Final Feasibility Study
Final Feasibility Study
EXECUTIVE SUMMARY
Comets wants to offer its customer the best service, focusing on being reliable and
quality of service. Comets strive to gain an advantage to its competitor by advertising its
brand and coupled it with top-of-the-line service. The Business plan focuses on its only
service and improves it. By adding three more computers every year in the span of three
years. It will also include the maintenance of the computer to preserve the quality of the
computer and its components. These things will help Comets to be different from its
competitors and other computer shops. This attention to the computers will help Comets to be
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 1
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 1
BUSINESS PROFILE
INTRODUCTION
Computer shop business is one of the most (popular) businesses here in Bulacan.
Nowadays, internet cafes are really in demand because of the fast changing technology that
(xthe) people embraced just like here in the Philippines. There are different types of
computers. When most people hear the word computer, they think of a personal computer
such as a desktop or laptop. However, computers come in many shapes and sizes, and they
perform different function in our daily lives. Even our phones can be called computers.
In order to access websites and watch your favorite shows and to listen to your
favorite songs you need to be connected to an internet. Internet began as an academic research
project in 1969, and became a global commercial network in the 1990s. Today it is used by
more than 2 billion people around the world. People use it for communication and some
people use it for their education to help them with their school projects like presentations,
Internet has some great positive effects. Internet search engines is the best way to
gather information. Internet provides some of the most instant and easiest way of
communications. But sometimes, ( the) internet can have negative effects, these includes
illegal or inappropriate materials and videos can be found in the internet. The addiction to
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
COMPANY PROFILE
Comets is a newly formed internet cafe business located in Poblacion Bustos, Bulacan.
It seeks to offer its customers an affordable access to the resources of internet and other online
services. It will appeal to all individuals of ages and backgrounds. Comets will invest in high-
speed computers to provide its customers with a fast and efficient connection to the Internet.
The computers will be reliable and fun to work with. It will continue to upgrade and modify
the systems to stay current with communications technology. As the demand for Internet
connectivity increases, along with the increase in competition, Comets will continue to add
new services to keep its customer base coming back for more.
Address:
Contact number:
09174519894
Employees:
Operation time:
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
The business name simply represents the overall description and goal of the business.
“COMETS” is a combined word of “COM” which means computer and “METS” which
means stem if you read it from the last letter as we are taking this strand. Comets travel very
fast and so our internet will do that’s why the tagline “Play with ease” have been placed in.
The logo is a combination of text and symbol. The logo represents a computer mouse and the
galaxy. A computer mouse is an input device most often used with a personal computer.
Galaxy interprets freedom as our goal is to provide the community with a social, educational,
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
MISSION STATEMENT
To provide fast internet access in a homelike environment for a highly reliable and
VISION STATEMENT
To become the leading internet café in Bustos, Bulacan with a commitment to meet or even
OBJECTIVES
To provide affordable access to the resources of the Internet and other online services.
To satisfy our customers with our best quality service at affordable and effective price.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 2
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER II
LOCATION
The COMETS Computer Shop can be found alongside C.L. Hillario St.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Campus.
DEMAND ANALYSIS
Most of the internet café operators they saw that it was a very lucrative business and it was
easy to do. Most of them are in gaming since this is the framework which started the internet
If we look closely, we would find out that the internet café industry in the Philippines is
rooted in the video game arcades of the 1980’s. Unlike in other countries wherein internet
cafes offered first internet related services, the internet cafes in the country can trace it roots
to the land based computer shops in the 1980’s that offered gaming as their primary product.
Even with the introduction of a fast internet service this business model has not been updated
and up to now I would say a majority of the internet cafes in the country is set up for gaming
purposes
The popularity of the Internet is growing exponentially. Those who are familiar with the
information are well aware of how fun and addicting surfing the net can be. Those who have
not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Internet cafe’ is important because of its beneficial for individuals who need internet
MARKET CONDITION
As the popularity of the Internet continues to grow at an exponential rate, easy and
affordable access is quickly becoming a necessity of life. “Comets Computer Shop” provides
communities with the ability to access the Internet and share Internet experiences in a
comfortable environment. Comets Computer Shop can be found alongside C.L. Hilario St at
Poblacion, Bustos, Bulacan. It is located in front of Bulacan State University, Bustos Campus.
