1``

Section A : overview of the company

1
 Summer internship project report on

Credit Card and Loan Assessment

Submitted by

Priyanka gandhi
Roll No. 90182232988
PGDM First Batch
(2009-2011)

Submitted to

Chitkara school of Management Studies

2
Jhansla , rajpura (Punjab)

Acknowledgement:
“For any successful work, it owes its thanks to many”

Summer training is one of the most vital and active part of the
curriculum of management students. I did the work as a management
trainee at AXIS Bank.

Hard work, knowledge, dedication & positive attitude all are

necessary to do any task successfully but one ingredient which is also
very important than others and at times more important than others is
cooperation & guidance of experts and experienced person.

Firstly I would like to extend my heartfelt gratitude to Mr. Sharad

sharma the Branch Manager, for his guidance throughout the project.
Without his support and cooperation I would have failed in my
endeavours and targets in the summer training.

I emphatically express the regards and gratitude towards my

speculative guide Mrs. Kamaldeep kaur for her expert and
invaluable guidance, constant encouragement, and constructive
criticism to accomplish such laborious and exhaustive work timely
and perfectly.

3
I would also like to thank all the Staff of Axis Bank, Chandigarh for
their invaluable suggestion and cooperation to complete my project
successfully.
At last, but not the least, I wish to record my deep feeling of love, affection and
graduate to my parent without whose blessings, it would not have been possible for
me to complete this dissertation.

4. TABLE OF CONTENTS

Serial Number Particulars Page Number

Certificate from the Bank 3
Acknowledgements 5
Executive Summary
Introduction to axis Bank: 7

Mission & Vision

Historical Background 7
Products/Services & Brands 8
Markets 15
Details of Top Executives 15
Turnover 16
Objectives, Quality Policy 17
Other Information (Such as Certifications, 18
Awards etc.)
Organization Structure 19
Main Competitors & brief of Competition 21
analysis
Number of Employees 24
Sources of Financing 24
SWOT analysis of axis Bank 24
Financial Statement Analysis of axis Bank 25
PROJECT: 56

Need and objectives of the project

Comparison on the basis of 7 P’s 57

4
Market Capitalization 61
Comparison of Financial Statements 63
Competitive strategy 66
Survey 67
Research Methodology adopted 66
Details of Actual work Undertaken 67
Analysis 69
Findings of the study 77
Recommendations made 77
Questionaire 79
References & Bibliography 82

5
6
 Certificate

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the above declaration made by Ms. Priyanka

gandhi, PGDM (Finance)-First Batch, chitkara school of management
studies, for the successful completion of 45 days summer training at
AXIS Bank, chandigarh, and preparation of project report titled
“Credit Card and Loan Assessment” is true and fair to the best of
my knowledge and belief.
Mr. Sharad sharma Date: July 15, 2010
Authorised Signatory Place: chandigarh
Axis Bank chandigarh.

Executive Summary:
7
Introduction:

8
I have done my training from Axis Bank, Jaipur Branch.
Ilearned there working and functioning of the bank.
Axisbank is one of the fastest growing banks in India
andhas extremely competitive and profitable
bankingfranchise. Axis bank is the first new generation
privatesector bank to be established in India under the
overallreform programme initiated by Government of
India in1991.Axis bank started its operation from 1994.
Objective:
The main objective of undergoing training of 6 weeks
(15th May, 2009 to 30 june, 2009) is to:
 Understand how banking activities actually takes
place.
 To gain an insight and in depth knowledge about

banking products.
 To know how the other services provided by bank to

its customer.
 To learn about corporate banking culture in India.

Banking In India: Overview:

Banking in India originated in the first decade of 18th century. The

first banks were The General Bank of India, which started in 1786,
and Bank of Hindustan, both of which are now defunct. The oldest
bank in existence in India is the State Bank of India, which originated
in the "The Bank of Bengal" in Calcutta in June 1806. This was one of
the three presidency banks, the other two being the Bank of Bombay
and the Bank of Madras. The presidency banks were established under
charters from the British East India Company. They merged in 1925 to
form the Imperial Bank of India, which, upon India's independence,
became the State Bank of India. For many years the Presidency banks
acted as quasi-central banks, as did their successors. The Reserve

9
Bank of India formally took on the responsibility of regulating the
Indian banking sector from 1935. After India's independence in 1947,
the Reserve Bank was nationalized and given broader powers.

Early History:
The first fully Indian owned bank was the Allahabad Bank, established
in 1865. However, at the end of late-18th century, there were hardly
any banks in India in the modern sense of the term. The American
Civil War stopped the supply of cotton to Lancashire from the
Confederate States. Promoters opened banks to finance trading in
Indian cotton. With large exposure to speculative ventures, most of the
banks opened in India during that period failed. The depositors lost
money and lost interest in keeping deposits with banks. Subsequently,
banking in India remained the exclusive domain of Europeans for next
several decades until the beginning of the 20th century. Foreign banks
too started to arrive, particularly in Calcutta, in the 1860s. The
Comptoire d'Escompte de Paris opened a branch in Calcutta in 1860,
and another in Bombay in 1862; branches in Madras and Pondichery,
then a French colony, followed. Calcutta was the most active trading
port in India, mainly due to the trade of the British Empire, and so
became a banking centre.

The Bank of Bengal, which later became the State Bank of India.

Around the turn of the 20th Century, the Indian economy was passing
through a relative period of stability. Around five decades had elapsed
since the Indian Mutiny, and the social, industrial and other
10
infrastructure had improved. Indians had established small banks,
most of which served particular ethnic and religious communities.

The presidency banks dominated banking in India. There were also

some exchange banks and a number of Indian joint stock banks. All
these banks operated in different segments of the economy. The
exchange banks, mostly owned by Europeans, concentrated on
financing foreign trade. Indian joint stock banks were generally under
capitalized and lacked the experience and maturity to compete with
the presidency and exchange banks. This segmentation let Lord
Curzon to observe, "In respect of banking it seems we are behind the
times. We are like some old fashioned sailing ship, divided by solid
wooden bulkheads into separate and cumbersome compartments."

By the 1900s, the market expanded with the establishment of banks

such as Punjab National Bank, in 1895 in Lahore and Bank of India,
in 1906, in Mumbai - both of which were founded under private
ownership. Punjab National Bank is the first Swadeshi Bank founded
by the leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia. The
Swadeshi movement in particular inspired local businessmen and
political figures to found banks of and for the Indian community. A
number of banks established then have survived to the present such as
Bank of India, Corporation Bank, Indian Bank, Bank of Baroda,
Canara Bank and Central Bank of India.

11
Nationalized Banks in India:

Banking System in India is dominated by nationalized banks. The

nationalization of banks in India took place in 1969 by Mrs. Indira
Gandhi the then prime minister. The major objective behind
nationalization was to spread banking infrastructure in rural areas and
make available cheap finance to Indian farmers. Fourteen banks were
nationalized in 1969. Before 1969, State Bank of India (SBI) was the
only public sector bank in India. SBI was nationalized in 1955 under
the SBI Act of 1955. The second phase of nationalization of Indian
banks took place in the year 1980. Seven more banks were
nationalized with deposits over 200 crores.

