Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

COLLEGE ALGEBRA

Course Code MATH 111 Course Title College Algebra

Credit Units 3 Units Time Duration 3 hours/week
Program Placement 1st Semester Prerequisite None
A. Course Description This course is designed to develop knowledge and capacities of students with Algebraic expressions and equations; solution sets of
algebraic equations in one variable: linear, quadratic, polynomial of degree n, fractional, radical equations, quadratic in form, exponential
and logarithmic equations; decomposition of fractions into partial fractions; solution sets of systems of linear equations involving up to
three variables.
B. Course Objectives The syllabus is designed to equip students to:
Knowledge/ Skills Define the different algebraic terms
Operate and simplify algebraic expressions;
Determine the solution sets of all types of algebraic equations, exponential and logarithmic equations; and inequalities;
Use the manipulative and analytical skills acquired in Objectives 1 to 2 to solve word problems;
Identify the domain and range of a given relation/function
Perform operations and procedures on polynomials, rational expressions, and numbers (real and complex)
Perform factorial notations and the binomial expansion.

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

C. Course Outline and Timeframe

Week Topic
1
I.NORSU Preliminaries : NORSU Vision, Mission, Goals and Objectives

2-3 CHAPTER I. The Real Number System

1.1 The Real Numbers
1.2 Properties of the Real Numbers
1.3 Positive Integers and Exponents
1.4 Combining Algebraic Expressions

4-5 CHAPTER II. Polynomials

2.1 Fundamentals Operations on Polynomials
2.2 Special Products
2.3 Factoring: Common Factors and Special Binomials
2.4 Factors of Trinomials
2.5 Further Factoring

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

6-7 CHAPTER III. Fractions

3.1 Equivalent Fractions and the Fundamental Principle
3.2 Multiple and Division of Fractions
3.3 Addition and Subtraction of Fractions
3.4 Complex Fractions

8-9 CHAPTER IV. Rational Exponents and Radicals

4.1 Integer Exponents
4.2. Radicals
4.3. Rational Exponents

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

10-12 CHAPTER V. Linear and Quadratic Equations and Inequalities

5.1 Linear Equations
5.2 Applications
5.3 Complex Numbers
5.4 Quadratic equations
5.5 Equations Which May Lead to Quadratic Equations
5.6 Applications
5.7 Inequalities
5.8 Equations and Inequalities That Involve Absolute Values

13-15 CHAPTER VI. Graphs and Functions

6.1 The Cartesian Coordinate System
6.2 Graphs
6.3 Introduction to the Conics
6.4 Symmetry and translation of Graphs
6.5 Functions
6.6 The Graph of a Function
6.7 Linear Functions
6.8 Inverse Functions
6.9 Variations

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

16-17 CHAPTER VII. Polynomial and Rational Functions

7.1 Quadratic Functions
7.2 Graphs of Polynomial Functions
7.3 The Remainder and Factor Theorems
7.4 Zeros of Polynomials
7.5 Locating the real Zeros
7.6 Rational Zeros
7.7 Approximations and Exact Zeros
7.8 Graphs of Rational Functions

18-19 CHAPTER VIII Exponential and Logarithmic Functions

8.1 Exponential Functions
8.2 Logarithmic Functions
8.3 The Number ℮:℮x and in x
8.4 Common Logarithms and Applications
8.5 Exponential and Logarithmic Equations

20 -21 CHAPTER IX Systems and Equations and Inequalities

9.1 Systems of Liner Equations
9.2 Systems of Nonlinear Systems
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

9.3 Partial fractions

9.4 Systems of Inequalities
9.5 Linear Programming

D. Required Reading College Algebra , 10th Edition Rees, Sparks and Sparks Rees
1. Textbook College Algebra, Castillo, Cejalvo, Reyes and Tangco
2. Internet
E. Suggested Dugopolski, Mark.College Algebra, 3rd ed. Addison-Wesley, 2002.Leithold, Louis.
Readings and College Algebra and Trigonometry. Massachusetts: Addison-Wesley, 1989.Mijares, Catalina.
References College Algebra .Swokowski, Earl W. and Jeffrey A. Cole.
Algebra and Trigonometry with Analytic Geometry , 10th ed. Brooks/Cole Publishing Co., 2001

