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ANA Product Marketing Plan Framework

This document provides a framework for product marketing with objectives, tools, and templates organized into six stages: 1) Define objectives, 2) Position the product, 3) Understand the market, 4) Analyze competitors, 5) Build the marketing plan, and 6) Launch the product. The framework is intended to empower organizations and quickly establish a product marketing strategy.

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Demand Metric
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542 views1 page

ANA Product Marketing Plan Framework

This document provides a framework for product marketing with objectives, tools, and templates organized into six stages: 1) Define objectives, 2) Position the product, 3) Understand the market, 4) Analyze competitors, 5) Build the marketing plan, and 6) Launch the product. The framework is intended to empower organizations and quickly establish a product marketing strategy.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRODUCT MARKETING

Framework
For more information about the linked resources
Leverage the framework below to quickly empower below, visit the Product Marketing Playbook.
your organization’s product marketing strategy.

1 OBJECTIVES 2 PRODUCT 3 UNDERSTAND 4 SIZE UP 5 BUILD 6 LAUNCH

Positioning Statement Market Segmentation Competitive Analysis Marketing Channel Product Launch
Objectives Scorecard
Worksheet & Analysis Tool Template Ranking Tool Team Charter

Product Applications Customer Profile Message Mapping Product Launch


Template Risk Assessment Tool
Worksheet Tool Checklist

Pricing Strategy Purchase Process Advertising Plan Product Feature


Template Diagram Checklist Request Template

Facilitating Insightful Competitive PR and


Break Even Analysis
Focus Groups Advertising Analysis

Product Profitability Advertising Calendar


Analysis & Budget Template

Unique Selling Creative Brief


Proposition Worksheet Template

Public Relations Plan

Sales and Marketing


Alignment Tool

Features Advantage
Benefit Tool

MarCom Budget
Template

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