Team Insight Hawks,

Primary Research Mission- Professional Salon Experience Of The Future SJMSOM IIT Bombay
Subject Profile Major problems faced Expectations Solutions
End Customers Experiential: -Customised service Poise, Le
(n=252, Avg. age= 29.2 yrs, Males= 38.9%, living in -Hairstyle/colour decision making -Best suggestions on latest trends Pod,
Metros and tier 1 cities) -Waiting time at salons, boredom and products FabCab,
Psychological: Sceptical of new professionals with lesser experience (26.6%) -Customisable hair colour shades Loreal Hues
Salon Professionals Psychological: -Realistic demo mechanism to make Reflect,
(n=20, manager and stylists with avg. experience 6.3 yrs, -Customers’ unrealistic expectations- need identical hair colour as in celebrity an informed choice Loreal
Males= 20%) endorsements (50%) -Tool to enhance professionals’ Vision,
Salon Profile (Premium and mid- range salons in Functional: expertise Seiton
Mumbai) -Time consumption in cleaning and decluttering of workspace (30%)

the style-mate you deserve

Tech-savvy millennials are always looking for user
friendly gadgets that could make their life easier..
Presenting POISE by L’Oréal, a touch controlled device
with an AI-enabled personal grooming voice-assistant
‘Lauren’.
• Poise has a powerful magnifying camera, which FabCab - The Perfect Ride To Style
scans skin and generates a report on sun-spots, For millennials, a visit to salon is so much
dryness, wrinkles, tanning level and overall skin more than just a makeover. Its about
health pampering themselves and having fun with
• Lauren gives tips for skin care for the day friends. FabCab does it all.
• When connected to Kerstasé Hair Brush, it interprets • As an appointment at the salon is booked,
results and finds best solution for hair FabCab knocks at the customer’s door
• Helps monitor skin aging and damage to take • Pickup from home & drop to party
precautionary measures ensures complete comfort
• Sign in creates a personal profile which captures facial, hair and skin details of the customer • In-cab console gives customers
• When connected to social media presence, it generates a social profile of customer to offer more customised suggestions suggestions based on profile, preferences
• Sends alerts on new product launches by L’Oréal and articles about new research findings on hair and skin care & latest style trends
 Reflect L’OrÉal Vision Le Pod
The magic mirror from Snow White’s tale is now a reality!
Empowered with unique functionality of
• Helps customers view new hair styles/colours before L’Oréal Vision, every salon professional
using them, using Augmented Reality would be able to give the finest service
• Gives personalised suggestions to customers by on-
spot facial and skin analysis, past history and latest • Helps examine client’s skin, scalp & hair
• Gives 360° view of customer’s look
trends Le Pod can be
through camera feed to smart mirror
• Displays a 360° view of customers’ new look by reclined up to
• Aides stylist throughout styling &
receiving feed from L’Oréal Vision 180° for body
treatment process
• Customers can give their feedback, click a selfie and • Monitors & evaluates the performance
procedures
upload it on social media the end of styling of stylist & suggests improvements
• Video training to new professionals • In-built portal providing complete range
grooves to attach cart

Charging point
Seiton of entertainment devices – headphones,
VR headset, charging & USB slots
Dual purpose bot, Seiton enables salon automation • Plays music as per the choice of the
and uncluttering of professional’s workspace customer already identified from his/her
Functions- profile on login
• Fetches equipment & products from central VR headset enhances customer experience
inventory (controlled by stylist, using Loreal the way they want …. teleporting to a
Vision) soothing, serene garden or to a thrilling
Vacuum cleaner
• Vacuum cleans floor Star Trek spaceship

Cart used to L’OrÉal • Hair wash cum soothing water massage

fetch
products & Every millennial aspires to be unique and finds new ways to • Specialised shower-head to minimize water
equipment, assert his/her personality. consumption up to 70%, reducing
on top of L’oréal Hues is a versatile formulation to generate new hair environmental footprint
Seiton colour tints, by mixing with basic shade appropriately • Different shower patterns massage
 Network of Connected Devices/Services Integrated Marketing Strategy
One L’Oréal account sign-in connects many devices- Internet of Things Positioning:
Account Sign-in
Connected
• The salon equipped with latest digital technologies will ensure customers

Poise Devices/Service receive personalization at every step of service

Reflect • With Poise, one can stay updated with new trends and products by L’Oréal
and aware on how to prevent skin or hair damage
(Smart Mirror) (Skin Scan+ Grooming)
• Skin ageing starts in the early 30s and Poise is especially helpful for young
FabCab professionals who are conscious of skin issues but are unable to notice
and take care due to their hectic life
(Cab Service)
L’OrÉal Ensuring Customer and Professionals’ Loyalty:
(New Product Idea) Smart Phone/ Tab • Upon creating a ‘L’Oréal Account’ and syncing social media accounts with
L’Oréal Account (Poise App) it on permission, customers receive ‘L’Oréal Points’ by using any service at
Le Pod Login the salon or purchasing a L’Oréal product. The points can be redeemed in
exchange of L’Oréal products/services
(Smart Chair) • Professionals at the salon receive greater satisfaction as L’Oréal Vision
(Hair Wash + Water Massage) helps them develop their skills and evaluates performance to identify
expert professionals and give rewards as well as training

L’ORÉAL Vision Seiton Marketing Strategies:

(Salon Automation) • Below the Line marketing strategy for Poise, by using social media
(Smart Glasses)
advertisements to urban customers in the age group 25-35
• Advertising to be done featuring young and aspirational professionals who
Poise L’Oréal account Personal profile with hair+skin details; social media syncing use Poise daily and how it‘s helpful in time saving and awareness
Poise FabCab Cab booking service through Poise once appointment is made • The unique experience at the salon can be marketed using advertisements
portraying beauty bloggers exploring the services at the salon and doing
Vision FabCab ETA of customer visible to salon professional
YouTube videos or blogs
Poise Phone/Tab App version of Poise (without skin scan) for smartphones/tabs • Poise can be sold at cost price- as it will ensure loyalty of customers and
profit can be generated as they purchase L’Oréal products/ salon services
Vision Seiton Seiton works on signal from salon professional’s Vision glasses
using the device
Vision Lu Pod Signal from vision adjusts the smart chair, turns on/off features
Ritvik Gupta ritvikgupta@sjmsom.in
Reflect Hues Shades by Hues (product) visible on Reflect for styling decisions Team- Insight Hawks Shifa Shamsi shifa_shamsi@sjmsom.in
Vision Mist-ique Vision controls the water patterns for water massage SJMSOM, IIT BOMBAY Mihika Shah mihika.shah@sjmsom.in