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Search Engine Competitors

The document summarizes the top 7 search engines by market share: 1. Google holds the largest market share at around 73% globally and is the dominant search engine. 2. Microsoft Bing has around 5% of the market and is the second largest, though still much smaller than Google. 3. Yahoo has around 3% of searches and partners with both Google and Bing for search results. It then briefly outlines the next four search engines - Baidu, Yandex, Ask.com, and AOL - which each have significantly smaller market shares under 1%.

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Sara Abid
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55 views3 pages

Search Engine Competitors

The document summarizes the top 7 search engines by market share: 1. Google holds the largest market share at around 73% globally and is the dominant search engine. 2. Microsoft Bing has around 5% of the market and is the second largest, though still much smaller than Google. 3. Yahoo has around 3% of searches and partners with both Google and Bing for search results. It then briefly outlines the next four search engines - Baidu, Yandex, Ask.com, and AOL - which each have significantly smaller market shares under 1%.

Uploaded by

Sara Abid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Search Engine Competitors:

If we look back in the history a lot of search engines emerged with the passage of time. Some
are still doing a great job and some are trying to be at a good position in race of market shares
and in serving more customers than their competitors.

Now we’re having a look on top 7 search engines according to their market shares. These are as
follows:

1- Google
The Google company was officially launched in 1998 by Larry Page and Sergey Brin to market
Google Search, which has become the most used web-based search engine. Page and Brin,
students at Stanford University in California, developed a search algorithm at first known as
"Backrub" in 1996. Originally the search engine used Stanford's website with the domains
google.stanford.edu and z.stanford.edu. The domain google.com was registered on September
15, 1997. They formally incorporated their company, Google, on September 4, 1998 in their
friend Susan Wojcicki's garage in Menlo Park, California. Wojcicki eventually became an
executive at Google.

The search engine giant holds the first place in search with a stunning difference of 65%
from second in place Bing. According to the latest net market share report (November 2018)
73% of searches were powered by Google. Google is also dominating the mobile/tablet
search engine market share with 81% and it is indicated that its overall global market share
is 88.47% according to the latest research in April 2019.

2- Bing
The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live
Search and later Live Search. Bing provides a variety of search services, including web, video,
image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement
for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009. As of
October 2018,

Bing is Microsoft’s attempt to challenge Google in search, but despite their efforts they still
did not manage to convince users that their search engine can produce better results than
Google. Their search engine market share is 4.81% according to the latest research of April
2019 and lies at 2nd after google, even though Bing is the default search engine on Windows
PCs and 7.91% searches are powered by Bing.
3- Yahoo

Yahoo is an American web services provider headquartered in Sunnyvale, California, and


owned acquired by Verizon Media (a telecommunication company). The original Yahoo
company was founded by Jerry Yang and David Filo in January 1994 and was incorporated
on March 2, 1995. Yahoo was one of the pioneers of the early Internet era in the 1990s. The
yahoo.com domain was created on January 18, 1995. Yahoo is one the most popular email
providers and holds the 3rd place in search with 3.13% market share. From October
2011 to October 2015, Yahoo search was powered exclusively by Bing. Since October
2015 Yahoo agreed with Google to provide search-related services and since then the
results of Yahoo are powered both by Google and Bing. Yahoo is also the default search
engine for Firefox browsers in the United States (since 2014). It's still an important search
engine in its own right, with over 600 million monthly users on mobile and one billion total
users.

4- Baidu

Chinese multinational technology company specializing in Internet-related services and


products and artificial intelligence (AI), headquartered in Beijing's Haiden District. It has
over 2 billion active users worldwide. Baidu was founded in 2000 and it is the most
popular search engine in China. Its worldwide market share is increasing steadily and is
0.66% and 75% market share in China. And according to Wikipedia, Baidu is serving
billion of search queries per month. It is currently ranked at position 4, in the Alexa
Rankings.

5- Yandex.ru

Russian multinational corporation specializing in Internet-related products and services,


including search and information services, e-commerce, transportation, navigation, mobile
applications, and online advertising founded in 1977. Yandex present themselves as a
technology company that builds intelligent products and services powered by machine
learning. According to Wikipedia, Yandex operates the largest search engine in Russia with
about 65% market share in that country and its worldwide market share is 0.53% and ranks
at number 5th.

6- Ask.com
Founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California.Formerly
known as Ask Jeeves, Ask.com receives approximately 0.42% of the search share and
ranks at number 6th. ASK is based on a question/answer format where most questions are
answered by other users or are in the form of polls. It also has the general search
functionality but the results returned lack quality compared to Google or even Bing and
Yahoo.

7- AOL

AOL (formerly a company known as AOL Inc. and originally known as America Online) is an
American web portal and online service provider based in New York City. According to net market
share the old time famous AOL is still in the list of top 7 search engines with a market share
that is close to 0.06% and ranks at number 7 th. The AOL network includes many popular
web sites like engadget.com, techchrunch.com and the huffingtonpost.com. On June 23,
2015, AOL was acquired by Verizon Communications.

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