List of Public Sector Banks in India is as follows:

➢ Allahabad Bank ➢ State Bank of India

(SBI)
➢ State Bank of Indore ➢ State Bank of Mysore
➢ State Bank of Patiala ➢ State Bank of
Saurashtra
➢ State Bank of Travancore ➢ Syndicate Bank
➢ UCO Bank ➢ Union Bank of India
➢ United Bank of India s ➢ Vijaya Bank
➢ Andhra Bank ➢ Bank of Baroda
➢ Bank of India ➢ Bank of Maharashtra
12
➢ Canara Bank ➢ Central Bank of India
➢ Corporation Bank ➢ Dena Bank
➢ Indian Bank ➢ Indian Overseas Bank
➢ Oriental Bank of Commerce ➢ Punjab and Sind Bank
➢ Punjab National Bank ➢ State Bank of Bikaner
& Jaipur
➢ State Bank of Hyderabad

Private Banks in India:

All the banks in India were earlier private banks. They were founded
in the pre-independence era to cater to the banking needs of the
people. But after nationalization of banks in 1969 public sector banks
came to occupy dominant role in the banking structure. Private sector
banking in India received a fillip in 1994 when Reserve Bank of India
encouraged setting up of private banks as part of its policy of
liberalization of the Indian Banking Industry. Housing Development
Finance Corporation Limited (HDFC) was amongst the first to receive
an 'in principle' approval from the Reserve Bank of India (RBI) to set
up a bank in the private sector.
Private Banks have played a major role in the development of Indian
banking industry. They have made banking more efficient and
customer friendly. In the process they have jolted public sector banks
out of complacency and forced them to become more competitive.

List of Private Sector Banks in India is as follows:

 Bank of Rajasthan ➢Bharat Overseas Bank

 Axis Bank ➢Catholic Syrian Bank
13
 Centurion Bank of Punjab ➢Dhanalakshmi Bank
 Federal Bank ➢HDFC Bank
 ICICI Bank ➢IDBI Bank
 IndusInd Bank ➢ING Vysya Bank
 Jammu & Kashmir Bank ➢Karnataka Bank
 Karur Vysya Bank ➢Kotak Mahindra Bank
 SBI Commercial and International Bank ➢South Indian Bank
 United Western Bank ➢ YES Bank

14
Overview of axis bank
A) Mission & Vision

Mission

• Customer Service and Product Innovation tuned to diverse needs of

individual and corporate clientele.

• Continuous technology up gradation while maintaining human values.

• Progressive globalization and achieving international standards.

• Efficiency and effectiveness built on ethical practices.

VISION 2015:

To be the preferred financial solutions provider excelling in customer

delivery through insight, empowered employees and smart use of
technology

Core Values

Customer Centricity

Ethics

Transparency

Teamwork

Ownership

15
B) Historical Background

Axis Bank was the first of the new private banks to have begun
operations in 1994, after the Government of India allowed new private
banks to be established. The Bank was promoted jointly by the
Administrator of the specified undertaking of the Unit Trust of India (UTI
- I), Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC) and other four PSU insurance companies,
i.e. National Insurance Company Ltd., The New India Assurance
Company Ltd., The Oriental Insurance Company Ltd. and United India
Insurance Company Ltd.

Incorporated as UTI Bank, headquartered in Mumbai. First Branch

inaugurated at Ahmedabad. Bank’s Registered Office is at Ahemdabad.
Bank completes its first profitable year in operation in 1995.

The Bank today is capitalized to the extent of Rs. 407.44 crores with
the public holding (other than promoters and GDRs) at 54.51%.

Products/Services and Brands

PERSONAL BANKING or RETAIL BANKING

ACCOUNTS:

Zero Balance Savings Account

EasyAccess Savings Account

Corporate Salary Account

Priority Banking - Resident

16
 Senior Citizen’s Account

Power Salute

Krishi Savings Account

Prime Savings Account

Women's Savings Account

Azaadi - No Frills Account

Trust/NGO Savings Account

Pension Savings Account

DEPOSITS

Fixed Deposits

Recurring Deposits

Encash 24

Tax Saver Fixed Deposit

LOANS

Home Loan

Personal Loan

Car Loan

Loan Against Shares

Asset Power (Loan Against Property)

Loan Against Security

17
 Education Loan

Consumer Power Loan

CREDIT CARDS

Platinum Advantage Credit Card

Gold Credit Card

Silver Credit Card

Corporate Credit Card

Trust Chemists Credit Card

DEBIT CARDS

Priority Platinum Chip Debit Card

Priority Debit Card

Classic Debit Card

Gold Plus Debit Card

PREPAID CARDS

Travel Currency Card

Payroll Card

18
INVESTMENTS

Mohur Gold - Gold as investment

Online Trading

Mutual Funds

Demat Account

INSURANCE

Health Insurance

Motor Insurance

Jewellery Insurance

Personal Accident

Home Insurance

Travel Companion

Business Advantage

Critical Illness

PAYMENTS

Bill Pay

Electronic Clearing Service

Tax Payments

19
 Tax e-payment

Direct Tax payments

Pension Disbursement

OTHER SERVICES

Prepaid Mobile Recharge

Locker

Online Shopping

E-Statements

IPO Smart

CORPORATE BANKING

ACCOUNTS

Normal Current Account

Business Advantage Account

Business Privilege Account

Current Account for Government Organizations

Current Account for Banks

Current Account for Builders & Real Estates

Capital Market Current Account

Krishi Current Account

20
 Business Global Current Account

Club 50 Current Account

Inland Road Transport Current Account

Current Account for Charted Accountants

Current Account for Pharma

CREDIT SERVICES

Large Corporates

Working Capital Finance

Overseas Transactions

Term Loans

Trade Services

Agri Business

Kisan Power

Power Trac

Commodity Power

Contract Farming

Power Gold

SME Standard

SME Fast Track

Micro Finance

21
CAPITAL MARKET

Debt Solutions

Equity Solutions

Private Equity, Mergers & Acquisitions

Advisory Services

Trusteeship Services

E-Depository Services

Capital Market Funding

Custodial Services

E-Broking

TREASURY

Forex

Currency Futures

International Business

Money Market

Retailing of Government Securities

CASH MANAGEMENT SERVICES

Payment Solutions

22
 Collection Solutions

GOVERNMENT BUSINESS

Direct Payment

Indirect Payment

State Payment

Pension Disbursement

E-Payment

Online Tax Payment

Cash Management Services for Govt. Organisations or Departments

E-Governance Tie-ups:

Govt. of Andhra Pradesh: eSeva Centres

Chandigarh Administration: Sampark Centres

Govt. of Karnataka: Bangalore One Centres

Govt. of Chhattisgarh: CHOICE Centres

Govt. of Uttar Pradesh: eSuvidha Centres

NRI BANKING

ACCOUNTS

NRE Savings Account

NRO Saving Account

23
 NRI Priority Account

NRE Salary Account

Resident Foreign Currency Account

DEPOSITS

NRE Rupee Deposit

NRO Rupee Deposit

FCNR Deposit

RFC Term Deposit

REMITTANCES

From USA, UK, Euroland, Australia, Middle East, Singapor, Canada

And Hing Kong

OTHER SERVICES

Locker

NRI Local Post Box

E) Markets (Domestic & Export)

24
Market for Axis Bank is National as well as International.

International Presence
• Branches at Singapore, Hong Kong and DIFC, Dubai
• Representative offices at Shanghai and Dubai
Total 3 45 billion as compared • assets overseas amounted to US$ 3.45 to
US$ 2.26 billion as at end June ’09, a growth of 53% yoy
• Corporate Banking, Trade Finance products, Debt Syndication and
Liability businesses

F) Details of top Executives (MD/CEO/GM etc.)

