Project Feasiility Studies
Project Feasiility Studies
I. The Company
Executive Summary
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
V. Technical Aspect
Chowrap Food Enterprise’s production facility with the kiosk is about 35
sq. meters that is located along Manila South Road, Barangay Sto. Nino
Binan City, Laguna.
Chowrap is made by placing the egg wrapper flat, and putting the
lettuce, next is to place the Rice to make the insides of the Chowrap
compact, after placing the rice, continue to place the viands or “ulam” in the
Philippines. After placing the ingredients, we can proceed to rolling the
Chowrap to its desired figure. Chowrap Food enterprises used regular
cooking materials for the Viands, and a crepe maker for the egg wrapper.
Ingredients of the egg wrapper is only egg.
For our first set of menu we have picked siomaiwrap, tapawrap,
adobowrap and ginilingwrap. This is based on the survey on which rice meal
they prefer.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Introduction
The food service industry in the Philippines is booming due to the market trends
and urbanization. Increased work, schedules, schools makes people want to eat
outside. Every year people want ways on how to multitask efficiently making
convenient foods more marketable or popular. Also, different kinds and styles were
introduced profitable. The emergence of fast food is also in the trend. The business
proponents decided to establish a fast food kiosk with the concept of Chowrap. One
goal of the company is one of the collections of the Sustainable Development Goals
of the United Nations General Assembly in 2015, the goal is “zero hunger” in a small
way the company can help the world. The chosen target location is along the National
Hi-way Sto. Niño, Biñan, Laguna in front of University of Perpetual Help System
A rice meal is often eaten in a plate and utensils. Rice is a staple food in the
Philippines, an average Filipino gain energy in consuming a rice meal. Due to the
modernization, the adaptations from foreign lands, the lifestyle in the Philippines is
getting busier, convenient foods is gaining more attention. The concept of fixing a
complete meal in a wrap is much suitable here. It can give people a choice to eat
whether they are on the road or not. The possible threat to the business is because it
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Marketing Aspect
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Industrial Analysis
The food service industry in the Philippines is booming due to the market trends
and urbanization. Increased work, schedules, schools makes people want to eat
outside. Every year people want ways on how to multitask efficiently making
convenient foods more marketable or popular. Also, different kinds and styles were
introduced profitable. The emergence of fast food is also in the trend. The business
proponents decided to establish a fast food with the concept of Chowrap. One goal of
the company is one of the collections of the Sustainable Development Goals of the
United Nations General Assembly in 2015, the goal is “zero hunger” in a small way
the company can help the world. The chosen target location is along the National hi-
way Sto. Niño, Biñan, Laguna in front of University of Perpetual Help System Laguna
A rice meal is often eaten in a plate and utensils. Rice is a staple food in the
Philippines, an average filipino gain energy in consuming a rice meal. Due to the
modernization, the adaptations from foreign lands, the lifestyle in the Philippines is
getting busier, convenient foods is gaining more attention. The concept of fixing a
complete meal in a wrap is much suitable here. It can give people a choice to eat
whether they are on the road or not. The possible threat to the business is because it
6
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Competitor Analysis
A field study covering a radius of 500 meters was conducted by the business
proponents in determining the competitors in the target area. We have classified the
direct competitors based on the availability of a rice meal that can be eaten anywhere
and anytime. Our indirect competitors are those to-go foods that are substitute to rice
meals (e.g. Burgers, bread products, siomai, etc.) direct competitors in the area are
well known while others are only known in the area.
A. Direct Competitors
Mcdonalds
KFC
Jollibee
Jollibee's growth is due to its delicious menu lineup - like
it's superior tasting Chickenjoy, mouth watering Yumburger
and Champ hamburger, and deliciously satisfiying Jollibee
spaghetti -ably complemented with creative marketing
programs, and efficient manufacturing and logistics
facilities.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Chowking
Bonchon Chicken
Bonchon's mission is to be a company which cares
for and grows with our franchisees and customers.
Through a culture of hard work and loyalty, we
aspire to be a reliable and constant source of
quality food and service, dedication ourselves to
encouraging joy and positive energy in all those
who encounter us
Karinderia
With this evaluation, we can establish what makes our product or service
unique and therefore what attributes us play up in order to attract our target market.
The organization does a competitor analysis to measure and assess its standing
amongst the competitors.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Market Survey
Sloven’s Formula
n= N
1 + Ne2
Where:
n = number of respondents
Solution:
n= 359,633
1 + (359,633)(0.05)2
n = 399.56
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Market Analysis
Chowrap Food Enterprise has evaluated the data gathered in the survey.
Survey is used to determine the behavior, wants and needs of the potential market.
To further develop the product around the market and satisfy the customer needs.
Chowrap Food Enterprise’s focused its market location near a university where
many students pass by. The Chowrap’s markets age bracket starts with 15 yrs/old and
above. This is due to the fast paced life style of students and other factors surrounding
the environment. The product specializes in availability of eating anywhere and
anytime. This specialization suits the working environment of the target location.
According to our survey, 99.2% of the respondents would like to try the product.
the overall concern of the market is affordability of the product meaning, the lower the
price the more the market will buy the product.
Chowrap will not only be just a food for the market, but it can also help them in
their study or work by giving them the option to eat without problems in finding spaces
or travelling. Chowrap can fill the void of an empty stomach to further sustain and
develop the consumers.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Market Segmentation
Geographic
Demographic
Historical Data
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
This table shows the Historical Population of Binan City with a Compound
Annual Growth Rate (CAGR) OF 3.12%.
