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Introduction To E-Commerce

This document provides an introduction to e-commerce, including definitions and key concepts. E-commerce refers to any commercial transaction conducted online, such as purchasing or selling goods and services via the internet. It has several unique features like ubiquity, global reach, and interactivity. There are different types of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer. The origins and growth of e-commerce are also discussed, from early precursors in the 1970s to the modern era of social networks and mobile platforms driving reinvention. E-commerce involves technological, business, and societal themes and is studied through both technical and behavioral academic approaches.

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42 views3 pages

Introduction To E-Commerce

This document provides an introduction to e-commerce, including definitions and key concepts. E-commerce refers to any commercial transaction conducted online, such as purchasing or selling goods and services via the internet. It has several unique features like ubiquity, global reach, and interactivity. There are different types of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer. The origins and growth of e-commerce are also discussed, from early precursors in the 1970s to the modern era of social networks and mobile platforms driving reinvention. E-commerce involves technological, business, and societal themes and is studied through both technical and behavioral academic approaches.

Uploaded by

Karla Mae
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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LECTURE 1:

INTRODUCTION TO E-COMMERCE

WHAT IS E-COMMERCE? Eight Unique Features of E-commerce Technology


 Electronic Commerce is a term for any type of business, or
commercial transaction that involves the transfer of
information across the internet.
 E-commerce is the purchasing, selling and exchanging
goods and services over computer networks (internet)
through which transaction or terms of sale are performed
electronically.
 It consist of buying and selling goods and services over an
electronic systems Such as the internet and other computer
networks.  Ubiquity—Internet/Web technology is available
everywhere: at work, at home, and elsewhere via
Commercial Transactions mobile devices, anytime.
 Involves the exchange of value (e.g., money) across
 Global reach—The technology reaches across
organizational or individual boundaries in return for products
national boundaries, around the earth.
and services. Exchange of value is important for
understanding the limits of e-commerce. Without an  Universal standards—There is one set of technology
exchange of value, no commerce occurs. standards, namely Internet standards.

WHAT IS E-BUSINESS?  Richness—Video, audio, and text messages are


 Electronic business, or e-business, refers to the use of possible.
digital technology and the Internet to execute the major
business processes in the enterprise.  Interactivity—The technology works through
 It includes activities for the internal management of the firm interaction with the user.
and for coordination with suppliers and other business  Information density—The technology reduces
partners.
information costs and raises quality.
 Digital enabling of transactions and processes within a firm,
involving information systems under firm’s control  Personalization/Customization—The technology
 Does not include commercial transactions involving an allows personalized messages to be delivered to
exchange of value across organizational boundaries individuals as well as groups.
 Social technology—User content generation and
social networks.

Lecture 1: Introduction to E-Commerce | Prepared by: Jovelyn D. Ocampo


TYPES OF E-COMMERCE ORIGINS AND GROWTH OF E-COMMERCE
May be classified by market relationship or technology
Precursors:
 Business-to-Business (B2B)  Baxter Healthcare
- businesses focus on selling to other businesses, is the - a pharmaceutical firm in the late 1970s that
initiated a primitive form of B2B e-commerce by
largest form of e-commerce
using a telephone-based modem that permitted
hospitals to reorder supplies from Baxter

 Electronic Data Interchange (EDI)


- Its standards permitted firms to exchange
commercial documents and conduct digital
commercial transactions across private
networks.

 Minitel (1980s videotex system)


- a French videotext system that combined a
 Business-to-Consumer (B2C) telephone with an 8-inch screen
- online businesses attempt to reach individual consumers.
B2C commerce includes purchases of retail goods, travel  None had functionality of Internet
services, and online content.
1995: Beginning of e-commerce
 First sales of banner advertisements

1995–2000: Invention
 Key concepts developed
 Limited bandwidth and media
 Friction-free commerce
- Lowered search costs,
disintermediation, price transparency,
 Consumer-to-Consumer (C2C) elimination of unfair competitive
- provides a way for consumers to sell to each other, with advantage
the help of an online market maker such as eBay or OLX.  First-mover advantages

2001–2006: Consolidation
 Emphasis on business-driven approach
 Traditional large firms expand presence
 Start-up financing shrinks up
 More complex products and services sold
 Growth of search engine advertising
 Business Web presences expand to include
 Social e-commerce e-mail, display and search advertising, and
- an e-commerce that is enabled by social networks and limited community feedback features
online social relationships. It is sometimes also referred
to as Facebook commerce, but in actuality is a much 2007–Present: Reinvention
larger phenomenon that extends beyond just Facebook.  Rapid growth of:
- Online social networks
- Mobile platform
 Mobile e-commerce (M-commerce) - Local commerce
- It refers to the use of mobile devices to enable online  Entertainment content develops as source of
transactions. revenues
 Transformation of marketing
 Local e-commerce - Coordinated marketing on social, mobile,
- It is a form of e-commerce that is focused on engaging local platforms
the consumer based on his or her current geographic - Analytic technologies
location.

Lecture 1: Introduction to E-Commerce | Prepared by: Jovelyn D. Ocampo


UNDERSTANDING E-COMMERCE: ORGANIZING THEMES
Technology:
- Development and mastery of digital
computing and communications technology

Business:
- New technologies present businesses with
new ways of organizing production and
transacting business

Society:
- Intellectual property, individual privacy,
public welfare policy

ACADEMIC DISCIPLINES CONCERNED WITH E-COMMERCE


Technical approach
 Computer science
 Management science
 Information systems

Behavioral approach
 Economics
 Marketing
 Management
 Finance/accounting
 Sociology

Lecture 1: Introduction to E-Commerce | Prepared by: Jovelyn D. Ocampo

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