Group1.feasib 2 2 1
Group1.feasib 2 2 1
INTRODUCTION
hospitality industry. Food is one of our basic necessities it can give an attraction to
the people that lead to the success of the business. The people really love to eat
that’s why there are many restaurants whether it is fast food, fine-dining, buffet,
The proposed business will be named “Luna’s Restobar” it is about Resto bar
which specially established which will cater the Market after a long and stressful day
at work. Light meals that can make satisfy in this Restaurant. It is located at
The study enables the customers to dine in a place wherein we can provide a
decent quality of food and good service to the idea of our customer’s. Specially, the
The researcher – to let them identify if the study they are conducting is
feasibly or not. Also, it can be a great use for the future student to conduct their own
business and to help them to analyze if the plan business will be financially
profitable.
be spent in it.
The prospective investors - The possible investors can adopt ideas, and
For the Local Community - This will provide new job opportunities to the
community.
The facility planning for future students - For future student look at their
work capacity, and if so they will welcome them to our company. It will contribute to
the future study as reference in pastry business. This study can be used an as an
This study goals to establish a table service restaurant business. This will be
limited on the month of August to December. It will come up based on the market
The target market of the Luna Restobar are the millennial especially those who loves
to eat and drink. The service would be very pleasurable and comfy for the
customers. However, it will be limited to the perceptions of the respondents being
Chapter II
METHODOLOGY
research or study. The purpose of the procedure depends on the information you
The method that the researcher will use for the study is survey questionnaire.
It is important. For the 100 respondents will use this procedures because it is
regularly used method in obtaining information and it is easy to analyze the result.
The researchers also using survey questionnaire to regulate the products we offer
Bond paper
Laptop
Flash drive
Printer
Ball-pen
Internet
Calculator
Cellphone
Introduction
Methodology
Project
Background
Site Selection
Analysis
Market
Analysis
Financial
Analysis
Total
Environment
Layout &
Design
Space
Allocation
Requirement,
Equipment
Sanitation,
Safety
Amenities for
the conduction
Conclusion &
Reference
Chapter III
PROPOSED BUSINESS NAME: LUNA’S RESTOBAR
THE LOGO
Our logo was built with the vision of giving our customers satisfactory services
and remarkable experience. The moon, being one of the brightest and highest
creation would represent our company as we reach the greater heights. It will cater
the market after a long and stressful day at work. Its shape also replicates smile that
will serve as a take away of our customers. The spoon and fork will represent the
different varieties of food that we will be serving. The circle, which also denotes
CONCEPT
Luna’s Restobar will be strategically placed in one of the prime trading areas
in Tagaytay City who will cater people from different walks of life who wants to
diverge away from the hustle of their workplace. The restaurant’s operating hours will
start at 1 o’clock in the afternoon and end at 4 o’clock in the morning. Also, business
hours will operate between 2 o’clock in the afternoon until 5 o’clock in the morning.
The distinctive foods and drinks will be served in a table service type which will give
VISION
To be the best and leading restobar in Cavite, to serve happiness through
MISSION
To sell remarkable and new variety of foods in the Philippines, to meet the
customer's expectation and satisfaction when it comes to our food and drinks. To
Chapter IV
SITE SELECTION AND ANALYSIS
SITE DESCRIPTION
Tagaytay City Corner Crisanto M. Delos Reyes Street. It is a Commercial lot beside
PLDT Tagaytay.
SITE EVALUATION
Visibility- our restobar is easy to locate, because it was located beside PLDT
in front of Sky Ranch and it is accessible to any transportation like Bus, Jeep and
Tricycle.
