Dasgupta 2009
Dasgupta 2009
Meeta Dasgupta
R.K. Gupta
This article reviews the role of organizational learning and knowledge management in innovation. An extensive
review of past literature hints that knowledge, although a very strategic resource, is not easy to manage. Ex-
plicit knowledge can be stored in databases or documents but implicit knowledge resides in peoples’ brains. It
is the management of this knowledge which poses a bigger challenge for most organizations. Past research
mentions that implicit knowledge can be managed indirectly by managing various factors which contribute
to an organization’s culture, structure, technology, and leadership. A preliminary model has been proposed
highlighting the role of organizational learning and knowledge management in innovation. The model high-
lights the importance of a flexible and adaptive organization structure, a culture of trust and knowledge shar-
ing, a strong technological network and a committed leadership to promote knowledge development and
learning in the organization which is a prerequisite for innovation and creation of new knowledge. The article
in addition to providing a detailed narrative of literature highlighting the importance of the various factors
identified in the model, also gives practical implications and directions for future research in the area.
Meeta Dasgupta is a Research Scholar, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon,
Haryana, India. E-mail: meetadasgupta@hotmail.com
R.K. Gupta is Professor, Organizational Behavior, Management Development Institute, Mehrauli Road, Sukhrali,
Gurgaon, Haryana, India. E-mail: rgupta@mdi.ac.in
Figure 1
Conceptual Model based on Literature Review
been described ‘an idea, practice or an object systemic and effective management approach
that is perceived as new by an individual or based on knowledge and learning. The ability
other unit of adoption’ by Rogers (cited in to absorb and integrate newly acquired know-
Steele and Murray 2004: 316). Innovation is a ledge with the existing knowledge leads to
learning process in which valuable ideas are the creation of new knowledge and is the key
transformed into new forms of added value to improvement and innovation.
for the organization and its stakeholders. According to Christines Soo, ‘Innovation
The innovation spiral comprises of individual is a mixture of process and product outputs
and social learning at the workplace, know- that include new or modified products and
ledge creation, and innovation. services, patents, new marketing techniques,
Innovation is considered vital for its contri- new managerial tools and administrative pro-
bution to business performance. The salience cesses, licenses and wider thought leader-
of innovation is underlined by the fact that ship represented by things like presentations
in an increasingly hostile market environ- at conferences and publications’ (Soo et al.
ment, it represents a means of survival, and 2002: 4).
not just growth. Sustainable innovation which Innovation is a prerequisite for competitive
leads to competitive advantage, requires a advantage. Product innovation is a form of
innovation where a new product is created, To meet social and economic challenges in the
while process innovation is a form of innov- environment an organization must have a
ation where an efficient method of production broad spectrum of competence, including
is achieved due to the application of new their ability to foster the acquisition of know-
ideas to existing processes. Radical innov- ledge. It is through learning that an organiza-
ation leads to drastic changes in modus tion is able to increase the depth and diversity
operandi while incremental innovation leads of knowledge. In fact, the higher the learning
to step-by-step improvement. ability of a firm, the higher is the level of com-
The process of commercializing innovation pany’s competitiveness, innovativeness and
has been categorized by Roberts (1988) to in- product introduction success (Yeung 1999).
clude ideas of creation, initial application, According to Dodgson (1993), ‘Learning is
feasibility determination, and final applica- seen as purposive quest to productivity and
tion. Another important aspect of organ- innovativeness in uncertain technological and
izational innovation is that it should be in market circumstances. The greater the un-
alignment both with the needs of the organ- certainties, the greater the need for learning.’
ization and the market place. (as cited in Gieskes and Heijden 2004: 110).
According to Maidique (1980) and Rogers From a sociological perspective, organ-
izational learning is viewed from the point
(1995), people are champions and change agents
of effect of power structures and hierarchy,
who bring about change by interacting with
conflict, ideology, and rhetoric (Smith 1999).
each other and by networking within and
From a strategy perspective organizational
across organizations. Regulating this phe-
learning addresses issues of competitiveness
nomenon through knowledge management
by focusing on organization–environment
and organizational learning will foster
interaction, different levels of learning and
innovation.
knowledge networks. Cultural anthropology
Organizational Learning addresses the system by focusing on culture
as the cause and effect of the learning system.
The only way to cope with a changing world is to The different perspectives of organizational
keep learning. (Dixon 1998) learning are summarized in Table 1.
