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Micro Economics Ourse Outline

This course on business economics aims to provide students with economic knowledge placed in a business context. The course objectives are to give students an understanding of the role of business in society and how economic policies and choices can impact and improve business performance. Professional skills will be developed throughout the course with opportunities to hear from practitioners, participate in trade games, and discuss contemporary issues. The course materials will include a reference book and will be evaluated based on attendance, participation, presentations, a midterm, and a final examination. The course schedule outlines the topics to be covered in each class over 21 sessions, ranging from introductions to economics and business to international trade, macroeconomics, and a final examination.

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Atia Khalid
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157 views2 pages

Micro Economics Ourse Outline

This course on business economics aims to provide students with economic knowledge placed in a business context. The course objectives are to give students an understanding of the role of business in society and how economic policies and choices can impact and improve business performance. Professional skills will be developed throughout the course with opportunities to hear from practitioners, participate in trade games, and discuss contemporary issues. The course materials will include a reference book and will be evaluated based on attendance, participation, presentations, a midterm, and a final examination. The course schedule outlines the topics to be covered in each class over 21 sessions, ranging from introductions to economics and business to international trade, macroeconomics, and a final examination.

Uploaded by

Atia Khalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Economics

Komal Sofian
Email: komalsofian@gmail.com
Lecture days: Wednesday, Friday.
Course Description
Business Economics
Course Objective
This course aims to provide you with sound economic knowledge, placed in a business context.
We hope to provide you with an economic understanding of the role of business in society and
how economic policies and choices can impact on and be used to improve business performance.
Professional experience and skills development are embedded throughout the course with
different opportunities. You’ll hear from current practitioners, take part in trade games and discuss
contemporary issues, such as sustainability, economic crisis and technological innovation

Course materials
Reference book:
John Sloman, Mark Sutcliffe Economics for Business, third edition.

Course Evaluation Attendance 10%


Participation (preparation, homework, 20%
Team work, etc.) presentations
Mid term 30%
Final examination 40%
TOTAL 100%
Course Schedule Classes Outline
1 Introduction of the course
Introduction of economics
Introduction to business
2 Laws of demand and supply with reference to
Business and markets
3 Demand of consumer, firm and product.
4 Supply, cost of production, revenue and profits
5 Price elasticity’s of demand and supply
Cross price elasticity’s
6 Marginal utilities, uncertainty, risk, consumer surplus,
insurance
7 Demand function data
Data collection techniques
Product differentiation
Marketing mix
8 Product life cycle
Opportunity costs Short run production
Short run cost functions
9 Profit maximization under perfect competition
and monopoly
10 Mid term
11 Oligopoly
Barriers equilibrium long run short run profits
12 Monopolistic competition
Business strategy
Porters model
5 p’s of strategy
13 Strategic choices
Market based resource based global economy
14 International trade
Trading blocs
15 Globalization and business environments
16 Case study
17 Growth strategy
18 Pricing strategies.
Price discriminations
19 Government and business relationships
20 Macroeconomic environment
21 Final Examination

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