Dr. Adarsh Kishore - Chairman

Smt. Shikha Sharma - Managing Director & CEO

Shri M. M. Agrawal - Deputy Managing Director

Shri J.R. Varma - Director

Dr. R.H. Patil - Director

Smt. Rama Bijapurkar - Director

Shri R.B.L. Vaish - Director

Shri M.V. Subbiah - Director

Shri K. N. Prithviraj - Director

Shri V. R. Kaundinya - Director

25
 Shri S. B. Mathur - Director

Shri M. S. Sundara Rajan - Director

G) Turnover

Quarterly Sales Turnover for June2010 is Rs3325.59 Cr. And Net Profit
is Rs741.88 Cr.

7. Introduction to particular Firm/Division where internship was undertaken:

Objectives, Quality Policy

Objective:

Axis Bank want to achieve following objectives by the end of the year 2011.

• To get the market capitalization 500 Crore

• To get the 200 Crore retail investment.

• To get 125 Crore Corporate investments.

• To get the 175 Crore Capital investments.

Policies:

Banker’s Fair Practice Code

26
 This is a voluntary Code, which sets standards of fair banking practices for
member banks of Indian Banks' Association to follow when they are dealing
with individual customers. It provides valuable guidance to you for your day-to-
day operations. The Code applies to:

 current, savings and all other deposit accounts

 pension, PPF accounts etc. operated as agents of RBI/Government

 collection and remittance services offered by the banks

 loans and overdrafts

 foreign-exchange services

 card products

 third party products offered through our network.

As a voluntary Code, it promotes competition and encourages market forces

to achieve higher operating standards for the benefit of customers. In the
Code, 'you' denotes the customer and 'we' the bank, the customer deals with.

Unless it says otherwise, all parts of this Code apply to all the products and
services listed above, whether they are provided by branches across the
counter, over the phone, by post, through interactive electronic devices, on the
internet or by any other method.

Our key commitments to you

We promise to:

Act fairly and reasonably in all our dealings with you by:

o meeting the commitments and standards in this Code, for the products and
services we offer, and in the procedures and practices our staff follow

o making sure our products and services meet relevant laws and regulations

27
 o our dealings with you will rest on ethical principles of integrity and
transparency.

o Help you to understand how our financial products and services work by:

o giving you information about them in plain Hindi and/or English and/or the
local language

o explaining their financial implications and

o helping you choose the one that meets your needs.

o Deal quickly and sympathetically with things that go wrong by:

o correcting mistakes quickly

o handling your complaints quickly

o telling you how to take your complaint forward if you are still not satisfied and

o reversing any bank charges that we apply due to our mistake.

o Publicise this Code, put it on our website and have copies available for you on
request.

Grievance Redressal Machanism

Monitoring
We have a 'Nodal Officer' to ensure compliance of the Code. Our
internal auditing procedures make sure we meet the Code.

Other Information (Such as Certifications, Awards etc.)

 Business World – Fastest Growing Large Bank

 Business Today – India’s Best Bank, India’s Most Consistent Bank
 Forbes – The best of Asia Pacific’s Biggest Listed Company

28
  The Asian Banker – Strongest Indian Bank
 Talisma – Customer Appreciation Award 2009
 D&B – Best Private Sector Bank
 Lafferty – Best Annual Report (India)
 ET Intelligence Group – Best Bank 2009

Organization Structure of Axis Bank

29
8. Main Competitors & brief Competitor Analysis

Main Competitors are :

30
Public Sector Banks – SBI & Associates, Punjab National Bank, Canara Bank, Bank
of Baroda

Private Sector Banks – HDFC, ICICI,

Market Capitalization of Competitors

Market share in 2009 by total

Advances

Others
SBI
PNB
Canara Bank
Axis Bank
HDFC
ICICI Bank
Bank of Baroda

9. No. of Employees.

Number of employees in Axis Bank are 20624.

SWOT analysis of Axis Bank

31
 Strengths

 Brand Name

 Support of various promoters.

 High level of services.

 Knowledge of Indian market.

Weaknesses

 Not having good image.

 Market capitalization is very low.

 Not been fully able to position itself correctly.

 Opportunities

 Growing Indian banking sectors.

 People are becoming more service oriented.

 In the global market

 Dissatisfied Customers

 Threats

 From various competitors.

 MNC Banks

 Foreign banks

 Govt. banks

 Future market trends.

32
33
 Financial Statement Analysis of Axis Bank

Shareholder Returns

Profitability Ratios

Consistent Net Profit Growth

34
Quarterly Net Profits

Net Interest Margin & Cost of Funds

2010

2009

2008 Series1

2007

2006

0 1 2 3 4
In Percentage

35
Net Interest Income

2010

2009

2008 Series1

2007

2006

0 2000 4000 6000

Amount in Rupees Crores

36
37
Net NPA for the following Years

2010

2009

2008 Series1

2007

2006

0 0.2 0.4 0.6 0.8

In Percentage

38
 Future plans of Axis Bank and Road Map

To be the preferred financial solutions provider excelling in customer delivery through

insight, empowered employees and smart use of technology

Section B:

Project Title: credit cards and loan assessment in axis bank

Need and objective of the project:

The main objective of undergoing training of 6 weeks (1st june, 2010

to 15th july, 2011) is to:
 Understand how banking activities actually takes place.
 To gain an insight and in depth knowledge about banking products.
 To know how the other services provided by bank to its customer.
 To learn about corporate banking culture in India.
 To know about the credit and loan facilities provided by axis bank.

39
40
 **********************

Easy Credit Card:

41
What is Easy Credit Card?
A Credit Card that is ...
Easy for customers to get!
Easy for us to sell!

Why is it “Easy” for the Customer?