Figure 1.
Population
Table 1 shows the population of Biñan City from 2010 – 2015 with respect to
the given data from The Philippine Statistics Authority (PSA). The total estimated
population in Biñan City as of 2010 is 283,396 with the expected increase yearly with
3.12%. The proponents used descriptive random sampling in determining the sample
size of the respondents in the survey. Questionnaires were given mostly to UPHSL
students and passers near the target location
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Office of the Vice President for Branches and Campuses
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Projected Population
The proponents used the 3.12% growth rate based on Philippine Statistics
Authority. With this supporting data, the proponents can now determine the projected
population from 2020 – 2024.
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Demand Analysis
Table : How many times in a week you buy Rice meal in the year 2019
How many times you buy in a week?
7 6 5 4 3 2 1 Annual
Year population TOTAL
times times Times times times times times Population
2019 359,633 53,945 159,138 64,734 34,165 25,174 10,789 11,688 359,633 18,700,904
This table shows the frequency of buying rice meal in a week. In our survey, 15% of the respondents buy rice meal 7 times
a week, 44.25% buys rice meal 6 times a week, 18% buys 5 times per week, 9.5% buys 4 times per week, 7% buys 3 times per
week, 3% buys 2 times per week and the remaining 3.25% buy once a week. The frequency is multiplied to the number of weeks
in a year to get the demand for rice meal for frequency of buying in a week.
Table : What time you usually buy Rice meal in the year 2019
many times you buy in a day
Year Population 6am -11am 12pm – 5pm 6pm – 10pm Total Annually
2019 359,633 126,846 115,843 116,944 359,633 131,265,964
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
This table shows the annual demand of rice meal for 2019 based on the survey.
The overall annual demand is computed by getting the sum of annual demand in a
week and annual demand in a day.
This table shows the projected annual demand of rice meal with respect to
the projected population of Binan City.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Supply Analysis
2019 82,508,336
This table shows the annual supply of 2019 based on the survey question
“Where do you often buy rice meal in the area?”. All of our competitors (KFC,
McDonalds, Jollibee, Budget Tapa King, Chowking, Bonchon, Bekus Foodtrip and
Karinderias) share about 55.02% of the respondents in our survey. Annual supply of
competitors is computed by multiplying the percentage of supply from competitors to
the annual demand of rice meal.
This Table shows the annual supply from the competitors with respect to the
population of Binan City
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Competitive Position
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Marketing program
Well-known fast food chain/kiosk like Jollibee, McDonald’s, KFC, 7 Eleven, Minute
burger etc., have known their target audience very well. They made sure that the
product that they cater suits their target market. They determine what is the need,
wants and demand of the market. There are also variables they consider to market
their product:
Price - They made sure that the price they are offering will satisfied the
product that the customer will buy. They also offering combo meals and
promotions that can also be affordable for the customers.
Taste/Quality – the market wants to have a product that is affordable and
has a high quality as the same time. Our competitors made sure that the
product they are offering are in trend by adding products in their menu (i.e
milktea,iced coffee, pandesal sandwich etc)
Fast Quality Service – our competitor offers a fast quality service because
the market today wants more a faster way to get their food. The faster the
service is, the more potential it has for the business to be penetrated by the
customers.
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Place – The place is one of the keys to attract customers. The bigger, more
comfortable and better ambiance, the more customers will come to a
business.
Promotion - Our competitors have done a lot of promotions since their
business are running within the number of years in the industry. They
promote in mass and personal. In mass, they advertise the product and
participate at big events. They also gain market through their own
customers because of interactive marketing and word of mouth.
Since majority of our competitors are well-known and expanded their
business in different places, they can now promote and advertise online
using their own websites, tv commercials and pay for an endorser
Our company came up with the idea of the primary packaging using
glassine paper. It will be the main cover or wrapper of the product. Glassine paper
is a food paper that has grease-resistant properties. Grease won’t seep and spread
across a sheet of glassine, which keeps food displays looking fresh longer.
Glassine is sealed with a sticker label that will indicate the flavor of the food that
the customer ordered.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
The figure below shows the materials that are used to package the product.
37mm.
50mm.
95mm.
15mm.
80mm.
Front Back
commercial, magazine ad, or radio spot. Consumers are now finding new
products and services on the web, from social media campaigns. Promotion
keeps our product in the minds of the customer and helps stimulate demand
for our product. Our advertising strategy is to accompany our product for the
attention of consumers. The consumers can't buy products unless they know
business today. We are now living in the modern world and surfing to the
internet is one of the easiest ways to have quick access. The proponents will
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Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
be using social media in order to reach wider range of possible customers. This
will also help for them to know the concept and other information behind
Chowrap.
conversation with our customers and prospects. Social media marketing is the
A. Facebook Page
because 80% of all internet users use Facebook. It has billions of users and most
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David
Many people use Facebook page in their big and small businesses. Facebook
B. Instagram
network after Facebook. There were about 1 Billion monthly active users and
more than 500 million of them use platform every day. 71% of the billion
monthly active users on the Instagram app are under the age of 35 (Statista
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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worldwide as of January 2019. The single most popular age range is users
between the ages of 25-34, followed by users between the ages of 18-24.
