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Tableau Evaluation Exercise

XYZ is an audiobook company that wants to expand its business using data on audiobook sales, reviews, payments, and customer locations. The assistant was provided with 4 datasets covering this information from 2016 to 2018 and asked to create a dashboard analyzing the data and providing insights and recommendations to help XYZ compete. The assistant should clean and join the data, identify relationships and patterns over time regarding reviews, ratings, sales, payments, and customer locations to understand the customer base and market and help XYZ strategize for growth.

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Manav Lakhina
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59 views2 pages

Tableau Evaluation Exercise

XYZ is an audiobook company that wants to expand its business using data on audiobook sales, reviews, payments, and customer locations. The assistant was provided with 4 datasets covering this information from 2016 to 2018 and asked to create a dashboard analyzing the data and providing insights and recommendations to help XYZ compete. The assistant should clean and join the data, identify relationships and patterns over time regarding reviews, ratings, sales, payments, and customer locations to understand the customer base and market and help XYZ strategize for growth.

Uploaded by

Manav Lakhina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EXERCISE

The Client
XYZ is an audiobook selling company in US. Due to remarkable growth in the audiobook industry in last few years and
multiple key players in the market, it is planning to compete and expand its business.

The Engagement
You have been provided with multiple data sets that contains information on sales and reviews of these audiobooks. Each file
(data set) provided represents different aspects of the customer profile.
The outcome of your engagement will be a dashboard to XYZ’s Executive team. This dashboard will be judged based on the
visuals provided, the quality of your analysis and the value of your recommendations and insights.

Be Creative
The idea is to create a hypothesis, engage with the data, think critically, and use various analytical approaches to produce
unique dashboard.
You are not limited to only utilizing the data you have been provided.
We encourage you to find third party data sets which correspond to the overall theme and geographical properties of the
data provided.
Also, do research on overall books industry in US and try to relate that with the trend in data

The Data
You have been provided 4 individual data sets. Time period of data is from 01/10/2016 to 02/08/2018.
Below is the list of datasets which are provided for the analysis:
Audiobook- sales.csv – this file includes details of sales for listed audiobooks
Audiobook-reviews.csv – this is a mapping table that contains a unique identifier which links the customer’s review rating for
bought audiobooks
Audiobooks-paymenttype.csv – this is a mapping table that contains transaction to customer mapping and payment mode
Audiobooks-states.csv – this file contains list of US cities mapped to transactions

You should fully investigate and understand each data set.


 Determine which files should be joined versus
 Review the Source Documentation
which ones should be appended
 Understand the field names and data types
 Aggregate the data into smaller files and define
 Identify relationships across the files relationships
 Field/feature transformations  Identify and remove duplicates
Although not the compulsory steps but we encourage you to at least cover the following points in your
dashboard:

1. If the numbers of reviews have been growing?


2. How did the average review score change over time?
3. What is the percentage breakdown of ratings?
4. What % of customers leave a review?
5. Visualize the correlation between average review score and sales?
6. Forecast the inventory of audiobooks for coming year?
7. What are the sales and review behaviour in different states?

MUST: Add a section in your dashboard that talks about your insights & recommendations

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