Phase 2
Phase 2
Introduction
For this portion of the evaluation, we utilized a focus group to gather qualitative data to
create a survey instrument. We sat down with three other groups from the RCLS 425 class, and
conducted the focus group with five participants. Then, we used the data we collected during the
focus group to analyze, summarize, code, and develop themes. The focus group discussed their
opinions about social media usage and the potential relationship with psychological disorders.
The information we gathered from the focus group was successful and useful by presenting us
Methodology
Method
The interview guide we used for this focus group was an open ended, structured
interview guide. It was open ended because the participants were free to express their opinions
with respect from their peers, to the time we moved on to the next question. It is structured
because we had a set of fourteen (14) question. Three were guiding question accompanied by
three to four sub-questions we planned and asked during the focus group. In the questions, the
interviewer must “fit their experiences and feelings into researchers categories; may be perceived
To develop the final set of interview guide questions, we researched about why certain
individuals may use social media in their everyday lives. We then researched potential effects of
using social media that may cause disturbances in people’s moods, productivity, and
relationships. We pulled our information from peer reviewed articles, and from the book,
Evaluating Leisure Services: Making Enlightened Decisions. Based on the research we collected,
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as a group we formed questions circulating around the topic of social media use and
psychological disorders.
Introduction
Purpose statement: The purpose of this focus group is to explore the students of RCLS 425 views
about the potential relationship between social media and psychological disorders. In this focus
group
Consent statement: This focus group is completely voluntary and if at anytime you feel
uncomfortable about answering a certain question you do not have to answer. This session will
be recorded but will not be publicly reported or reproduced. You can leave at anytime if you feel
uncomfortable.
Ice breaker: “if you could have one animal switch noises with another animal, what would it
6. Do not use cellphones or other distracting items while the focus group is in session.
Tone of the focus group: Structured and informational, yet respectful and open.
Guided Questions
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or loneliness?
Conclusion
Member Roles
For the focus group we assigned member roles voluntarily. The roles were assigned as
the following, Leah Edens as the moderator, Madison Hart as the notetaker, and Danica Denny
as the recorder and additional notetaker. We all additionally took turns to probe the interviewees
for further input. The group used a cellphone as a recording device to capture the discussion.
Tape recording the discussion was useful because it allowed us to revisit the data later on.
Logistics
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The preparation for the focus group went smoothly. We contributed equally to the
interview guide questions. We made edits to the questions as necessary, and also reached out to
other groups for opinions on questions for wording and clarification purposes. We met early on
the morning of May 11th, 2019 and promptly started the focus group at 8 am. We provided
donuts and treats an incentive for participating in our focus group. Some of the participants were
more quiet than others, but for the most part each participant spoke at least twice during the
duration of the focus group. We did have to probe further for certain participants who weren’t as
eager to participate. There was no push back with the probing, and it did seem to get more
thoughts out of them. We had five (5) participants total, with a ratio of four men to one female,
therefore data was not represented equally within our gender ratio.
Reflective Comments
Starting with an interesting icebreaker like we used woke the group up since it was early
in the morning, and loosened up the participants. When we got there, everyone was quiet and
you could sense the tension in the room. The icebreaker got people to laugh and feel more calm.
Then we started the focus group. The focus group over all went very well. As stated earlier, some
of the participants were less talkative than others, but we were able to capture the data we
needed. We were able to pick up on several recurring themes throughout the focus group, which
was very helpful in our analysis. The group was very introspective and was willing to speak
personally of themselves and their lives. They were willing to be open, which overall led to the
success of our focus group. They expressed more negatives than positives about the topic. We
also had more male participants than female, which made our data unequal. The fact that there
were more males than females also could have swayed the comments. We feel that if the group
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had more females we would’ve had a wider range of opinions and the conversation would’ve
Analysis
The following are each of the questions asked followed by the summary of responses.
The range of this answer went as far back to 5th grade all the way up to high school.