Accessibility and Transportation System- our chosen location is one ride
from Indang or Olivarez Plaza. Some landmarks that can be found near us are Sky
Ranch, PLDT, Casino, Escala Hotel, Summit Ridge, Robinsons, Taal Vista, and
Jeepney
Tagaytay City Market. If there was a shortage in ingredients and supplies it is easy to
According to the 2015 census, it has a population of 71,181 people and its total land
area of 6,500 hectares representing 5.15% of Cavite’s total land area approximately
linked by national highways to the Metro Manila area and to the provinces of
Batangas and Laguna. Secondary roads link the city with the adjoining municipalities
Thirty four (34) barangay comprises the city of which ten (10) are urban and
the rest are rural. The ten (10) urban barangays are the following: Maitim II East;
Silang Crossing East; San Jose; Tolentino East; Sungay West; Sungay East;
Maharlika East; Kaybagal South; Mendez Crossing East and Mendez Crossing
West.
Casino 600km
Mcdo INDIRECT 36 m
Manila Bay. It is one of the fastest growing provinces in the Philippines. Aguinaldo
Nasugbu Highway segment in the south; the Governor’s Drive runs in general east-
west direction; the Antero Soriano Highway runs within the coastal towns on the
Northwest. The soil in Tagaytay proven to be rich with volcanic components suitable
to farming with main agricultural goods produced are pineapple, coffee, banana, root
crops, cacao, camote, cassava and other roots and vegetables and cut flowers
which are supplied to both local and international markets. Garden plant shops thrive
the Tagaytay Calamba Road. The City once an abundant Daisy and Gladolia farming
Chapter V
PERSONNEL ANALYSIS
Manager
Assistanf
Manager
Food
Security
Head Chef Server / Cashier Dishwasher Guard
Waiter
Assistant
Cook
Line Cook
satisfaction.
Have knowledge in Food Safety and Sanitation.
Responding efficiently and accurately to restaurant customer complaints.
Estimate future needs for goods, kitchen utensils and cleaning products.
Ensure compliance with sanitation and safety regulations.
Job Specification
resolution skills.
2 yrs. experience
Time and project management skills.
Ability to analyze processes and information, identify problems and trends,
staff members.
College Graduate
Must be 30 years old and above.
Job Description
organization standards.
Controls expenses by gathering and submitting budget information.
Completes operations by developing schedules, assigning and monitoring
Job Specification
Job Description
Job Specification
positions.
Must be 25 years old and above.
Job Description
Job Specification
Job Description
Job Specification
cook.
Accuracy and speed in executing assigned tasks.
Culinary school Diploma.
2 yr. of experience in cooking industry.
Must be 25 yrs. Old
Position: Bartender
Job Description
Job Specification
Job Description
Provide excellent customer service.
Always strive towards best customer satisfaction.
Make suggestions based on their preferences.
Take and serve food/drinks orders.
Keep table’s clean and tidy at all times.
Cooperate and communicate with all serving and kitchen staff.
Check dishes and kitchenware for cleanliness and presentation and report
any problems.
Carry dirty plates, glasses and silverware to kitchen for cleaning
Job Specification
Position: Cashier
Job Description
Accepting payments, ensuring all prices and quantities are accurate and
Job Specification
3 to 6 months in Customer service or Cashier.
High level of energy with strong customer service skills.
Helpful, easy to approach to resolve the complaints.
Mathematical skills and the ability to handle transactions quickly and
accurately.
Must be 20 years old and above.
High School Graduate / College Graduate.
Position: Dishwasher
Job Description
Job Specification
Job Description
environment.
Observing for signs of crime or disorder and investigate disturbances.
Call police of fire department in cases of emergency, such as fire or presence
of unauthorized persons.
Act lawfully in direct defense of life or property.
Job Specification
MARKET ANALYSIS
Market Analysis studies the attractiveness and the dynamics of the market. It is
capital equipment, promotional activities, and many other aspect of the restaurant.
1. Out of 100 respondents, 92% answered that they have dined in a commercial
restobar and it could be a great opportunity for the propose business to attract
the customers.
2. These are the reason why people visits a restaurant, first is the family
gathering, second is for the casual lunch or dinner, the third is for leisure, and
3. The primary reason for some people to dine in a restaurant is for family
gathering.