Table 1
Perspectives on Organizational Learning
The process phases of learning are de- Wilson (2007) introduced a new perspec-
scribed in terms of four steps (Nonaka 1991): tive of learning: learning from and learning with
each other. In the former the stakeholders
The identification of information that learn things that are already known to others
seems relevant to learning and the cre- from whom they are learning. In other words,
ation or generation of new knowledge. this involves a recycling of existing know-
The exchange and diffusion of know- ledge. Learning with is a collaborative and
ledge either from the individual to the active process which involves creation of new
collective level or at the collective level knowledge. However reflection at work upon
itself. the learning processes is very important to
The integration of knowledge into ex- stimulate innovation and improvements in
isting knowledge systems at a collective processes.
level or an individual level or both, or
into procedural rules of the organiza- Knowledge Management
tion, whereby either integration or adop-
Knowledge Management is a system that
tion of a system can take place.
pro-motes collaborative environment for cap-
The transformation of new know-
turing and sharing existing knowledge,
ledge into action and the application of
creates opportunities to generate new know-
the organizational routines so that it
ledge, and provides the tools and approaches
has an effect on the behaviour of the
needed to apply what the organization
organization.
knows in its effort to meet its strategic goals
(Gorelick and Monsou 2006).
Huber (1991) regarded the organizational
To the organization, knowledge is defined
learning process as consisting of knowledge
as what people know about customers, prod-
acquisition, distribution, interpretation, and
ucts, processes, mistakes, and successes
memorization. Anderson and Boocock (2002)
(Grayson and O’Dell 1998). It either resides
and Nonaka (2000) suggest that the key in databases or is accumulated through the
elements that encourage learning are the sharing of experiences and best practices, or
channels of communication which encourage gathered from other sources both internal
individuals to make enquiry rather than rely and external to the organization.
on inaccessible tacit knowledge. Several authors, however, underline that
There are different learning styles, and it is not existing knowledge in a firm that is
research by Yeung, Ulrich, Nason, and Glinow the source of competitive advantage. It is the
(1999) noted that preferred learning styles ability to apply that knowledge effectively
were related to strategic options. Companies to create new knowledge. According to
with product differentiation strategy pre- Albino, Garavelli and Schiuma (2001)
ferred to use experimentation, continuous im- ‘Following this perspective, organizational
provement, and competency acquisition as knowledge and its management are strictly
learning methods, while, companies with a connected to organizational learning–
cost competitiveness strategy learnt through unlearning and innovation’ (as cited in Massa
continuous improvement and benchmarking. 2004).
Table 2
Perspectives on Knowledge
State-of mind perspective Emphasizing knowledge and understanding through experience and study
Object perspective Defining knowledge as a thing to be stored and manipulated
Process perspective Focusing on knowing and acting
Condition perspective Emphasizing access to knowledge
Capability perspective Viewing knowledge as a capability with the potential for influencing future action
management teams with ethnic, demo- organization is for the maximum ideas to be
graphic, and technical diversity (as cited in caught and examined. A prerequisite for an
Persaud 2005). innovative organization is a means for com-
However, research has shown that organ- munication and exchange of ideas at all levels.
izations having a high degree of cohesiveness Cross-functional communication enables
or clan culture are less likely to be receptive people to become involved in all parts of the
to new and innovative information (Brockman organization and makes innovation useful for
and Morgan 2006). Such organizations are everyone. Heterogeneity of knowledge,
immersed in loyalty and tradition rather than know-how, and expertise available can in-
entrepreneurship and risk. crease the creativity level of employees
Another important element introduced by (Rodan and Galunic 2004).
Krogh (1998) is care in organizational rela- Distance can influence the probability of
tionships. According to him, ‘when there is communication and the probability of com-
care in organizational relationships there will munication decreases with increasing dis-
be mutual trust, active empathy, access to help tance. Therefore an organization should
among team members, lenient judgment to- optimize the distance between its employees
wards participants in the team, and courage.’ through efficient space management (Huang,
This would further stimulate the creation of
Wei, and Chang 2007).
knowledge and innovation.
