Scribd
Upload
103 views4 pages

Project Proposal: Research and User Testing For Undergrad Students

This document outlines a 3-month project proposal to conduct research and user testing on undergraduate students and their parents who are considering studying abroad. The goal is to understand why fewer users are registering on the study abroad site for undergraduate courses and how the site can be improved. The research will involve collecting both qualitative and quantitative data through surveys, interviews, and analysis to develop user personas, understand pain points, and identify issues. The deliverables will include documented findings, analysis, and interpretations to inform product and service improvements addressing the needs of undergraduate students considering study abroad programs.

Uploaded by

Prabuddha Das
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
103 views4 pages

Project Proposal: Research and User Testing For Undergrad Students

This document outlines a 3-month project proposal to conduct research and user testing on undergraduate students and their parents who are considering studying abroad. The goal is to understand why fewer users are registering on the study abroad site for undergraduate courses and how the site can be improved. The research will involve collecting both qualitative and quantitative data through surveys, interviews, and analysis to develop user personas, understand pain points, and identify issues. The deliverables will include documented findings, analysis, and interpretations to inform product and service improvements addressing the needs of undergraduate students considering study abroad programs.

Uploaded by

Prabuddha Das
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Project

Proposal
RESEARCH AND USER TESTING
FOR UNDERGRAD STUDENTS

Tentative Duration
3 Months
PROFILE
Studyabroad.shiksha.com is India’s largest study abroad website attracting more than 2 lakh student visits every month. It
offers in-depth information about tuition fees, entry requirements and application procedures for nearly 2,000 universities
from around the world.

Shiksha.com which is the education vertical of Infoedge (India) Limited – the company known widely for its flagship web-
site – Naukri.com. The company is India’s largest internet company which started its operations in 1995 with Naukri.com
and soon launched many successful websites like 99acres.com, Jeevansathi.com among others.

Shiksha apply of studyabroad that offers advice on selecting colleges outside India and through its transparent process to
take student applicant from college application to visa processing. It helps students in 3 important aspects:
1. University Shortlisting: Finding the universities best suiting student applicant’s profile
2. Application Process: Editing support of SOPs & LORs & the entire university application process for student applicant.
3. Visa Counselling: Guidance in Visa Application - documentation and interview prep on successful admission in
shortlisted university.

NEEDS
There is a need to know the reason behind less no of users registering on study abroad for UG courses and what changes
we can make to improve it.

PROJECT BRIEF
To get an overview of the student candidate who plans to go abroad for UG courses or/and their parents who supports
them and play a major role in the decision making by understanding their behavior, thought process, requirements,
expectations, struggle and pain points that will finally help in understanding the key issues through User Research and
User Testing.

OBJECTIVE
To do user research and user testing by using the range of methods, techniques and approaches and take the insight that
can be used to inform design and improve development of our product and services.

TARGET AUDIENCE
Primary Audience
Existing Users SA UG student applicant and their parents
Potential SA UG student applicant and their parents

Secondary Audience
Current Client Universities and Potential Client Universities
Counsellors
People searching for the study abroad information

BOUNDARY
This research will be built with only for UG student applicant (existing + prospective) and their parents keeping our services
in mind.
PROJECT SCOPE
Defining the need of Primary, Secondary users
Detailed consumer profiling of UG student applicant
Analysing the need of Primary and secondary users.
Justifying the feature and functionality
Identifying non functional system for understanding user requirement helpful for business.
Identifying the problem areas
Getting exposed to various process
Documented report

PROCESS
Data Collection
Data Recording
Compiling both qualitative and quantitative data.
Consumer Research and Profiling
Trend and Market Research
Analysis and interpretation of research

DURATION
3 Months minimum depending on circumstances and availability of Users.

PROJECT DELIVERABLES
Documentation of Research containing Personas, Case Studies, Consumer profiling, Findings, Analysis and Interpretation.

PROJECT CONTRIBUTION AND DELIVERABLES DEPENDENCY


1. Expectation from Researcher
To do thorough research and user testing on the brief and research area given
Identifying resources within and outside the company
Appropriate use of research findings for product and services addressing to brief

2. Expectation from Management


Provide infrastructural support within and outside the company for research, sourcing target audience
Provide feedback and inputs during progress of the project as and when required.

Dependencies for Interview and surveys:


1. For Personal Interview: 10-15 UG users and their parent
2. For Online Survey: Arranging online surveys for the for SA applicants for quantitative feedback. More users are better
to have
3. For Telephonic Interview: List of contact of the registered users on SA site
PROJECT PHASES AND TENTATIVE TIME-LINE :
(TIME-LINE: as per the researchers speed and circumstances. )
APR MAY JUNE _

Phase 1: Gearing Up for Research


Planning, Consumer Study, Market Research, Trend Study and User Profile Study, User Study (User
Environment, behavior, thought process, requirements, expectations, struggle, pain points etc),
Need and Opportunity Area Mapping, Data Collection and recording, Developing questionnaire for
Telephonic Interview, Online survey and Personal Interview,

Objective: For building understanding of UG student candidate and their parents


Activity: Reading, Field Study, Interacting with Students, Referring related previous documents,
questionnaire building

Phase 2: Getting Qualitative and Quantitative Insight


Telephonic Interview**, Online Survey**, Personal Interview**, Building Report, Reviewing and
Revising, Statistical Analysis of Data, Persona Building, Understanding Cases and Scenario Building,

Related Objective: Knowing the real stories of the users


Activity: Online Survey, Personal Interview, Personal Interview, Combining Qualitative and
Quantitative insight.

Phase 3: Analysis and Finalisation


Brand Positioning*,Understanding Competitors* Identifying key issues, Related Insight,
Feedback, Analysis and Documentation

*Tentative **With Dependency

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy