My Weird Niche Funnel

That’s Currently Making $17,947 Per Day

Russell Brunson

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© Copyright 2015 Russell Brunson. All Rights Reserved. This guide may not be reproduced or
transmitted in any form without the written permission of the publisher. Every effort has been
made to make this guide as complete and accurate as possible. Although the author and
publisher have prepared this guide with the greatest of care, and have made every effort to
ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies or
omissions. Before you begin, check with the appropriate authorities to insure compliance with
all laws and regulations.

Every effort has been made to make this report as complete and accurate as possible. However,
there may be mistakes in typography or content. Also, this report contains information on
online marketing and technology only up to the publishing date. Therefore, this report should
be used as a guide – not as the ultimate source of Internet marketing information.

The purpose of this report is to educate. The author and publisher does not warrant that the
information contained in this report is fully complete and shall not be responsible for any errors
or omissions. The author and publisher shall have neither liability nor responsibility to any
person or entity with respect to any loss or damage caused or alleged to be caused directly or
indirectly by this report, nor do we make any claims or promises of your ability to generate
income by using any of this information.

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 Table of Contents

Introduction .................................................................................................................................................. 4

The Hard Way VS The Easy Way ................................................................................................................. 10

Secret#1: Funnel Hacking............................................................................................................................ 13

Secret #2: Funnel Cloning ........................................................................................................................... 28

Secret #3: My #1 Traffic Hack ..................................................................................................................... 53

A Quick Review ........................................................................................................................................... 57

Funnel Hacks ............................................................................................................................................... 61

Click Funnels: 6 Month Enterprise Account............................................................................................ 62

6‐Week Funnel Hacks Master Class ........................................................................................................ 67

What Else Do You Need? ........................................................................................................................ 75

Question & Answers ................................................................................................................................... 85

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 Introduction

Today, you are going to get a behind the scenes look at three of Russell Brunson’s weird
funnels. For starters, if you have a book, or you want to write one, you are going to have the
chance to see Russell’s new book funnel. This funnel allowed Russell to sell over $26,000 copies
of his book in less than 30 days. It became a USA Today bestseller, an Amazon bestseller, and a
bunch of other cool things as well.

You are also going to get a behind the scenes look at one of Russell’s supplement funnels. The
team actually sold this business, but up until they sold it, the funnel was selling at a rate of over
368 bottles per day. This supplement funnel will work for any type of ecommerce product as
well. It works amazingly well.

Finally, you are going to see the team’s high‐ticket funnel. This will definitely be of interest to
you if you are into any type of coaching, consulting, or anything related to that. It works great
for anything high‐ticket or expensive. On average, this funnel gets the team over 12 new high‐
ticket clients per month, on average. These high‐ticket programs were selling for anywhere
from $12,000, up to $100,000 and beyond. This would work incredibly well for anyone.

As you can see in the screenshot above, the title of this presentation is “”My Weird Niche
Funnel That’s Currently Making Me $17,947 per day.” How would you like to take a glimpse of
the funnel being referred to? Now, he sold this funnel, but that doesn’t really matter because
some of the funnels that they have created since then are riveling their predecessor. After you
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are shown some of these funnels, you are going to learn how you can ethically knock them off
in less than 10 minutes.

Would you like that? Well, you are going to be able to. Take note, however, that there’s a right
way and a wrong way to do this. You are going to need to do this the right way, so before
proceeding, Russell asks that you keep a promise. Can you promise that you will not use these
powers for evil? Promise that right now. As you can probably tell from the screenshot below,
Russell kind of makes a joke of all of this, but in reality, this is quite serious. You can literally go
to one of Russell’s funnels, or that of one of his competitors, and you can knock them off in a
very short period of time. But, you should do it in a cool way, an ethical way, that provides
value to the entire marketplace.

Another thing to take note of is that this presentation comes with a bit of a disclaimer. You are
probably knowledgeable enough to understand this, but it has to be said anyway. Please
understand that if you follow the instructions you learned of in this lesson, you’re not going to
magically make $17,947 per day.

Russell says that when he first got started online, he had no desire to make anywhere near that.
This wasn’t something that was even close to his thought process. All he really wanted to do,
starting out, was to cover some bills. He had just gotten married, and he wanted to cover his
rent payment and his car payment. So, he jumped online, probably much like you did, trying to

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figure out how he could make a little extra money, and that’s how he got his start in internet
marketing.

Initially, Russell remembers being on a phone call, and this guy said that he was an internet
millionaire. So, he wrote down on a piece of paper “I want to be a millionaire”. He was a
college student at the time, and it didn’t seem very likely. Still, he hung this note up on the wall
and just started thinking about what it would really take to make a million dollars in a year. He
divided a $1,000,000 by 365, and he found that it would take he would need to make $2,739.73
a day.

