SYNOPSIS REPORT

ON

CONSUMER GOODS P&G PRODUCTS

Submitted to

MAHARASHI DAYANAND UNIVERSITY, ROHTAK

FOR

Partial fulfillment of the requirement for the

Award of degree of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

(BATCH 2016-19)

SUBMITTED TO: SUBMITTED BY:

Controller of examination Name of student :- Uttam kumar

MDU, ROHTAK Registration No.:- 1611050034

Roll No. :- 6018433

INSTITUTE OF MANAGEMENT & TECHNOLOGY,

(Approved by AICTE & affiliated to MDU, Rohtak)

TIGAON ROAD, NEAR SAI DHAM FARIDABAD -121002

 CHAPTER -1
INTRODUCTION
Fast Moving Consumer Goods(FMCG) FMCG are products that have a quick shelf
turnover, at relatively low cost and don't require a lot of thought, time and financial investment to
purchase. The margin of profit on every individual FMCG product is less. However the huge
number of goods sold is what makes the difference. Hence profit in FMCG goods always translates
to number of goods sold. Fast Moving Consumer Goods is a classification that refers to a wide
range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth
cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs,
batteries, paper products and plastic goods, such as buckets. ‘Fast Moving’ is in opposition to
consumer durables such as kitchen appliances that are generally replaced less than once a year.
The category may include pharmaceuticals, consumer electronics and packaged food products and
drinks, although these are often categorized separately. The term Consumer Packaged Goods
(CPG) is used inter changeably with Fast Moving Consumer Goods (FMCG). Three of the largest
and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and
Procter & Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars.
Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe. The FMCG sector
represents consumer goods required for daily or frequent use.

SIGNIFICANCE PROBLEM OF STUDY

1. As for P&G recently, I was aware that the company hasn’t been doing all that well and
as a result, has been fighting with investor Nelson Peltz of Trian Partners, who wants a seat
on its board.

P&G is determined to keep him off it. The proxy fight has evolved into a battle of dueling
reports, with P&G just issuing a 40+ page report in response to Peltz 90+ page report
released in September. But then, as with any company’s weak performance and
underperforming stock, the blame can be attributed to many issues beyond marketing.

Consumer preference is fragmenting, with preference for small & local

Consumers used to trust big brands; many millennials now distrust big brands and seek out purpose
led brands
Digital ecosystem has leveled playing field, diminishing “moat” of owning shelf space at mass
retailers
Hyper-growth of natural, organic & wellness
REVIEW OF LITERATURE

Procter and Gamble is a global company that provides consumer products in the areas of
pharmaceuticals, cleaning supplies, personal care, and pet supplies (pg.com). This description
however becomes increasingly simplistic the more one looks into the size of P&G as well as the
scope of their operations. Is made up of over 300 brand names including Bounty, Gillette, Old
Spice, Ivory, Pringles, Tide and Pampers and currently owns 22 brands that have more than $1
Billion in annual net sales (2008 Annual report, A. G. Laffley). P&G is a model for related product
diversity; almost all of P&G’s products benefit from the same distribution to the same or same
type of retail outlets and consumers. Procter and Gamble are also generally credited with having
invented brand management.

P&G was founded in 1837 (making P&G 172 years old) by two men who met by chance. William
Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was
a busy center of commerce and industry in the early nineteenth century. And James Gamble,
arriving from Ireland, apprenticed himself to a soap maker. The two might never have met had
they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law
to become business partners.

FOCUS ON STUDY
 To know about the customer satisfaction level regarding HUL and P&G products.
 To study Indian consumer buying behavior on hair care products of HUL andP&G.
 To evaluate the factors influencing hair care consumer buying behavior ofHUL and P&G
in Indian market.
 To evaluate the problems faced by customers while using the products.
 To know about the suggestions of customers to increase the sale of products.
 To know about the source of information of products
 To know about the quality of products.
 OBJECTIVE OF STUDY

The intense competition in particular market drives businesses to evaluate their policies
and effectiveness regularly. Each company has its own business characteristic, which
certain policy is suitable fit for a company while others could be unacceptable. Several
conditions that prompt the differentiation treatment among different company are nature
of the business, workers learning and development mentality, top level manager vision,
dynamics market condition, and competitor business strategy, to name a few. From
investors or outsiders point of view, financial performance of a company is noteworthy
since they aim at investing their money to the company by buying a number of shares from
stock market. Under such circumstances, the investors would assess in much details
regarding the corporate current performance and possible future states. In other terms,
investors need to examine the business risks of the company in order to save their
investment. The assessment of business risks is also challenging since different business
types imply a significant different treatment of strategic business control and evaluation.
For example, a firm that produces sheets of paper has relatively stable, functional skills are
specialized to gain operating efficiencies. There are relatively no strict challenge from the
same competitor, because the market share are divided equally, as long as they keep the
productions quality and maintain the cheapest cost of production. In contrast, firms in
electronic industry like Nokia and Apple Inc, which produce mobile-phones and other
portable electronic products; they face a fiercer challenge since the business environment
changes rapidly, which in turn, forces the firm to find an effective business strategy that
can improve their cost-efficiencies with the same quality product. The situation also occurs
in the fast moving consumer goods where a number of brands continue appear in order to
offer attractive products to consumers.

RESEARCH METHDOLOGY
The purpose of methodology is to describe the process involved in research work.
This includes the overall research design, data collection method, the field survey and the analysis
of data.

In this study, the researcher has adopted descriptive research.

SAMPLE DESIGN
Survey: A sample of 100 customers.

RESEARCH DESIGN
Detailed and structured questionnaire was designed. The questionnaire was
designed to get information from customers about their satisfaction and overall
opinion about Hindustan Unilever Limited Product and P&G. The meth odology
developed was Primary and Secondary research.
DATA COLLECTION.
• PRIMARY DATA
Primary data are those which are collected as fresh and for the first time and thus
happen to be original in character. It was collected through questionnaire.

• Secondary data
The secondary data are those which have already been collected by someone e l s e
a n d w h i c h h a v e a l r e a d y b e e n t h r o u g h t h e s t a t i s t i c a l p r o c e s s . T h e d a t a were
collected in the form of company profile and produce profile from the web sites. Some
of the books were referred for theoretical concepts.

FIELD OF SURVEY
The field work for the survey was conducted in Ropar. The exercise involved was filling
out the questionnaire by customers.

ANALYSIS PATTERN
The collected data will be analysed using statistical tools of data analysis like graphs and pie charts.

LIMITATION OF STUDY

1. It is very difficult to collect the information from people as they are busy in their work.
2. This study was carried out only among the consumer in Gurgaon city.
3. The sample size was restricted to 100 due to time constraints
4. The sample was taken on the basis of convenience there for the short coming of the
convenience sampling may also be present in this study.
5. This study is based on the prevailing satisfaction of the respondents. But their satisfaction
may change according to time and technology.
 Chapter-2

Organisation of study

Chapter 1:- this chapter will contains the information about the introduction of the topic i.e.
“CONSUMER GOODS P&G”
Chapter 2:-This chapter will contain the information about the research methodology and
profile of an organization
Chapter 3:-This chapter will contains the information about the micro analysis means
objective wise analysis
Chapter 4:-This chapter will contains the information about the macro analysis and this
analysis is important as it contains the conclusion of this study also
Chapter 5:-This chapter will contains the information about the summary of major
observations and recommendation

REFERENCE

Books:

Marketing and Management -A strategic Decision making Approach

Marketing Management Bhawna Mehra Prof. P.K. Chopra