Production volume of Mango Marketing Practices

MANGO PRODUCTION AND

MARKETING
PRACTICES IN
REGION 1

Profitability of Mango Type of Buyers

Production
NPCR– Net profit cost ratio
BEP– Break even price

Recommendations
Based on the findings generated from this study, the For more information please contact:
recommendations are the following:
 Encourage organization/ strengthening of mango
associations at all levels; Consuelo N. Belarmino and Nestor A. Blanco
 Intensify Information Dissemination/ Trainings on Department of Agriculture—Regional Field Unit I
proper cultural practices, IPM and proper post-harvest Ilocos Integrated Agricultural Research Center
handling as well as marketing information by Tel Nos: (072) 719-0188 to 91 / 719-0189 (telefax)
concerned government agencies and private sector; E-mail: iliarc@yahoo.com
 Conduct research on pest control;
 Production programming for as year round production
of mango fruits; and Wilma A. Guillen and Teresa B. Olarte
 Adoption of proper cultural practices, IPM and proper Bureau of Agricultural Statistics, ROC 1
post-harvest handling by mango growers and
contractors.
 Interview of Mango Growers and Contractors
Introduction Characteristics of selected Mango Farms
Mango (Mangifera indica L.) is one of the most
popular tropical fruits in the world. Our ‘Carabao’
mango apart from its excellent eating quality and
nutritional value, it also has significant contribution to
the country’s export earnings.
Region 1 is the leading producer of mango in the
country contributing 44.79 % ( 984,342 mt). Pan-
gasinan contributes 72.21 % of the total production in
the region. Distribution of mango growers and contractors Total area and average area Area and distribution of mango growers
Although technologies on mango are available, Province Growers Contractors
the mango industry is still faced with problems such Pangasinan 252 56
as low yield and poor quality of harvested fruits as La Union 50 14
well as seasonality of production. Ilocos Sur 51 15 Adoption Rate of Recommended Mango Production and
The mango growers and contractors play a very Ilocos Norte 50 15 Postproduction Technologies
critical role in the development of the mango indus- Region 1 403 100
Foliar Fertilization Chemical flower
try. The study made an assessment on their current (67%)
Conduct of Focus Group Discussion (FGD)
practices as well as problems met in the production Field Sanitation
and marketing of mango. (36%)
Right time of harvest

Methodology (40%)

Right maturity (61%)

Conduct of Field Survey

Weeding/Cultivation
Ilocos Norte Pesticide spraying (75%) Fertilization(24%)
District I- Laoag City (84%)
Pruning (42%)
District II- Batac High adoption
Major Findings Low adoption

Profile of Mango Participants and Farms

Hot water Treatment
Ilocos Su Mean age, mean years in mango growing and educational attainment (2%)
District I- Sinait
Mean Educational Attainment (%)
District II- Narvacan Years
Mean
Particulars Engaged in Post-
Age Elemen- High
Pangasinan Mango tary school
College gradu-
Farming ate Watering(13%)
District I- Bolinao La Union
District II - Urbiztondo Growers 52 16 21.84 46.15 27.54 4.22
District I-
- Mangatarem Contractors 49 16 13.00 54.00 29.00 2.00
BalaoanDistrict II-

Primary occupation and membership in mango association

Bagging(12%)
Pangasinan Membership in
District V- Villasis Primary Occupation (%) Mango Association
Urdaneta City Particulars (%)
District VI- Umingan
Pangasinan District III Employees/ Service Mem- Non-
-Calasiao Farmers
-Malasiqui
Professionals workers bers members
- San Carlos City Growers 4.71 7.94 85.36 12.16 87.84
- Bayambang
Very low adoption
Contractors 4.00 2.00 91.00 22.00 78.00
Major mango production areas