Majority of the participants have had social media since they were in junior high (7th-8th grade).
Responses: Participants estimated around 1-5 hours were spent on their phone. How many of
those hours were spent on social media? A couple of the participants only spent around 1-2 hours
on social media, while the others it was more 4-5 hours. If they were on their phones, the
majority of the time was spent scrolling through or checking social media.
Responses: Four out of the five participants have 3 social media apps. One had a total of 5 apps
Responses: Communication was the first answer for all the participants. Communication with
friends, family, work and news. A couple participants do not post anything to social media but
use it strictly for keeping up with the events of their family. Another participant responded
Responses: Common responses were that social media makes them feel good when they share
positive or comical posts. But there is always a negative outcome to all the positivity that they
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input on social media. One participant said that they question their body image negatively which
puts them down. Another response was that it gives an opportunity for people on social media to
have two sides to themselves; the best portrayal of their life, and the side where they can criticize
Responses: Majority of participants said that social media has more of a negative impact on their
Response: Many of the participants felt they would be more disconnected from others if there
was no social media. Social media helps them keep in touch with society, friends and family.
However, one participant mentioned that it would be hard at first to not have social media, but
boredom/loneliness?
Response: Participants all answered that they use social media as both a way to cope when they
Response: Some participants responded that they valued social media positively because it gives
them a connection with others and able to communicate. However, one response said that it was
more of a nuisance because people use it when they are bored or in an awkward situation.
10. Has social media affected your relationship with friends and family?
Response: This answer was split of having a negative and positive effect on the relationships
with friends and family. It was mentioned that it is positive in the way that if they are feeling
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down or there is something worth celebrating, friends and family will support them and cheer
them up. A participant said that the negativity comes in when politics get involved.
Response: Participants said that being on social media leads them to question themselves
because they get backlash for having a different opinion, but also, if you post something of
yourself or something positive, they are always wondering what people will think of them. Even
before you post, you must think of how others will portray you.
Response: Every one of the participants said that social media distracts them when they are
trying to work on assignments or projects. They cannot study without having the urge to check
their phone even if they know that no one has messaged them, or that anything new is on social
media. Papers that should take 30 minutes end up taking hours to complete.
Response: There was a variety of answers to this question. One participant said that it did not
affect his mental health, but his girlfriend has more insecurities because of social media. An
interesting comment was made that social media affects them short term but not long term. In the
moment they are upset but then after a few hours they forget about it.
Coding
The table below provides a list of codes that we have gathered from our data. The column on the
left consists of the open codes, where as the column on the right consist of axial codes.
OPEN CODING AXIAL CODING
Communication SOCIAL
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Boredom EMOTION
Friends SOCIAL
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Family SOCIAL
Productivity SOCIAL
The way that we ended up coding our data was organizing codes for each separate
question. Each question has its own theme and then we went through to collect the overlapping
themes and the themes that only was present once. Many of our questions lead to similar answers
as especially when talking about the positives and negatives of social media and how it affects
each participant.
Approach
The approach we used in order to develop patterns, categories and themes was the
grounded comparison. Grounded comparison is an analysis technique for coding and analyzing
qualitative data. However, it is a process rather than the result (p.344). The meaning of this is
that results are already grounded in the data and the process is emerging themes based on our
data that we collected. Within grounded comparison, we used constant comparison in order to
find our codes. Constant comparison is used to continually compare statements within an
interview in order to develop open and axial codes (p.344). The process of constant comparison
is to read and reread through all the data collected from our focus group, so we can form codes.
Each member from our group would need to analyze and read through notes so we can
continually compare the data which would help us find more themes and relationships amongst
the data. Having each member do this, helps us see if the themes or interpretations of the
relationships are consistent (p.345). “The goal of grounded comparison is to maximize credibility
The stages that we took was first to organize the data that we collected from our interview
guide. We organized the responses by identifying, reducing and coding the categories within the
data (p.346). Secondly, we organized our responses to fit into certain themes we discovered.