1. Textbook College Algebra , 10th Edition Rees, Sparks and Sparks Rees
F. Course Complete Laboratory Uniform, Recipe, Supplies/ Ingredients, Product Evaluation Sheet
Requirements Output of the Laboratory, Return Demonstration , Portfolio and Examinations

G. Grading System Quizzes…………………………………………… 40%

Major Examination………………………………… 50%
Attendance ……………. ……………………..…. 10%
Total 100%
Attendance, Assignments and Submission Policies. Students are required to attend classes and laboratories regularly. If student is
absent he/she present excuse letter by the parent or guardian and Dean of the College. Students with four or more absences will be
encouraged by the instructor to withdraw.

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

Uniform and Decorum. Students uniform consists of a white chef’s jacket, a clean white apron must be worn and white t-shirt
underneath the chef’s jacket with two (2) pieces hand towels. Black acceptable shoes either high or with low heels.
Hygiene. Students’ hair must be neat, trimmed and clean. Male students are required to shave mustaches, beards and sideburns.
Personal hygiene must be maintained, including but not limited to daily bathing, clean hands and fingernails. Acceptable jewelries
includes watch and wedding ring.
Academic Dishonesty. All forms of dishonesty, cheating, plagiarizing, or other academic misconduct are prohibited.
Disability Accommodation. Persons with physical/ learning disabilities are requested to see the Professor within the first two weeks of
the semester. A doable strategy is designed by both the Professor and student throughout the semester. Have an appointment with the
Professor for his/ her consultation time.
Gender and Development. All oral and written communication output/ class interaction are required to observe the use of gender
sensitive language.
Harassment and Discrimination. The course prohibits discrimination and harassment based upon race, ethnicity, sex (including sexual
assault), pregnancy, color, religion, national origin, physical or mental disability, age, marital status, sexual orientation, gender identity,
and genetic information. Any student who has concerns about such behavior should the Professor.
Religious Accommodation. In the academic work in the class, everybody is required to refrain conflicts with student’s religious
practices and/ or observances. For an exemption, the student may request reasonable accommodations. This request must be in writing,
and the Professor will review the request and this may even seek for assistance from the Dean.
I. Consultation Hours Daily 12:00N –1:00 PM
Cellphone Number 0909-662-3248
E-Mail Address: ruthleanaugust@yahoo.com

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

College Algebra Learning Plan

Course Code Math 111 Course Title COLLEGE ALGEBRA

Credit Units 3 Units Time Duration 3 hours/week
Program Placement 1stSem, 1st Year Prerequisite NONE
Teaching and
Content/ Topic Desired Learning Outcomes Resources Assessment
Learning
(DLOs) (Material and Task (ATs)
Activities (TLAs)
Readings)
CHAPTER I. The Real Numbers I. Present and Discuss the Real numbers. Lectures and Discussions Textbook – Tests
1. 1. The Real Numbers 2. Enumerate and discuss the Properties of the College Algebra, 10th Discussions
1. 2. Properties of the Real Numbers Real numbers Edition by Rees, Assignments
1. 3. Positive Integer Exponents 3. Enumerate and discuss the laws for Positive Sparks and Rees Brain Storming
1. 4. Combining Algebraic Integer Exponents. Sparks Group discussions
Expressions 4. Apply one or more of the four fundamental LCD Projector
operations in an Algebraic Expressions.