Based on the study conducted, the project would have an edge over the
competitors around the said area. The study must focus on the unique concept of
service and ambience. As long as the researchers focus on the study and follow the
market analysis they conducted the project will prove to be very feasible.
SOCIO-DEMOGRAPHIC PROFILE
100% 7
4
19
90%
80% 70
70%
60% 45
50%
55
40%
30% 9
16
20% 28
10% 47
0%
AGE SEX CIVIL STATUS
18 - 25 26 - 35 36 - 45 46 & ABOVE MALE
FEMALE SINGLE MARRIED WIDOWED SEPERATED
70% 42
60% 10
50% 38
40% 2
14
30% 23
20%
43
10%
4
13
0% 1
HIGHEST EDUCATIONAL ATTAINTMENT OCCUPATION MONTHLY SALARY INCOME
ELEMENTARY LEVEL HIGHSCHOOL LEVEL VOCATIONAL
COLLEGE LEVEL COLLEGE GRADUATE HIGHSCHOOL GRADUATE
ELEMENTARY GRADUATE EMPLOYED SELF-EMPLOYED
STUDENT UNEMPLOYED PHP 8,999 & BELOW
PHP 9,000 - 14,999 PHP 15,000 - 19,999 PHP 20,000 - 29,000
F
The result in the socio-demographic profile shows that the people around the
area are mostly male and single. Out of one hundred respondents 47% falls at the
age of 18 - 25 years old. The result is a good thing to the Luna’s restobar because
Luna’s offer a modern theme restaurant, food quality and price quality. 55% of the
respondents are males. The result has a great advantage because male can eat and
drink a lot of food than female, therefor it can make the income fine. 70% of the
respondents are single. This is a good advantage in the restaurant because single
person has a lot of friends and a higher possibility to dine in a restaurant to have
are said to be a college level/graduate, the young adults are hands-on in technology
so they can easily spread information about the restaurant and there has possibilities
that they will tell it or endorse the restaurant to their family and friends. 42%
respondents are said to be students. Most of the students nowadays want to spend
their leisure time to explore something new and unique. There has a possibility that
PSYCHOGRAPHIC PROFILE
8.00%
92.00%
Yes No
Figure 6. Percentage distribution of respondents according to Have you ever dined
16.00% 38.00%
33.00%
21.00%
44.00%
26.00%
commercial food establishment. Almost all the respondents had dined in a restaurant
so there has a possibility that those respondents will dine to Luna’s Restaurant.
Then 38% of the respondents have dined in a fast food chain establishment.
Almost all the respondents had dined in a restaurant so there has a possibility that
Then 44% of the respondents said no because they have budget concern,
lack of time, cleanliness and sanitary concern, health and nutrition issues and.
93.00%
YES NO
28.00%
restaurant. Almost all the respondents had dined in a modern restaurant so there has
respondents prefer a modern style restaurant so there has a possibility that those
52.00%
37.00%
Ri ce Pa sta Snacks
13.00%
18.00%
14.00%
16.00%
According the gathered data, 52% of the Respondents prefer Rice and 37%
for the pasta, therefore the researchers must make an adjustment for the future
customers. So that the customers will possibly dine in to Luna’s restobar and has a
wings. The researchers based the Lunas’ menu to the respondents’ choices so there
has a chance that more respondents will dine in the Luna’s restaurant because the
89.00%
YES NO
Fig
24.00%
42.00%
PHP 99 & bel ow PHP 100-149 PHP 150-249 PHP 250 & a bove
Figure 14. How much are you willing to spend in a combo meal?
Based on the gathered data 89% of the respondents prefer combo meals
menu. And has a big advantage to offer combo meals to Luna’s Restobar.
The 42% of the respondents are willing to spend 100-150 pesos. The
researchers should make an adjustments on the menu for the respondents. There
should be a combo meal with a combo price. So the respondents will go to the
restobar.
WHAT IS YOUR REASON IN VISITING A RESTAURANT?
