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Isabella Resume Updated

Isabella Hurlbut is a senior at the University of Maryland majoring in Communication with a minor in Entrepreneurship and Innovation. She has extensive experience in social media marketing, public relations, and content creation through internships with Veronica Beard, Style House PR, and St. Louis Church. Isabella also founded her own small business called BelleSol where she designs and sells hand-painted products. She maintains a 3.8 GPA and is active in her university's Undergraduate Communication Association.

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84 views2 pages

Isabella Resume Updated

Isabella Hurlbut is a senior at the University of Maryland majoring in Communication with a minor in Entrepreneurship and Innovation. She has extensive experience in social media marketing, public relations, and content creation through internships with Veronica Beard, Style House PR, and St. Louis Church. Isabella also founded her own small business called BelleSol where she designs and sells hand-painted products. She maintains a 3.8 GPA and is active in her university's Undergraduate Communication Association.

Uploaded by

bella h
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Isabella Hurlbut

274 Essex Avenue, Bloomfield NJ 07003 | 973-747-9953 | isabellahurlbut@gmail.com | bellahurlbut.wordpress.com

EDUCATION
University of Maryland, College Park, MD (UMD) Anticipated May 2019
Bachelor of Arts in Communication - Public Relations Track
Minor in Entrepreneurship and Innovation
 Cumulative GPA: 3.8
 Dean’s List (every semester)

EXPERIENCE
Social Media/Content Creation Intern | Veronica Beard | June – August 2018
 Photographed and styled 12 successful Instagram posts generating over 10,000 likes in total
 Developed weekly social media reports to help track successful posts and social media highlights
 Utilized Iconosquare to analyze engagement rates, reach %, and follower counts to uncover key trends
 Dedicated 7 hours a week to editing photos and videos using Photoshop and InDesign
 Analyzed competitor’s Facebook platforms to uncover areas of improvement in VB’s online presence
 Assisted in increasing Veronica Beard’s Instagram following by 6.6k followers over the course of 3 months

Founder and Owner | BelleSol | September 2017 – Present


 Designs, hand-paints, and packages each new product to send to customers
 Creates social media posts to engage audience and raised sales by 15% from start of business
 Develops unique photos and content to use as marketing tools to raise social media engagement
 Generated over 100 orders from September through December 2017
 Produced over $3,000 in revenue in 4 months

Social Media Intern | St. Louis Church, Clarksville, MD | September – December 2017
 Dedicated 5 hours per week monitoring social media platforms to seek new opportunities for engagement
 Multitasked in coordinating and hosting concert events for St. Louis Church Concert Series
 Researched local markets and developing Facebook posts helped bring 250+ people to church’s first event
 Generated an increase of 20% of church involvement at events from previous years

PR Intern | Style House, New York City | June – August 2017


 Drafted engaging pitches to magazine editors and influencers to enhance client exposure
 Conducted media outreach/external communication between Style House and their clients
 Developed original content for Style House and Taryn Rose, which has been posted on their social media
 Examined industry news, monitored press clips, and identified trends
 Utilized Planoly to coordinate and plan social media posts for Style House’s Instagram page
 Assisted in several editorial photoshoots for their client, Taryn Rose

Head of Marketing | Women’s Club Basketball, UMD | November. 2016 – November. 2017
 Prepared creative and effective fundraising events necessary to get new equipment and host games
 Successfully ran 4 fundraisers in the past year
 Raised funds produced from events by 10% from previous years

CAMPUS ACTIVITES
Member | Undergraduate Communication Association (UCA), UMD | January 2017- Present
 Participates in networking workshops and strengthens skills in Adobe InDesign and Photoshop

SKILLS AND ABILITIES


 Technical: All Microsoft programs, Canva, Adobe InDesign, Photoshop, and all social media platforms
 Strong understanding of how to dissect and analyze Iconosquare data to uncover key trends
 Proficient in video software ie: Filmora and Windows Movie Maker
 Highly experienced with acrylic media and photography
 Skilled in creative and feature writing
 Qualified in market research and strategic social media tactics

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