Scribd
Upload
62 views4 pages

Strategic Management Cia-1 Component-2: Submitted By: Hrithik Agrawal 1720614 5 Bba F

Reliance Retail is the largest retailer in India with over 3,800 stores across 750 cities. It had annual revenues of over $10 billion in 2018. The company plans to expand into online retail to capitalize on the growth of e-commerce in India. It will launch an online shopping platform to provide an immersive experience for all customers. Reliance also aims to grow its energy business by increasing gas production and pursuing opportunities to source and distribute gas domestically.

Uploaded by

SAHIL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
62 views4 pages

Strategic Management Cia-1 Component-2: Submitted By: Hrithik Agrawal 1720614 5 Bba F

Reliance Retail is the largest retailer in India with over 3,800 stores across 750 cities. It had annual revenues of over $10 billion in 2018. The company plans to expand into online retail to capitalize on the growth of e-commerce in India. It will launch an online shopping platform to provide an immersive experience for all customers. Reliance also aims to grow its energy business by increasing gas production and pursuing opportunities to source and distribute gas domestically.

Uploaded by

SAHIL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

STRATEGIC MANAGEMENT

CIA-1 COMPONENT-2

SUBMITTED BY:

HRITHIK AGRAWAL

1720614

5 BBA F
INTRODUCTION

Headquarters: Mumbai

Founded: 2006

Area served: India

Parent organization: Reliance Industries Limited

Subsidiaries: Reliance Digital, Reliance SMSL Limited, MORE

COMPANY OVERVIEW

Reliance Retail Limited is a subsidiary company of Reliance Industries Limited. Founded in


2006, it is the largest retailer in India in terms of revenue. Founder of Reliance Retail is Mukesh
Ambani and V Subramaniam is CEO. Its retail outlets offer foods, groceries, apparel and
footwear, lifestyle and home improvement products, electronic goods, and farm implements
and inputs. The company’s outlets also provide vegetables, fruits, and flowers. It focuses on
consumer goods, consumer durables, travel services, energy, entertainment and leisure, and
health and well-being products, as well as on educational products and services. It had a total
of 3,837 stores in April 2018 in India with an area of over 17.7 million square feet across 750
cities, with yearly revenue of over ₹690 billion ($10 bn US).

FINANCIAL POSITION

It had a turnover of Rs. 337 billion in the financial year 2017-18. Reliance Retail has announced
revenues of Rs. 450 billion for the nine months ended December 2018 for financial year 2018-
19, showing of over 90% jump from the corresponding previous period. The company also
reported a profit of Rs. 7 billion for the period.
STRATEGY USED BY RELIANCE RETAIL

The formula for a successful business is to change strategy as trends changes. And this is
exactly what India’s largest and most profitable retail company, Reliance Industries embraces.
Reliance Retail, India’s largest brick-and-mortar retail chain is now setting foot on the
country’s red-hot online retail market.

As everyone is aware, be it any business, Online retailing is the need of the hour. There have
been transitions among local retail shops to shopping complexes and giant size malls, and with
this, now we have e-commerce evolving rapidly in the country. Therefore, it becomes
mandatory for one to be at pace with these changes and adapt to them to lead in the market.
Speaking of Reliance Retail here, the brand already has beforehand experience with e-
commerce space with Ajio.com and Reliance Trends, conferring to Fashion Industry. Now,
they are vying for Smartphones and other consumer electronics, as these are the largest selling
categories online. Let us not forget the number of phones that are getting launched this year,
with Vivo and Oppo upgradations are coming out, and iPhone, One Plus which are launching
their new products so frequently, the scope for online business is massive. Of sales in general,
smartphones online account for 32% and for TV it is around 12%.

RECENT NEWS

"We see merchants and small shop owners as critical customer interaction points, who will
share a mutually beneficial win-win relationship with us," Ambani said. He added that the plan
was to deploy merchant points of sale terminals for shop owners and enable them to access
Reliance Retail's supply chain, manage the inventory, maintain the records and file the returns.

"Our new commerce platform will redefine retail in India by enabling all customers, rich or
poor, whether at home or on mobile, to shift from simple shopping to a personalized immersive
shopping experience," the Reliance chief said. His comments come nearly two months after
Walmart announced the acquisition of Flipkart for $16 billion. It is expected that after the
acquisition, the Bangalore-based e-tailer will turn aggressive in segments such as grocery and
fashion. Amazon India is already present in grocery through Amazon Pantry. Ambani said
Reliance Retail was the largest and fastest growing and most profitable company in the country.
While its revenues crossed Rs 69,000 crore in 2017-18, more than 4,000 stores were opened
during the year. It now operates over 7,500 stores across more than 4,400 cities.
FUTURE GROWTH STRATEGY

The RIL chairman said the company along with its joint venture partner BP, continues to
optimize its upstream business in India by pursuing integrated development in the KG-D6
block. The partners will deploy advanced technologies to start gas production in 2020 and strive
to reach full production of 30-35 million standard cubic meters a day by 2022. The marketing
joint venture with BP is also looking at opportunities to source and distribute gas to Indian
consumers, including cities.

Ambani added that a cross-border merger of RHUSA (Reliance Holdings USA) with RIL has
been proposed, integrating the US gas resources with the Indian market. He further pointed out
that Reliance is nearing the end of its largest-ever investment with the commissioning of the
world's largest paraxylene complex, petcoke gasification project and an off-gas cracker, and
planned the start of a Butyl rubber project later this year.

"As the world migrates from fossil fuel to renewable energy, we will maximize the oil to
chemical conversion and upgrade all our fuels to high-value petrochemicals," he noted.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy