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Marketing Management LPU Question Paper

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Sapan Anand
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2K views6 pages

Marketing Management LPU Question Paper

question paper

Uploaded by

Sapan Anand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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ee ee Registration No: a Part-B ¥ 2. () In the Hight of new marketing lg Pea by firms, explain the y "7 ct 's market 1° mmajergodieta! factors that direct a firm's mal ci ' or OR . (0) applseuss the concept of Holistic Marketing giving suitable exampjes as @ Explain the Scope of Marketing Management. ‘ 3, (a) What are the components af a modern marketing information System? (| o b OR - (,9-Blain the ‘elationship in customer value, customer satisfaction, and * customer loyalty, a e Sii}What is the lifetime value of customers, and how can marketers maximize it? (5) G4. (@) Why is Product Design importaitt and which factors affect a good product ; design? Us) OR (b)4) Discliss the distinctive characteristi¢s of Services? i) How can Service Quality be improved? Z QS. (@) What is meant by Marketing Communications? Discuss the various elements of a Communication Process? PD OR {) @Explain the role and relevance of Socia! Media Advertising, sd (i) Elucidate how firms can manage Mass Communications. ws Q6. (@) Who are Wholesalers? Explain various functions performed by Wholesalers? Qe) OR (b) (i) Explain the role and relevance of Marke'ing Channels, es) (i) Esplain the types of confics in Marketing °vannels Sy ee Endep Gestion Paper, —— x —— i Registration Nov — 2 (13) i segment marKets to achieve which of the following objectives? a) To create an offer that best fits the desires of the groups that exist in the market. ‘ b) To identify the most appropriate media for advertising y ¢) Tobelter understand hel" target segments d) All of the above (14) in hypotheifal martotstrvser, fms from highpst market share o lowest 14) n hypothe classed as —__> a) Market ieodmmzareet flowery Market challenge: Maret niche a) Market igri richer Maret chats Market folower Market challenger. Market follawer, Market niche ) Market lead 2) Manel ce nO Market challenger, Market leader (15) vatuerbased Pricing strategy involves which of the following? a) Team © proguct- criver the input comes from calculus and controling : 2d) Setting price based on buyers’ perceptions of value rather than on seller cost ©) The company adds up the costs of making the product and sets a price that covers the cost plus target profit d) None ofthe above (16) A product mix consists of various a) Product lines b) Product system ¢) Product family d) None of the above (17) Use of telemarketing in B28 nas increased at the expense of a), Promotions i ) Personal selling ©) Direct mail : os hs Se oe \ "" (hy Personal selling is more effective sf advertising when the cu base is , a) Large, widely dispersed b). Small, local ©) Large, local ) Small wide'y sP*°24 or more as created (WO ope to mass immaization ' # form of Registration No.;___— stages ina buying Process Bre total = —_ stages in @ BUYING POCESS any are known as 9 sk @) None of the above (7) uFENASINg agents of companies in business markets domiife\s the a) Buyer selection b) Tria! supplier ¢) Product components d) Supplier selection ——(@) In the situation’ the buyer has to determine produc specifications, price limits, delivery terms and times, service terms, Payment terms, order quantities. acceptable suppliers, and the selected supplier. a) Direct rebuy b) New task ) Straight rebuy d) Modified rebuy (®) Business markets have several haracteristics that contrast sf@77 those of consumer markets. Which. of the following characteristics descrive scenario where suppliers are expected {3 customize their offerings to indivic business customer needs? a) Close supplier-customer relationship b) Fluctuating demand ¢) Professional purchasing <) Multiple sales calis (10) A value proposition is the ful ___ofa__ tre full mix of benefits upon which itis positioned. 1 a) Package, product | ») Positioning, brand \ ©) Positioning, retailer \ 'A ¢) Package, retailer y (11) Brand equity ish _ a) Fair trading 'b) Good value products ©) Financial value of a brand based M associated good! ¢) Brands which do not harm the €fMifonment (12) Market positioning involves a) Designing, communicating 274 delivering Walue 5 e ’ b) Creating an appropriate imag? fering in the mind fers ©) Understanding the unique v2'4@ ions of your of"? 1 d) Allofthe above

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