C. Twitter
compared to just 34 percent females (DataReportal, 2019), which puts the ratio of
In terms of business, 67 percent of all B2B businesses are using Twitter as a digital
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Poster
ADVERTISING
Description Size Supplier Qty Unit Cost Total Cost
Shaymas
Poster 4ftx2ft 2 ₱ 288.00 ₱ 576.00
Perps
Shaymas
Laminated Menu 8.5x11 inch 2 ₱ 70.00 ₱ 140.00
Perps
TOTAL ₱ 358.00 ₱ 716.00
attention for the customer and have the ability to cause a rapid response in customers.
This poster can cause understanding and connecting to the hearts and minds of
Promotional Activities
a. Grand Opening
The opening of Chowrap food kiosk will be held on August 08, 2020.
There will be decorations that the business prepared. The proponents will be
having free taste for all the customers during that day. The posters will be
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Cost
Promotional Expense
Item Qty Unit Cost Total Cost
Free Taste 30 ₱ 44.63 ₱ 1,338.90
Flowers 1 ₱ 1,500.00 ₱ 1,500.00
Balloon 2 ₱ 500.00 ₱ 1,000.00
Art Materials ₱ 1,500.00 ₱ 1,500.00
TOTAL ₱ 5,338.90
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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current trends and needs of the customers. Create better content, which
requires more time, money, or both. We will strive for nothing less than
excellence.
We will also try another advertisement that must be more active and be
functional. We will offer several contact options to help our customers to solve
their problems and doubts so that they can trust our product.
Market Gap
Market gap is computed for new business to know what portion of the
market should the business target. To compute for the market gap the formula is
demand – supply. With the given projections the business proponents can identify the
gap.
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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This table shows the projected annual market gap which is computed by
subtracting the annual supply from competitors to the annual demand of rice meal.
Market share
Table :
This table shows the Market share of Chowrap. This shows at which
percentage Chowrap food enterprise can penetrate the market.
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SCOT Analysis
Strengths
Challenges
Opportunities
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Threats
The business will be new to the market that it may easily copied by the future
businesses
There are a lot of well-known restaurants in the market that will serve as the
major competitors of the business
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Technical Aspect
A. Product Description
The business proponents combined two terms, first is chow which means food
or “to eat” and wrap which means “to cover something”. Therefore, the term Chowrap
is food in a wrap. The business name gives the identity of the product that is a food-
to-go. It also gives mystery on what will be the look of the product; This curiosity will
be an advantage for people will buy the product because of the name. The concept is
based on eating a typical Filipino meal which consists of rice and dish itself in one
wrap. Aside from that, we would like to emphasize that our product is an innovative
style of meal.
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The business also made the product creatively by choosing varieties of flavors
that consumers would experience for the first time. We are proposing five dishes which
are mainly adobowrap, ginilingwrap, tapawrap, and siomaiwrap. The Chowrap’s
dimension is length = 9cm, diameter = 5 cm, height = 4 cm. The drinks of Chowrap
are hot coffee/choco, iced tea and pineapple. The wrap that is being used to our
product is a plain and healthy egg wrapper. Also, it is designed the most efficient
secondary packaging for the product so that the customers can eat chowrap anytime,
anywhere.
B. Economic Use
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Project Location
The project location must be accessible to all the customers, employees and
suppliers of Chowrap food kiosk. The chosen location is near the school which is the
University of Perpetual Help System (UPSHL) JONELTA campus located at UPH
Compound along Nat’l highway, Brgy. Sto. Niño, Biñan, Laguna.. According to
finduniversity.ph: “UPHSL is one of the top 10 universities found in Laguna. Among
the list UPSHL is the only one located in Biñan City where the Business owners plans
to build the store. UPSHL is the first University that is built in Biñan City.” According
to the observations made by the business proponents, the stores, photocopying shops
and computer shops that is found in front of UPSHL attracts more students. Thus,
making the location a good spot for business. Today, UPSHL caters not only college
students but also senior high students.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
The business proponents chose to build a store along the road to make it more
visible to the students and other potential customer. The factors to be considered in
selecting the site are weather condition, communication, water supply, power supply,
accessibility of raw materials and accessibility to target market.
Size
A. Food Kiosk
The lot size of food kiosk is about 37 square meters. The dining area
consists of 4 single seats and space for queueing. It occupies 5 square meters.
The assembly area is 7 square meters. The production and warehouse are
located at the end of the lot that uses 15 sq. m and 6 sq. m respectively.
B. Office
The location of the office in near the food kiosk. The proponents decided
to rent a space in the University Center Bldg. Brgy. Sto. Nino, Biñan, Laguna.
The size of the space is about 115 square meters which consists of lobby,
meeting room, office area, pantry and storage room.
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Production Capacity
Start A
No
Start Assembly
Yes Add tomato
Placing egg
wrapper Proceed to
rolling
Adding of
lettuce Finish
packaging of
Chowrap
Adding of rice
Prepare drinks
A
End
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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The table shows the total assembly time for each menu of chowrap. The
proponents deducted 20% of cycle time in each. The average assembly time is 2.96
minutes or 0.05 hrs.
The table above shows the production capacity of the food kiosk per day and
per year. Chowrap has an assembly time of 2.96 minutes or 0.05 hrs. With this
information, the proponents can now determine the number of units produced daily
and yearly divided by the total number of operation hours daily (960 mins or 16 hours).
The proponents allotted an allowance time for the laborers which is 60 mins. The
business can produce 608 Chowraps daily with an annual capacity of 178,784 units.
