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EVP

The document discusses employee value propositions and criteria for developing them. It also outlines a study of Indian business students' perceptions of important employment factors and their most preferred employers. Key factors included take-home salary, growth prospects, training opportunities, independence, and employers like HUL, TAS, and Microsoft.

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Aryan Anand
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26 views10 pages

EVP

The document discusses employee value propositions and criteria for developing them. It also outlines a study of Indian business students' perceptions of important employment factors and their most preferred employers. Key factors included take-home salary, growth prospects, training opportunities, independence, and employers like HUL, TAS, and Microsoft.

Uploaded by

Aryan Anand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Employee Value Proposition

Employee Value Proposition


• Employee value proposition (EVP): The intrinsic and extrinsic rewards
the employees receive by working for a particular employer in return
for their job performance
• The foundation of employment branding
• A magnet to the organization’s employment brand
• Communicating EVP:
▪ First determine exactly what attracts job candidates, and why employees
enjoy their work.
▪ Then craft a message to clearly state what makes your company the obvious
choice over the competition
Criteria for Employee Value Propositions
1. Magnitude: Refers to a reward package that is neither too small nor
too large in economic terms
• Spending too much on rewards can negatively impact the firm’s financial stability, and hurt
investor relations.
2. Mix: Refers to the composition of the reward package matching the
needs and preferences of applicants or employees
• Offering stock options that vest in five years to a young, mobile workforce, or free daycare
to an older workforce is not consistent with workers’ needs and preferences
3. Distinctiveness: Refers to the uniqueness of the total reward
package
• Rewards with no special appeal and that do not set the organization apart as distinctive do
not present a compelling value proposition.
Indian B-School Students’
Perceptions of Best Employers
Objectives
• To identify the most significant employment factors which attracts the
candidates towards an employer
• To classify the identified employment factors on the basis of
perceived importance while choosing an employer
• To identify the factors which differentiates the most preferred
employers from the others
Methodology
• Administering a questionnaire to the students across 10 b-schools in
India.
• 106 responses were received from nine institutes during the period
September-November 2013
Necessary Factors
Necessary Factors %
Take-home salary offered 75%
Open and transparent 69%
organization
Participative decision making 55%
Good working environment 52%
Employee friendly HR policies 48%
Neutral Factors

Factors %
Provides Job security 88
Offers a good starting 72
designation
Approachable senior 62
management
Kind of location offered 54
Large sized company 53
High Impact Factors
Factors %
Degree of independence at 100
workplace
Offers good training 90
programmes
Growth prospects 88
Good standing in the market 83
Job provides lot of learning 63
Most Preferred Employers
Most Preferred Employers %
HUL 93
TAS 88
Microsoft 87
ABG 74
Cadbury 70

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