 Flexible Credit Limit (Up to 80% of the FD amount)
 High Cash Withdrawal Facility
 Minimum Documentation (No Income Proof/KYC required)
 Fast Delivery of the Card
 Substantially Lower Interest Rate of 1.95% p.m.
 Guaranteed Approval
 Free Credit Period of 20-50 days
 Comprehensive Insurance
 Attractive Reward Points
 Other benefits of a regular credit card

Easier than Other Modes of Payment:

Easier than Other Credit Cards

42
 Guaranteed Approval
 No Income Proof required
 Lower interest rate
 Credit Limit of choice
 Higher Cash withdrawal facility

Easier than Debit Cards

 Interest free credit period of up to 50 days
 Higher Insurance Package
 Ease of Online & MOTO transactions

Easier than O/D against FD

 Interest free credit period of up to 50 days
 Reward Points
 Complimentary Insurance
 Record of transactions

Easier than Cash

 Convenience of Plastic
 Complimentary Insurance
 Reward Points
 Record of transactions

Variants:

Available in three variants:

 Easy Platinum Advantage
43
 Easy Platinum

 Easy Gold

Pricing:

Annual Fee
Joining
Type Annual Fee Waiver
Fee
for Year 2

Platinum
Premium 5,000 1,000 Customer Spends
> Rs.2,00,000 in
Year 1

44
 Customer Spends
Platinum 1,000 500 > Rs.2,00,000 in
Year 1

100 Customer Spends

Gold Nil (Two Years > Rs. 50,000 in
onwards) One Year

* Annual Fee can be adjusted against Reward Points

Easy Platinum advantage:

Highest Level of Security

25% cash back on Movie ticket bookings
5% cash back on Dining at all restaurants
5% Savings on Fuel Spends
Lower Interest Rate of 1.95% p.m
Rewards Program
Platinum Value Chart

Additional Platinum Benefits

Comprehensive Insurance Cover
Exclusive Platinum Offers
Other Benefits

 Chip Card for Additional Security

45
Platinum Standard Features

 Low Interest Rate of 1.95% p.m.

 Credit Limit of Choice
 High Cash Withdrawal Limit of 40% of Credit Limit
 Balance Transfer Options

46
Easy Platinum:
Highest Level of Security

Fuel Surcharge Waiver

Lower Interest Rate of 1.95% p.m
Rewards Program
Platinum Value Chart
Additional Platinum Benefits

Comprehensive Insurance Cover

Exclusive Platinum Offers
Other Benefits

Easy Gold:
Exclusive Benefits
Petrol Surcharge Refund
PlusPoints Rewards
eShop Card
Comprehensive Insurance Cover
Mobile Alerts
Global Acceptance
Global Emergency Assistance
Interest Free period*
Revolve Facility
Balance Transfer
Cash Advance Facility
Auto Debit Facility

EMI Facility

Gold Credit Card

47
: Eligibility
Age For Primary Card - Minimum 18 years and maximum 70 year
Net Annual Income For Gold Card - Rs 1,80,000
The above eligibility criteria are only indicative. The Bank reserves the right to appro
for Credit Card.

48
49
50
51
Standard Features:
 Low Interest Rate of 1.95% p.m.
 Credit Limit of Choice
 High Cash Withdrawal Limit of 40% of Credit Limit
 Balance Transfer Options

Process Simplified:
Step 1

Crédit Card Application Form

52
Letter of Lien
Only One Single Application
Addendum to Credit Card No Form
Application Form
Draft Letter

Step 2

Separate KYC for Easy Credit

Double KYC No
Card

Step 3

FD receipt to remain with the

customer
FD retained at the branch Only photocopy to be
No attached
Lien marked centrally on
Finacle

Step 4
Customer signature to be
Customer signature on form to
No verified by Branch head/
be verified by Branch heads
BSO/BSM

Step 5

Sent to customer in Courier

Card dispatched to Branch serviceable areas
No Sent to branch in Courier non-
serviceable areas
Application Processing- Existing FD
Customers:

53
Application Pickup
 Easy Credit Card App Form filled
 Copy of FD receipt attached
 No Additional Documents

At Branch
 Application Signed-off by Branch head/ BSO / BSM
 Lien Stamp on FD by any Branch official–Original returned to
customer

CC-APU
 Centralized Lien marking
 Data Entry , Card & Limit Setup
 No CIBIL, No FV, No TV

Dispatch
 Direct to customer in Courier serviceable areas
 To branch in Courier non-serviceable areas

Application Processing -New FD Customers:

54
Application Pickup
 Easy Credit Card App Form filled
 FD Form filled with KYC & PAN only by BDE/Any Branch Staff

At Branch
 Sign-off by Branch head/ BSO/ BSM

CPU-Mumbai
 FD Data Entry
 FD Account No. entered on Easy Card Application Form

CC-APU
 Centralized Lien marking
 Data Entry , Card & Limit Setup
 No CIBIL, No FV, No TV

Dispatch
 FD & Card dispatched together
 Direct to customer in Courier serviceable areas
 To branch in Courier non-serviceable areas

Documentation:

55
Existing FD Customers:
 Easy Card Application Form
 Photocopy of FD Certificate with Notification of Lien as follows:
“Lien marked for Issuance of Easy Credit Card” To be written,
signed & stamped by any Branch Official on the front side of the
FD receipt
 FD Certificate with notification returned to customer
 Most Important Document (MID)

New FD Customers:
 Easy Card Application Form
 Duly Completed FD Application Form (ONLY by BDE/Any
Branch Staff)
 Most Important Document (MID)

************************

56
Loan Assessment:

Types of Loan:

 Home loan
 Personal Loan
 Loan Against Property
 Auto loan
 Agriculture Loan
 Education Loan

57
 Home Loan:

Features of Power Home Loan

Attractive interest rates
Balance Transfer facility
Doorstep service
Nil Prepayment charges
#Special Benefits available for Priority Banking customers.

Self Employed
Criteria Salaried Individual Professionals
Individuals
Min. work exp 2 (3 if current
3
(Years) employment <1 year)
Min net income
15000pm 1.50 lacs pa
(Rs.)

58
 >24 ~ <= than
Min ~ Max age
superannuation at >24 ~ <= 65 at loan termination
(Years)
loan termination
Min ~ Max Maximum
Maximum 240 Maximum 240
Tenor (Months) 240

Maximum LTV 80%

Clubbing of
Allowed for spouse only
Income
Pre payment
NIL
penalty

Processing fee 1% of loan amt + 10.30% Service Tax as applicable

Other Products / Variants

Takeover of
existing HL
from other
Allowed
financier
(Balance
Transfer)
Refinance
Allowed for properties purchased in last 6 months
Option
Documents required for Home Loan:

Proof of Identity, Signature & Age:

 Passport
 Voter's Card
 Driving License
 PAN card
 Photograph

59
Proof of Residence:
 Ration Card
 Passport
 Latest Electricity Bill
 Latest Telephone Bill
 Latest Credit Card Bill.

Proof of Income:
 Latest 3 salary slip showing all deductions
 IT Returns
 Computation of income
 Balance Sheet and P/L A/c for the last 2 years certified by a C.A.

Bank Statement:
 Last 6 months where salary/income is credited

Proof of Qualification:
 Degree / Diploma - proof of professional qualification

Interest Rate:

Home loan amount Applicable rate of interest

Up to Rs. 30 Lacks 8.75% p.a

Above Rs. 30 Lacks 9.25% p.a.

60
Other terms & conditions:
 The property should be located within 50 Km radius of nearest
Branch/RAC.
 Properties under HUF, Properties inherited under Hindu succession
act, Godowns, Factories & Hospitals, Cinema Halls, Restaurants,
Banquet Halls, and Schools will not be financed under the scheme.
 For Purchase of Residential Plots within Municipal / Government
approved layouts only. Agricultural land, commercial plots,
properties under HUF, properties inherited under Hindu succession
act, plots under litigation and acquisition by Public authorities will
not be financed under plot loan scheme.
 Loan against property (LAP) will be offered only against fully
constructed properties.

