
done diary reports,
Appreciation Letter, Photographs [Geo-tagged photos], Social Media
Posts, URL,

Social Immersion Program

Contents of the Report
CHAPTER – 1 (Length of the chapter 5 – 6 pages)
1 A - INTRODUCTION TO NON-GOVERNMENT ORGANISATION [NGO]
▪ Introduction to the NGO
▪ List of Promoters / Trustees
▪ Vision, Mission, Objectives, NGO Structure, Target Beneficiaries,
Source of Funding, Geographic Coverage of NGO’s services
▪ Recognition and Achievements of the NGO
▪ Partnering Corporates / Institutions / Organisations ▪ Major Activities
of the NGO

1 B – SPECIFIC CAUSE IDENTIFIED IN THE NGO

Discussed with the External & Internal Mentor
Explain the Identified Issue or Problem
i. For Example: Cause Identified: Malnutrition in Rural Areas
The specific problem identified under this cause is “Malnutrition of kids below
the age of 5 years in a Rural Household”.
ii. For Example: Cause Identified: Solid Waste Management in Urban Area
The specific problem identified under this cause can be “Waste Segregation at
source in a locality in Bangalore”.

CHAPTER 2 – PLAN OF ACTION (Length of the chapter 1-2 pages)

How the NGO is currently addressing these problems/issues has to be
explained.
Briefly explain the activities for the problem selected that the student is
going to work for two weeks. List the scheduled dates and location of the
activity, mention the number of volunteers, duration of the activity, and
nature of the activity planned.

CHAPTER 3 – IMPLEMENTATION REPORT (Length of the chapter 5

pages)
 The students have to write down the solution or the actual charity service
offered by the student to the beneficiaries for addressing the cause
identified.
For Example: Cause identified is “Challenges of Farmers”, then the
problem identified can be Farmers challenges overcome by creating
awareness about usage of Agro-based Apps. So the implementation report
should consist of the methods used in convincing the farmers to use the
Agro-based apps.

CHAPTER 4 - LEARNING OUTCOMES FROM SIP (Length of the chapter 1

– 2 pages) Explain the learning outcomes from the SIP. Other supplementary
evidences to support the learning outcomes should be enclosed in the
Annexure. [Such as photos, social media post links, Audio/Video Links etc.].
Note: The number of pages of the report should be minimum 10 pages and not
exceed 16 pages.

CO-PO Mapping:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 2 - - 3 3 - 3 3
CO2 2 - - 3 3 - 3 3
LEVEL 3-Substantial 2-Moderate 1-Slight - No
Co-relation

Evaluation of Social Immersion

 SEE CIA

Sl. Sl.
Particulars Marks Particulars Marks
No No
Viva-voce by External 10
1 Examiner marks 1 SDP on ESG 5 Marks

Documentary Video
20 on overall
2 Overall Quality of the Report 2 immersion 5 marks
marks
experience [<5
Minutes]
Quality of
Overall Quality of the 15 Immersion & report 10
3 3
Presentation marks assessed by Internal Marks
Faculty Mentor
10
4 Immersion Diary
marks
Appreciations &
Internal Faculty
Recognitions by Examiner 05 10
4 5 Mentor Interactions
(Reporting marks marks
& Submissions
Method/PPT/Photos/Videos)
NGO Mentor 10
6
Interactions marks

50 50
SEE CIA
Marks Marks

Course Title OPEN ELECTIVES I

Term/Semester II
Course ID 23MBA822
Credits 1

Course Outcome:
After the successful completion of the course, students will
be able to: CO1: Understand and articulate the nuances in
the selected course

Guidelines:
The open electives are offered to the students with the purpose of giving them
a wide opportunity to enhance their knowledge. The students are given an
opportunity to choose from a wide range (4500) of MOOCs offered by
Coursera, NPTEL, SWAYAM etc., and enroll themselves.

Open elective 1:
Students have to complete 1 MOOC during the II Semester based on their
interest and submit the certificate. The duration of the course should be for
6-8 weeks. The students are encouraged to choose any course from Liberal
Arts/Humanities so as to conform to NEP guidelines.
In the beginning of the II semester, students have to register for a MOOC and
update the information to the designated faculty mentor. This will enable the
faculty to monitor the progress. After completion of the course, students have
to submit the completion certificate. This will ensure eligibility for the
students to complete the semester successfully.

Presentation Rubric
Criteria Poor Average Good

(1-4) (0-10) The topic was

fully covered; no factual
The topic was not fully (5-7)
errors or
covered or material The topic was covered in an misinterpretations
Coverage of presented was appropriate depth with few were included; fact and
Subject inaccurate; inability to or no factual errors or opinion were
Matter distinguish between misinterpretations; fact and distinguished and used
10 fact and opinion; opinion were distinguished; appropriately; student
student did not have a student had a good demonstrated expertise
good understanding of understanding of the topic or a clear understanding
the topic of the topic
(1-0) (2-3) (4-5)
Student failed to
Student introduced topic,
introduce topic or self
Introduction Student introduced topic, purpose, and self along
appropriately; purpose
5 purpose, and self with an effective
of presentation unclear
attention-getter
to audience
Organization Cannot understand Satisfactory organization of Very well organized
of content presentation because of content; clear introduction; content; builds on and
flow poor organization; main points are well stated, provides support for the
5 introduction is not even if some transitions are rest of content of the
clear/matched to the somewhat sudden; relation presentation; main points
rest of the content. The to the rest of the content is well stated and argued,
presentation is not clear with each leading to the
clear next point of the talk.
Main points were
Abrupt ending; no General summary or wrap reinforced or take-away
summary or wrap up; up; speech was brought to a messages restated;
Conclusion 5 speech was brought to a
failure to provide comfortable conclusion;
references (if needed) appropriate referencing purposeful conclusion;
appropriate referencing

