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Session 4 - SCAMPER Method PDF

SCAMPER is a technique for generating ideas through substitutions, combinations, adaptations, modifications, putting things to other uses, eliminating elements, and rearranging elements. It was applied to the Toyota iQ, the world's smallest 4-seat car. Some ideas generated were substituting the front-mounted differential, rearranging the center take-off steering gear, adapting an under-floor fuel tank, minimizing the air conditioning unit size, modifying the asymmetric dashboard, and minimizing the ultra-slim seat design. The iQ's design philosophy of "Vibrant Clarity" was also discussed in relation to its proportions, integrated architecture, and freeform geometrics.

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Arya Wirabhuana
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852 views

Session 4 - SCAMPER Method PDF

SCAMPER is a technique for generating ideas through substitutions, combinations, adaptations, modifications, putting things to other uses, eliminating elements, and rearranging elements. It was applied to the Toyota iQ, the world's smallest 4-seat car. Some ideas generated were substituting the front-mounted differential, rearranging the center take-off steering gear, adapting an under-floor fuel tank, minimizing the air conditioning unit size, modifying the asymmetric dashboard, and minimizing the ultra-slim seat design. The iQ's design philosophy of "Vibrant Clarity" was also discussed in relation to its proportions, integrated architecture, and freeform geometrics.

Uploaded by

Arya Wirabhuana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SESSION - 4 :

S.C.A.M.P.E.R

Delivered by : Arya Wirabhuana, S.T, M.Sc


I. What is S.C.A.M.P.E.R?

II. How to use it?


III. Why we need it ?
Do you believe that creativity is GIFTED?

And we can NOT learn how to create


special things.
I. What is

S.C.A.M.P.E.R
Everything new is a Check lai thu tu xuat
modification of something hien voi bai noi cua
TRANG
that already exists

Turn one
idea into
several ideas
Created by Bob
Eberle in the early
‘70s
II. How to use

S.C.A.M.P.E.R
60 Questions

Words 200
Thinking about
Problem solving
replacing

Coming up with
new ideas
Helper Questions
Trigger Words

rename
exchange
colorize
alternate
take the
switch place of
reserve
Combine
Combining unrelated ideas, goods, or
services to create something new.
Helper Questions
Trigger Words

bring together
link
relate
merge
unite
Adapt
Think about taking an existing idea to solve
your problem.
The solution of your problem is probably out
there already.
Bear in mind that some new ideas or
inventions are borrowed to some degrees.
“I can adapt ... in this way ... to ...”
Helper Questions
Trigger Words

incorporate

settle in
become accustomed

contextualize
transform
For instance, the problem is:

"How can KFC increase sales in its business?"


S (Substitute): "What can It substitute in selling process?”

C (Combine): "How can It combine selling with other


activities?”

A (Adapt): "What can It adapt or copy from someone else’s


selling process?"
Instead of using waiters , customers can serve themselves.
 Creating a new service

It can bring restaurants with real estate instead of simply


hamburgers .
 Making more profit

It can adapt COMBO sets with bundle pricing to attract more


people.
 Offering customers more choices. They can have a
discount if they use COMBO.
When you face one issue, do you want to
expand or simplify it?
Negative  simplify Positive  expand
Magnify
Magnify or exaggerate your ideas

Increase its perceived value

Give you new insights


Helper Questions
Trigger Words

enlarge
increase
overstress
expend
strengthen
Put to other uses
Helper Questions
Trigger Words

enlarge
reduce
increase
shorten
throw out
overstress
expend
waste
strengthen
simplify
For instance, the problem is:

"I want to invent a new type of pen.”


Substitute - ink with carbon.

Combine - sketches on paper become electronic graphics .

Adapt - pen top as a flashlight.

Modify - body to be flexible.


Put to other uses - use to touch on the computer’s
screen.
Eliminate
Remove unnecessary thing
Think of what might happen if you eliminate
or minimize parts of your idea.
Simplify, reduce, eliminate non-essential
components.
Through repeating that, you can ensure
that only important parts or functions
are remained.
Helper Questions
Trigger Words

exterminate
enlarge
increase
lower
control
overstress
restraint
expend
strengthen
moderate
Rearrange
Change your way of thinking
Think of what you would do if parts of your
business were done in a different way.
Or they even worked in reverse order.
Helper Questions
Trigger Words

back
enlarge
up
increase
invert
gooverstress
backward
expend
switch
strengthen
reorganize
 Substitute - ink with carbon.

 Combine - sketches on paper become electronic graphics .

 Adapt - pen top as a flashlight.

 Modify - body to be flexible.

 Put to other uses - use to touch on the computer’s screen.

Eliminate – instead of putting the pen in the pocket. You


can wear it as a necklace.

Rearrange – can write by both top or bottom of the pen.