CHAPTER II. The Various Degrees of II. Discuss and Understand the Various Degrees Lecture and Discussion Textbook - Tests
Creation of Creations. Data Illustrations Entrepreneurship: Discussions
2.1 New Concepts / New Business Solving the Puzzle Dr. Illustrations
2.2 Existing Concepts / Different 2.3 Illustrate the Flow of the Entrepreneurial Stella Flordeliz –
Frame work. Lezama, Silliman
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

Approach Press, Copyright

2.2.1 Targeting new Markets 2010
2.2.2 Introducing new Laptop
methods of Technology LCD Projector
2.2.3 Using new materials &
recourses
2.2.4 New form of
Organization
2.3 The Entrepreneurial Frame
Work
2.3.1 Entrepreneurial Process
2.3.I llustrations and Diagrams
2.3.2 Elements invoved in the
frame work
CHAPTER III. The Entrepreneurial III. Discuss the purpose of Stating the Lecture and Discussions Textbook - Tests
Vision and Mission Entrepreneurs’ Mission and Vision regarding the Entrepreneurship: Discussions
3.1 The purpose of Stating the impact to its business. 3.4.1 – 3.4.4 Table Solving the Puzzle Dr. Illustrations
Vision Interpretations Stella Flordeliz –
3.2 The purpose of Stating the 3.4.1 – 3.4.4 Differentiate SME’s According to Lezama, Silliman
Mission Asset size and the Number of employees. Press, Copyright
3.3 The impact of the 2010
3.4.1 – 3.4.4 Know the business’s percentage
entrepreneurs ones doing in the
contribution to the Philippine Market.
business

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

3.4 Entrepreneurship and Small,

Medium – Entreprises (SME’s)
3.4.1 Micro Enterprises
3.4.2 Small Enterprises
3.4.3 Medium Enterprises
3.4.4 Large Enterprises
CHAPTER IV. Benefits of IV. Discuss the Benefits of Entrepreneurship with Lectures and Discussions Textbook - Tests
Entrepreneurship Its Advantages its Advantages and Disadvantages. Entrepreneurship: Discussions
and Disadvantages 4.1 – 4.4 Discuss briefly the areas on what would Solving the Puzzle Dr. Illustrations
4.1 Advantages be its concequences ones encountered. Stella Flordeliz –
4.1.1 Autonomy 4.3 – 4.4 Ilustrate the Entrepreneurial Grid Lezama, Silliman
4.1.2 Feeling of Challenge and through x and y axis. Press, Copyright
Achievements 2010
Laptop
4.1.3 Financial Control
LCD Projector
4.2 Disadvantages
4.2.1 Personal Sacrifices
4.2.2 Burden of
Responsibilities
4.2.3 Little Margin of Errors
4.3 The Entrepreneurial Grid
4.3.1 Line Workers
4.3.2 Administrator
4.3.3 Artists

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

4.3.4 Entrepreneur
4.4 The Illustration of the
Entrepreneurial Grid
CHAPTER V. Types of Entrepreneurs 5.1 – 5.3 Discuss the different types of Discussions, Lectures and Textbook - Tests
5.1 The Classic Entrepreneurs Entrepreneurs and their roles. Class Interaction Entrepreneurship: Discussions
5.2 The Corporate Entrepreneurs 5.4 Discuss the Entrepreneurs According the Solving the Puzzle Dr.
5.3 The Social Entrepreneurs type of Individual that ventured in a business. Stella Flordeliz –
5.4 Types of Entrepreneurs 5.5 Dicuss the roles of the Entrepreneurs on what Lezama, Silliman
according to Individual should they do by the time they have the Press, Copyright
5.4.1 Idealists business. 2010
Laptop
5.4.2 Swingers
LCD Projector
5.4.3 High Flyers
5.4.4 Workaholics
5.5 What do Entrepreneurs do
5.5.1 Build new Organization
5.5.2 Bring Innovations to
Markets
5.5.3 Identify Market
Opportunities
5.5.4 Apply Expertise
5.5.5 Provide Leadership
5.5.6 Accepts Risks

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

Teaching and
Content/ Topic Desired Learning Outcomes Resources Assessment
Learning
(DLOs) (Material and Task (ATs)
Activities (TLAs)
Readings)
CHAPTER VI. Types of Innovation, Discuss the different types of Innovations. Discussions and Lectures Textbook - Tests
Distinctions and Examples Illustrate Examples of the different types of Illustrations, Class Entrepreneurship: Discussions
6.1 Inventions innovations. interactions Solving the Puzzle Dr. Illustrations
6.2 Extensions Name products that fall under the illustrations. Stella Flordeliz –
6.3 Duplication Lezama, Silliman
6.4 Synthesis Press, Copyright
2010
Laptop
LCD Projector

