Contents:

1. Introduction
2. Competitive Analysis
3. Expansion plans
4. PESTLE Analysis
5. Recent News
6. Conclusion
7. References

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 Mercedes in India

Introduction:

Mercedes-Benz India spearheaded the extravagance vehicle showcase in India.

It is an as of now division of German organization Daimler AG established in
1994. Mercedes-Benz India Pvt Ltd was head quartered at Pune, Maharashtra,
India.

Martin Schwenk is a present CEO of Mercedes-Benz in India.

Mercedes-Benz India right now has the greatest system go after any
extravagance vehicle, mentors, transports and trucks in India. Organization has
areas in 47 urban communities with 96 outlets.

In 2015, the organization saw a development in offers of about 13% at 10,201

units when contrasted with the earlier year. The organization expects a twofold
digit development in 2016 inferable from subjective system extension
methodology. Mercedes-Benz India opened another vendor in Jamshedpur and
plans on opening 14 additional businesses in 2016 to reach more than 80 outlets
altogether before the part of the bargain.

In 2016, Mercedes-Benz's development technique for the year will spin around
the trademark "Winning with Mercedes-Benz". In the Jan-December 2016
period Mercedes-Benz India enlisted a noteworthy 32% year-on-year
development by selling 13502 units. For the third sequential year, Mercedes-
Benz India has seen a twofold digit development. Mercedes-Benz to dispatch 12
models and 10 new outlets in 2016. Mercedes-Benz India recorded retail offers
of 15,538 units in the period January-Dec 2018.

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Mercedes-Benz offers 18 vehicle models in India, including 7 new vehicle
models in SUV/MUV class, 5 in Sedan classification, 2 in Convertible class, 1
in Station Wagon classification, 3 in Coupe class. Mercedes-Benz vehicle value
begins at Rs. 31.72 Lakhs, the top line model beginnings at Rs 2.55 Crore.
Mercedes-Benz has 2 up and coming autos in India, GLE New and E-Class
Cabriolet Facelift.

Mercedes Models amassed in India are:

• Mercedes-Benz C-Class

• Mercedes-Benz CLA-Class

• Mercedes-Benz E-Class

• Mercedes-Benz GLA-Class

• Mercedes-Benz GLS-Class

• Mercedes-Benz S500 1

• Mercedes-Benz Vito

Mercedes-Benz propelled its new Pre-Owned vehicle brand, 'Mercedes-Benz

Certified' in India in December 2014 by the synchronous introduction of 12 new
'Mercedes-Benz Certified' outlets crosswise over India. 'Mercedes-Benz
Certified' will give clients another goal to bringing home a Mercedes-Benz
vehicle.

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Competitive Analysis:

Car ventures are moving in a quick pace to accomplish their business objectives
and targets. Mercedes is utilizing most recent innovation in their vehicles that
will make the drivers calm while driving.

Mercedes in India has couple of contenders, Lets view these aggressive

investigation.

Audi is German International organizations which structures and produce

extravagance vehicles. It is an individual from Volkswagen gathering. It
manages supercars, SUVs, and lively engine cycles. Audi is known for its
building and exactness in their vehicles which is the need of market.
Furthermore, this accepting the Audi as a Market head for extravagance autos in
India. Because of different models and structure, Audi is top contender for
Mercedes in India.

Bayerische Motoren Werke(BMW) is a worldwide organization and has its

preparations everywhere throughout the globe. BMW is known for
dependability, quality, and structure and client assistance. Along these lines, it
is viewed as one of the top contender for Mercedes in India.

Puma is an extravagance vehicle brand of panther Land Rover. These vehicles

costs a great deal and purchased over by Tata Motors. Puma autos are intended
for showcase and innovation. Because of different highlights Jaguar is
considered as one of the top rival in India.

Volvo is a worldwide assembling organization that produces Busses, autos,

sports utility vehicles, marine and development hardware. Volvo is a main
player in transports and has a decent showcase in autos creation. Because of

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their different items and advancements utilized, Volvo is one of the top
contenders for Mercedes.

Expansion Plan:

Mercedes-Benz India intends to grow its seller arrange for new just as trade-in
vehicles to all the more little urban areas and towns, which are extravagance
vehicle maker expects will contribute much as 40% to its business volume.

These business sectors presently represent 20-25% of the organization's India

deals. It intends to open more outlets in such puts in next one year, adding to a
seller organize that is as of now greater than those contenders BMW, Audi and
Jaguar Land Rover.

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Pestle Analysis:

Political:

 Taxation system would be the one of the major factors that affects
Mercedes in India.The import duty tax was charged from 140% to 300 %
calculated based on Car’s cost, insurance.
 Government polices would be other major factor, foreign firms can
manufacture luxary cars locally on 31st December, 2015. The major
advantage for Mercedes in India.
 Confusion around BS-VI norms by Government.
 Formulation of appropriate auto fuel policy to ensure availability of
adequate amount of fuel to meet emission norms.

Economic:

 Slowdown in Indian Economy, It is no secret that Indian economy and

also automobile industry is in bad spot right now. This may effect the
company selling and growth rate.
 Unstable in currency, This may also effect the sales in India.

Social:

 Change of people’s trends and life style time to time, Company had
more advantage with this.
 Growth in Urbanization, But this may disappoint company as urban
people cant afford to buy these luxury cars.
 Preference of small and compact cars, Mostly Indians chose for small
and compact cars.

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  Preference for fuel efficient cars with low running costs.

Technology:

 More and more emphasis is being laid on R&D activities carried out by
Mercedes-Benz in India.
 Government of India is promoting National Automotive testing and R&D
infrastructure project to support and growth of companies.
 Internet makes it easy to collect and analyse customers feedback.

Environmental:

 Infrastructure such as roads and brides affect the use of luxury cars like
Mercedes-Benz in India.
 Increasing number of vehicles on road is also affect the use of luxury
cars.

Legal:

 Automotive regulations in India are different from International

Regulations. This may affect the Company in India.
 Evolving and varying emission and safety norms regarding automotive
vehicles.

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Recent news regarding Mercedes in India:

 Mercedes-Benz India has named Santosh Iyer as the Head of Maketing

and Sales division. He had assumed the new liability from first July,
2019.

 Company said it would be a test to keep up a year ago's number in 2019,

Mercedes-Benz India is certain of coming back to twofold digit
development in 2020 with it arranging in excess of twelve item
dispatches and updates, overseeing executive Martin Schwenk said to
financial eimes on sixth September, 2019.

 Mercedes-Benz India intends to grow its vendor organize for new just as
trade-in vehicles to all the more little urban communities and towns,
News showed on Economic occasions on twelfth September, 2019.

Conclusion:

Mercedes-Benz is an international company for Luxury car brands came to

India and developed its own market with its design and technology. Mercedes
create its own brand in India in short time. But the competitors like Audi which
marked its brand as a leader in Luxury cars in India and became strong
competitor for Mercedes. Even tough Mercedes stood strong and continuing its
mark in Indian Market.

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References:

 https://en.wikipedia.org/wiki/Mercedes-Benz_India

 https://www.mercedes-benz.co.in/passengercars.html

 https://www.carwale.com/mercedesbenz-cars/

 https://economictimes.indiatimes.com/industry/auto/revival-just-around-the-corner-
mercedes-benz/articleshow/71001971.cms

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