Interest Rates for various loan amount Action

Interest upto
Bank name 5-20 20-30 30-50 50-75 >75
Type 5
lakh lakh lakh lakh lakh
lakh

  71 Sample Results based on default inputs.

ICICI Bank Floating 8.75 8.75 8.75 9.0 9.5 9.5

ICICI Bank Fixed 16.0 16.0 16.0 16.0 16.0 16.0

ICICI Bank - Special
Floating 8.25 8.25 8.25 8.25 8.25 8.25
Scheme
Axis Bank Fixed 14.0 14.0 14.0 14.0 NA NA

Loan Interest Rate

Bank (%) EMI Processing
Type Eligibility Action
Name (Rs.) Fee
(Rs. in Lacs) Initial Average

  Full Results
ICICI Floating 18 to 25 8.75 8.75 19,989 0.5% of loan amount
View Details View Details

61
 Floating interest rate is linked to ICICI Bank Base Rate currently 7.5%.
Bank Pre-payment charges: There is no charge on part pre payment. In case of full prepayment -
2% of the principal outstanding at the time of foreclosure.
8.75 19,989 1% of loan
Floating 18 to 25 8.75
View Details View Details amount
Axis Bank Floating interest rate is linked to Axis Bank's Base Rate, currently 7.5%.

Pre-payment charges: Nil

Personal Loan:

62
 Minimum Age (in Minimum Work Residence Status
Minimum Income (in Rs.)
Bank yrs.) Experience (yrs.) (yrs.)
Salaried Self Salaried Self Salaried Self Salaried Self

Experience
Minimum
Minimum 1 year of (doctors): 2 years
Net Self-employed
cumulative experience continuous
21-60 24- 65 Monthly Doctors:Rs 2.40 Minimum Minimum
for both salaried employment;self-
Years Years Income: Rs lacs per annum 6 months 6 months
  individual/professional employed sole
15,000 per gross
Axis bank . Salaried Doctors proprietors,
month
partners and dir

Documentation:
63
 Documents Required
Proof of Identity, Signature Passport/ Voter's Card/ Driving License/
& Age PAN card & Photograph.

Latest bill of landline/ mobile/ WLL stating

Proof of Telephone Bill
name of borrower or address of borrower.
Ration Card/ Passport/ Latest Electricity
Proof of Residence Bill/ Latest Telephone Bill/ Latest Credit
Card Bill.
Latest salary slip showing all deductions
Proof of Income and Last 2 years Form 16 along with
current dated salary certificate
Bank Statement / Pass
Cat A & B - Last 3 months, Cat C & D -
Book where salary is
Last 6 months
Credited

Bank Loan Eligibility Interest Rate EMI Processing

Type
Name (Rs. in Lacs) (%) (Rs.) Fee

Floating 4.15 to 5.53 14.0-18.0 3,418 - 3,615  2% of loan amount

ICICI View Details
Bank Prepayment charges: Only after 6 months @ 5% on the principal amount prepaid, no part
prepayment allowed.
3,418 -
3.98 to
Fixed 14.0-21.0 3,768  2% of loan amount
Axis Bank 5.31
View Details

Prepayment charges: Nil.

3,491 - 3,819 
Floating 3.93 to 5.24 15.5-22.0 2.5% of loan amount
HDFC View Details
Bank Prepayment charges: Only after 12 months @ 4% on the principal amount prepaid, no part
prepayment allowed

64
Loan against Property:

Loan Feature

Loan Amount Upto Rs. 150 lacs

Tenure 15 years
Pre Payment
2%
Charges

Processing Charges or Admission Fee: 

Minimum login fees of Rs 4000 will be charged plus a processing fee equivalent to 1% of the loan
Service Charges amount sanctioned (taxes as applicable). 
Penalty for early closure: 
2% if the amount exceeds 25% of the principle outstanding during a quarter, otherwise no penalty.

Eligibility Criteria : Loan Against Property

  Salaried Self

65
Age Minimum 24 years Minimum 24 years
Income Income criteria not provided Income criteria not provided
Job Experience Job experience not provided Job experience not provided
Residence proof not
Residence Proof Residence proof not provided
provided

Docs Required : Loan Against Property

  Salaried Self

PAN card/voters ID/

ID Proof PAN card/voters ID/ passport/driving license
passport/driving license
Recent telephone
bill/electricity
Recent telephone bill/electricity bill/property tax
Address Proof bill/property tax
receipt/passport/voters ID
receipt/passport/voters
ID
DOB Proof 10th class certificate 10th class certificate

 Bank
Statements(latest
6 months bank
statement
/passbook)
 Latest ITR along
 Statements (latest 3 months bank statement / 6 months bank with computation
passbook) of income, B/S &
Financial Docs  Latest salary slip or current dated salary certificate with P&L a/c for the
latest Form 16 last 2 yrs.
certified by a CA
 
 Qualification
proof of the
highest
professional
degree
 

Other Terms & Conditions:

 The property should be located within 50 km radius of nearest

branch.
 Properties under HUF, Properties inherited under Hindu Succession
Act, Godowns, Factories & Hospitals, Cinema Halls, Restaurants,
Banquet Halls, and Schools will not be financed under the scheme.
66
 For Purchase of Residential Plots within Municipal / Government
Approved Layouts only Agricultural Land, Commercial Plots,
Properties Under HUF, Properties Inherited Under Hindu
Succession Act, Plots Under Litigation and Acquisition by Public
Authorities will not be financed under plot loan scheme.
 Loan against property (lap) will be offered only against fully
constructed properties.
 No lap will be offered against plot of land
Interest Rate Grid:

Personal Loan Interest Rate of Interest

Residential Property 12.75%

Commercial Property 13.75%

Loan Interest
Interest EMI 
Bank Name Eligibility  Rate Processing Fee
Rate Type (Rs.)
(Rs. in Lacs) (%)

54,98 1% of loan amount or Rs. 2000

Floating 20 - 25 11.5
2 (whichever is higher)
ICICI Bank
Repayment- loan tenure 15 years. Prepayment charge- 2% on the outstanding
principal.  

1% of loan
Floating 35 12.75 56,563
amount
Axis Bank
Repayment- loan tenure 15 years. Prepayment charge- 2% on
amount prepaid.  

Floatin 11.0 - 2% of loan amount or min Rs.

HDFC Bank 20 54,356 - 54,668
g 11.25 7500

67
 Repayment- loan tenure 20 years. Prepayment charge- 4% on the outstanding
principal.  

Auto Loan:

68
 Category Grid

Category A Maruti 800, Omni Van, Matiz

(Upto 5 lakh)
Category B Alto, Wagner, I10, spark, Swift, Indica Vista,
Palio, Getz, a-star, Zen

(Upto 10 lakh)
Swift Dezire, Verna, Esteem, Honda City,
Category C
Acent, Verna, Fista, Indigo CS, Optra,
Scorpio,Logan

69
 (More Than 10 Lakh)
Category D
Safari, Corela, Endeavour, Optiva, Skoda,

Criteria Salaried

Min 21 Years At Sanction To Maximum 58

Age
Years At The Time Of Loan Maturity

Loan Amount Minimum Rs. 100,000

Tenure 1 - 7 Yrs

LTV Up To 85% Of On Road Price*

Gross Salary Of Rs. 1 Lac P.A. For Cat A/B

Income Norms
Cars & Rs 2 Lacs P.A. For Cat C/D Cars

Work-Experience Minimum 2 Years Of Total Employment

Landline / WLL Phone At Residence. In Case

Telephone No Phone At Resident Post-paid Mobile
Connection With Resident Address Required.