CHAPTER VII. How Entrepreneurs Discuss on what are some areas that the Discussions, Lectures and Textbook - Tests
are made? entrepreneur should see before entering into the Class Interaction Entrepreneurship: Discussions
7.1 Environmental School of business. Solving the Puzzle Dr. Illustrations
Thought Stella Flordeliz –
7.2 Entrepreneurial Trait School of Explain the Different types of theories and its Lezama, Silliman
Thought relevance to entrepreneurship and illustrate the Press, Copyright
7.2.1 Need for Achievement dimensional process. 2010
Laptop
7.2.2 Locus of Control
LCD Projector
7.2.3 Risk Taking

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

7.2.4 Innovation
7.2.5 Ability Traits
7.2.6 Temperament Traits
7.2.7 Dynamic Traits

Teaching and Resources Assessment

Content/ Topic Desired Learning Outcomes
Learning (Material and Task (ATs)
(DLOs)
Activities (TLAs) Readings)
Discussions, Lectures and Textbook - Tests
CHAPTER VII. How Entrepreneurs 7.3 – 7.4 Disect the Displacement theories and Class Interaction Entrepreneurship: Discussions
are made? explain its significance to entrepreneurship Solving the Puzzle Dr. Illustrations
7.3 Sociological School of Stella Flordeliz –
thought Lezama, Silliman
7.3.1 Displacement theory Press, Copyright
7.3.1.1 Political 2010
Displacement Laptop
LCD Projector
7.3.1.2 Cultural
Displacement
7.3.1.3 Economic
Displacement
7.4 Multi – dimensional School of
Thought
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

7.4.1 The Multi –dimensional

Process

CHAPTER VIII. Early life and Success 8.1 – 8.9 Discuss the early lives of the Successful Discussions, Lectures and Tests
of Filipino Businessmen Filipino Entrepreneurs their History and Class Interaction, Discussions
8.1 Oscar M. Lopez’s Early life Struglesbefore they became successful. Reporting
and his businesses 8.1 – 8.9 Enumerate their conglomerate businesses
8.2 Emilio T. Yap’s Early life and and their contribution to the society and to the
his businesses Philippine market.
8.3 Lucio Tan’s Early life and his
8.1 – 8.9 To know the field of their passion, and
businesses
what were the secrets of becoming a successful
8.4 Henry Sy’s Early life and his
entrepreneur.
businesses
8.5 Socorro Ramos’s Early life
and her businesses
8.6 Manuel Pangilinan’s Early life
and his businesses
8.7 George Ty’s Early life and his
businesses
8.8 Brian Tui’s Early life and his
businesses
8.9 John Gokongwei’s Early life
and his businesses
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

Teaching and Resources Assessment

Content/ Topic Desired Learning Outcomes
Learning (Material and Task (ATs)
(DLOs)
Activities (TLAs) Readings)
CHAPTER IX. Marketing and Core Discuss Marketing and the Marketing Core Discussions, Lectures and Principles of Tests
Concepts Concepts. Class Interaction MarketingDina Wong Discussions
9.1 Needs Remoto, Silliman Illustrations
9.2 Wants Site examples on the Marketing core concepts. Press, Copyright
9.3 Demands 2000
9.4 Services Laptop
9.5 Value LCD Projector
9.6 Total Quality Management
9.6.1 Committment
9.6.2 Culture
9.6.3 Continous
Improvement
9.6.4 Cooperation
9.6.5 Customer Focus
9.6.5 Control
9.7 Exchange
9.8 Markets
9.9 Transaction
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

9.10 Relationship Marketing

Teaching and Resources Assessment

Content/ Topic Desired Learning Outcomes
Learning (Material and Task (ATs)
(DLOs)
Activities (TLAs) Readings)
CHAPTER X. Marketing Discuss the Marketing Discussions, Lectures and Principles of Tests
Management Management Concepts. Class Interaction MarketingDina Wong Discussions
10.1 Production Concept Remoto, Silliman Illustrations
10.2 Product Concept Illustrate the examples that would fall under the Press, Copyright
10.3 Selling Concept category of each Concepts. 2000
10.4 Marketing Concept Laptop
10.5 Societal Marketing Contrast the different Marketing concepts. LCD Projector
Concept
10.6 Marketing Concepts
Contrasted
10.6.1 According to Focus
10.6.2 According to Means
10.6.3 According to Goals