It will provide a best quality of service of computers and internet access. Our business will
help customers who are looking for a good quality computer. It will be click since it is near in
a university() it is good for the students who make their reports and projects by the use of
computers. In the business location, there are other competitors(,) too. The numbers of (other)
computer shop are 3 and it’s likely far between the distances. They also have a number of
customers but if we can place our business on its location we assure that we can balance and
make our branch looks popular in the place because of its quality.
TARGET MARKET
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
COMETS internet cafe's primarily target market is young people aged 13-24 but it is open for
all ages. The company established an outlet near a university because of the demand of
computers and internet. The large number of student and nearby neighborhood population will
become an important part of the Comets Computer Shop customer base. Comets also invest in
high-speed computers to provide its customers with a fast and efficient connection to the
internet.
The computers will be reliable and fun to work with and will continue to upgrade and modify
the systems to stay current with communications technology. Those who have not yet
experienced the internet, need a convenient, relaxed atmosphere where they can feel
comfortable learning about and utilizing the current technologies. Comets seeks to provide its
COMPETITORS ANALYSIS
Comets will provide a fast and good entertainment through the internet, our internet café have
an indirect competitors. Indirect competitors are the computer shops in Bustos, Bulacan and
near our location, there are different kinds of computer shops in Bustos all of them have their
own way of providing services. They offer slightly different products and services, but target
the same group of customers with the goal of satisfying the same
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Below are the three indirect competitors of Comets Internet Cafe's market.
When measuring competitors, the researchers found out that there are three indirect
competitors in the area: The Koneki Internet Cafe (KIC), PJ Computer Shop (PJCS) and the
Masters Cyber Cafe (MCC).We need to worry more about our direct competitors for the
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
SWOT ANALYSIS
The SWOT analysis provides us with an opportunity to examine the internal strengths and
weaknesses of COMETS (computer shop business) must address. It also allows us to examine
STRENGTH
STRENGTH
STRENGTH
WEAKNESSESS
HOLY CHILDSTRENGTH
ACADEMY Page 13of 55
BUSTOS, BULACAN
STRENGTH
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
OPPORTUNITIES
STRENGTH
• Growing population of internet users
THREATS
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A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 3
HOLY CHILD ACADEMY Page 15of 55
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER III
TECHNICAL ASPECT
FIGURE 1
Facilities & Layout of the Office
FIGURE 1
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
FIGURE 2
External Structure
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
QTY
Unit Total Useful Salvage Depreciation
MACHINERY
Price Price Life Value
Aircon
Ceiling Fan
Computer
FIGURE 3
Instant Copy Machinery and Equipment
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
QTY
Unit Total Useful Salvage Deprecia-
FURNITURES
Price Price Life Value tion
Clerical Chair
Computer Table
Chairs
Counter Table
area)
1 6,999 ₱6,999 5 yrs. 699.91, 1,259.82
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Book Shelves
2,000
FIGURE 4
Furniture
Digital Clock
1 100 Php
100
1 200 Php
200
Fire Extinguisher
1 1,500 Php
1,500
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Fluorescent Lamp
4 250 Php
1,000
Magazines
10 80 Php
800
Physical Decorations
1 1,000 Php
1,000
Trash Can
90
1 300 Php 3 yrs. 30
300
Curtains
90
4 200 Php 3 yrs. 30
800
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Plants
750
5 500 Php 3 yrs. 250
2,500
FIGURE 5
Store Supplies
LEGAL REQUIREMENTS
Licenses and permits must be consistent with the business; otherwise it might end up facing
lawsuits. The following are the permits and licenses that are needed by Comets Computer
Shop.
BIR PERMIT
Registering your business with the Bureau of Internal (BIR) is one of the things that a
business owner need to do to make your business legal and to avoid the risk of being tax
evader.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
FIGURE 6
B.I.R. Business Permit
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
BARANGAY CLEARANCE
This is one of the documents that is need to certifies that the business complies with the
FIGURE 7
Barangay Clearance
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Registering your business from DTI is also important. This certificate assures your business to
use its own trading name for any business-related operation. It also secures the name of your
FIGURE 8
DTI Certificate of Business Name Registration
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Having Mayor’s Permit ensures that your business is safe to operate your city’s ordinance.