Foreclosure 4% + Principal Outstanding

70
 Minimum Of Rs 2500 For Cat A Cars, Rs. 3000
For Cat B & C Cars And Rs 3500 For Cat D
Processing Fee
Cars (Plus Upto 1% Of The Loan Amount At
The Discretion Of The Branch Manager)

3 Times Of Annual Gross Or 30 Times Of Avg

Eligibility
Net Salary Of 3 Months. EMI Must Not Exceed
Calculation
50% Of Net Salary

Criteria Self-Employed

Min 21 Years At Sanction To Maximum 65 Years

Age
At The Time Of Loan Maturity

Loan Amount Minimum Rs. 100,000

Tenure 1 - 7 Yrs

LTV Up To 85% Of On Road Price*

Gross Income Of Rs. 60,000 P.A. For Cat A/B

Income Norms Cars & Rs 1 Lac P.A. For Cat C/D Cars (Gross
Income : N.P After Tax & Depreciation)

Work-Experience Minimum 3 Years In Business

Landline / WLL Phone At Residence. In Case No

Telephone Phone At Residence Postpaid Mobile Connection
With Residence Address Required.

Foreclosure 4% + Principal Outstanding

71
 Minimum Of Rs 2500 For Cat A Cars, Rs. 3000
For Cat B & C Cars And Rs 3500 For Cat D Cars
Processing Fee
(Plus Upto 1% Of The Loan Amount At The
Discretion Of The Branch Manager)

6 Times Gross Income P.A. (Gross Income = Net

Eligibility
Profit + 50% Of Depreciation For The Last
Calculation
Financial Year.)

Criteria Partnership Firms

Min 21 Years At Sanction To Maximum 58 Years
Age At The Time Of Loan Maturity For Loan Executing
Partner.

Loan Amount Minimum Rs. 100,000

Tenure 1 - 7 Year

LTV Up To 85% Of On Road Price

Gross Income Of Rs. 60,000 P.A. For Cat A/B Cars

& Rs 1 Lac P.A. For Cat C/D Cars (Gross Income:
Income Norms
N.P After Tax & Depreciation). Min Turnover Of
Rs 4.5 Lacs

Work-Experience Minimum 3 Years In Business

Landline / WLL Phone At Resident. & Office For

Loan Executing Partner. In Case No Phone At
Telephone
Resident, Post-Paid Mobile Connection With
Resident. Address Is Required

Foreclosure 4% + Principal Outstanding

72
 Minimum Of Rs 2500 For Cat A Cars, Rs. 3000
For Cat B & C Cars And Rs 3500 For Cat D Cars
Processing Fee
(Plus Upto 1% Of The Loan Amount At The
Discretion Of The Branch Manager)

6 Times Gross Income P.A. (Gross Income =

Eligibility Share In Profit + Salary + Interest On Capital +
Calculation 50% Of Depreciation For The Last Financial Year)
(To The Extent Of His Share In Partnership)

Criteria Private & Public Ltd. Companies

Min 21 years at sanction to Maximum 65 years at

Age the time of loan maturity for the loan executing
director/authorized signatory

Loan amount Minimum Rs. 100,000

Tenure 1 - 5 yrs

LTV Up to 85% of On road price*

Min Turnover of Rs. 2 Crore and Minimum Net

Income Norms Profit of Rs 50 Lacs. (No Cash Loss in the last 2
yrs)

Work-experience Minimum 3 years in business

Landline / WLL phone at Resident & Office for

loan executing director/authorized signatory. In
Telephone
case no phone at Resident, post-paid mobile
connection with Resident Address is required

73
 Foreclosure 4% + principal outstanding

Minimum of Rs 2500 for CAT A cars, Rs. 3000 for

Cat B & C Cars and Rs 3500 for Cat D cars (plus
Processing Fee
upto 1% of the loan amount at the discretion of the
Branch Manager)

Eligibility
6 times Avg. Net Profit of the Last 2 Years
calculation

Documents required:

For Salaried:

Passport / Voter’s Card / Driving License

Proof of Identity
with Photograph/ PAN card
Latest salary slip showing all deductions
AND Latest Form 16 / Income Tax Return
Proof of Income
(Form 16 FYE March should be available
June onwards)
Ration Card/Latest Electricity Bill/Latest
Address Proof (of the
Telephone Bill/Passport/Latest Credit Card
residing city)
Bill/ Driving License

Signature Passport copy/ Driving License with

Verification Photograph/ Banker’s Verification

Additional Document NA

For Self-Employed:

Passport / Voter’s Card / Driving License

Proof of Identity
with Photograph/ PAN card

74
 Latest Income Tax Return and Computation
Proof of Income
of income
Ration Card/Latest Electricity Bill/Latest
Address Proof (of the
Telephone Bill/Passport/Latest Credit Card
residing city)
Bill/ Driving License

Signature Passport copy/ Driving License with

Verification Photograph/ Banker’s Verification

Additional Document Declaration from Proprietor

For Partnership Firms:

Copy of Partnership Deed & the following

documents required for the loan executing
Proof of Identity
partner: Passport / Voter’s Card / Driving
License with Photograph/ PAN card
Audited Balance Sheet, Profit & Loss Account
Proof of Income for last 2 years along with the latest 2 Income
Tax Returns
Telephone Bill/Electricity Bill/ Shop &
Address Proof (of
Establishment Act Certificate/ SSI Registered
the residing city)
Certificate/ Sales Tax Certificate
Signature
Banker’s Verification
Verification
Additional
Authority letter signed by all partners
Documentation

For Private & Public Ltd. Companies:

Copy of Memorandum & Articles of
Association & the following documents
required for the loan executing
Proof of Identity
director/authorized signatory. Passport /
Voter’s Card / Driving License with
Photograph/ PAN card

75
 Proof of Income Last 2 Years Audited Financials

Telephone Bill/Electricity Bill/ Shop &

Address Proof (of
Establishment Act Certificate/SSI Registered
the residing city)
Certificate/ Sales Tax Certificate/PAN No.
Signature
Banker’s Verification
Verification
Additional List of Directors, Share Holding pattern, Copy
Documentation of Board Resolution
On Road Price = Ex Showroom rate + Insurance + Road Tax +
Registration charges

Interest Rate Grid:

Interest Rate Grid (Direct Branch Source)

Car Category
Upto 35 months
36 - 60 months
60 – 84 months
Cat A
13.00%
12.00%
13.50%
Cat B
13.00%
11.50%
13.50%
Cat C
13.00%
11.50%
13.50%
Cat D
13.00%
11.00%
13.50%
76
Interest Rate Grid (Dealer/DSA sourcing)

Car Category
Upto 35 months
36 - 60 months
60 – 84 months

Cat A
14.50%
13.25%
15.50%

Cat B
14.50%
12.50%
15.50%

Cat C
14.50%
12.00%
15.50%

CAT D
14.50%
11.75%
15.50%
Bank Name
Type
Loan Eligibility
(Rs. in Lacs)
Interest Rate
(%)
EMI
(Rs.)
Processing
Fee
Action

77
 Initial
Average

ICICI Bank
Floating
12 – 15
9.5-13.0
9.5-13
View Details
2,512 - 2,683 
View Details
Rs 2500 to Rs 5000

Minimum down payment required, 10% of the cost of the vehicle (excluding registrationax and insuranc
te premium).

