www.getwsodo.

com
www.getwsodo.com

The Multi-Million Dollar

Facebook Ad Funnel
Presented By Maxwell Finn

During this presentation you are going to learn the

ins and outs of my most profitable Facebook Ad
funnel, which has generated millions of dollars in
direct response revenue throughout the past year
alone.

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INTRODUCTION 02
www.getwsodo.com
www.getwsodo.com

HELLO

Short welcome text

dessert tootsie roll sweet

This funnel helped us generate over $3.5M in direct response sales in

just 4 months from a complete cold start.
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 FB Ad
1 website clicks

Popular Blog Post Product Page

Lead Magnet
FB Ad
www.getwsodo.com FB Ad
www.getwsodo.com
website conversion website conversion
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CA - 7 Day Visitors CA - 7 Day Leads

CA - 7 Day Visits No Leads

FB Ad
video views
2
FB Ad
Retarget visitors not converting

CA - Viewed 25%+

Product Page

FB Ad FB Ad FB Ad
5 reasons our product is awesome Carousel testimonial Awards and Press

CA - View Content 2 Day CA - View Content 5 Day CA - View Content 7 Day

Cart Page

FB Ad FB Ad FB Ad
Gentle reminder Free shipping offer Final big offer (25% off or buy 1 get 1 free)

CA - Add To Cart 2 Day CA - Add To Cart 5 Day CA - Add To Cart 7 Day

Purchase Thank You Page

This funnel helped us generate over $3.5M in direct response sales in FB Ad

Personal Thank You Video
FB Ad
Either upsell or cross-sell
FB Ad
Ask for review, testimonial or UGC

just 4 months from a complete cold start. CA - Purchase 2 Day CA - Purchase 7 Day CA - Purchase 14 Day

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The Customer Journey
www.getwsodo.com
www.getwsodo.com

Warm Audience Generate Lead Acquire Customer Maximize CLTV

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www.getwsodo.com

Warm Cold
Audiences

The big mistake most advertisers

make is trying to send cold traffic
directly to a sales page. The starting
point for all of our Facebook
campaigns is an ad promoting
engaging content. This helps filter out
uninterested Facebook users and
build a relationship with the interested
ones.
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www.getwsodo.com

Leverage 3rd
Party Content

Sometimes creating great content can be

challenging, especially for new
businesses with limited resources. With
snip.ly you can overlay a call to action
on top of articles on websites other than
yours. You can also pixel this articles and
create custom audiences for retargeting
purposes.

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www.getwsodo.com

Generate
The Lead
After warming up the cold audience you
should then retarget the individuals who
read the blog or watched 95%+ of the
video with an ad optimized for collecting
leads.

While traditionally we run traffic to an opt

in page to collect emails, recently we
have been running messenger ads and
dropping leads into messenger
automation sequences.
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www.getwsodo.com

Auto Response
Build Messenger
Via Messenger
Audiences
Thanks to tools like ManyChat, MSG
Hero and ChatMatic you can now send
personalized messages to anyone who
comments on your Facebook posts or
Subscribed ads.
To
Sequence When a person replies to your message
they are subscribed to your messenger
bot and you can instantly add them to any
automation sequence and/or broadcast
any message straight to their messenger
inbox. 8
 Nurture The Lead
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www.getwsodo.com

Messenger Automation

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www.getwsodo.com

DRIVE WEBSITE CONVERSIONS

TIME TO START
SELLING
With your audience warmed up it’s time to pitch your product or service. It’s
important to not be overly salesy with these initial ads. There is plenty of time
for that further down the funnel with your retargeting.

Must Haves

• Attention Graber
• The What
Chemistry Of A • The Why
High Converting • Curiosity Factor
• Call To Action
Ad
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www.getwsodo.com

Time To Retarget!

“When people look for products and services online,

they seldom convert on their first visit. In fact,
depending on the industry, 95 to 98 percent of people
leave a website without taking the desired business
action, such as make a purchase, fill out a lead form,
download software, and so on.”