Reading through the interview guide and comparing the responses is crucial in this stage (p.347).
The third stage, we need to emerge our criteria and focus on how our data all combine. It is
important to go through all the data in case there are other themes or categories being excluded
that could impact your data. If more are discovered, then we must compare them to the current
themes we have and start the analysis process again. “The final stage involves going back to the
original data and pulling out quotes, phrases or anecdotes that support the themes” (p.347).
Adding this material will let us show that the project was analyzed (p.347).
Patterns
After each group member wrote three different summaries, and listening to the recording
of the focus groups, we were able to highlight through and analyze the responses. After picking
out repeated key words or common responses that were throughout our summary portion of our
qualitative data, themes and codes began to appear. These codes include communication, body
image, productivity, boredom, excitement, friends and family. These codes are open codes, and
from these codes we were able to identify each of them as an axial code. These consisted of
Themes
The overall themes of our focus group project that we felt fit best were; positive inputs on
social media have negative outcomes, reasons for using social media, and communication is
convenient through social media. These themes were created after analyzing the criteria that we
collected throughout focus group interview. From our summaries that we each wrote, we found
our codes from repeated words or phrases. From these codes and responses we got from the
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participants thought the interview, we were able to come up with themes that grouped the codes
together.
Reasons for using social media was one of the first themes that emerged from our
responses to the guided interview guide. Some key words that we found in our responses that
support this theme were boredom, excitement, distraction, keep in touch with friends, family and
society, and to read or see news. With these responses, it all went back to why the individuals
would get on social media in the first place. An interviewee stated, “I usually go on social media
before I go to bed or right when I wake up, just as something to do but also, to see what is going
on in the world.” This theme led closely to another theme that we have which is communication
is convenient through social media. The most common response from the participants was that
they got on social media to keep connected with friends and family. Social media was a platform
for them to talk with distant family members or to view what their friends were doing. One
interviewee mentioned, “I usually get on facebook because when I post about not having a good
day my friends and family can easily reach out to me. And if they post something I can reach out
to them easily.” For the last theme, positive inputs on social media have negative outcomes, was
a tricky theme at first to come across. Many key words or phrases we heard througout the focus
group were, negative body image, politics, bullying, nuisance, and distraction which are all
words that resemble of outcomes that social media has. Participants said that they like to to go on
social media to see positive posts, but do not always feel good after being on social media. An
response from a interviewee was, “I like to go on Twitter to watch funny videos but then I
usually get pissed off because there are always negative or stupid comments so then I get in an
annoyed mood.”
Conclusion
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Overall the focus group went well. Most of the individuals participated when asked what
they thought about certain questions that were asked. After picking our own themes, group
eleven came together and found that there are similar recurring themes that we all heard from the
focus group. Are that the purpose that the individuals use social media for communication with
friends and family, entertainment and boredom. While the outcome after using social media is a
negative body image for women, negative political views, and that social media is an overall
nuisance to the individual using them. Not having an equal gender ratio differently skewed our
focus group information towards the male’s point of view. We then looked for certain patterns
that was repeated throughout our focus group and made those our overall themes for the survey
questions that we were going to ask more in depth in our surveys that will be distributed
Recommendation
Based on the themes that we deducted from the focus group we want to further discuss
the areas of positive input which results in negative emotion and positive input which results in
negative productivity. Why our group decided to further probe those areas are because in our
focus group. They continually were bringing up those central themes when we asked our focus
group our interview guide. Positive input meaning that they are going on social media to see
positive messages and post about their lives but coming across negative feedback like politics,
reduction and self esteem and more. Positive input resulting in negative productivity would be
them going on social media to escape from the worlds reality but not accomplishing school work
or other tasks.
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Source
Henderson, K. A., Bialeschki, M. D., & Browne, L. P. (2017). Evaluating recreation services: