ANA Marketing Strategy Framework
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Demand MetricANA Marketing Strategy Framework
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Demand MetricMARKETING STRATEGY
Framework
For more information about the linked resources
Leverage the framework below to quickly empower below, visit the Marketing Strategy Playbook.
your organization’s market research strategy.
PLAN &
1 ALIGNMENT 2 ANALYSIS 3 OBJECTIVES 4 STRATEGY 5 PROGRAMS 6
BUDGET
Balanced Scorecard Key Marketing Marketing Funnel Customer Profile Marketing Channel Marketing Budget
Strategy Map Metrics Dashboard Calculator Template Ranking Tool Template
Core Values Brand Assessment Marketing Strategy Positioning Statement Message Mapping Marketing Plan
Worksheet Tool Scorecard Worksheet Tool Presentation Template
Vision Statement Market Segmentation Pricing Strategy Marketing Campaign
Smart Projects
Worksheet and Analysis Tool Template Planning Checklist
Marketing Business Competitive Analysis Buying Process Stage Marketing Calendar
Alignment Tool Tool Template Template
High Performance ABM World Class Marketing Customer Journey
Best Practices Guide Maturity Model Map Template
Marketing Skills Sales Playbook
Matrix Template
Demand Generation
Roles Matrix
Marketing Technology
Stack Diagram