Pre-payment charges: 5% on principal amount prepaid.

Axis Bank
Fixed
12 - 15
9.25-15.0
9.25-15
View Details
2,500 - 2,783 
View Details
Rs. 3000 - Rs. 4000

Minimum down payment required, 15% of the cost of the vehicle (excluding registration tax and
insurance premium).

78
Pre-payment charges: 5%-10% on the principal amount prepaid

HDFC Bank
Fixed
12 - 15
14.0-15.0
14-15
View Details
2,733 - 2,783 
View Details
2% of loan amount.

There is no maximum limit on the loan provided by HDFC bank.

Pre-payment charges: 3% on principle amount prepaid.

SBI
Floating
15
11.25
11.25
View Details
2,597 
View Details
0.50% of loan amount

Minimum down payment required, 15% of the cost of the vehicle (excluding registration tax and
insurance premium).For NRI's only.

Pre-payment charges: 2% on principal amount prepaid

79
 Agricultural Loan:

AXIS Bank provides agri business loans that can be used by the farmers, cultivators and people
engaged in similar or allied businesses. Agriculture forms the base of the country and agricultural
loans help in the betterment of the agricultural sector and helps in the economic development by
the growth of the agrarian sector.

Kisan Power
Kisan Power aims at providing adequate and timely credit to farmers for meeting cultivatio
inputs, investment needs like purchase of agricultural implements, land development, purc
two/three/four wheelers, repair of farm machinery or any other needs including domestic n
account of sickness, children's education and family functions etc. The product gives the fa
between cash credit and term loans with friendly repayment terms.

80
Eligibility
Farmer who is an owner cultivator, a tenant cultivator or a sharecropper is eligible for thes
should be two acres of cultivable land.

Loan Amount
Minimum : Rs 25,001
Maximum : Rs 25,00,000

Repayment
Loan tenure is fixed by allowing reasonable period for marketing the agricultural produce a
subject to maximum of 1 year in case of cash credit, to 7 years for term loans.

1. Powertrac
Under Power Trac, we finance farm equipments and machinery (including
tractors and accessories) for agricultural purposes.

Eligibility
Agriculturist who is a major
One guarantor required
Loan Amount
We fund a maximum of 85% of the cost of the tractor, 75% of the cost of
the trailer and 60% of the cost of the implements.

Documentation
Application form with photograph of the customer and all co applicants and/or
guarantor
Proforma Invoice of the asset to be funded from an authorized dealer
Land records of the borrower(s)
Identity proof of the borrower(s)
Tenor and repayment
Upto 7 years
Flexible repayment in quarterly or half-yearly or yearly installments

81
 2. Commodity Power
Commodity Power loans (short term loan or CC) are provided against the pledge of w
by the following warehouses:

1. CWC or SWC warehouses

2. Other licensed warehouses, cold storages
Eligibility
Farmer, Trader, Agri-input dealer who is:

The original depositor of the goods and

Not a defaulter to any bank or financial institution
Loan Amount
Value of commodity minus Commodity specific Margin amount (ranging from 25% to
volatility of the commodity).

The maximum loan amount shall be:

Farmer : Rs 10 lacs
Agri-Input Dealers : Rs 1 crore
Trader : Rs 5 crores
Sanctioning
Your loan will be sanctioned on completion of all the documents
You shall be required to fill the loan agreement and complete the account opening formalities
Disbursement
Crediting your account with us.

4Contract Farming
Axis Bank finances farmers who have contract farming arrangements with Corporate
arrangement, the farmers and the company enter into an agreement for the product
products under forward agreements, frequently at predetermined prices.

The sponsor company, which has a contact farming arrangement with farmers, acts
Collection" agent in the lending arrangement, an interface between the Bank and the
borrowers, does the documentation, disburses the loan to the farmers on behalf of th
from farmers, routes the proceeds payable to farmers, to the Bank towards repayme
is paid a commission for the services rendered to the Bank.

Eligibility
Farmers having cultivable fertile land of 3 acres and above.

Loan Amount
As per the scale of finance, per acre of land, as decided by the District Level Credit Committee of the lead Bank; or what is m
Sponsor Company, as the case may be.

Tenor
Duration of the crop plus 2 months.

Security
82
 Hypothecation of the crop.
Corporate Guarantee /"Letter of comfort" from the Sponsor Company (in the absence of Corporate
Disbursement
The disbursement of loans will be effected to the credit of current account to be ope
with our Bank exclusively for the said purpose. The sponsor company will make the
and submit an acknowledgement receipt from the farmers as a token of having rece

Repayment
After the supply is over, Sponsor Company shall send to the Bank the entire proceeds payable to the
farmers. The bank will make balance payment to the farmers after deducting their crop loan dues.

5.Power Gold
Loans against the security of gold ornaments are extended to farmers at attractive in
documentation, quick disbursals, less margin money and convenient repayment sche

This scheme is operational in select branches in South India.

Eligibility
Individuals engaged in agriculture or allied agricultural activities.

Purpose
To support agriculture and allied agricultural activities.

Loan amount
Minimum : Rs 10,000
Maximum : Rs 5,00,000

Disbursement
For Loans up to Rs 50,000:
By Cash/ Crossed pay order/ Remittance into Borrower's savings account
For Loans exceeding Rs 50,000:
By Crossed pay order/ Remittance into Borrower's savings account

3. Arthia Power
Purpose
Cash credit facility for meeting the commission agents' working capital requirements
extended to farmers for supply of inputs.

Eligibility
Commission agents with valid license from the Market Yard / Board.
Commission agents who are in this business for the last 3 years.
Commission agents having receivables from farmers, operating in mandis and lending to farmers f
Commission agents who have filed their sales tax returns and/or who have audited balance sheets.
Loan amount
Minimum: Rs 50,000
Maximum: Rs 40 lacs

Repayment
Repayable on demand subject to annual review.
83
Documents you need to provide
1. Statement of book debts
2. Land records of the security offered
3. Commission agent license
4. Audited balance sheet or Sales Tax Returns
6.Other Products
Rural Godowns
We provide loans for construction, renovation and expansion of godowns in rural and semi-urban areas at a
Cattle Power
Scheme for providing cattle loans to farmers through dairies and co-operatives, for
Purchasing milch animals
Construction of shed for keeping cattle
Horticulture Projects
We provide loans at attractive rates for horticulture projects approved by National Horticulture Board for s

84
85
86
87
Education Loan:

Axis Bank's Study Power aims to provide financial support to

deserving students for pursuing higher professional or technical
education in India and abroad. The loan would be provided to students
who have obtained admission to career-oriented courses eg, medicine,
engineering, management etc., either at the graduate or post-graduate
level.
88
Quantum of loan:
The quantum of finance under the scheme is capped at Rs.10 lacs for
studies in India and RS 20 Lacs for studies abroad, which cover
tuition fees, hostel charges (if any), cost of books, etc. The minimum
amount of loan would be RS 50000.