An organization is answerable to its many
Effective Communication: Several years ago
stakeholders who are outside the organization.
when Steve Jobs was asked what the seed of
Knowledge gained by communicating with
the distinctive innovative ability at Apple was
various stakeholders and an integration of
he replied, ‘Apple is a very disciplined com-
that knowledge with the existing knowledge
pany and we have great processes. But that’s
of the organization leads to sustainable
not what it’s about. Processes make you more
efficient. But innovation comes from people innovation and thereby, increased competi-
meeting up in the hallways or calling each tiveness and growth. It also helps an organ-
other at 10:30 in the night with a new idea, or ization develop its dynamic capabilities
because they realized something that shoots which reflect its capacity to develop new and
holes in how we’ve been thinking about a innovative forms of competitive advantage
problem. It’s ad hoc meetings of six people and synergistic innovative capability (Ayuso
called by someone who thinks he has figured et al. 2006; Persaud 2005). Miller et al. (1997)
out the coolest new thing ever and who wants in their research found that knowledge inte-
to know what other people think of his idea’ gration equipped with managerial oppor-
(Fliaster and Spiess 2007). Cross-functional tunities enabled by new information and
communication and cooperation is con- communication technologies has shifted com-
sidered to be a vital element to respond to petitive advantage away from large, vertically
repeated changes in the environment integrated firms, moving it to electronically
(Calabrese 1999). networked clusters of small, vertically inte-
The main purpose behind establishing an grated, specialized, and regionally based
effective communication network within the firms (as cited in Lin and Chen 2006).
Many studies have confirmed customer the organization rather than reinventing the
knowledge as one of the most critical know- wheel time to time. However, the explicitness
ledgebases of an organization and there is and modularity of knowledge determines the
considerable interest in the concept of co- extent to which knowledge can be integrated
production or co-creation either as individuals with the existing knowledgebase, thereby
or through communities so as to increase increasing the knowledge capability and the
innovation and business performance. The learning capability of the organization. Or-
emphasis on interacting with customers and ganizational memory, however, can both
co-producing, extending to co-learning shifts enable and inhibit organizational learning.
focus, from collection of data and information While on the one hand, learning in decision
for learning about customers to learning with making takes place by referring to past suc-
customers (Rowley et al. 2007). A market- cessful/failed decisions, on the other hand,
oriented firm appreciates and understands it might prevent decision makers from taking
the present and future needs of customers decisions on aspects which were not present
and is therefore in a better position to deliver in the past.
customer value. Similarly, knowledge shar-
ing with suppliers increases the probability Technology
of collaborative innovation (Mei and Nie
2007). The world has entered the Knowledge Age
Strategic communities formed with stake- where information technology has trans-
holders both internal and external, can also formed the world into an Information High-
help an organization respond to dynamic way Network. Information technology, if
changes in the market and technology envir- used well by organizations, may increase
onments and thereby create new knowledge product quality, improve workflows, enable
(Kodama 1999, 2005). The acquisition of new organizations to respond to customers, and
community knowledge enhances community improve communications with customers
competencies, and enhanced competencies, in and suppliers.
turn, inspire acquisition of additional new Technology has become a great enabler of
community knowledge (Kodama 2001). organizational learning and knowledge man-
Additionally, informal networks which are agement as the technical systems within an
composed of social and personal relationships organization determine how knowledge
among individuals lead to knowledge inte- travels throughout the enterprise and how
gration and increased competitive advantage knowledge is accessed. Ettlie and Bridges
(Awazu 2004). (1983) suggest that technology policy reflects
Organizational Memory: The importance of the innovative attitude of an organization and
organizational memory in the organizational its commitment to innovation. It involves
learning process indicates that the existing such things as recruiting technical personnel,
knowledgebase of a company has wide im- committing funds for new technological
pact on the organization’s ability to learn. An development, and maintaining a tradition of
organization should, therefore, create a cul- being at the forefront of a technological area
ture of exploiting the existing knowledge in in a particular industry.
Technology tools like intranets, database, Structure (Flexible and Responsive to Change)
etc., or non-technology tools like brain-
storming and research collaboration, enable Structure can be defined as the rules, policies,
a firm to exploit and apply knowledge, procedures, processes, hierarchy of reporting
thereby increasing chances of innovation. The relationships, incentive systems, and depart-
systematic approach to storage, retrieval, mental boundaries that organize tasks within
interrogation, and analysis of data also pro- the firm (Gold, Malhotra, and Segars 2001).