Viva Voce
 Criteria Poor Average Good
Delivery (1-4) (5-7) (8-10)
10 Mumble, The voice is low and Clear voice and correct,
incorrectly incorrectly pronounce precise pronunciation of
pronounce terms during the terms during the
important content presentation. presentation.
of the Reading from slides Only referring to the
presentation. frequently. slides while explaining.
Only reading from
the slides
Student did not Student invited Student invited questions
Q&A invite questions or questions and and comments and was
10 comments or did comments and able to answer or engage
not handle them answered or responded in a discussion
appropriately Vague answers Crisp to-the-point
Not able to answer answers
(1-0) (3-2) (5-4)
Depth of Poor Fair understanding of Good understanding of
understanding understanding of the relevance of the the relevance of the
5 the relevance of course course
the course

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 2 1 3 1 3 1 2 1

LEVEL 3-Substantial 2-Moderate 1-Slight - No Co-

relation Evaluation Plan:
Students are required to complete the course and take-up the assessment at
the end of the course.
Sl. No. Evaluation Item Marks Allotted
1 Presentation on the learnings from
the course 25
Internal
Marks
2 (50) Viva Voce to the mentor
25

3 Final course assessment score and

External
submission of certificate to the
Marks mentor 50
(50)

Course Title HEALTH AND WELLNESS

Term/Semester II
Course ID 23MBA823
Credits 2
Introduction:
Health and Wellness is a matter of concern at times and routine most of
the times. This curriculum is designed to promote better living and fitness
among students and focus on understanding the scientific knowledge for
enhanced benefits. Comprehensive health and fitness plan prepares
individuals for their future roles as working professionals, parents and
citizens.
Food intake is the source of nutrients for growth and maintenance of a
healthy body. Sound nutritional knowledge is needed to allow individuals
to make wise food choices. The curriculum encourages students to adopt
a self-monitored continuous learning through use of Massive Open Online
Courses (MOOCs).
Strong mind and body are a prerequisite for a healthy living. This course
emphasizes physical fitness practice through workouts and exercises,
yoga, sports and games. Attendance and participation are a pre requisite
for completion of the course. A student has to mandatorily opt any one of
the MOOC courses and should complete the same and submit a certificate
copy to designated staff in charge along with Practice Report Card (PRC).
PRC is a documentation procedure to monitor attendance and progress in
Yoga camp, Sports Clinics, Sporting events, Gym workouts, sports and
fitness competitions and any related events as notified through circulars.
All practice shall follow Covid 19 preventive methods by adopting covid
appropriate behaviors.

Course Outcomes(COs):
After completion of this course, students will be able to:
CO1: Comprehend and value the nutrient compositions of food choices and
acquire a deeper understanding of various forms of substance abuse.
CO2: Cultivate attitude, attributes, and skills that foster effective
responsibility and maintain personal health (Physical, mental, social, and
Spiritual) along with overall well-being and appreciate the therapeutic
benefits of Yoga, Gym-based workouts, etc. CO3: Comprehend and
embrace the overarching advantages of incorporating sports into one's
lifestyle and practicing first aid.

Course content and Structure: (24 hours)

Module1: Food and Nutrition and Substance Abuse (4 Hours)
▪ Introduction: Classify food on the basis of nutrient content,
Functions of major nutrients
▪ Eating Behavior: Eating habits. Planning a Balanced Diet, Diet
Routine for different age groups, wholesome vs. Junk foods.
▪ Food hygiene: Cleanliness and food hygiene, food toxicity, food
grading, food combinations and food preparation
▪ Substance Abuse: All types of substance abuse and food toxicity and
their effect.
 Module2: Personal health and Overall wellbeing (12
Hours)
▪ Introduction to Human Anatomy: Gross Human structure, brief
about all the systems of human body (As per Medical science and
ancient Indian scriptures)
▪ Yoga: Yogic way of living as per our scriptures, Practice of Common
Yoga Protocol (Sookshma Vyayama, Yogasanas, Kriyas, Pranayama
and Meditation) developed by Ministry of Ayush, Yogic diet, Dos and
Don’ts in YOGIC way of life
▪ Other Exercise regimes: Walking, Jogging, gym based workouts,
Aerobics, Weight training, etc. (Pros and Cons)
Module3: Sports
(8 Hours)
▪ Practice of Indoor and Outdoor sports
▪ Making sports as part of our life style
▪ First Aid in Practice

Pedagogy:
1) Participative Learning through Clinics
2) Discussion based on online Ted Lessons
3) Activity based Learning
4) Practice based learning 5) Workshops and seminars

Teaching Learning Resources:

Essential readings-
1. Common Yoga Protocol, Ministry of AYUSH, GOI
2. RVIM Handbook for Health and Wellness, 2021
3. Patanjali Yoga Sutra
4. Hathayoga Pradeepika

MOOCs: YOGA- MOOCs Course offered by Ayur Yoga Life, Indian Yoga
association, BBAU, MDNIY, etc.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 2 - 2 - - - 2 2
CO2 2 - 2 - 1 - - 2
CO3 2 - 2 - - 1 - 2
LEVEL 3-Substantial 2-Moderate 1-Slight - No Co-
relation

Course Evaluation Plan:

 Unit of Marks
Sl. No. Evaluation Item Timeline
Evaluation Allotted
Internal Evaluation

Attendance and Individual

At the end of
1 Participation in regular Practice 40
the semester
yoga sessions Report Card
Participation in Sports
During the
2 (events and Individual 10
course
competitions)
External Evaluation

Completion of MOOC Individual At the end of

3 30
Course on YOGA the semester

Workshop on Substance During the

4 Individual 10
Abuse and Nutrition course

During the
5 First aid training Individual 10 Course in
small batches