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Opportunity For Alternative Protein

The document outlines 19 subsystems involved in the food industry, including plants, the environment, regulation, technology, farmers, logistics, processing, marketing, health, and distribution. It notes that changes in consumer preferences toward health and sustainability have created opportunities for alternative protein producers to partner with food companies and restaurants. Finally, it discusses the growing market for alternative proteins over time and pea protein's current leadership role in the industry.

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Anup Mahakud
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28 views2 pages

Opportunity For Alternative Protein

The document outlines 19 subsystems involved in the food industry, including plants, the environment, regulation, technology, farmers, logistics, processing, marketing, health, and distribution. It notes that changes in consumer preferences toward health and sustainability have created opportunities for alternative protein producers to partner with food companies and restaurants. Finally, it discusses the growing market for alternative proteins over time and pea protein's current leadership role in the industry.

Uploaded by

Anup Mahakud
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Subsystems

1. Plants
2. Environment/Climate- Sustainability
3. Regulation- to prevent negative effects on health- red meat
4. Technology/ Research in food technology- Bioengineering
5. Food industry/FMCG industry- product differentiation
6. Farmers/ producers of protein-based plants
7. Logistics- transportation
8. Processing industry
9. Marketing of products
10. Fitness industry
11. Restaurants- service providers
12. Health-conscious ecosystem
13. Government support
14. Fashion industry- animal leather products replaced by protein fibres
15. Pharmaceutical industry
16. Agricultural land use- there will be an increase in the land available for production if
livestock is optimized
17. Distribution systems- retailing
18. Water footprints
19. Fertilizer industry

Food industry players that want to capture the opportunity must understand the evolving market
dynamics and where to place their bets.

have made way for growth in the alternative-proteins market.

 rolling out new technologies and ingredients


 Innovative food companies
 strong social media marketing campaigns
 Companies such as Beyond protein
 fast-food chains announced deals with alternative-protein producers
 significant opportunity for consumer-packaged goods (CPG) companies and food
manufacturers in the alternative-proteins market,
 Interest in alternative protein grew gradually up to and including 2007, only accelerating
over the past decade
 Timeline
o 1950-2010
o 2010- increasing need of protein powder
o 2020
o 2050+
 Term vegan coined in 1944

opportunity for alternative protein


 Pea protein is expected to lead the alternative-protein market in the short and medium
term, though

References

1. https://www.mckinsey.com/industries/agriculture/our-insights/alternative-proteins-the-
race-for-market-share-is-on#
2. https://www.foodnavigator-asia.com/Article/2019/06/13/Evolution-of-protein-Four-key-
trends-spanning-plant-based-meat-dairy-and-fish-protein-to-2025

 Reframing the challenge statement


 Increasing adoption of alternative proteins in human diet
 Benefits of veg proteins/ Negatives of non-veg proteins
 Systems and subsystems present in the food supply chain and how they have evolved

Land use, health, climate, other industries, environment, carbon footprint

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