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Table 1.2
Item 2020 2021 2022 2023 2024
Chowrap 178,784 187,723 197,109 206,965 217,313
The table above shows the production capacity for the next five years of
Chowrap food kiosk. Since our labor is getting efficient every year, the proponents
decided to increase the capacity by 5% a year after.
Operation Calendar
The business will operate from 7:00 am – 11:00 pm period of one year (1), 2
shifts per day, 6 days a week or a total of 307 days for year basis.
In terms of days:
Holidays 13
Day off 52
Machine Failure)
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This helps the proponents in knowing whether it's growing or not. Also find out
the size of business in order to plan its various aspects and requirements such as
manpower, raw materials, machinery etc. Once the proponents know the size of the
Number of Employees
its size. This is done by comparing the salary to employees with other
The annual consumption of raw materials of any firm determines its size. The
raw materials are used to determine the size of the business where businesses
Estimates of Future
If the business is expected to perform well in the future, and then proponents
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Weather Condition
The Brgy. Sto. Nino Binan, Laguna has two seasons; dry season and wet
Communication
The systems of communications used in Binan Laguna are the internet, cellular
Water Supply
The water system in Binan is supplied by Laguna Water and Deep well.
Therefore, water can provide enough to our kiosk and office location.
Power Supply
The main source of power supply in Binan, Laguna is the Meralco. The Meralco
running of operation.
The raw materials are eggs, meats, vegetables, Japanese rice, pork siomai,
annatto powder and condiments will be purchase from Binan Laguna, near our
area. The other raw materials will be purchase within Cainta, Santa Rosa, and
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placed the kiosk in the area where our target customers usually pass by.
Bringing it closer to the market will attract customers buy our product. This
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Production Schedule
Work Schedule Legend:
Break Time: 7:00-8:00 (Morning) Finish
4:00-5:00
Processing
(Afternoon)
16 hours of
Hours of Operation: operation
6 employees are needed in daily
Number of Employee in Production:
operation
Rest day: Sunday
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Machineries
The tables below show the machineries that the proponents’ used for
operating the food kiosk and office. It includes the pictures, description and
parameters, quantity, purchase and depreciation cost of each. The following
machineries are purchased in Abenson and online shops.
This is designed to
cook rice, through
either boiling or steaming it.
1 ₱ 3,279.00 ₱ 3,279.00
Model Number: Standard
SRC-30 Rice Cooker 5.6L
Capacity: 5.6 liters/ 30 cups
Rice Cooker
(cooked)
Dimension:
Wattage: 1500 W
2 ₱ 28,000.00 ₱ 56,000.00
Model Name: HANABISHI
HMO 20GS 20L
Microwave
Dimension: 48.8x38x29.1
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Office of the Vice President for Branches and Campuses
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Wattage: 500 W
Cold Beverage
Temperature: 7℃~12℃
1 ₱ 2,995.00 ₱ 2,995.00
Dimension: 420 x 390 x 670
Juice Dispenser
mm
Net Weight: 23kg
Voltage: 220-240V
Wattage: 420 W
Capacity: 15 to 45 cups
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Wattage: 1000 W
Resolution 1366x768
Dimension: 37x34.2x32
Wattage: 200 W
Model Number: LG
32SE3KD 32inch Display /
Signage Monitor / Menu
Board 1 ₱ 9,865.00 ₱ 9,865.00
Signage Monitor/Menu Main Screen: 32 Inch
Resolution 1366x768
Dimension: (W x H x D)
729.4mm X 428.9mm X
55.5mm
Wattage: 50 W
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Dimension: 18x77x24 cm
TOTAL ₱ 124,135.00
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Dimension: 28 Inches
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Dimension: 76x132x200
cm
Capacity: 46.2 cu ft./1310 L
Wattage: 583 W/2.82 A
Chiller
Refrigirator Type:
Commercial use
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Wattage: 60 W
Exhaust Fan
TOTAL ₱193,867.00
Model Number:
I20190817120439
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Dimensions (WxDxH):
Wattage: 45 W
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
This is a machine
dispenses water.
Wattage: 550 W
Dimension: 29x27.5x82.5
Water Dispenser
cm
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Dimension: 18x77x24 cm
Wattage: 60 W
Features: Intake and
Exhaust Feature, Thermal
Fuse, Protected Motor,
Exhaust Fan
Includes Metal, Shutter
Control
,Wall Mounted
TOTAL ₱ 226,634.00
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Republic of the Philippines
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Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
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A. Equipments
The table below shows equipments that are purchased to operate the business. It consists of the parameters, quantity
and costs of each equipment
Useful
Item Parameters Qty Unit Cost Total Cost Depreciation Cost
Life
Measuring Spoon 5 15ml, 7.5ml, 5ml, 2.5ml and 1.25ml 2 ₱ 143.00 ₱ 286.00 ₱ 57.20
22.5*14*12.5/8.85*5.51*4.92inch
Grater 5 2 ₱ 80.00 ₱ 160.00 ₱ 32.00
(L*H)
Mixing Bowls 5 16 cm deep 3 ₱ 65.00 ₱ 195.00 ₱ 39.00
Trash Bin with
5 80 liters / 57cm X 45cm X 72cm 5 ₱ 698.00 ₱ 3,490.00 ₱ 698.00
wheels and lock
10cm x 8cm x 15.5cm/3.94" x 3.15" x
Trash Can 5 7 ₱ 97.00 ₱ 679.00 ₱ 135.80
6.10"
Floor Mop 5 45*26*23cm 2 ₱ 299.00 ₱ 598.00 ₱ 119.60
Supplies
The following tables show the supplies that the business needs. The LPG Gas
will be ordered in a monthly basis while the rest of the kiosk and office supplies will be
on yearly order.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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In this table, the proponents will order the fire extinguisher every 5 years.
