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Vision & Mission: Category of Products

DMart's vision is to make available products to fulfill customers' everyday needs at the best value. Their mission is to be the lowest priced retailer. Core values include focus, motivation, enthusiasm, respect, listening, and integrity. DMart offers a wide range of grocery, produce, beverages, frozen foods, dairy, personal care, footwear, cosmetics, medicines, household items, accessories, movies, apparel and more. They aim to provide these necessities at prices lower than maximum retail prices. Key aspects of DMart's business model include operating on a low-cost supermarket model with high volume, paying suppliers quickly to gain cost advantages, choosing specific locations to reduce real estate costs, offering low prices

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152 views2 pages

Vision & Mission: Category of Products

DMart's vision is to make available products to fulfill customers' everyday needs at the best value. Their mission is to be the lowest priced retailer. Core values include focus, motivation, enthusiasm, respect, listening, and integrity. DMart offers a wide range of grocery, produce, beverages, frozen foods, dairy, personal care, footwear, cosmetics, medicines, household items, accessories, movies, apparel and more. They aim to provide these necessities at prices lower than maximum retail prices. Key aspects of DMart's business model include operating on a low-cost supermarket model with high volume, paying suppliers quickly to gain cost advantages, choosing specific locations to reduce real estate costs, offering low prices

Uploaded by

SAHIL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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VISION & MISSION

At DMart, we continuously research, identify and make available new products and categories to fulfil our
customers’ everyday needs at the best value. Our mission is to be the lowest priced retailer in our area of
operation.
Core Values
ACTION
Focus: To be focused about what I do.
Motivated: To be clear of achieving my goal.
Enthusiastic: To love what I do.
CARE
Respect: To respect every individual in the organisation and provide her/him with the dignity and attention to
make her/him believe that she/he makes a difference to the organisation.
Listen: To listen and resolve any employee/ partner/ customer grievance quickly and fairly.
TRUTH
Integrity: By being open, honest and fair in all our relationships and being respectful and trustful to others.

The retail industry has seen significant changes globally. This is aided by momentum in technology adoption and
urbanisation. DMart have brought changes in their investment styles understanding of the Indian consumer sector and
its psyche. DMart product mix is good & lot of variety is available. The assortments for apparels are done as per the
price and size. During the festival season, the festival items are kept in the main area. A wide variety of festival and
decorative items for Ganpati and Navratri festival are kept along the main passage. The D-Mart offer price and the Max.
Retail Price both ware visible on the price card. The whole area is divided as per the products that they offered like
apparels, stationeries, crockery’s, sanitary items, gift articles, steel items, detergents, vegetables, fruits etc.

CATEGORY OF PRODUCTS

 Grocery

 Fruit & Vegetables

 Beverages

 Frozen Food

 Dairy products

 Personal and Home care

 Footwares

 Cosmetic Items/ Beauty care

 Medicines

 Household utensil

 Fashion accessories.

 Movie CD’s and Gifts articles

 Apparels/Garments
BUSINESS MODEL USED BY DMART

The business model of D mart is almost same as other retailers. Some of the distinguishing features of D mart
separates it from other retailers.

 The supermarket model is lower cost because of higher volume.


 Better payments to vendors. But you must notice, not every other supermarket chain is not
successful using the same model. (D-Mart executives credit the chain’s operating model for its
smooth sailing. The chain pays its suppliers within 48 hours of delivery, gaining a 1-2% advantage on
cost margin over other national retailers.)
 D- Mart believes in Hyper market structure (No retail outlets in Shopping malls.)
 D-mart is highly specific on locations. It helped them to save cost of real-estate. The company
owned the land or taken on lease for 30 years.

Product strategies
 Low cost
 Daily needs
 Sell them less than MRP
 No private labels in the Major categories.
 Limited assortment (Less variety)
 Quicker inventory turnover is the motto of all products.
 Sell products 6-12% less than MRP.

Supplier strategies
 Pay quicker
 Develop relationship
 Negotiate directly from manufacturers.
 Source from China.

Operation strategies.
 Close category shelves
 Warehouse like structure.
 Hard working employees
 Self- service.
 No hassles in the checkout.
 Global standard store equipment’s.

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