Margin:
No margin for loans upto Rs 4 lacs. For loans above Rs 4 lacs, 5%
margin for studies within India and 15% for higher studies overseas.

Loan Feature

Rs 7.5 lacs for studies in India and Rs 15 lacs for studies abroad, which would cover tuition
Loan Amount fees, hostel charges (if any), cost of books, etc. The minimum amount of loan would be Rs
50,000.
Interest Rate 15.75%
Tenure Repayable in maximum 7 years from the commencement of instalment.
Pre Payment
No Prepayment charges to be levied on the outstanding loan amount.
Charges
Service
Nil
Charges

Eligibility Criteria : Education Loan

  Salaried Self

No Age
Age No Age Criteria Provided Criteria
Provided
Income
Income Income Criteria Not Available Criteria Not
Available
Co-
Applicant
Co-Applicants Minimum 2 years in employment and minimum 1 year in
Job Experience Experience
the current organization
will be
considered

89
 Information
Residence Proof Information Not Available Not
Available

Docs Required : Education Loan

  Salaried Self

Co-Applicants Passport
Co-Applicants Passport Copy/ Voters ID card/ Driving Copy/ Voters ID card/
ID Proof
Licence/Copy of PAN Card Driving Licence/Copy of
PAN Card
Co Applicants Ration
card or passport or latest
Co Applicants Ration card or passport or latest electricity bill or electricity bill or latest
Address Proof latest telephone bill or latest credit card bill bank statements, last 6 telephone bill or latest
months bank statements credit card bill bank
statements, last 6 months
bank statements
Birth Certificate or 10th
DOB Proof Birth Certificate or 10th Class Passing Certificate
Class Passing Certificate

Co-Applicant Self
Employed:

 Co-Applicants
Bank Statements
Co-Applicant Salaried Individual:
 Co-Applicants
 Co-Applicants Bank Statements. ITR/ valid
Income
documents
Financial Docs  Co-Applicants Salary Certificate/Form 16
certified by CA.

 Admission Proof to a college/ course

 Admission Proof
to a college/
 Photographs of both the co applicant and the student course

 Photographs of
both the co
applicant and the
student

Max Loan
Interest Interest Rate  Max Repayment
Bank Name amount  Margin
Type (%) Tenure(Yrs.)
(Rs.)

Floating 12.75 1,000,000 7 5%

SBI - India
Processing Fees: Nil

90
 1,000,00
Fixed 12.0-14.0 7 5%
HDFC Bank - India 0
Processing Fees: 1% of loan amount

Survey

TO KNOW THE BEHAVIOR OF THE INDIVIDUALS WHO ARE WILLING TO TAKE

THE ADVANCES FROM THE BANK.

Objective of the survey :

The following survey was mainly done with an objective to know the state of mind of
an individual who is willing to take loan from a BANK.
 To know which all others bank are key players.
 Features and services that influences the customer while he / she is going to
take loan from a bank.
 The Market Potential of Bank’s Services .

Methodology

Process adopted:

1. Gaining knowledge about the product:

Reading about the product was the first step undertaken. This gave not only in
depth knowledge about what is been offered by the bank but also proved useful while
developing the questionnaire.

91
2. Steps in the Development of the Survey Instruments

The main instruments required for survey was a well-developed questionnaire.

1. Customer Survey:
The people play an important part as a clear perception of people about the product
can be estimated and known. Studying the need levels of the people regarding the
banking product can be observed. It was very useful in knowing about the
requirements of the people.

Research Methodology:
The method adopted to carry out this report was based on both the
primary and secondary sources.

Primary sources:
 Interaction with the existing employees and deputy manager.
 Personal interaction with the customers visiting to the bank.

Secondary sources:
 Manuals of the bank.
 Websites
 Journals
 Circulars
 Annual Report

Sampling Plan:

Elements:

92
The target population of the study included the general population above the age of
18 yrs.

Time:
03 May- 15 July, 2010

Sample size:
50 people

Data Collections

Data Collection Plan:

The first of Research consisted of secondary data search from the following sources:
 Catalogues
 Websites
In this, information about different banks, different features the banks are offering to
employees under salary accounts and general market standing of different banks
were collected.
For the conclusive research, questionnaires were developed on the basis of
secondary data to gather information on the research objective.
The final draft of the questionnaire (see Appendix) was then prepared on the basis of
the observations from the pilot study. These were then finally filled by 50 consumers,
for the conclusive study.

93
 QUESTIONNAIRE
Sl.No.___ Date : ___ /07
/2010

Dear Sir/Madam,
I am the student of MBA of Chitkara School of management studies, conducting a survey
for my project. I assure you that the information provided by you would be kept
confidential. I would be obliged to you for your co-operation in responding to the following
questions:

Name:-________________________________ Age:-
_________

Gender: - Male ___ / Female ___

Occupation:- Service___ / Own Business___ / Retired___

Annual Income: ____________________

Q1) do have any account in any bank ?

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Q2) Which factor influences you the most while opening Account in a bank? (Rate it
on the scale of 1-6, 1 being the most important and 6- least important).

a) Brand Name ____ b) Expected

Returns/Offers____
c) Financial Performance of Bank ____ d) Operational Staff ____
e) Word of Mouth____
f)Others____________________________
Q3) Which among the following products you use most (Rank them from 1-8, 1 for
the most frequently used)
a) Saving Account ___ b) Current Account ___
c) Fixed Deposit ___ d) Bullions (Gold/silver) ___
e) Shares & Debentures ___ f) Mutual Funds ___
g) Insurance ___ h) Salary Account ___
Q4) Do you presently have an Account in other banks also?
a) Yes ___ b) No ___

Q5) Which of the direct banking channel you use most?

a) Debit Card___ b) Credit Card___ c) Net Banking
___
d) Phone Banking ___ e) Mobile Banking ____

Q6) Does any other bank provide these Facilities/Services faster than Axis Bank?
a) Yes ___ B) No ___

Q7) Are you facing any problem while maintaining your account in Axis Bank?
____________________________________________________________

Q8) Do you think Private Sector banks are better than Public Sector banks?
Yes ___ No___
Q9) Rank the following attributes of Axis Bank.

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 ATTRIBUTES Excellent Satisfactory Unsatisfactory
Loan facility
ssInterest rate
Security of
money
Customer Care
Good network
Personalize
services

Q10) Your recommendations for the Bank regarding product/services.

______________________________________________________________
______________________________________________________________
____________________

THANKYOU

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Appendix

 www.axisbank.com
 Journals
 Circulars
 Annual Report

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