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SEO Process and Methods Documentation

SEO

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23 views2 pages

SEO Process and Methods Documentation

SEO

Uploaded by

Harikishan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SEO Process and Methods

Documentation
Search Engine Optimization (SEO) is the process of optimizing a website or content to
improve its visibility in organic search engine results. The goal is to increase the quantity
and quality of website traffic through natural, unpaid (organic) search engine results. This
documentation provides an overview of the process involved and the key methods used in
SEO.

SEO Process

1. Keyword Research
Keyword research is the foundation of an SEO strategy. The goal is to identify relevant
keywords or phrases that users search for, which align with your content or services.
Popular tools for this include Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest.

Steps:

 • Identify seed keywords relevant to your niche or business.


 • Use keyword research tools to discover long-tail keywords.
 • Analyze search volume, competition, and keyword difficulty.
 • Select target keywords based on relevance and ranking opportunities.

2. On-Page Optimization
On-page optimization involves optimizing individual web pages to rank higher in search
engines. It includes optimizing content, titles, meta tags, images, and internal linking.

Key Elements:

 • Optimize title tags and meta descriptions with primary keywords.


 • Use H1, H2, and H3 tags appropriately with target keywords.
 • Ensure content is original, valuable, and matches search intent.
 • Optimize images by adding alt text and compressing size.
 • Internal linking between related pages to boost page authority.

3. Technical SEO
Technical SEO ensures that a website meets the technical requirements of modern search
engines. It focuses on aspects like crawling, indexing, and rendering.

Key Elements:

 • Improve website loading speed (Page Speed Insights).


 • Ensure mobile-friendliness with responsive design.
 • Fix broken links and errors (404 pages).
 • Implement schema markup (structured data) to provide rich snippets.

4. Content Creation
Creating high-quality, valuable content is critical for SEO success. The content should be
well-researched and optimized for the target audience's needs.

Best Practices:

 • Create original, authoritative content around target keywords.


 • Use multimedia like images, videos, and infographics to enhance engagement.
 • Regularly update existing content to ensure it stays relevant.

5. Link Building
Link building is the practice of acquiring backlinks from other websites to your own. Search
engines view links as a vote of confidence for your site.

Best Practices:

 • Build backlinks from authoritative and relevant websites.


 • Engage in guest posting, influencer outreach, and partnerships.
 • Monitor and disavow toxic or spammy links.

6. Monitor and Analytics


SEO is an ongoing process. Monitoring progress and making data-driven decisions are key
to maintaining and improving rankings.

Key Steps:

 • Use Google Analytics and Google Search Console to monitor traffic.


 • Track keyword rankings and make adjustments as needed.
 • Analyze user behavior to optimize conversion rates.

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