Table 2.2 Safety Supplies
Item Qty Unit Cost Total Cost
Fire Extinguisher
7 ₱1,550.00 ₱10,850.00
(Dry Chemical)
The following tables below show the furniture and fixtures that the business will
use.
Useful
Item Parameters Qty Unit Cost Total Cost
Life
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Total ₱ 69,620.00
58
Table 2.3 Depreciation Cost of Furniture and Fixture
Item Qty Unit Cost Total Cost Estimated Useful Life Depreciation Cost
FC 1108Bk Office Chair 11 ₱ 1,440.00 ₱ 15,840.00 5 ₱ 3,168.00
L1200C Conference Table 1 ₱ 7,200.00 ₱ 7,200.00 5 ₱ 1,440.00
Pantry Chair 4 ₱ 2,320.00 ₱ 9,280.00 10 ₱ 928.00
3 Seater Sofa 2 ₱ 6,000.00 ₱ 12,000.00 5 ₱ 2,400.00
6030 Office Table Reception
Table
1 ₱ 6,500.00 ₱ 6,500.00 5 ₱ 1,300.00
Leed Metal Drawer Oranizer Files
Cabinet
2 ₱ 4,500.00 ₱ 9,000.00 10 ₱ 900.00
9 - Door Locker 1 ₱ 9,800.00 ₱ 9,800.00 10 ₱ 980.00
Fluorescent Lamb 7 ₱ 1,108.00 ₱ 7,756.00
dining table 2 ₱ 2,000.00 ₱ 4,000.00 5 ₱ 800.00
dining stools 6 ₱ 750.00 ₱ 4,500.00 5 ₱ 900.00
kiosk stools 2 ₱ 450.00 ₱ 900.00 5 ₱ 180.00
Fluorescent Lamb 6 ₱ 1,108.00 ₱ 6,648.00
TOTAL ₱ 93,424.00 ₱ 12,996.00
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
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one of the most important considerations to take into account. The proponent will
For Juice Dispenser, the proponent will purchase it from Worlflex Trading Co.
The Worlflex Trading offered a repair services that gives customers guarantee that
they can easily repair the product purchased. They also have spare parts for egg
wrapper stove and coffee dispenser. They value their customer’s money that’s why
they continually exert efforts to have well-trained technicians and built a proper place
for repair. When it comes to spare parts or other accessories as well can order all
water dispenser and printer will purchase it from Abenson that have many branches.
Since they have many branches it is easy for the proponent to ask for their assistance.
The Abenson give an item warranty for any repair or replacement of parts for a stated
time period and conditions. And for Computer Set and POS system, it will purchase
from Milestone Computers in San Pedro Laguna. The Milestone is accepting repairs
and the charges for the repair with parts and labor will depend on the model and parts
availability.
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Materials in production
The following tables will show the description of raw materials, its suppliers and
the costing of each. These products are the ones that will be using during production
of the business.
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Php 120/kg
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
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Php 42/kg
Annatto is an orange-red
condiment and food coloring
Php 180/kg
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Cornstarch
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Lettuce
Chocolate drink is an
energizer drink.
Php 195.00/kg
Chocolate Powdered Drink
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Table 2.6 Supplier of Raw Materials
Raw Materials Supplier
Porkey Egg Dealer Cainta, Rizal
Eggs
Binan Market Binan, Laguna
Meat Binan Market Binan, Laguna
Direct Supplier of vegetables Bagiuo/benget
Benguet, Baguio City
Potatoes, Carrots, Lettuce, Tomato, Red Onion and Garlic
Kapinpin Binan, Laguna
Japanese Rice Bigasan ni Kambal, Sta. Rosa, Laguna
Since some of our raw materials are prone to spoilage, the business will be
ordering and storing raw materials on a weekly basis. The materials will deliver to us
every Saturday.
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Layout
A. Kiosk Layout
7.50m.
4.00m.
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Office of the Vice President for Branches and Campuses
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D. Office
C
E. Office Electric Layout
F. Office Plumbing Layout
Utilities
A. Electricity
The proponents’ electric provider is Meralco Company. It’s the Philippines largest electric power distribution company. The
tables below show the electricity consumption every day, monthly and yearly. The Meralco rate per kWh is P 9.0414 kWh.
A. Water
a. Kiosk
The table above shows the water bill for kiosk location. The Laguna
water consumption monthly bill in food kiosk is P821.01 per month and the
annual cost will be Php 9,852.07.
b. Office
The table above shows the water bill for office location. The annual cost
of water will only be Php 1,800.00.
D. Communication
The Philippine Long Distance Telephone Company (PLDT) will serve as the
provider in terms of telecommunication in landline and internet services. PLDT offers
a wide range of telecommunication and digital services across Philippines most
extensive fiber optic backbone, and fixed line and cellular networks.
The table above shows the cost of installation fee and modem which is P
109.00, 24 months installment equivalent to P 2,616.00. The monthly service fee is P
1,899.00
The business proponents will also expand the menu option for the shop based
on the remarks of the customers. The business proponent also looks to expand the
business to poultry and farming to lessen the cost of raw materials and additional
income for the business.
