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A Study On Students Perception Towards Social Media

1) The document is a study that examines students' perceptions of social media and its impact on their lives. 2) It analyzes several social media sites' popularity among youth and the influence of social media on their personal and professional lives. 3) While social media can help youth connect globally and gain information, the study found it can also distract them from studies, though most youth understand how to prioritize real-world relationships over online ones due to cybercrime risks.

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2K views3 pages

A Study On Students Perception Towards Social Media

1) The document is a study that examines students' perceptions of social media and its impact on their lives. 2) It analyzes several social media sites' popularity among youth and the influence of social media on their personal and professional lives. 3) While social media can help youth connect globally and gain information, the study found it can also distract them from studies, though most youth understand how to prioritize real-world relationships over online ones due to cybercrime risks.

Uploaded by

archerselevators
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AEIJMR – Vol 6 – Issue 01 – January 2018 ISSN - 2348 - 6724

A Study on Students Perception towards Social Media


Mr.A.Radhakrishnan
N.Geetha

Department of commerce, St.Joseph's college of arts and science (Autonomous)


II-M.Com, St.Joseph's college of arts and science (Autonomous)
Abstract
The study of this research aims to create an immense level of awareness among the youth
exposed to such social networking sites and findings will not only bear results as to how
adversely and positively is the youth affected by the usage of these sites but also will help the
youth to understand the usage of these networking sites efficiently. Facebook, My Space,
Twitter, LinkedIn, Skype and Ning are a few such sites that attract maximum of the youth to
tune in to them and thereby embodies their own merits and demerits that desperately need to
create an actual picture among the youth. It has now become an evident and usual sight to
face individuals being insensitive to chat in worshipping places, homes when relatives and
guests are around, highways, schools, colleges and social gatherings wherein they are so
preoccupied and engrossed into their phones that they do not even bother to look up as to
where they are which results in their inability to prioritize as to what is important and what
isn’t. Attention has thus been shifted from real to virtual world and visible to invisible friends.
Keywords
Social networking; Facebook; Twitter; Internet
Introduction
Social Networking sites are termed to as web based services that give an opportunity to
individuals to create their own personal profile with the choice of their own list of users and
thereby connect with them in an altogether public forum that provides them with features
such as chatting, blogging, video calling, mobile connectivity and video/photo sharing. People
spend more than usual hours on social networking sites to download pictures, browse
through updates seek entertainment and chat around with friends to keep themselves
connected to one another. These sites have held an addiction to the youth wherein they find it
difficult to concentrate on their work and prefer logging in and jumping across one site to
another. Some have derived benefit out of these sites whereas some have become academically
challenged by the use of these websites. Individuals have set their own limits as to when and
when not to access these websites but we witness very few out of the lot who does not access
or make use of these sites at all.
Evaluating the amount of research that surrounds the usage of social networking sites in the
education system, it is important to determine whether or not, have these sites led to any
impact on student engagement and achievement. This paper will be therefore able to review
the available literature to study and present both the positive and negative impacts of online
networking on the most high in demand segment of our society (The youth).
Literature Review
Impact of social networking websites on the education of the youth
The researcher tries to portray, social networking sites such as Facebook, MySpace and
Twitter are gaining popularity with the pace of time and due to their attractive features the
youth of today’s generation is fascinated towards them. The study argues against the notion
claiming that due to the rapid popularity of social networking sites the youth tends to distract
themselves from their studies and professions but on the contrary is also developing friendly
and social ties with the world that revolves around them [1].
Objectives
• To determine the usage of specific social networking sites by the youth.
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AEIJMR – Vol 6 – Issue 01 – January 2018 ISSN - 2348 - 6724

• To analyze the credibility over the information received from social networking sites.
• To study the influence of social networking sites on the personal and professional life of the
youth.
Limitations
The popularity of the social networking sites increased rapidly in the last decade. This is
probably due to the reason that college and university students as well as teens used it
extensively to get global access. These social networking sites such as Twitter and Facebook
have become a raging craze for everyone nowadays.
The negative effects of these social networking sites overweigh the positive ones. These sites
have caused some potential harm to society. The students become victims of social networks
more often than anyone else. This is because of the reason that when they are studying or
searching their course material online, they get attracted to these sites to kill the boredom in
their study time, diverting their attention from their work
Impact of social networking sites on students
This study establishes the fact that out of all the respondents targeted, nearly 55.4% of the
total population from people ranging in the age group 15 to 25 use social networking sites and
also states that most of the users from the same age group use these sites as a medium to
seek entertainment. In terms of gender division, male users are more as compared to female
users wherein male users generally derive knowledge based information from these sites. It
focuses on the fact that most of the youth uses these sites due to influence of their friends and
just because their friends have been using and accessing these sites. This also illustrates the
academic performance of students using social networking sites. Students acquiring 3.0 to 3.5
GPA in examinations are most inclines to these sites for entertainment [3].
References
Kuppuswamy S, Narayan PB (2011) The impact of social networking websites on the
education of youth
Jain MR, Anand N, Gupta P (2012) Impact of social networking sites in the changing mindset
of youth on social issues- A study of Delhi-NCR youth. Journal of Arts, Science & Commerce
3: 36-43.
Khan S (2011) Impact of social networking websites on students. Abasyn Journal of Social
Sciences 5: 56-77.
Ahn J (2011) The effect of social networking sites on adolescents’ social and academic
development: Current theories and controversies. Journal of the American Society for
Information Science and Technology 62: 1435-1445.
Camilia ON, Ibrahim SD, Dalhatu BL (2013) The effects of social networking sites usage on the
studies of Nigerian students. The International Journal of Engineering and Science 2: 39-46.
Conclusion
The primary objective of the research undertaken was to throw light on how effectively has the
usage of social networking sites affected the youth by evaluating both of its positive and
negative aspects. With reference to the study it was evidently figured out how smart,
intelligent, witty and aware the youth is in the current era. The youth today is not only aware
of what fits in best for them but are also keen and enthusiastic to draw their own priorities
and fix on to which ones are most important and how. Similarly these sites serve to their
purpose of connecting them with people all across the globe by not hampering their work
hours and schedules. However, social networking sites offer them a platform to connect with
new people, share experiences and gain exposure. The youth comes to terms with gaining
relevant and quick information about what goes around in their near and dear ones’ lives
through the source of social networking sites offering them a ground to updates. The youth
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AEIJMR – Vol 6 – Issue 01 – January 2018 ISSN - 2348 - 6724

can thus discriminate between the real and virtual world and admits to the fact that social
networking sites do not provide an opportunity to build stronger contacts with people than in
person. The level of trust and faith weighs higher on their contact building in the real world
than in virtual for the plain reason of cybercrimes still attacking a significant number of
people which has thereby been justified in the findings.

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