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OKR

The document discusses Objectives and Key Results (OKRs), a framework for defining and tracking objectives and measuring their achievement. It provides a brief history of OKRs and their evolution from MBOs and KPIs. It defines what an OKR is, including that objectives should be ambitious and qualitative while key results should be measurable, quantifiable, and make the objective achievable. It offers best practices around setting OKRs at the company, team, and individual level on a quarterly basis. Examples are given for writing OKRs and the benefits of using the framework are outlined.

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Puneet Gera
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381 views14 pages

OKR

The document discusses Objectives and Key Results (OKRs), a framework for defining and tracking objectives and measuring their achievement. It provides a brief history of OKRs and their evolution from MBOs and KPIs. It defines what an OKR is, including that objectives should be ambitious and qualitative while key results should be measurable, quantifiable, and make the objective achievable. It offers best practices around setting OKRs at the company, team, and individual level on a quarterly basis. Examples are given for writing OKRs and the benefits of using the framework are outlined.

Uploaded by

Puneet Gera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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OBJECTIVE AND KEY

RESULTS (OKR)
The MBOs S.M.A.R.T. OKRs

The Effective George John Doerr


Executive by Doran’s introduces
Peter “S.M.A.R.T. OKRs to
KPIs Google
Drucker way”
History 1967 1973 1981 1984 1990 1999 2012 2018

BSC

Kaplan and
Norton
Interest in OKR
is growing
Long Term
Mission and Vision

Annual Strategic Annual Strategic This year


goal 1 goal 2 (& 5 Years)

Quarterly Quarterly Quarterly


Objective 1 Objective 1 Objective 1
This Quarter
Key Result 1 Key Result 2

Activity 1 Activity 2 Today


Long Term
Mission and Vision

Annual Strategic Annual Strategic This year


goal 1 goal 2 (& 5 Years)

Quarterly Quarterly Quarterly


Objective 1 Objective 1 Objective 1
This Quarter
Key Result 1 Key Result 2

Activity 1 Activity 2 Today


What is an
OKR?
OBJECTIVES and Objectives:

KEY RESULTS  Ambitious;

(OKR)  Qualitative;
 Time bound;

The best practice of  Actionable by Team


setting and
communicating Key Results:
company, Team and  Measurable and Quantifiable
employee objectives
and measuring their  Make the objective achievable
progress based on  Lead to objective grading
achieved results  Difficult but not impossible
3 Objectives at any time

Key Results per objective

Set Quarterly

Best Practices
Reviewed Monthly or Weekly

Public or online in front of all employees


How to write
OKRs?
INCREASING OUR IMPLEMENT USER-
IMPROVE INTERNAL
RECURING REVENUE TESTING PROCESS
EMPLOYEE
ENGAGEMENT
• The share of monthly • Conduct at least 4 face to
Average weekly satisfaction
score of at least 4.8 points subscriptions increased to face testing sessions per
85% week.
Conduct weekly fun Fridays
all-hands meetings with an • Average subscription size of • Receive at least 15 video
external speaker at least $295 per month interviews per month from
usertesting.com
Implement OKRs in all • Reduce churn to less than 1
teams and departments by percent • Make sure at least 80% of
January 31st
people interviewed are from
our core target group
(Directors, VPs, CEOs)
 DISCIPLINES THINKING: The major goals and logical cascade will
surface

 COMMUNICATES ACCURATELY: Gets everyone aligned around


what is important

BENEFITS  ESTABLISHED THE MEASUREMENT CULTURE: Shows everyone


how far we have gone

 FOCUSES EFFORT: Ensures that we are all pulling in the same


direction
ANNUAL TIMELINE

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