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

Teaching and Resources Assessment

Content/ Topic Desired Learning Outcomes
Learning (Material and Task (ATs)
(DLOs)
Activities (TLAs) Readings)
CHAPTER XI. Positioning Discuss the different types of Positioning Strategies Discussions, Lectures and Principles of Tests
Strategies and its concepts. Class Interaction MarketingDina Wong Discussions
11.1 Product Attribute Remoto, Silliman Illustrations
Positioning Illustrate business examples on which positioning Press, Copyright
11.2 Benefit Positioning strategies are most commonly used by some present 2000
11.3 Product Category businesses in Dumaguete City. Laptop
Positioning LCD Projector
11.4 Product Source
Positioning
11.5 Quality & Price
11.6 User Segment Positioning
11.7 Usage Behavior
Positioning
11.8 Againts Competition
Positioning
CHAPTER XII. Types of Customer Discuss the different types of Customer Markets and Discussions, Lectures and Principles of Tests
Markets its perspective role in the Business Markets. Class Interaction MarketingDina Wong Discussions
12.1 Consumer Markets Remoto, Silliman Illustrations
12.2 Business Markets Press, Copyright
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
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 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

12.3 Reseller Markets 2000

12.4 Governement Markets Laptop
12.5 International Markets LCD Projector

CHAPTER XIII. Basis for Discuss the Basis for Segmenting Target Markets. Discussions, Lectures and Principles of Tests
Segementing Target Markets Class Interaction MarketingDina Wong Discussions
13.1 Demographic Enumerate some areas of the Market segmentation. Remoto, Silliman Illustrations
Segmentation Press, Copyright
13.2 Geographic Segmentation 2000
13.3 Psychographic Laptop
Segmentation LCD Projector
13.4 Behavioral Segmentation

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

CHAPTER XIV. Product Discuss the meaning of Differentiation. Discussions, Lectures and Principles of Tests
Differentiation Class Interaction MarketingDina Wong Discussions
14.1 Product Differentiation Disect the areas if differentiation and site examples Remoto, Silliman Illustrations
14.1.1 Features regarding the different types of product Press, Copyright
14.1.2 Performance differentiation. 2000
Quality Laptop
14.1.3 Conformance LCD Projector
Quality
14.1.4 Durability
14.1.5 Reliability
14.1.6 Repairability
14.1.7 Style
14.2 Service Differentiation
14.2.1 Delivery
14.2.2 Installation
14.2.3 Customer Training
14.2.4 Consulting Services
14.2.5 Repair
14.2.6 Miscellaneous
Services
14.3 Personnel Orientation
14.3.1 Competence
14.3.2 Courtesy
14.3.3 Credibility
Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D
 Republic of the Philippines FOUNDED 1907Republic Act 9299

Duma gue te , Bais, Guihulngan, M abina y, Pam plona, Sia ton a nd Ba ya w a n -Sta . Ca ta lina

14.3.4 Reliability
14.3.5 Responsiveness
14.3.6 Communication
14.4 Image Differentiation
4.4.1 Symbols
14.4.2 Written Audio

Prepared By: Reviewed By: Approved By:

LEMUEL T. MARIÑO, MAT-M ANN CONCORDIA F. MIER, DPA RECTO S. REYES, DBA ROSEMARIE T. PINILI, Ed.D., Ph.D.
Professor College Dean Campus Administrator Vice President, Academic Affairs
(Signature Over PRINTED Name) Effective Date:___________________
(Signature Over PRINTED Name)
Department Head/ Program Coordinator
____Standard____Law____Regulation
Revision#: 1Date Reviewed:________ Date Approved:__________
____UNCONTROL LED ____C O N T R O L L E D