13.00%
3.00%
22.00%
62.00%
30.30% 32.32%
2.02%
35.35%
Base on the Gathered data 62% of the respondents are willing to dine in to
Luna’s restobar because the reason they what to visit the restaurant is family
gathering.
restaurant twice a week, the result has a good advantage to the Luna’s restobar
because the respondents are going to a restaurant often. There have a possibilities
6.00%
25.00%
26.00%
4.00%
54.00%
33.00%
According to the gathered data 31% of the respondents will visit the
restaurant in the evening, dinner time. This is between eight o’clock to twelve o’clock
in the evening. This will be a decent time to offer more dishes to the customers.
with their family as their company. According to the result, there has a possibilities
that when they visit the Luna’s Resyobar with their family and friends there has a
15.32% 40.54%
29.73%
Figure 19. What factors/ aspects do you value the most in visiting a restaurant?
WHAT KIND OF ENVIRONMENT DO YOU WANT WHEN EATING / VISITING A RESTAURANT?
14.00%
5.00%
58.00%
23.00%
Figure 20. What kind of environment do you want when eating/ visiting restaurant?
The primary factors that the respondents value the most in visiting a
restaurant is the food quality with the percentage of 45%. The food, service and
facility that the Luna’s restobar will offer will surely be loved by the customers so
there has a chance that they will visit the Luna’s restobar often. The ambiance will
According to one hundred respondents about 58% preferred the live band as
choosing entertainment therefore there has a chance that the respondents will dine
41.00%
40.00%
22.00%
29.00%
There has a chance that the respondents will eat at the food service
affordable. Based on the gathered data 41% of the respondents want a relaxing
ambiance. This will be a great advantage for Luna’s restaurant to have a relaxing
vibe of modern restaurant so that the customer will dined in the restaurant and will
Based on the gathered data 29% of the respondents wants a nachos for the
alcoholic beverages and the lowest is onion rings. This will be a great advantage to
Luna’s restobar to offer more or add more to the said snacks and it will help to
TECHNICAL ANALYSIS
Table 1. Computation of the recipe cost and selling price for Liempo
Recipe Name: Liempo Cost per Serving: 36.48
Total Recipe Cost: 182.39 Mark up: 35%
Yield: 5 Selling Price: ₱ 104.22
Buffer (10%): 18.66%
Ingredients Quantity Unit Cost Actual Cost
Pork Belly 500 g ₱ 225 / Kg ₱ 112.5
Garlic 15 g ₱ 65 / Kg ₱ 0.98
TOTAL ₱182.39
Table 2. Computation of the recipe cost and selling price for Crispy Pata
Recipe Name: Crispy Pata Cost/Serving: ₱ 46.70
Total recipe per serving: 94.54 Mark up: 35%
Yield: 8 Selling Price: ₱ 133.43
Buffer (10%): 75.63%
Ingredients Quantity Unit Cost Actual Cost
Garlic 10 g 65 / Kg 0.65
Salt 75 g 40 / 100 g 30
Ingredients
(Dipping Sauce)
Vinegar 200 ml 33.50 / L 6.7
Garlic 15 g 65 / kg 0.97
Salt 5g 10 / 15 g 3.33
Pepper 5g 10 / 15g 3.33
TOTAL ₱ 756.34
Table 3. Computation of the recipe cost and selling price for Chicken Sisig
Recipe Name: Chicken Sisig Cost per Serving: 46.70
Total recipe cost: 233.51 Mark up: 35%
Yield: 5 Selling Price: ₱ 133.43
Buffer (10%): 23.35
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 233.51
Table 4. Computation of the recipe cost and selling price for Buffalo wings
Recipe Name: Buffalo wings Cost/Serving: ₱ 65.28
Total recipe Cost: 326.38 Mark up: 35%
Yield: 5 Selling Price: ₱ 186.50
Buffer (10%): 32.64
Ingredients Quantity Unit Cost Actual Cost