FIGURE 9
Mayor’s Permit
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Comets must obtain SEC certificate to regulate the securities of the business. The purpose of
this certificate is to protect the investors from dangerous or any illegal financial practices.
FIGURE 10
SEC’s Certificate of Registration
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
SSS
Business owners are obliged to register their employees to SSS to ensure that these employees
are covered with insurance benefits, such as disability, sickness, maternity, death and others,
in accordance with Republic Act No. 8282.
FIGURE 11
SSS Permit
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
REQUIRED UTILITIES
All business whether be it big or small requires utilities because these utilities are needed to
run a business if one of these two are gone the business won't run properly. These two are the
cellphones, and air conditioners. Its tough to escape it in our modern world.
internet cafe.
TABLE 1
Utility Expense
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
OPERATION PROCESS
Production Flow
1. To deliver the service, the business must first have a physical location; Comets will
rent a building in Poblacion, Bustos, Bulacan. The place needed to be refurbish for our
convenience.
3. A competent employee that is fit for the job is needed to operate the computers and
1 The customer will inquire in the employee's desk and ask for assistance.
2
The employee will greet and assist the customer to their computer.
RENTING A COMPUTER
The customer will pick their desired computer and open it themselves.
Then the customer will play or surf the internet using our computer.
After using the computer, the customer will then pay for the service in
employee's desk.
FIGURE 12
Business Transaction Flow
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Employee
All employees should maintain good health and personal hygiene practices.
Customer
Always greet the customers when they enter and leave the store
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Store
Do a proper check on the computers to ensure the computers are properly working
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 4
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER IV
ORGANIZATIONAL ASPECT
BUSINESS STRUCTURE
Form of Ownership
The type of business will be in a General Partnership — in which a business entity is made up
of two or more entities to carry on a trade or business. It is composed of five members that act
as the General Partner. Each general partner takes part in the management of the business, and
also takes responsibility for the liabilities of the business. Every one of them shares in the
profits and losses from the business for each partner contributes money, property, labor, or
special skills. The business will last longer if mutual support and motivation are present.
Sharing ideas and strategies are needed to achieve company’s goal and objectives.
Capitalization
TABLE 2
Owner’s Investment
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
OWNER
GENERAL
MANAGER
OPERATOR
OPERATOR OPERATOR
FIGURE 13
Organizational Chart
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
/ DAY
TABLE 3
Work Schedule
Working hours:
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
MANPOWER REQUIREMENT
Manpower is the backbone of the world's industrial and economic success. In order for
Comets to start its operation we need to hire two (2)staffs, including the manager and the
staff.
Job Description:A general manager is a big role in this kind of business which involves
overseeing the whole operations while ensuring the quality of the services. The general
manager should check and make sure the business is running at its best, while meeting the
expectations and needs of the clients. The manager is the one who is responsible for planning,
coordinating, organizing and decision making to attain the result that the organization are
looking for. A manager has a broad role, and it varies between different business, but in
general it includes monitoring and overseeing the whole operations to check if its effective,
Job Specification:
Responsible for taking money in the form of cash in exchange for services.
Scans items, provides change, balances drawer, and processes card transactions.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Job Description: An operator mainly operates machines such as computers which are only
service that we offer and we specializes with. They must also talk to the customers and help
Job Specification:
Basic computation
FIGURE 14
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
The rules and regulations are designed to run the company safely and maintain the orderliness
of the service.
1. Any kind of gadgets should not be use during the working hours instead of emergency.
2. Employees that caught on stealing any business property will remove them from the
company.
8. No keyboard smasher allowed. Some customer smash keyboard when they are losing.
13. Alcohol and cigarettes are not allowed inside the cafe.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
17. Use of any usb device that is not property of the shop is not allowed.
19. Overstaying that is not using the computer will be ejected in the shop.
20. Copying files and applications that is belong to the computer shop is strictly prohibited.
Disciplinary Action
This will occur when the employees violates the rules and regulations of the company. This
penalties must be follow or will be remove from work. It is made for the employees to correct
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Employee Contract
Employee’s Contract will be effective for 6 months. In case of violation of the said rules
In consideration of the promises and other good and valuable consideration the parties
agrees as follows:
The employee agree that he will be faithful, industrious and do the best skills, ability,
experience and talents perform all the duties required in his position at all times. In
carrying out these duties and responsibilities, the employee shall comply with all
employers’ policies, procedure, rules and regulations both, written and oral, as are
announced by the employer from time to time. It is also understood and agrees to by the
employee that his assignment, duties and responsibilities and reporting arrangement may
be changed by the employer in its sole discretion without causing termination of this
contract.