Structure
Construction Cost
The table below shows the requirements in constructing the Chowrap food kiosk. It shows the quantity and unit price of all
the materials/equipment/labor needed in constructing the food kiosk. Unit price used below is the standard price according to the
philconprices.com and acehardwarephilippines.com. Overall price of all the construction costs is ₱ 84,093.85.
Table 3.4: Overall cost for construction of the Chowrap Food kiosk
Item Qty unit unit price Total Cost
rent space 35 sqm ₱ 742.00 ₱ 25,970.00
4'' Cement hollow block 100 CHB ₱ 10.00 ₱ 1,000.00
Cement (40 kg/bag) 15 bags ₱ 265.95 ₱ 3,989.25
Gravel 1 cu. m. ₱ 1,207.05 ₱ 1,207.05
Sand 1 cu. m. ₱ 1,232.05 ₱ 1,232.05
Stainless steel garden shovel 1 pc ₱ 682.00 ₱ 682.00
Stanley steel hacksaw frame with rubber grip 1 pc ₱ 460.00 ₱ 460.00
Stanley hammer 2 pc ₱ 400.00 ₱ 800.00
Concrete nails 1 kilo ₱ 148.00 ₱ 148.00
Kitchen sink w/ssh-1 strainer 1 pc ₱ 6,340.00 ₱ 6,340.00
sink faucet 1 pc ₱ 529.00 ₱ 529.00
4.7 m ladder 1 pc ₱ 4,011.00 ₱ 4,011.00
Ace hardware trowel 2 pc ₱ 219.75 ₱ 439.50
PVC door 60 cm x 210 cm 1 pc ₱ 1,400.00 ₱ 1,400.00
1/4"X4'X8' plywood 16 sheets ₱ 660.00 ₱ 10,560.00
Fixed Glass window on metal frame 0.8 sqm ₱ 440.00 ₱ 352.00
Glass Sliding Door 1.80m x 3m 1 pc ₱ 15,800.00 ₱ 15,800.00
Angle bar 3/16 x3" @20' 3 pc ₱ 240.00 ₱ 720.00
GI Sheet Plain Gauge 26 x 8′ (0.551mm thick) 4 pc ₱ 540.00 ₱ 2,160.00
#14 AWG (wiring) 35 per meter ₱ 5.00 ₱ 175.00
#12 AWG (wiring) 35 per meter ₱ 5.00 ₱ 175.00
PVC ½ 15 PC ₱ 330.00 ₱ 4,950.00
3-way outlet 7 pc ₱ 142.00 ₱ 994.00
Office Workstation ₱ 111,836.20
TOTAL ₱ 271,424.85
Table 3.5: Cost for construction of the Chowrap Office Work Station
Office Workstation
Item Qty unit unit price Total cost
Full fabric partition 180wx120h(cm) custom fabric color 2 per panel ₱ 7,450.00 ₱ 14,900.00
Full fabric partition 195wx120h(cm) custom fabric color 1 per panel ₱ 8,200.00 ₱ 8,200.00
Full fabric partition 150wx120h(cm) custom fabric color 3 per panel ₱ 6,724.00 ₱ 20,172.00
Full fabric partition 212wx120h(cm) custom fabric color 2 per panel ₱ 9,000.00 ₱ 18,000.00
Full fabric partition 294wx120h(cm) custom fabric color 2 per panel ₱ 13,400.00 ₱ 26,800.00
Full Laminated L-Shaped table 195Lx180Lx66D 2 per panel ₱ 7,500.00 ₱ 15,000.00
Full Laminated Main table 212Lx66D 1 per panel ₱ 8,000.00 ₱ 8,000.00
Full Laminated L-Shaped table 294Lx150Lx66D 1 per panel ₱ 8,500.00 ₱ 8,500.00
Steel Table Leg painted custom color Square Leg 66Dx75H (cm) 8 per panel ₱ 1,500.00 ₱ 12,000.00
₱ 131,572.00
discount 15% ₱ 19,735.80
TOTAL ₱ 111,836.20
Table 3.6: Overall cost for construction of the Chowrap Office
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Waste Disposal
The business proponents aim for a business that produces less wastes. The
majority of the waste the proponents expects are volumes of egg shells. Since the
wrapper is made of eggshells it is most likely to appear as waste. The other waste
that the proponents are expecting are vegetable peels. Also, the waste that is also
expected is the used packaging of the product.
The early years of the business waste disposal will revolve around
traditional waste disposal. Since the waste that is expected by the proponents are
food wastes. Traditional garbage bags will be used and coordination with the city
government on the pick-up of wastes will be crucial in the first years of the
company. In the progressing years of the company, the proponents will engage on
composting where in acquisition of a land is set. The strategy of the proponents is
to compost the food wastes since it is biodegradable and can be made as fertilizer,
this will also help the company on cutting the cost regarding on acquisition of
vegetable products. The opportunity in acquiring a land is to also expand the
headquarters facility.
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Table 3.9: Breakdown of potential Income in cost in waste
selling cost per cost per cost per
Item Qty unit
price week month year
Plastic
container 10 pc ₱ 7.00 ₱ 70.00 ₱ 280.00 ₱ 3,360.00
(1 gallon)
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Logistics
Start A
Request for
signature for
operations head,
financial head,
Outsource supplier maintenance head
Request for
quotation
Wait for delivery
No
Validate the
Negotiate the terms
purchase order of
of payment
the supplier
A
End
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Payment of Purchased materials
Start
Receive purchase
order and receipt
of supplier
Request signature
of financial head
stop
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A. Points of distribution
B. Means of distributions
Chowrap food enterprise is considered a part of the fast food industry.