Sugar 10 g 25 / 250 g 1
Salt 5g 100 g 0.56
TOTAL ₱ 326.38
Table 5. Computation of the recipe cost and selling price for Tokwa’t Baboy
Recipe Name: Tokwa’t Baboy Cost per Serving: 30
Total recipe Cost: 180.01 Mark up: 35%
Yield: 6 Selling Price: 85.71
Buffer(10%): 18.00
Ingredients Quantity Unit Cost Actual Cost
Table 6. Computation of the recipe cost and selling price for Lumpiang Shanghai
Recipe Name: Lumpiang Shanghai Cost per Serving: 15.58
Total recipe cost: 467.35 Mark up: 35%
Yield: 30 Selling Price: 44.51
Buffer (10%): 46.74
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 467.35
Table 7. Computation of the recipe cost and selling price for Onion Rings
Recipe Name: Onion Rings Cost per Serving: 21.13
Total recipe cost: 169.03 Mark up: 35%
Yield: 8 Selling Price: 60.37
Buffer (10%): 16.90
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱169.03
Table 8. Computation of the recipe cost and selling price for Nachos
Recipe Name: Nachos Cost per Serving: 37.66
Total recipe cost: 301.25 Mark up: 35%
Yield: 8 Selling Price: ₱107.59
Buffer (10%): 30.13
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 301.25
Table 9. Computation of the recipe cost and selling price for Pork Sisig
Recipe Name: Pork Sisig Cost per Serving: 36.98
Total recipe cost: 221.87 Mark up: 35%
Yield: 6 Selling Price: ₱ 105.66
Buffer (10%): 22.19
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 221.87
Table 10. Computation of the recipe cost and selling price for Iced Tea
Recipe Name: Iced Tea Cost per Serving: 5.31
Total recipe cost: 31.83 Mark Up:35%
Yield: 6 Selling Price: 15.16
Buffer (10%): 3.18
Ingredients Quantity Unit Cost Actual Cost
Lemon 40 g 80 / kg 3.4
Table 11. Computation of the recipe cost and selling price for Cucumber Lemonade
Recipe Name: Cucumber Lemonade Cost per Serving: 6.88
Total recipe cost: 41.3 Mark up: 35%
Yield: 6 Selling Price: ₱ 19.66
Buffer (10%): .41
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 41.3
Table 12. Computation of the recipe cost and selling price for Stallion
Recipe Name: Stallion (bucket) Cost per Serving: 63.66
Total recipe cost: 190 Mark up: 35%
Yield: 3 Selling Price: 180.94
Buffer (10%): 19%
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 190
Table 13. Computation of the recipe cost and selling price for Red Horse
Recipe Name: Red Horse (1 L) Cos per Serving: 32.22
Total Recipe Cost: 96.67 Mark up: 35%
Yield: 3 Selling Price: ₱ 92.06
Buffer (10%): .97%
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 96.67
Table 14. Computation of the recipe cost and selling price for San Miguel Light
Recipe Name: San Miguel Light Cost per Serving: 39.24
Total Recipe Cost: Mark up: 35%
Yield: 3 Selling Price: ₱ 112.11
Buffer: 23.54
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 235.42
Table 15. Computation of the recipe cost and selling price for San Miguel Pale
Pilsen
Recipe Name: San Miguel Pale Pilsen Cost per Serving: 43.06
Total Recipe Cost: 129.17 Mark up: 35%
Yield: 3 Selling Price: ₱ 123.03
Buffer (10): 1.23%
Ingredients Quantity Unit Cost Actual Cost
TOTAL ₱ 129.17
Table 16. Computation of the recipe cost and selling price for Margarita.
Recipe Name: Margarita Cost per Serving: 53.91
Total Recipe Cost: 53.91 Mark up: 35%
Yield: 1 Selling Price: ₱ 154.03
Buffer (10): .54%
Ingredients Quantity Unit Cost Actual Cost
Tequila 90 ml 265 / 700 ml 34.07
Sugar 15 g 60 / Kg 0.9
Ice --- --- ---
TOTAL ₱ 53.91
Table 17. Computation of the recipe cost and selling price for Tequila Sunrise.