III. Why we need

S.C.A.M.P.E.R
SCAMPER can be used either in person
(which is not its strength)

or in group brainstorming sessions


(in which there are time constrains and lack of innovative ideas).
In specific situation,
DO NOT say “DON’T know”.
Try your best to find out the answer for each
questions by SCAMPERS.
In specific
This is yoursituation,
problem, DO NOT
your job,say “DON’T
your work,
know”, try your best to find out the answer
your opportunity so you by
for each questions should know which
SCAMPERS.
are principle questions.
Take time to think about the answers and
NEVER give up.
Hope you can find out tons of special
ideas in the future!
CREDITS:
http://www.idspace-project.org/index.php?option=com_content&view=article&id=67&Itemid=53
http://www.brainstorming.co.uk/tutorials/scampertutorial.html
http://creatingminds.org/tools/scamper.htm
http://1.bp.blogspot.com/_ax5ZIdFoW1U/SXHC99ziK7I/AAAAAAAAI3U/EL0OuGBzN0A/s400/Albert+Einstein-rare-
pics15.jpg
http://tecnologia.chilealrojo.cl/wp-content/uploads/2011/02/thinking-cap-259x300.gif
http://c497280.r80.cf2.rackcdn.com/2011/04/creativity-quote.jpg
http://www.pinoyinternetbusiness.com/wp-content/uploads/2008/08/question_mark.jpg
http://4.bp.blogspot.com/-bH9aGuAj2Uw/TVfuUL525QI/AAAAAAAAAME/3jyAEtHh-xg/s1600/Mac-Leopard-Wallpaper.jpg
http://wallpapers99.com/3D_Robot--w1024x768--0--0--images/wallpaper/1024x768/3D_Robot_20944.jpg
http://cdn1.slashgear.com/wp-content/uploads/2010/03/rotary_phone-540x358.jpg
http://4.bp.blogspot.com/-8IDWvYo0GDM/TY7FlG4Xd3I/AAAAAAAAAdU/N_s_8xbH7Ao/s320/iphone-5.jpg
http://1.bp.blogspot.com/-n7q7NZCdtuk/Tk6_1AILUaI/AAAAAAAAAMA/66CJuXJ_B0k/s1600/phone-evolution.png
http://waliyaldin.files.wordpress.com/2008/02/kfc_logo_dh_promo.jpg
http://catechesisinthethirdmillennium.files.wordpress.com/2011/02/786044_bright_idea.jpg
http://4.bp.blogspot.com/-8IDWvYo0GDM/TY7FlG4Xd3I/AAAAAAAAAdU/N_s_8xbH7Ao/s320/iphone-5.jpg
http://treatautism.ca/wp-content/uploads/2011/03/PaintedHandsPIC.jpg
http://www.lafayettehighlandshoa.org/images/post-it-note.jpg
http://www.wallcoo.net/cartoon/The_fiery_English_alphabets_and_fiery_numbers_1920_1600/images/The_fiery_English
_alphabet_picture_3538280.jpg
http://2.bp.blogspot.com/-7NJTJEI2FhM/TmnLxU_j25I/AAAAAAAAB6E/KecYibQmRc8/s1600/Slide1.jpg
http://posterous.com/getfile/files.posterous.com/temp-2010-06-
23/sguCphrxyeCJHqEiEqftAJtxpadtkpgowJBpzmEnyBJqFtuvjdAudHgGHatI/Screen_shot_2010-06-
http://28.media.tumblr.com/tumblr_l13tvhmczg1qz6pqio1_r2_500.png23_at_3.01.46_PM.png
http://pod-soznanie.ru/images/stories/volunteers.jpg
http://farm1.static.flickr.com/177/482538719_f8f1c7fb6d.jpg
SCAMPER
Applied to Toyota iQ

World’s Smallest 4-seat Car

28/11/11
SCAMPER – Tool for Innovation

28/11/11
SCAMPER – Applied to Toyota iQ

sing SCAMPER on Toyota iQ

orld’s smallest 4-seat car

ess than 3 metres long

interlinked innovations

28/11/11
SCAMPER – Applied to Toyota iQ

Reverse
New front-mounted
differential

28/11/11
SCAMPER – Applied to Toyota iQ

Rearrange
The Centre Take-off
Steering Gear

Tie rods are connected to


the center of the
steering rack – smaller
engine compartment, more
cabin space

28/11/11
SCAMPER – Applied to Toyota iQ

Adapt
Flat Under-floor Fuel Tank

Slim 120mm tank with


32 liter capacity under
front seat (not under
rear seat)

28/11/11
SCAMPER – Applied to Toyota iQ

Minimize
Space-saving Air-Conditioning Unit

AC unit size reduced by


20% (compact filter, smaller
fan) - freeing up more
leg and knee room

28/11/11
SCAMPER – Applied to Toyota iQ

Modify
Asymmetric Dashboard

Ample leg room for the front


passenger, even if seat is
pushed farthest forward

28/11/11
SCAMPER – Applied to Toyota iQ

Minimise
The Ultra-Slim Seat Design

Gives rear seat passengers


an extra 40mm space at
knee level

28/11/11
SCAMPER – Applied to Toyota iQ

ibrant Clarity

nfuses cars with an


emotional intensity
that is uniquely
identifiable as a
Toyota.

28/11/11
SCAMPER – Applied to Toyota iQ

ibrant Clarity

he iQ contains 3 key elements of Vibrant Clarity

• Perfect imbalance of proportions


• Integrated component architecture
• Freeform geometrics

28/11/11
SCAMPER – Applied to Toyota iQ

Adapt

ibrant Clarity

erfect imbalance of
proportions

imple and daring exterior

trong contrast between the


stable and robust stance
provided by the iQ’s width and
the shortness of its overall
length.
28/11/11
SCAMPER – Applied to Toyota iQ

Minimize

ibrant Clarity

ntegrated component
architecture

ach unit contributes to the overall


design

tructure around the tyres forms


part of the minimal front and rear
overhangs, a synergy that conveys
both strength and agility.

28/11/11
SCAMPER – Applied to Toyota iQ

Combine

ibrant Clarity

reeform geometrics

xterior surfaces are almost


mathematical in their
cleanliness and precision

et suggest movement and


emotion to make the design
fresh and contemporary

28/11/11

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