motes continuous improvement (Barber et al. All organizations are experiencing a business
2006; Hsu 2006). Through a conversion of environment which is characterized by rapid
knowledge from the implicit to the explicit change. Adaptable organizations foresee
firms can improve their chances of sharing problems and opportunities and devise
knowledge and improve innovation perform- timely solutions and new routines. Adapt-
ance. Information management promotes ability requires looking outside the organ-
innovation by improving the innovator ’s ization for new technologies and ideas and
ability to collaborate with one another and bringing about a change in its internal
search for relevant information and know- routines. Market-oriented firms are more
ledge. Enterprise Resource Planning, a innovative as, they are more responsive to the
technological tool, is an efficient system of changing needs of the customers. A strong
integrating best practices and transferring market orientation reflects a thorough under-
them to adopting organizations with the help standing of the needs of the customers and
of human interactions. On the other hand, also the competitive situation. Organizations,
information technology might stifle innov- should no longer guard their knowledge in
ation by standardizing and automating ex- pyramidal structures, but should form learn-
isting processes and workflows. Therefore ing networks which span geographical loca-
companies need to understand the right tech- tions and organizational boundaries. This
nological competency that would promote would enable them to be more agile and re-
innovation (Gordon and Tarafdar 2007). sponsive to innovations.
A Knowledge Management System (KMS) Formalization refers to the extent to which
that evolves through continuous feedback jobs within the organization are standardized.
from application of improvement processes If a job is highly formalized the incumbent
demonstrates that the organization and the does not have much discretion regarding
individuals learn from its learning. The design what job is to be done, how it is to be done,
of the knowledge management system also or when it is to be done. Centralization refers
facilitates future changes, updates, and add- to the extent to which all decision making
itions to the process models which are rele- powers are concentrated in an individual,
vant to the business of the organization unit, or level (which is usually higher up in
(Barber et al. 2006). the organization), thus permitting employees
Mentioned below are few of the tech- usually lower down in the rung minimum
nology tools for knowledge management inputs into the job which they do. Autonomy,
(see Table 3). on the other hand refers to the degree to which
Table 3
Technology Tools for Knowledge Management
The ever increasing rates of change in the Past research has found that a high quality
environment, shortened product life cycles, of relationship between the leader and the
and changing customer demands have trans- subordinates includes providing challenging
formed the product development life cycle into tasks to subordinates, supporting them in
a learning process. Learning enables a com- risky situations, and also providing rec-
pany to attain speed and flexibility. Verganti ognition for the tasks. This, no doubt, encour-
(as cited in Nederhof et al. 2002) after examin- ages individual innovativeness and better
ing the product planning cycle concluded subordinate and superior relationship. An
that, systematic learning from past experi- efficient leader, in order to encourage employ-
ences is the real keystone in the early phases ees to provide new ideas and to implement
of product development process. Managers them, should not only serve as a role model
in a learning organization are capable of strat- for the subordinates but also communicate an
egic reviews regarding changing business en- explicit vision of innovation, give subord-
vironment, product portfolio, and market inates sufficient autonomy to determine
positioning (Mohanty and Deshmukh 1999). independently how to do a job, be supportive
According to Massa and Testa (2004) in a subordinates’ quest for innovation, pro-
benchmarking is a learning process which in- vide feedbacks to employees and show ap-
volves comparison of internal processes and preciation for innovative performances (Jong
practices with industry best practices, iden- and Hartog 2007).
tification of knowledge gaps, and bridging of Top management support is another im-
those knowledge gaps either through ac- portant aspect that encourages employees to
quiring new resources or by leveraging of the share knowledge (Bustamante 1999). Accord-
current resources. ing to Quinn (1985) and Nonaka and Takeuchi
(1995), it is very essential for management to
Leadership realize the relevance of learning and develop
a culture that encourages acquisition, cre-
A strong leader is required at each layer of ation, and transfer of knowledge as funda-
the organization. It is very important that the mental sources of innovation (as cited in Lin
organization elevates leaders who demon- 2008).
strate innovative thinking, who take action
and execute strategies within their own
Overview of Reviewed
organization, and who promote knowledge
management. According to Basadur (2004), Articles/Research Papers
‘In future business the most effective leaders
However, in assessing directly the impact of
will help individuals... to coordinate and
knowledge management and organizational
integrate their differing styles through a
learning on innovation, since it is interlinked
process of applied creativity that includes
to a lot of organizational activities, there is
continuously discovering and defining new
always a possibility of reaching to a very
problems, solving these problems and imple-
simplistic conclusion. Since the impact of
menting new solutions’ (as cited in Jong and
organizational learning and knowledge
Hartog 2007).
