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Data analytics ppt 1 (1)

The document discusses the importance of data analytics, outlining its role in collecting, transforming, and organizing data to inform decision-making and drive business growth. It highlights key tools and skills used in data analytics, such as SQL, Python, and Excel, and provides exercises and answers related to data visualization and analysis. Additionally, it emphasizes the necessity of data visualization for simplifying complex data and enhancing business insights.

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Thameem Ansar
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8 views16 pages

Data analytics ppt 1 (1)

The document discusses the importance of data analytics, outlining its role in collecting, transforming, and organizing data to inform decision-making and drive business growth. It highlights key tools and skills used in data analytics, such as SQL, Python, and Excel, and provides exercises and answers related to data visualization and analysis. Additionally, it emphasizes the necessity of data visualization for simplifying complex data and enhancing business insights.

Uploaded by

Thameem Ansar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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• DATA

Data has been the buzzword for ages now.


• Whether the data being generated from large-scale
enterprises or the data generated from an individual,
each and every aspect of data needs to be analyzed
to benefit from it.
• But how do we do it?
Well, that’s where the term ‘Data Analytics’ comes
in.
Course Outcomes

• Gain the principle concepts and foundational


understanding of data analytics and deploy the Data
Analytics Lifecycle to address big data analytics
projects.
Topics
○ Why is Data Analytics important?
○ What is Data Analytics?
○ Top Data Analytics Tools
○ How to Become a Data Analyst?
Role of data analytics
Data analytics involves collecting, transforming, and organizing data. Data
analysts use a variety of tools and skills, including:
• Microsoft Excel, Google Sheets, SQL, Tableau, R or Python, SAS, Microsoft
Power BI, and Jupyter Notebooks.
• Database tools, programming languages, visualization, statistics, and math.
• Problem-solving, critical thinking, communication, and industry knowledge.
Data analytics for beginners
• Data analytics is the process of using data to draw conclusions, make
predictions, and inform decisions.
• It can involve collecting, transforming, and organizing data, as well as
using a variety of techniques to analyze it.
• Data analytics can be used to improve decision-making, shape business
processes, and drive business growth.
Some tools used in data analytics include:
• Python
• R Programming
• SQL
• Excel
• Spark
• Jupyter Notebook and
• RapidMiner.
Exercise :
1. Define data visualization and explain why it is essential for businesses in decision-
making.
2. Which of the following is NOT a benefit of using data visualization tools in
business?
A)Easier identification of trends
B) Improved decision-making speed
C) Guaranteed accurate predictions
D) Enhanced communication of data
3. You are given a raw dataset of customer feedback with thousands of entries.
Outline a step-by-step process to use a data visualization tool to extract actionable
insights.
4. The following bar chart shows customer retention rates for three marketing
campaigns:
| Campaign A: 75% | Campaign B: 60% | Campaign C: 85% |
Which campaign was the most successful in retaining customers, and what could be
inferred about its strategies?

5. You are a sales manager using a data visualization tool to analyze quarterly sales
data across different regions. The dashboard highlights the following trends:
1.Region A shows a steady increase in sales.
2.Region B has a significant drop in sales in the last quarter.
3.Region C has consistent sales but is lower than the other regions.
What actions would you recommend based on these insights?
Answers :
1. Data visualization is the graphical representation of information and data using
visual elements such as charts, graphs, and maps. It is essential for businesses as it
helps simplify complex data sets, identify trends, patterns, and outliers, and
present insights in an easily understandable format, aiding in more informed and
faster decision-making.

2. C) Guaranteed accurate predictions

3. Campaign C was the most successful, with an 85% retention rate. This could infer
that Campaign C employed more effective engagement or personalized strategies
compared to the others.
1.Data Cleaning: Remove incomplete or irrelevant entries.
2.Categorization: Group feedback by key themes (e.g., service, product quality).
3.Visualization: Use charts like word clouds for qualitative data and bar charts for quantitative
insights.
4.Analysis: Identify recurring patterns, common complaints, and areas of high satisfaction.
5.Action: Develop strategies to address common issues and leverage strengths.

5. For Region A: Continue with the current strategies and explore opportunities for further growth.
•For Region B: Investigate the cause of the drop (e.g., supply chain issues, competition) and
implement corrective measures.
•For Region C: Analyze potential market opportunities and consider strategic investments to boost
sales performance.

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