Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Office of the Vice President for Academic Affairs
Open University System
INSTITUTE OF NON-TRADITIONAL STUDIES PROGRAM &
EXPANDED TERTIARY EDUCATION EQUIVALENCY AND ACCREDITATION PROGRAM

Subject Title: DISTRIBUTION MANAGEMENT

Mission Subject Code: MARK 3093
Semester: 2nd Semester S.Y. 2017-2018
Reflective of the great emphasis
being given by the country's
leadership aimed at providing I. Course Description:
appropriate attention to the Distribution Management is the introductory undergraduate logistics and
alleviation of the plight of the poor,
the development of the citizens, and supply chain management course in the business curriculum. It is designed to give
of the national economy to become students a managerial knowledge of how logistics supports marketing-
globally competitive, the University
shall commit its academic resources distribution, procurement and manufacturing. Emphasis is placed on the
and manpower to achieve its goals
through:
integration of core logistics functions (e.g., logistics customer service,
transportation, inventory, order processing, warehousing/stock-keeping facilities,
1. Provision of undergraduate materials management), total cost integration, and supply chain management to
and graduate education which
meet international standards of create competitive advantage through customer service. The use of information
quality and excellence; technology is also emphasized. Students play the beer simulation game to help tie
2. Generation and transmission of
knowledge in the broad range together core supply chain management concepts and tools.
of disciplines relevant and
responsive to the dynamically
changing domestic and II. Introduction:
international environment;
3. Provision of more equitable
I just wanted to take a few minutes of your valuable time to share with you
access to higher education
opportunities to deserving and how am I going to run our class so you will be able to understand the structures,
qualified Filipinos; and
4. Optimization, through your assignments, examinations and output, my expectations and how will you be
efficiency and effectiveness, of graded. I also want you to acquire skills as my student to serve you well both in
social, institutional, and
individual returns and benefits your careers as well as your personal life.
derived from the utilization of
higher education resources. I want you to enjoy the learning process in conducting your outside research
assignment. I do not assign specific textbook or textbooks to use in compelling your
class assignment. I believe that with so many research sources of information both
Vision online as well as university libraries, you will be able to complete your output. You
are free to use whatever research method that best suits you. Just please make sure
Clearing the paths while laying
new foundations to transform the to credit your sources.
Polytechnic University of the
Philippines into an epistemic I ask that all MS-Word documents be shared in both MS-Word format and
community.
PDF format so everyone can be ensured of being able to open them. I also want all
Microsoft Office documents be “saved as”: .docx, .pptx, or .xlsx formats and NOT
“saved as”: .doc, .ppt, or .xls formats.
Strategic Objective: 8-Point
Agenda
Finally, I do not expect to receive any paper or printed copies of your work,
1. Pursuing Academic Excellence I only want to receive your work electronically using the guidelines described
through Disciplinal Integrity above for the correct formats. You do not need to incur the expense nor take the
2. Embedding a Culture of
Research in PUP time out of your busy schedules to print and bind paper copies for my class.
3. Assuring Transparency and
Participatoriness in Giving III. The Research Assignment:
Rewards and Sanctions
4. Modernization and Upgrading
of Physical Facilities, The class assignment is to select any well-known publicly-traded company
Equipment, Library and
Campus Development to research. Please note you are to only select the corporation, not a subsidiary
5. Reconceptualization of
Academic Freedom
company. If you would like to select a non-publicly traded company, for your
6. Institutionalizing Civil Society research assignment that is OK, as long as the analysis includes a strategy wherein
Engagement and Involved
Extension Service Program distribution channel management (supply chain/logistics performance) is
7. Fiscal Responsibility a significant source of competitive advantage.
8. Assessment of the Institutional
Processes and Critical-
Rational Review of the Entire
Organization
4th Floor, NALLRC Building, PUP A. Mabini Campus, Anonas St. Sta. Mesa, Manila
Phone: 331758 Trunk Line: 335-1777 local 733 e-mail: ntsp.eteeap@gmail.com

“THE COUNTRY’S 1ST POLYTECHNICU” /mahc

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Academic Affairs
Open University System
INSTITUTE OF NON-TRADITIONAL STUDIES PROGRAM &
EXPANDED TERTIARY EDUCATION EQUIVALENCY AND ACCREDITATION PROGRAM

Please keep in mind that there are no right or wrong answers. It's how you
justify your decisions and using facts to make a solid and rational business decision
based upon your research and professional judgment.

IV. Proposed Outline of Research Assignment:

I. EXECUTIVE SUMMARY
II. COMPANY OVERVIEW
III. CORE COMPETENCIES
IV. EXTERNAL ASSESMENT
V. INTERNAL ASSESMENT
VI. STRATEGY ANALYSIS
VII. THE TARGET MARKET
VIII. THE MARKETING MIX PLAN (7Ps)
** Place/Distribution Strategy- emphasize and/or give more
detailed analysis in this area.
IX. THE PROJECTED FINANCIALS
X. CONCLUSION AND RECOMMENDATIONS
XI. REFERENCES

Points listed below can help you to layout the concepts on how an organization’s
distribution channel management can be optimized:

 Marketing Channel Concepts

 The Channel Participants
 Behavioral Processes in Marketing Channels
 Strategy in Marketing Channels
 Designing the Marketing Channels
 Selecting the Channel Members
 Product Issues in Channel Management
 Pricing Issues in Channel Management
 Promotion through the Marketing Channel
 Logistics and Channel Management
 Evaluation Channel Member Performance
 Electronic Marketing Channels
 Marketing Channels for Services
 International Channel Perspective

V. Detailed Research Assignment:

Your detailed proposal report is at the heart of your class assignment. Your detailed proposal report will be
graded based on how effectively you were able clearly and concisely discuss all the elements of the strategic
marketing plan specially the Distribution Management side that you are proposing and presenting in your detailed
report. Your recommendations need to be based on sound logic, sound decision-making, and with facts to support
them, as best as you can find the data and all the elements required in formulating a successful plan/analysis.

Paper Size: 8” x 11” (Short Bond Paper)

Font Style: Book Antiqua
Font Size 11
Minimum pages: 25 pages
Margin: R= .70” T= .50”
L= .50” B= .50”

4th Floor, NALLRC Building, PUP A. Mabini Campus, Anonas St. Sta. Mesa, Manila
Phone: 331758 Trunk Line: 335-1777 local 733 e-mail: ntsp.eteeap@gmail.com

“THE COUNTRY’S 1ST POLYTECHNICU” /mahc

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Academic Affairs
Open University System
INSTITUTE OF NON-TRADITIONAL STUDIES PROGRAM &
EXPANDED TERTIARY EDUCATION EQUIVALENCY AND ACCREDITATION PROGRAM

Standard Front Cover Template:

ABSTRACT
(This is a typically a
short summary of the
document)

Photo of your Analysis Complete name of your professor

Subject: Distribution Management

PUP Open University System

NTSP & ETEEAP

TITLE OF YOUR ANALYSIS

(with company name)

Good luck and God bless.

Ms. Mary Anne H. Cacho, MBA

Faculty

”If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you”
-Anonymous
-

4th Floor, NALLRC Building, PUP A. Mabini Campus, Anonas St. Sta. Mesa, Manila
Phone: 331758 Trunk Line: 335-1777 local 733 e-mail: ntsp.eteeap@gmail.com

“THE COUNTRY’S 1ST POLYTECHNICU” /mahc