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A Study On Smart Phone Market

This document appears to be the beginning of a survey about customers' attitudes towards smartphones in Rajapalaiyam City. It collects demographic information like gender, age, marital status, family size, education level, income, and occupation. It then asks questions about smartphone usage, including whether the respondent owns a smartphone, what brand they use, how long they have used it, how much they spent on it, their reasons for preference, purchase location, replacement frequency, and factors that influence purchase decisions. The satisfaction level with their current brand and likelihood of recommending it are also examined.

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Raja Sekaran
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521 views4 pages

A Study On Smart Phone Market

This document appears to be the beginning of a survey about customers' attitudes towards smartphones in Rajapalaiyam City. It collects demographic information like gender, age, marital status, family size, education level, income, and occupation. It then asks questions about smartphone usage, including whether the respondent owns a smartphone, what brand they use, how long they have used it, how much they spent on it, their reasons for preference, purchase location, replacement frequency, and factors that influence purchase decisions. The satisfaction level with their current brand and likelihood of recommending it are also examined.

Uploaded by

Raja Sekaran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 4

A STUDY ON CUSTOMERS’ ATTITUDE TOWARDS SMART

PHONES IN RAJAPALAIYAM CITY


NAME:
Sex:
a)Male b) female
AGE:

a) Below 18 yrs b) 20 – 40 yrs c) 40 – 60 yrs d) Above 60 yrs

Marital status:
a) Married b) Unmarried
Family size:
a) Below 3 b) 4 – 5 c) above 6
Educational qualification:
a) Illiterate b) up to HSC C) UG D) PG E) others specify
-----------------
Monthly income:
a) Below Rs.10000 b) 10000-20000 c) 20000-30000 d)
above30000
Occupation:
a) Student b) self employee c) private d) Government
e) others

1. Are you using smart phone?


a)Yes b) No
2. If yes, whether the smart phone is easy to use?
a) Yes b) No
3. If no, mention the reason -----------------------
4. Which brand of smart phone are you using now?
a) Sony b) Samsung c) Micro-max d) Lenovo
e) Others specify -----------------------------
5. How many years you are using this smart phone?
a) Below 6 months b) 6-12 Months c) 1-2 years d) More than 2 years
6. How much did you spend on buying this mobile phone?
a) Below Rs5000 b) Rs.5000 – 10000 c) Rs.10000 –20000
d) Above Rs.20000
4. Why do you prefer to buy smart phone?
a) Internet b) Applications c) Games d) Camara
e) Video calling f) Others specify----------------------
5. Where did you purchase your smart phone?
a) Exclusive show room b) Retailers c) Others
6. How often you change your mobile phone model?
a) Less than 6 months b) 7 - 12 months c) More than 1 year
7. Which brand of Smartphone did you purchase last time?
a) Sony b) Samsung c) Micro-max d) Lenovo
e) Others specify -----------------------------
8. Select the degree of influence of the following factors on your
purchase of a smart phone.
Factors Strongly Influential Neutral Non- Strongly
Influential Influential non-
influential

Brand
Price
Performance
Quality
Design
Features
Service
Advertisements
Discounts/Offers
Family or Friends
Recommendation
Prestige
The satisfaction level
Of previous brands
Operating system
Battery back up
Durabillity
9. Based on your own experience, how would you rate your
satisfaction with the brand of Smartphone?
a) Highly satisfied b) Satisfied c) Neutral
d) Dissatisfied e) Highly dissatisfied
10. Do you recommend this mobile to every one?
a) Yes b) No

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