Companies that belong to the fast food sectors are normally direct sellers.
Chowrap food enterprise is a made to order restaurant but still it is considered
as fast food due to the system made by the proponents.
C. Means of collection
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Management Aspect
This aspect describes the form of business organization that is best suited for
the proposed subject, the organizational structure, the number of personnel needed,
their qualifications, benefits of employees and the projected time table before the
business is implemented. It is the performance of conceiving and achieving desired
results by means of group effort consisting of utilizing human talents and resources.
Therefore, management is considered as the force that runs an enterprise and is
responsible for its success or failure. The objective of the management aspect is to
determine the option effectiveness of the organizational setup and the qualifications
of the individuals who will make up the organization. Management must be able to
plan all the activities, for the business to become dynamic and competitive business
over and done with human resource, financial capability and new technologies.
Company Mission
The Chowrap Company aims to serve innovative food to fulfill our customer
satisfaction and to achieve the goal “zero hunger”. We will provide a good working
atmosphere and career growth to our employees so that their families and children
may meet their aspirations.
Company Vision
To be the best and first modern Filipino food in a wrap in the Philippines by
continuously improving the convenient of the product, quality management and
customer satisfaction.
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Operating activities
A. Type of business organization
The Business proponents define the Organizations as General
Partnership with 3 owners. General partnership is a strategy where in the
organization is in its early stage, resource is one of the main problems of the
organization. General partnership does not require much costs since the decision is
within the partners. The organization is also easy to create because anything can
start immediately, it does not require too much pressure for the partners.
B. Organizational chart
General partnership
VP for Human
VP for Operations VP for Finance
resource
Operations
assistant Financial assistant
C. Functions
General Partners
The General Partners are the owners of the business. They lead
the project in any executive decisions and policies. They maintain the course and
ensuring the success of the project. The general partners are also the heads of the
departments of the organization.
VP for Operations
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The VP for Operations manages the daily activities of the store.
This includes the daily production, flow of materials, purchasing and logistics. The VP
for Operations maintains the performance of the store to reach its full potential.
VP for Finance
The VP for Finance’s function is to maintain all the contracts,
requirements and financial activities of the project. This role also handles government
related issues concerning the company.
VP for Human Resources
VP for Human Resources functions is to create, implement and
maintain the company policies. Human Resources are also responsible for
recruitment of people and maintaining the trust of each employee to the company.
Operations Assistant
Assists the VP for Operations, responsible for day to day
operation of the kiosk.
Accounting Staff
Maintains financial activities of the companies and assisting the
VP for Finance.
Receptionist
Receptionists function is to accommodate all visitors and calls of
clients.
Production workers
Production workers’ function is to man stations in the kitchen and
cook the materials needed in making the Chowrap.
Store personnel
Store personnel’s function is to man the cashier and the take the
orders of the customer.
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Table 4.
VP for Human
Personnel VP for Operations VP for Finance
Resource
Time devoted in 8 8 8
admin
Time devoted in 0 0 0
kiosk
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Table 4.1
Personnel Accounting Staff Human Resources staff
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Table 4.2
Time devoted to 0 0 8
production
Time devoted in 0 8 0
kiosk
Time devoted in 8 0 0
admin
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Status and timetable of project
This gantt chart shows the timetable of the project. This is where the whole process from the start will be shown. From the
formulation up to the date of operation.
LEGEND:
On-Going
Finish
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Company Logo
Color Palette
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PROPER WORKING ATTIRE
The company will provide an apron and head cup with company logo, hairnet,
heat resistant gloves and Spit guard anti saliva face mask for each worker. In
production area the worker will provide their own white t-shirt and black pants with
rubber shoes. In kiosk area the worker will provide their own white polo shirt and black
pants with rubber shoes. They are obliged to wear it upon entering the production and
kiosk area to avoid contamination of the product.
A. Provided by Company
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Table 4.4: Cost of Working Attire
Item Supplier Price Qty. Total Cost
Spit guard anti saliva face mask GoodHand, Calamba Laguna ₱ 22.00 30 ₱ 745.00
Total ₱ 8,330.00
TOTAL: ₱ 2,000.00
B. Provided by Employee
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Mandatory Membership
together with their families, protection against old age, sickness, disability, and
death. One of the benefits to its employee is Social Security. It would depend on
B. Pag-ibig Fund
According to Republic Act. No.9679 or the PAG-Ibig fund law “This aims
to integrate all laws relating to the Home Development Mutual Fund (HDMF) to
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with the sufficient shelter; provide for an integrated nationwide provident
shelter finance”.
provident savings system for private and gov’t employees and other earning
paying for adequate medical care. It would be deducted from the employee’s
salary and would be remitted by the business together with the corresponding
employee’s contribution.
monthly salary and will be shared equally by both employer and employee.