Russell started making these little sales funnels. He wanted to see if he could use them to make
some money every single day. He had some that flopped, and they wouldn’t even make a
penny. Other ones would make him $5 or $10 a day, and then he had some that would make
him a lot more. Every time he made a sales funnel, he would get closer and closer to his goal.
Currently, in his company they have 27 active sales funnels, and each one of them is making
between $20 ‐ $17,947 per day! Well, it was actually the one that he sold that was making him
$17,947 a day, but now they have new ones that show the same promise.

If you already have a business, Russell’s goal is to show you how to take that business and
dramatically scale it up. This is done through the ‘Funnel Hacks’ process. Russell and his team
have used this process to take his business and other people’s companies from 6 to 7 figures, to
8 figures and beyond.

What if you don’t have a business yet? That’s completely fine too. Russell will be
demonstrating how to become profitable right away instead of waiting 1 year or 2 years to
accomplish this. In fact, you can learn how it’s possible for you to become profitable with your
very first funnel on the first day that you launch it. Does that sound cool to you? By following
the material found herein, you are going to learn how you can get a hold of three of Russell’s
best selling funnels.

If you want to be an author, Russell’s ‘book funnel’ will help you do it. Russell wanted to be a
bestselling author, and he spent months, along with the help of his team, figuring out how to
do that. They created this ‘book funnel’, they launched it, and they were able to sell 26,187
copies of his book. You are going to get this book funnel for free.

Then, there’s the ‘supplement funnel’ that allowed him to sell 368+ bottles per day. How
would you like to use this funnel. Again, he calls this his ‘supplement funnel’, but in reality, you
could use this funnel to sell any type of physical product. This funnel works magic for
eCommerce products.

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You’re also going to receive Russell’s high‐ticket funnel. These funnels drive the majority of the
money and the profit in Russell’s businesses. He has spent millions of dollars designing,
developing, testing, tweaking, and trying, but he’s going to bribe you guys with them today
because he wants you to go through this training.

At this point, you might be wondering what a funnel is exactly and if you need for your
business. People are always asking Russell things like “Do I need a website for my business?”
The answer is ‘yes’, it’s important to have a website for your business. The problem is that they
are always growing increasingly competitive, so every day, it’s becoming harder and harder to
make money with a website. Most people would agree that it’s tough.

So, how do you make a site that used to make money profitable again? The way Russell and his
team did it was by transitioning their websites into funnels. If your customers need customers,
you need a funnel. If your company needs leads, you need a funnel. If your company sells a
product, you need a funnel. You are going to be walked through this process so that you can
see exactly why you need a funnel.

If you don’t know who Russell Brunson is yet, you can see an image of him in the screenshot
above with the famous motivational speaker, Tony Robbins. He recently got a chance to fly out
and see him in order to build Tony’s new sales funnel inside of a software program that Russell
and his team developed, called Click Funnels. Russell has been building successful sales funnels

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for over a decade, and then most recently, over the last year or so, he has had the chance to
build them for some of the most fascinating people in the world.

Tony launched his book Money, Master the Game earlier this year, and he became a New York
Times bestselling author. Russell was amazed by this, but he called Tony and let him know that
there were some things that they could do to make his book funnel even better. Russell was so
excited to show him these things, and just to work with him in general. He’s just as excited to
show you some of the new stuff that the team has learned right now. The funnels that Russell
is sharing will allow you to plug in your product, your services, and you can have a ton of fun
with them.

Russell is a little embarrassed by the screenshot above, but one of the very first websites he
ever created was HowToMakeAPotatoGun.com. After all, he is from Boise, Idaho. One of the
things that they pride themselves in there is their ability to make a great potato gun. Anyway,
this was one of the very first sales funnels that he ever put out there. You can’t even really call
it a sales funnel because it’s really just a simple page that you click a button on to buy a DVD.

It’s nothing extravagant, but it was making him some money at the time, although it may have
just been five dollars a day or something like that. One day, a friend of Russell’s called him up.
This person had a similar business to Russell’s. He was creating information, products much like
Russell’s and selling them. However, that day everything changed. He said “Russell, I’ve figured
out a way to double your business.”

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Russell says that whenever someone tells him something like that, he listens. Russell’s friend
was adding something called OTOs, or one‐time offers, to his site. “What happens is that when
someone buys my first product, I then offer them the special one‐time offer, and they can buy a
more expensive, updated version of that product. The coolest part is that 20‐30% of the people
who bought the first thing are buying the second thing.”