Recipe Name: Tequila Sunrise Cost per Serving: 36.72
Total Recipe Cost: 36.72 Mark up: 35%
Yield: 1 Selling Price: ₱ 104.91
Buffer (10): .37%
Ingredients Quantity Unit Cost Actual Cost
Tequila 60 ml 265 / 700 ml 22.71
TOTAL ₱ 36.72
Table 18. Computation of the recipe cost and selling price for Greyhound Cocktail.
Recipe Name: Greyhound Cocktail Cost per Serving: 75.5
Total Recipe Cost: 75.5 Mark up: 35%
Yield: 1 Selling Price: ₱ 215.71
Buffer (10): .76%
Ingredients Quantity Unit Cost Actual Cost
Vodka 45 ml 630 / 700 ml 40.5
Chapter VIII
FINANCIAL ANALYSIS
ESTIMATED INCOME
(6:00PM-
9:00)
(10:00PM-
1:00AM)
(2:00AM-
5:00AM)
TOTAL 3,546,286
CONTROLLABLE EXPENSES
A. LABOR COST
Assuming that there are only 360 working days, the following Salary Schedule will be
followed:
Table 18. Cost of Equipment’s and Utensils needed for “Luna’s Restobar”
Item Specification Quantity Unit Price Actual Price
Kitchen Equipment
Table 19. Cost of Furniture and Fixtures needed for Luna’s Restobar.
Item Specification Quantity Unit Price Actual Price
Table Wooden table 19 1,100 20,900
4 feet, H: 29.5 x W:
30.4
Chair Brand: Shivam 150 575 86,250
4 feet, Color black
Wall Clock 20 inch 50 cm 4 880 3,520
Filling 50kg suspension 1 3,550 3,550
Cabinet capacity
Brand: Silver line
Paintings 5 Panel, Hd print 2 2,189 4,378
wall
Fluorescent Low Brightness 10 3,800 38,000
Lamp
Plants Bring love, Luck 10 1,500 15,000
Prosperity
Color: Green
Tissue Rectangular 15 2,159 6,477
Holder wooden set of 5
TOTAL 181,950
Chapter IX
We choose Tagaytay City for our restobar because of its scenery and cool
We choose the lighting that not dim yet not so bright. The Light that will be use
are suitable to the ambience and designs to make the place more relaxing and we’re
playing the music depending on the mood or by the request of the customer.
The furniture that have been selected in our restaurant will be modern and for
its quality. We should invest on the furniture and fixture so the restobar will not going
HEAD COOK
MANAGER
MARKETING STRATEGY
through social media and to promote the restaurant online through facebook and
having a delicious photos online and having a relaxing ambiance photos on our
website is essential for the customer. Luna’s restobar will offer contest online by
uploading content related to the restobar, it’s a good way to spread the word about
the restobar. The researchers can choose two winners every Friday and they can
contamination. All equipment must be cleaned regularly, cleaning will remove the
bacteria but not necessarily kill the bacteria and because of that all workers should
CONCLUSION
percent answered that they already dine in. Our psychographic profile our target is
menu planning. Are selection which is in Tagaytay City with a good atmosphere,
REFERENCES
SAMPLE PERMITS
APPENDICES
C.SAMPLE PERMITS
BUILDING PERMIT
DTI PERMIT
LEASE CONTRACT
MAYOR’S PERMIT
SANITARY PERMIT
CURRICULUM VITAE OF AUTHORS
APPLICATION FORM PERMIT
BUILDING PERMIT
MAYOR’S PERMIT
DTI TAX PERMIT
LEASE CONTRACT
FIRE AND SAFETY PERMIT
BARANGAY BUSINESS PERMIT
BIR PERMIT