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Social media has had a major impact on how companies market themselves and interact with customers. It allows businesses of all sizes to connect with target customers for free through platforms like Facebook, Twitter, and LinkedIn. Social media provides valuable insights into customers' likes and dislikes, helps improve customer service, and is a cost-effective marketing channel. It also allows companies to build their brand awareness, drive sales, and increase connectivity with customers.

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140 views6 pages

Untitled 1

Social media has had a major impact on how companies market themselves and interact with customers. It allows businesses of all sizes to connect with target customers for free through platforms like Facebook, Twitter, and LinkedIn. Social media provides valuable insights into customers' likes and dislikes, helps improve customer service, and is a cost-effective marketing channel. It also allows companies to build their brand awareness, drive sales, and increase connectivity with customers.

Uploaded by

Toni Stark
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
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Impact of Social Media Marketing

on an Organisation
Due to the impact of Social Media ,the relationship between brands and consumer have changed a
lot .Now days companies create strategies afte they anylize and understand the target consumer
demand ,like an dislke through social media .Social media has had a major effect on the world and
business .Strating from an MNC or an small Startup ,evryone is adopting Social Media Marketing
to make the brand or serivices visible

Earlier tradiional marketing such as radio tv commercial and print wrere very costly
mediumh.But now through social meduim marketing .compaines or brand can connect with each
other target coustem fo free ,th e only cost is time .Using social media platform like facebook
,twitter an linkdne,you can lower your marketing cost.
SocialMedia Marketing have great impact on business and market as business growth and
performence are taking places at an astronimical rate .Socia Medial help in develiping business
tatices .Social Medial like Facebook,Twitter ,Lnkendl etc..show an oppuchunity to grab attenton of
the coustumer while sumultaansouly builidgn a brand image .These social networks allow business
to use to build and creste brand profile like an fan page content .Through socila media one can
figure out the like and dislike of the counsumer as well the latet trend acquire by the publice
.SocialMedia help companey to build a strong online presence by invotive scial media marketing
technique and coustmer statcfication .

.Social media has countless benefit some of them are :

.Improve Counstmer Insights


Business get a bigger understanding of their coustmer by allowing them to share theie insights
,knowing that the branding is listning.Social Media allow them to see what potention coustmer
opinion are and network with then as well.

.Better Coustmer Service


Social Media allow busienss to respond to there coustmer grievancces ,question and concerns
almost inslanty . Coustomers want to be inssured that if they have any problem they will recieve
assistance at the earliest possible time .

.Cost Efficient
When a business is running on a fix market budget ,socialmedia is the most cost – efficient way to
market and promote a busienss .
Websites like facebook ,twitter ,piterest etc allow and business to share their content for no cost
all.Hence Social media is an affordable advertisign platform .
.Conectivity
Business always will be connected to the consumer in term of changing perfernce ,lifetsyle and
resources and adopt to the changing intersest of the consumers.
Establishing Brand Awarness
Through social media, it is possible to increase brand awarness against the countmers as
business can create awarness by building comapaney image .
.Sales
Increase exposuer through social media drives traffice to the companey. This in turn convetrs
potentials coustmers to actual coustmers .

Some are the major social media platform are:


.Facebook-is a free network website that allow registated can create profile can upload photos and
videos send message and keep them in touch .People can also create busines pages realted to brand
an service sTher are 20. billioan monthly active users with increase in 16% increase each year .
.Twitter-is a famous social media platform which allows registers member to send a message
through small message called tweets .Ther are 330million active users .

.Likedln is a social network site designed for the business community,proffesional manager etc
.Linkdeln has 464 million members connected .
Bisically ,this siet allows the registered member to connecte and make a network of people they
know an trust profesioanly .
.Instagram is a fast growing social media platform that allow users to share there picturse ,stories
and promoe there business .Instagrame have 800million monthly active useres .Instagrame is used
by many brand to promote there products ,target ther audience nd drive real social value.

Real life caes studies showing the impact of Social Media Marketing
Case study of Shari Acdemy

Shari Acdemy is photography school which conduct workshop and provide certificate cources
.Shari Acdemy wanted to promote there presences online,but they have some budget issue so they
decided to use facebook and blog to meet th twin objwtcive of branding and buiness.They crate a
facebook page called “Photography Tips” and workd on i and photography tips have more than .
12million fans and its one of the biggets community page on facebook.The Shari blog get sapprox
3000 vicitors per month .

Case study of Nando’s


Nando’s was opening its new resturent in bangalore in late 2010.In order to get more coustmer they
launched the disscount that was “Peri-Peri discount offer”.They annouced on their facebook page
the fans would get discount if they tell hem when the plan to visit nando’s and with whom .In this
friends has to tag and if 6 friends are taged then the group will get 16% discount on bill.If more
then than 6 the group will get 25% discount in their bill.Becouse of the promotion a lot of group
visted the nando’s and got the discount.The large group that avialible themself to Peri-Peri was a
group of 25 friends .