management on innovation has been re- to manage tacit knowledge which is in the
searched through various factors which minds of the knower, an organization needs
promote a learning and knowledge environ- to manage its structure, culture and processes
ment and consequently promote innovation, so as to promote an environment of learning
an attempt has been made to categorize the and creativity. The corporate culture, struc-
research into four broad areas—structure, cul- ture, processes and the technology network
ture, technology and leadership ( as also evi- of the organization are intellectual capital of
dent from the Conceptual Model-Figure 1). A the company, which give the company in-
synopsis of the impact of knowledge man- ternal strength. An organization’s tacit know-
agement and organizational learning as ledge is embedded in these and a company
addressed in this article has been presented in order to promote innovation should not
in Table 4. only manage knowledge of its employees but
also its culture, structure and processes. An
Practical Implications organization should also inbuilt a system of
continuous learning and make attempts to
The organization structure, organizational improve the competencies of its knowledge
culture, technology and leadership skills are workers.
the four pillars which support knowledge
management and organizational learning
efforts of an organization. Innovation, which Directions for Future Research
is application of new ideas to create value, is
difficult to achieve without a sound know- The importance of innovation cannot be
ledge base. However, since it is very difficult debated any longer. Similarly, the significance
Table 4
Factors Promoting Organizational Learning and Knowledge Management which Lead to Innovations
Structure Benchmarking with industry best practices to improve internal and external performance,
Massa (2004)
Rewards & Recognition Yeo (2003), Hsu (2006)
Flexible Structure and Adaptability to Change, Mohanty (1999), Walczak (2005), Herrmann,
Tomczak and Befurt (2006), Liao (2007), Prajogo & Sohal (2004), Hsu (2006), Yolles (2000).
Networks and knowledge gained from stakeholders, Massa et al. (2006), Salavou, Baltas and
Lioukas (2004), Awazu (2004), Correia (2006), Subramanium & Youndt (2005), Fliaster and Spiess
(2007), Maqsood et al. (2007), Boschma & Wal (2007), Mei & Nie (2007), Todtling, Lehner &
Trippl (2006), Rodan & Galunic (2004), Dhanraj & Parkhe (2006)
Culture Human Resource management (Job rotation, inter-divisional teams, delegation of authority,
employee satisfaction), Ahmed (1998), Lundvall & Nielsen (2007), Lin (2007), Shipton (2005),
Gieskes & Heijden (2004), Lin and Kuo (2007), Martins and Terblanche (2003), Javier, Montes,
et al. (2003), Goh (2005)
(Table 4 continued)
(Table 4 continued)
complexities in processes can hinder the innovation. But the extent to which com-
implementation of an efficient know- mon beliefs and shared opinions might
ledge management system and conse- stifle creativity and innovation is an area
quently affect the creativity process has which deserves a deeper analysis.
also not been researched extensively. Balance between implicit and explicit
More studies regarding how technology knowledge: The importance of implicit
and subsequent standardization of work and explicit knowledge has been
processes might stifle innovation would presented in literature. However, what
be helpful for companies to decide the kind of knowledge, implicit or explicit
right level of technological superiority. or a balance of both, is important for pro-
Importance of un-learning in innov- moting innovation is also not clear and
ation: Innovation in products and pro- deserves a deeper analysis.
cesss not only involves creation of new Re-use of knowledge: How knowledge
capabilities but also un-learning or
is re-used to promote innovation and the
forgetting old capabilities. This area has
knowledge created is integrated or em-
not been researched much and has
bedded in products and services so as
ample scope for research. Additionally,
to develop new products and services
how organizational memory might
is another area of potential research.
hinder the learning process is an area
which needs to be explored. How know-
ledge is re-used to promote innovation Conclusion
is another area of research.
After perusal of the various articles and re-
Importance of competition: Organiza-
search papers we can conclude that organiza-
tions react differently to different levels
of competition. The impact of competi- tional learning and knowledge management
tion on innovation and the subsequent are extremely critical for an organization to
impact on learning and knowledge man- be adaptive and to respond to changes in the
agement is another area which has environment. An organization that effectively
potential for research. Does increased manages knowledge will also be a learning
competition lead to increased efforts organization. People and knowledge are the
by organizations to innovate? Does building blocks, from which new knowledge
competition impact the learning and is created. Learning supported by knowledge
knowledge management efforts of an management is the mechanism that increases
organization? the depth and diversity of knowledge. A
Negative effect of culture: Literature knowledge management strategy which is in
has brought out the importance of social alignment with the organization structure,
networks and close ties among the em- culture, processes, and technology infrastruc-
ployees of an organization to promote ture fosters innovation and creativity.
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APPENDIX
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