Adam Berke - President & CMO at AdRoll

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www.getwsodo.com

A S
R O
39 x
2 3 .

The $$$ Maker

Dynamic Product Ads
Not all retargeting campaigns are created equally.
There is basic retargeting and then there is
dynamic product advertising. DPA allow advertisers
to retarget shoppers with the exact products they
have in their cart or looked at without buying. It is
personalized advertising at its finest and the results
are nothing short of extraordinary.

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www.getwsodo.com

Post First

Your Retargeting
Triple Threat

View Content Retargeting Add To Cart Cart Retargeting Post Purchase Retargeting
Turn your browsers into buyers. Recover your abandoned carts. Maximize lifetime value of
customers.

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www.getwsodo.com

Quick Points

• Establish authority, trust and credibility.

View Content • Focus on why they NEED your product.

• Hit on problems they are encountering
without your product.

Retargeting
• Leverage UGC and 3rd party validation.
• Goal of campaign is to get shoppers to
either add products to cart or complete

Product Page

FB Ad FB Ad FB Ad
5 reasons our product is awesome Carousel testimonial Awards and Press

CA - View Content 2 Day CA - View Content 5 Day CA - View Content 7 Day

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 www.getwsodo.com
www.getwsodo.com

Quick Points

• Start with simple reminder to them bring

Add To Cart back.

• Overcome pricing objectives.
• Tier our your discounts from small discount

Retargeting
to the best deal you can possible make.
• Don’t be afraid to break even or lose a little.
• Goal of campaign is to recover abandoned

Cart Page

FB Ad FB Ad FB Ad
Gentle reminder Free shipping offer Final big offer (25% off or buy 1 get 1 free)

CA - Add To Cart 2 Day CA - Add To Cart 5 Day CA - Add To Cart 7 Day

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www.getwsodo.com

TIP OF THE ICEBERG

Acquiring new customers is the tip of the iceberg
in the world of Facebook advertising and paid
advertising in general.

Post Purchase Retargeting

A vast majority of business owners
focus 100% of your resources on
acquiring new customers with their paid
media strategy despite the fact that it’s
5x easier to sell an existing customer as
it is to acquire a new one.

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www.getwsodo.com

Quick Points

• Focus first on building goodwill and brand

Post Purchase loyalty.

• Use DPAs for up-selling and cross-selling.
• Higher traffic stores can break this out into

Retargeting
first time and repeat buyers with different
follow ups.
• Generate assets that will improve your cold
traffic campaigns.

Purchase Thank You Page

FB Ad FB Ad FB Ad
Personal Thank You Video Either upsell or cross-sell Ask for review, testimonial or UGC

CA - Purchase 2 Day CA - Purchase 7 Day CA - Purchase 14 Day

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www.getwsodo.com
www.getwsodo.com

Analyze Your
Campaign’s Data
Data is everything! If you don’t know your
conversion rates, AOV, CLTV, CPA or top
customer avatars (among other metrics)
you will find it nearly impossible to
profitably scale. Facebook Analytics make
finding a lot of these metrics incredibly
easy.

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 What’s Next?
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www.getwsodo.com

Time To Scale

Manual Bidding Automation Rules

Automatic bidding is fine when Automation rules help you scale by
getting started, but when you’re consistently increasing your daily
looking to scale manual bidding is a budget by 15%-25% every 24-36
must. hours.

Focus On Big Audiences Continue To Optimize

Using audiences larger than 1.5M Your ads, offer and store can always
people is a must for scaling otherwise be improved. It’s important to
you will exhaust your audience continually test and optimize all
rapidly and have to go back to the assets within your funnel.
drawing board.

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 www.getwsodo.com
www.getwsodo.com

You Made It Through!!

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 www.getwsodo.com
www.getwsodo.com

Download My Video Ad Funnel

Questions?
Join My Group
Facebook Ad IQ

• Open Messenger • Click Scan Code

• Click People • Scan The Above Code

or visit https://m.me/MaxwellFinn?ref=w261600 21
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