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Mobile Value Added Services

This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

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Sajay Sunny
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132 views30 pages

Mobile Value Added Services

This document provides an introduction to mobile value added services (VAS). It defines mobile VAS as non-core services offered by mobile operators to generate additional revenue beyond voice calls. Examples of mobile VAS include SMS, MMS, mobile TV, internet services, missed call alerts, voice mailboxes and call waiting. The document discusses the growth of the mobile VAS industry in India, driven by factors like increased internet penetration, availability of affordable smartphones, and demand for entertainment and location-based services. It also outlines some key mobile VAS technologies and the future potential for growth in India as connectivity and digital adoption expands further.

Uploaded by

Sajay Sunny
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mobile Value Added Services

Introduction to
Mobile Value
Added Services
(VAS)
Introduction to Mobile Value Added
Services
Module Description
Chapter Table of Contents
Chapter 1.1
Aim

Instructional Objectives

Learning Outcomes

1
1.1.1 Introduction

1.1.2 Value Added Services

2

Definition and Characteristics of Mobile Value Added Services

3

Examples of Mobile Value Added Services

4
Self-assessment Questions

5
1.1.3 Mobile VAS

Did you Know?

6

Mobile VAS in India

7

8
Reasons for Growth of Mobile VAS in India

 Stable and growing Indian economy:

 Connectivity on-the-go:

 Personalized services:

9
Future of Mobile VAS in India

 Increase in Internet penetration in the urban and the rural market

10
 Easy availability of affordable and quality handsets

 Requirement for entertainment, information, and mobile commerce

 Better quality of services provided by the service providers

 Requirement for location tracking services

11
Self-assessment Questions

12
1.1.4 Mobile VAS Technologies

13
Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Mobile TV

14
Internet OTT

Missed Call Alerts

Voice Mailbox

Call Waiting

15
Self-assessment Questions

16
Summary
o

17
Terminal Questions

18
Answer Keys

Self-assessment Questions
Question No. Answer

19
Activity

20
Case Study – Managing Change
Background

21
Bibliography
e-References

External Resources

22
Video Links

Topic Link

23
Notes:

24

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