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Sample E-Commerce Project Plan

This document outlines the process for preparing an eCommerce project using the Magento platform. It discusses prepping by defining goals, budget, and research. It recommends evaluating Magento partners based on portfolio, certifications, and location. The development process includes creating requirements, proposals, contracts, design specifications, development, testing, and post-launch support. The presentation provides a case study example of the typical timeline from initial call through discovery, design, development, testing, and launch.

Uploaded by

Herbert Bactong
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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480 views18 pages

Sample E-Commerce Project Plan

This document outlines the process for preparing an eCommerce project using the Magento platform. It discusses prepping by defining goals, budget, and research. It recommends evaluating Magento partners based on portfolio, certifications, and location. The development process includes creating requirements, proposals, contracts, design specifications, development, testing, and post-launch support. The presentation provides a case study example of the typical timeline from initial call through discovery, design, development, testing, and launch.

Uploaded by

Herbert Bactong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

Presented By:

Orange Collar Media


Gold Solutions Partner
Denver, CO

Preparing for an
eCommerce Project
Agenda

• What is the Magento Ecosystem?


• Macro-level Prepping
• What you should expect in a Proposal,
Contract and Scope of Work
• Project Components
• What should you expect during
Development
Who Is Orange Collar Media

• Gold Solutions Partner


• Denver, CO
• Enterprise level development
• 20 person team
• OCM is a Full Service Magento Firm
– Founders have a solid background in software development
– Certified Developers
– Dedicated Project Managers
– Six person Design & Branding team
– Known for developing highly customized sites
– 3Rd Party Integrator - ERP, CRM, and custom backend systems.
– A True Partner for our clients
The Magento Ecosystem

• Solution Partners – build the store


• Industry Partners – extend the store
• Hosting Firms- host your store
• Marketing Firms – affiliate & ongoing marketing
Metals

• Gold Partner
– Excellent record
– Outstanding Customer Feedback
– Builds Enterprise level sites
– At least 4 Magento Certified Developers
• Silver Partner
– Community Sites
– May be smaller in size than a Gold Partner
What to Look for in a Partner

• Portfolio
– Existing Clients
– Existing Websites
– Vertical Specialization
• References
• Face-to-Face
• Magento Certifications
• Specialties
Location

• Partner Geography
• Local
• Distant
• Overseas
• Magento Website lets
you filter by
geography
• Transparency
Magento Partner Page
Where is the work done?

• Outsourcing A peak at OCM’s office in Denver CO!

• 3rd Parties
• Offshoring
• Facilities
– Dedicated PMs
– PM System
Prepping for eCommerce
• Website Goals and Strategies
– Market Position
– B2C or B2B or Both
– International
– Online and Physical
– Exit
• Budget
– Start Passively or Aggressively?
• Research
– Competitor
– Keyword
– Product
Day to Day MGMT

• Who will handle:


• Site Management
• Customer Service Issues
• Blogs/Content/Analytics
• Shipping & Fulfillment
• Is your team
ready for
change?
• Order Processing
• Fulfillment
• Operational Changes
A Mutual Journey – Help Us Help You

• Products Sold
– # of skus/products
• Target Markets
• Use Cases/Process Flows
• Create a Requirements Laundry List
– Customer Facing
– Back Office
– Order Processing
• A list of sites that you like
• RFP – Request for Proposal
Project Documents- What to expect

• Proposal
– Partner Information
• History/Principals
• Expertise
• References
– Detailed Scope of Work
• Functionality List– Customer-Facing and Back Office
– Price Quote
• Time and Materials – Hourly Rate
• Fixed Bid
– Design and Development Process Tips from a Merchant:

• Contract Call references!


Fly out & meet with your SI

– Intellectual Property
– Scope of Work
– Time Lines/Milestones
Design & Development Milestones

• Kickoff Call
 Requirements & Discovery
– Use Cases/Process Flows
– Design Spec
• UX/UI Creation
– Functional Spec Functional Spec
• Order Processing Integration 1:
Integration 2
Module 2.3
• Shipping Modul3 2.5

• Payment Processors
• Hosting
• Design and Functionality Spec Signoff
The Development Stage

• Purchase of Magento License


• Development
• Change Orders – Changes in Scope
• Transparency!!
• Testing/QA Your request is out of
Scope…

• Launch Here’s what we can


do…

• Training
Post Launch & Beyond

• Support Plan
• Post Launch Bug fixes
• Marketing plan?
• Industry partner introductions
Case Study – Mid Market Merchant

1. Initial Call – High Level


2. Conference Call -Specifics
3. Laundry List Generated 2 – 6 Weeks
4. Proposal Generated
5. Contract Negotiations
6. Discovery/Design/Specs 4 – 6 Weeks
7. Development
3 - 4 Months
8. Testing/Hosting/Launch
Thank you for attending our
Webinar
Feel free to contact us with any questions:
Orange Collar Media
866-262-1517
www.OrangeCollarMedia.com
hello@orangecollarmedia.com

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