In witness whereof the employer has cause his agreement to be executed by its duty
authorized officers and the employee has set his hand as of the date first written above.
FIGURE 13
Employee Contract
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 5
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER V
MARKETING ASPECT
SERVICES OFFERED
COMPUTER RENTAL
PRICING STRATEGY
Comets will have a wise pricing strategy which will be the effective way to get more
customers even it is newly opened. The comets computer shop will offer lower service
pricing against the other market competitor so they can attract more customers. The goal of
the pricing strategy is to get a large number of customers. Even if the price of the service is
low, the
customer will increase so that the income will be recovered sooner and the raise of the price
will be on the next few months. By using this strategy, sooner or later the COMETS computer
shop will compete and stand out from its market competitor.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
SERVICE PRICING
Price of Service
1 Hour ₱15
TABLE 4
Price List
As a newly established computer shop, Comets will use a traditional marketing strategy to
FIGURE 15
Advertising and Promotional Strategy: Banner
The business will place a signage in the front of the establishment to get the interest of
the customer’s. This signage is the design or use of symbols to communicate a message to the
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
FIGURE 16
Through this Facebook page, we will help you acquire the best reflexes to set up an adapted
marketing strategy. Below this post is all about the developing our Facebook marketing
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
strategy. It is also a good way to reach our customer and to know their feedbacks through this
page.
FIGURE 17
Flyers will be distribute to the public within the area. The business will give a 50%
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Uniforms
FIGURE 18
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER 4
HOLY CHILD ACADEMY Page 48of 55
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
CHAPTER VI
FINANCIAL ASPECT
FINANCIAL ASSUMPTION
Our group assumed based on our target market, that in our first year of operation, we will be
able to generate a Net Income amounting to Php 375,991.69.
In addition, we are projecting based on our determined market that our sales volume will
gradually increase by 20% per year. Using this assumption, we will be having a Return on
Investment rate of 25% for the first year of operation.
Lastly to reflect the real value of our machineries and equipment, we will be using the
straight-line method of depreciating our assets.
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Rental 15 9,972
149,580 1,794,960
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Rental
15 11,996.40 179,946.00 2,159,352.00
TABLE 5
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Rent Expense
Rental Monthly Cost Permits and Licenses Cost
BIR Permit 500.00
January
10,000.00
Brgy. Clearance 800.00
February
10,000.00 DTI Permit 500.00
March Mayor's Permit 5,000.00
10,000.00
SEC Registration Cert. 3,200.00
April
10,000.00 SSS 1,000.00
May Total 11,000.00
10,000.00
June
10,000.00
Maintenance Cost
July
10,000.00 Machineries 20,000.00
August Total 20,000.00
10,000.00
September
10,000.00
Cost Per
October Utility Expense Month Cost Per Year
10,000.00
November Electricity 12,000.00 144,000.00
10,000.00
December Internet 15,000.00 180,000.00
10,000.00
Total Total 27,000.00 324,000.00
120,000.00
Advertising and
Promotion Cost Business Expense QTY Unit Price Cost
Banner 1,500
Uniforms 6 300 1500
Flyers 1,000
Total 1500
Total 2,500
TABLE 6
Operating expenses
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Operating Expenses
TABLE 7
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
Return on Investment
Year 1 Year 2 Year3
Net Income 375,991.69 536,034.19 732,667.09 1,644,692.97
Total Investment 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
25% 36% 49% 110%
Payback Period
Year 1 375,991.69
Year 2 536,034.19
Year 3 732,667.09 61,055.5908 620,555.908
Total 1,644,692.97
TABLE 8
BUSTOS, BULACAN
A FEASIBILITY STUDY OF COMETS COMPUTER SHOP
BUSTOS, BULACAN