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Questionnaire Dear Respondents,: Consumer Behavior Towards The Purchase of Laptop

The document is a questionnaire about consumer behavior towards laptop purchases. It is intended for students of Sahyadri College of Engineering and Management Adyar who are pursuing their final year in MBA in Marketing and Finance. The questionnaire contains 20 multiple choice questions regarding respondents' demographics, current laptop ownership, factors influencing purchase decisions, and laptop usage habits.

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Kavya
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73 views2 pages

Questionnaire Dear Respondents,: Consumer Behavior Towards The Purchase of Laptop

The document is a questionnaire about consumer behavior towards laptop purchases. It is intended for students of Sahyadri College of Engineering and Management Adyar who are pursuing their final year in MBA in Marketing and Finance. The questionnaire contains 20 multiple choice questions regarding respondents' demographics, current laptop ownership, factors influencing purchase decisions, and laptop usage habits.

Uploaded by

Kavya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Dear respondents,
We are (Rajesh, Sagar BC, Ganesh Baliga, Juston, Harshith Shetty) students of Sahyadri
College of Engineering and Management Adyar. Pursuing final year MBA in Marketing and
Finance. We are doing a survey on Consumer Behaviour towards Laptop. So we request you
to spare your precious time by filling the questionnaire. We assure that the information collected
from you will be kept confidential and used only for academic purpose.

Consumer behavior towards the purchase of laptop

1. Name _______________

2. Gender

a. Male b. Female

3. Age

a. Below – 18 b. 19 – 24 c. 25 - Above

4. Income

a. 0 – 50000
b. 50000 – 100000
c. 100000 – 300000
d. 300000 – Above

5. Do you have any laptop.

a. Yes b. No

6. Which brand laptop do you have.

a. HP b. Dell c. Apple d. Lenovo e. Other __________

7. What is the main purpose of using /purchase of laptop.

a. Personal b. Educational c. Entertainment e. All

8. Which type of features would you prefer most.

a. Processor b. RAM Size c. Battery Backup d. Hard disk space e. All


9. Which factor influences your buying decision most.

a. Price b. Quality c. Advertisement d. Schemes/Offers


e. Service/Maintenance

10. What is your budget for a new laptop.

a. < 30000 b. 30000 – 40000 c. > 40000

11. How frequently do you change your laptop.

a. Every year b. Every two year c. At any time

12. Do you choose your laptop on the basis of advertising on various channel.

a. Yes b. No c. To some extent

13. How did you get to know about your current laptop.

a. T.V Advertisement b. Magazines/Newspaper c. Friends

d. Existing Customer e. Others __________

14. Maintenance cost of your laptop.

a. Expensive b. Reasonable

15. Battery efficiency of your laptop is.

a. Satisfactory b. Not-Satisfactory

16. Are you comfortable by using an outdated version of laptop.

a. Yes b. No c. To some extent d. Can’t say

17. How important is the “design and style” of a laptop to you in comparison to its functionality.

a. Extremely Important b. Very Important c. Fairly Important d. Not Important

18. What are the reason for replacing g laptop.

a. Outdated b. New Model c. New Features d. All

19. Outside of the college day how many hours do you spend using your laptop.

a. 0 – 1 hours b. 1 -3 hours c. 3 – 5 hours d. > 5 hours

20. During the time of purchase, how would you rate your laptop usage competency.

a. I am a beginner b. I am a moderate user c. I am an excellent user

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