Case Study of DID-2


DID is a famous dancing show they want to promote their sho DID 2 .They wanted to build online
angagment through target platform and sustain that angagement untill the last seasion ,so firstlt they
built there fan page on facebook for DID-2 and on twitter they did live tweets from DID sets .After
two there were massive increase in likes and comments on tne facebook page .

Why Social Media is an Essential


Part of coustmer Service
Many business think that activelry posting on is enough for sucesfull Scial media strategy.However
business must also respond to coustmer comment question review and message ,if they hope to
convert adience member to coustmer.

In this we will show why social media is become an essential part of coustmer service and this is a
postive trend .Many business relay on social media agency to help and creating a former coustmer
service startegy.

Improve Coustmer Communication


Providing coutsmer service on social media increase the likelihod that people willl contact your
business when they have a problem, complainor or question.
A recent visual survey found that more than 20% of people use social media to contact companies
with question about their brand product.If your target audience include people under age of 40,
social media coustmer servic become more importan since more than one forth of millenial use
social media to contact business according to there visual objective survey.

Prove Your Commitment to


Cosutmer Satisfaction
People us social media as a coustmer service tool when companies don’t offer formal coustimer
service on social platform.

For example coustmer take advantages of eassy acess to busienss on social media by:

.Poting online services


.Using socal media messaging
.Posting comments or question on business page
Devolping a formal social media coustmer service stategy allow your business to respond to
coustemer complain and manage your companey reputation .Acroding to the report by Sprout
,nearly 40% of the people will purchase from a brand again if they are stasfied from the way of the
business respond to their complaints .

When people will have positive interaction with the business nearly half of them return to social
media highligh it.Then almost 40% of them share the postive experince with their friend .Social
media allow you to prove your commitment to the coustmer services .As a result coutmer
recommend you product and service to their friends.

Bulit Trust With Coustmer


Bud coutmer experince are costing us busienss 75billion dollar a yearaccordign to report buy new
voice media.
People are abandiong busienss at a rate of 37% more then they were in 2016 due to their following
coustmer service issue:

.40% fell unappericiate


.33% aren’t able to reach real person
.30% pased around multiple agents
.28%get put on holfd too long

Most of the new voice survey media resopnded said they would have done busienss with companies
,if they felt a positive emotional with a coustmer service agent .Engagign with coustmer and
reconging there issue in a publice forum help us trust with the coustmer increase the chances they
will purchases from you again in future and make them more likely to rocommed your business to
there friend .Boost traffic and engagment.
Social media provide coustmer support services that can earn more traffic and brand equality
specially with people share there experience with ther own social media audience .Your positive
sicoal media interaction demostrate an apperciation for coustmer who are willing to engange with
your brand .This craete an enviroment in which people are more likely to interract with you across
all your social media efforts.

Soical Media Is Essential to


Coustmer Service
Providing coustme rserive on social media allow your business to improve communication prove
your commitment ot coustmer stisfiation build trust with concumer and boosts your traffic and
engagmnet rate .

All brand need to considered how they can use social media to offer coustmer service that wins
social media to offers coustme that wins over consumer and creates coustmer relationship.

Importance of socila Media


Branding
For many comapanies social media busienss come together to provide unparelled branding
opportunites.Brand both old and new can stabilish a reinvent themslef online through social media
profile ,sharing of platform and content based advertising .In recent years many companies have
primary built therir following and their revenue through social media posts an ads.

Profile: Estabalishing a socialmedia presence begains with a profile.Busines profile


differ across platform,but usually include a companey name or logo details the industry
that the business and habits and basice conten information include website adress and
phone number.In some cases business also include hours of operation.

Content sharing: The key social media sucesss is sharing quality that inhances a brand provide
needed information and entertenmet or estabalish a branfd or credible.The type contect share
depend upon the platform but typically inclue list to indutries articles,photograps and videos.

Advertisign:Most socialmedia platform offer oppurtunity for paid advertisment ,but not all business
op to purchase ad ,many have great deal in sucess to doing so.

Influncer:Ther are many blogger spodcaster and producer who choose to focous on specific inchies
in inertcet of theie production of their content several of these producer become very well known in
specific industry work experience but becouse their content is influncer are often terget by businees
man for promoting products.

The realtion between a influencer and busessman typcally involves provind the influencer with free
or deeply discount product will review otr promote the product online.This could tha the form of
relitively staight forward review in video or blog pst or may invlve wearing or using the product in
content while giving a shout out to the product brand .

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