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Table 4.6: Premium Contributions for employed sector effective January 2018 (per
PhilHealth Circular No. 2017-0024)
Monthly basic
Monthly premium Personal share Employer share
salary x 2.75%
Monthly Employee's
Personnel SSS PhilHealth Pag-Ibig
Salary Final Pay
Php Php PHP PHP PHP
VP for Operations 40,000.00 2,400.00 1,600.00 1,100.00 34,900.00
Php Php PHP PHP PHP
VP for Finance 40,000.00 2,400.00 1,600.00 1,100.00 34,900.00
VP for Human Php Php PHP PHP PHP
Resource 40,000.00 2,400.00 1,600.00 1,100.00 34,900.00
Operations Php Php PHP PHP PHP
assistant 17,000.00 2,040.00 680.00 467.50 13,812.50
Accounting Php Php PHP PHP PHP
Assistant 17,000.00 2,040.00 680.00 467.50 13,812.50
Php Php PHP PHP PHP
Production staff 14,000.00 1,680.00 560.00 385.00 11,375.00
Php Php PHP PHP PHP
Receptionist 14,000.00 1,680.00 560.00 385.00 11,375.00
Php Php PHP PHP PHP
Store Personnel 14,000.00 1,680.00 560.00 385.00 11,375.00
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EMPLOYEE BENEFITS
A. Fringe Benefits
employers to grant 13th month pay to all its rank and file employees.”
1/12 of his basic salary earned within a calendar year shall be given not
work article 83, normal hours of work, the normal hours of work of an employee
Employees that exceeds the normal work hours because of work are
Rest day, special non-working day, regular holiday, and all combinations:
until 10 pm to 6 am. 10% of the basic salary per hour of the employee will be added
Night differential pay = (basic salary of the employee x 10%) x hours worked
from 10pm to 6 am
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C. Maternity Leave
D. Paternity Leave
According to RA 8187, Paternity leave benefit shall apply to the first four (4)
deliveries of the employee’s lawful wife with whom he is cohabiting. For this
purpose, “cohabiting” means the obligation of the husband and wife to live
together.
If the spouses are not physically living together because of the workstation
or occupation, the male employee is still entitled to the paternity leave benefit.
The paternity leave shall be for seven (7) calendar days, with full pay,
consisting of basic salary and mandatory allowances fixed by the Region al Wage
Board, if any, provided that his pay shall not be less than the mandated minimum
wage.
Usage of the paternity leave shall be after the delivery, without prejudice to
an employer’s policy of allowing the employee to avail of the benefit before or
during the delivery, provided that the total number of days shall not be more than
seven (7) calendar days for each covered deliver
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E. Sick Leave
Maximum total sick leave is 15 days. All unused leave are convertible to
cash at the end of the year.
Sick Leave
1 year up to 2 years of service 10 days with pay
3 years up to 5 years of service 11 days with pay
5 years up to 7 years of service 12 days with pay
At least 8 years of service 15 days with pay
F. Retirement Benefits
According to Article 302, Employees shall be retired upon reaching the age of
sixty (60) years or more but not beyond sixty-five (65) years old and have served the
establishment for at least five (5) years. The minimum retirement pay shall be
equivalent to one-half (1/2) month salary for every year of service, a fraction of at
least six (6) months being considered as one (1) whole year.
OTHER BENEFITS
Subsidized Meals and Snacks “the employer may provide subsidized meals and
snacks to his employees provided that the subsidy shall not be less than 30% of
the fair and reasonable value of such facilities. In such cases, the employer may
deduct from wages of the employees not more than 70% of the value of the meals
and snacks enjoyed by the employees, provided further that such deduction is with
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B. Cash Bonuses
Cash bonuses would be the business motivation tool. The employee who
cash bonus.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Financial Aspect
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Socio Economic Aspect
This is the study of how economic activity affects the performance of the proposed
business. It is important that the proponent should realize the worth innovating and
starting a business that would largely contribute to the socio-economic development
of the country. This study will serve as support in determining the socio-economic
contribution that the business can offer to the society.
Social responsibility is one of the factors a business must take into consideration.
A business must consider the interest of the society by being responsible for the impacts
of its activities on customers, employees, government, environment, and other
industries.
Project Impact
Government
This business will give a contribution to the government in the form of
taxes. It can be used for the development of the community and economy of
the country. The tax payment from the business would help health and
nutrition programs, education, social security and welfare, employment,
housing, agriculture, agrarian reform and environment, water supply and flood
control, power and energy, trade and industry, defense, public security, safety
and public services.
Environment
Chowrap assure that the processes involve in the business operations
will be environmentally friendly. The solid waste management of the business
will be effective and efficient as such waste can turn into additional income.
The plastic container can be sold at the price of Php 7 and the cost per week
is Php 70. This business will observe proper waste disposal in order to
maintain cleanliness and orderliness. Cleanliness is strictly implemented and
sanitary rules and regulation were religiously observed to preserve and
continuously provide customer a well ambience.
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Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
Employment
The business will provide job opportunities to many individuals
especially to those people who are qualified to our job preference. This
intends a much better economy and a higher standard of living to employee.
When individuals are employed they are able to raise their children support
them through school, provide them with decent homes, acquire medical
services whenever needed and contribute to government income through the
payment of income taxes.
Customers
Chowrap will provide quality product to meet the customer expectation
and satisfaction. The business will offer a fair priced, good taste and
convenient food for the customer wants. The proponent should also consider
influential customers such as those highly visible on social media and being
informed to new trends.
Supplier
The raw materials such as egg, meat, carrot, potatoes, Japanese rice,
siomai, tomatoes, soy sauce and vinegar, salt, pepper, garlic, onion, totato
sauce, oyster sauce, annatto powder, butter, cornstarch, wheat flour, lettuce,
chocolate, pineapple and iced tea will be order weekly. The business will help
raw materials resource to earn more profit and continually improve and grow
their business.
111
Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
Office of the Vice President for Branches and Campuses
BIÑAN CAMPUS
112