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Qutioneer

The document appears to be a questionnaire about mobile phone usage. It contains 20 questions across two sections - personal information and details about mobile phone usage. The questions gather information about demographics, phone models used, features utilized, brand preferences, factors influencing purchase decisions and advertisements. Respondents are asked to provide ratings and selections to indicate mobile phone usage habits, important factors when choosing phones and brands, and impressions of advertisements.

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312 views6 pages

Qutioneer

The document appears to be a questionnaire about mobile phone usage. It contains 20 questions across two sections - personal information and details about mobile phone usage. The questions gather information about demographics, phone models used, features utilized, brand preferences, factors influencing purchase decisions and advertisements. Respondents are asked to provide ratings and selections to indicate mobile phone usage habits, important factors when choosing phones and brands, and impressions of advertisements.

Uploaded by

yuyuyuyu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Questionnaire

Section A: Personal Informations


1. Name: 2.(a) Age: (b) Gender

Male

Female

3. Occupation of Father

Service Professional Business Others


Specify 4. Income Level (per month)

Less than 15,000 15,001 25,000 25,001 35,000 35,001 & above

5. Educational Background ( Parents)

High School Intermediate Graduate Post Graduate If Other Specify

Section B: About mobile phones 6) Which mobile phone you are using.

A) Nokia C) Sony Ericson E) Motorola G) Blackberry

B) Samsung D) LG F) iPhone H) Others

Specify 7) Please write the model of your phone (example: Nokia 1100, Ericson k800i, etc.) 8) How long you are using the mobile phone

Less than 1 year 1 2 years 2 4 years Above 4 years

9) What are the reasons for using the above mentioned model.
A) WAP B) Just to talk on it C) Use GPRS function D) Receive Email & SMS E) Down Load Files F) Others (Specify

10) How often do you change your mobile phone

Less than 1 year 1 2 years 2 4 years Above 4 years

11) What phone Accessories do you have?


A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others(Specify

12) Latest Mobile facilities which you are aware of:(Can tick multiple boxes of the facilities you know.)
A) GPRS B) 3G C) MMS D) BLOOTOOTH E) INFRARED F) VIDEO CALL G) OTHER FACILITIES (Specify)

13) What is your favourite brand in Mobiles?

(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite, 3-least favorite.)

1
A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola

G) Blackberry H) Others

Specify the brand.

14) Why you like the brands you chose above?(Please indicate the
important of below factors when you choose the brands. 1-very important, 2somewhat important, 3-neither important nor unimportant, 4-less important, 5unimportant.)

1
A) Advertisement B) Appearance C) Price D) Functions E) Quality F) Brand Image G) Service H) Recommended by friends I) Others


Specify.

15) Do you prefer phones to be

medium Light or medium Small or medium


Slim or Less than 10,000 10,001 to 20,000 20,001 to 40,000 Any amount( Specify

or or or

thick heavy large

16) What would you be willing to pay for a mobile phone

17) Where did you often see the mobile advertisement?


A) TV C) Magazine E) Outdoor G) Leaflets H) Others (specify

B) News Paper D) Online F) Radio

18) Consider the TV advertisement you like what brand is it promoting


A) Nokia C) Sony Ericson E) Motorola G) Blackberry

B) Samsung D) LG F) iPhone H) Others Specify

19) Which of the following would impress you the most?


(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)

1 A. Slogan B. Picture C. Color D. Story E. Spokesperson F. Music G. Others H. Recommended by Friends I. Others (Specify)

20.) Are there any general comments you would make about what you like/dislike about mobile phones? (This could be pricing, location of sales, reception, colour, memory, or anything else.)

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