“Man, that is one of the coolest things in the world. Do you think that that will work on my
websites?” Russell asked. His friend told him to go try it. They worked together to add a very
simple upsell to Russell’s site. He went to his potato gun website, and he added a very simple
upsell. This is demonstrated in the picture above. Just like Russell’s friend had told him, he
added this one little page and was able to more than double the business that he got through
this little website.

Russell says that this made him so excited that he went through all of his little websites and
started adding upsells to all of them. He literally was able to double his business just by adding
one page to each of his sites, essentially creating these little bitty funnels. Isn’t that crazy?
Think about this from a real‐world perspective. If Russell was a doctor, for example, what
would he have to do to double his income. He would have to go back and take 10 more years
of medical school, and that still wouldn’t double his income. In most professions, the prospect
of doubling your income isn’t even realistic. All Russell had to do was add one simple little page
to each of his sites and he was able to accomplish this.

Russell says that he became obsessed with this. After all, if one tweak could do that much for
him, what could other tweaks do? Should he add downsells? Should he add exit pop‐ups?

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They started testing things and figuring out what they could do to each of their websites in
order to make the most money possible. It was great, but it was also the hard way to go about
it. That’s just the way that they had to do it for over a decade. You’ll learn about the hard way
to do this in today’s lesson, but you’ll also discover how you can do this much more quickly and
easily today.

The Hard Way VS The Easy Way

See the pictures on the wall in the screenshot above. These are pictures of Russell’s
supplement funnel. This is the funnel that was making him over $17,000 per day. Russell went
out and got a supplement created, and they had it shipped out to some warehouses. So, they
knew that they had to build out a funnel for this new product, and so they began going through
the process.

Step1 was to design the funnel itself. The second step was to get someone to write the copy
for it. Russell admits that he didn’t want to write the copy because he didn’t know much about
the supplement, other than that it worked. He hired a really good copywriter to write the sales
copy for the pages and the videos for this product, but it cost him $20,000 to have this done.

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Next, Russell hired a designer to take the sales letters and redesign them to make them look
nice. This cost about $3,000. After that, he had to get a web designer to take these images and
put them online so that they were actually websites, which cost him another $2,000. So,
Russell had a website up, but people still couldn’t buy anything. That meant that he needed a
programmer for the auto‐responder, the shopping cart, etc., which cost him another $2,000.
He also needed an Analytics expert to do the split testing and other such things. This was yet
another $2K. All in all, the upfront cost for this funnel was $29,000.

You can buy a brand new car for $29k. That’s what it took to get this one funnel built. Russell
already knew that it would cost this much before he started out, so this wasn’t really the worst
part for him. The biggest problem Russell says, was that their product was sitting in a
warehouse for eight weeks while all of this got done. It sat there for eight weeks, just gathering
dust. It took forever. If you’ve ever struggled online in the past, it’s probably because that is
the process that most people have to go through in order to build a funnel. This is hard, it’s
expensive, and it takes forever.

Now it’s time to learn the easy way to go about this. Russell and his team do this through a
process that they call Funnel Hacks. There are 3 secrets to funnel hacking that you need to
know about. They are:

1. Secret #1: Funnel Hacking:

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 “How to Ethically Steal Over $1,000,000 of ‘Funnel Hacks’ from Your Competitors, for
under $100.”

2. Secret #2: Funnel Cloning:

“How to then Clone their PROVEN Funnel (In Click Funnels) in Less than 10 Minutes…”

3. Secret #3: My #1 Traffic Hack:

“How to Get the Exact SAME Customers Who are Currently Going to Your Competitors’
Funnels… To Start Coming To YOUR Funnel Instead!”

This is so easy, you’re really going to love it! Let’s dive in!

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 Secret#1: Funnel Hacking

To truly grasp this first secret, you’ve got to learn something that Russell actually learned from
Tony Robbins, which was “If you want to achieve success, all you need to do is find a way to
model those who have already succeeded.” Russell says that he thought back to some of the
things that he’s been successful with in his life. For instance, when he was young, he wanted to
be the best wrestler in the country, but the problem was that he wasn’t really that good. So, he
went out there and he found other wrestlers that were amazing. He used to watch video tapes
of them, and he would model after what they did. He modeled after their moves and their
training.

In a very short period of time, Russell was able to go from being a bad wrestler to being a state
champion and an All‐American, to getting a college scholarship, and then to becoming one of
the top‐ten wrestlers in the country. Now, how about when he launched his business? All he
didn’t have a business degree, and all he really wanted to do was make some money. He got on
the Internet, and he started to figure out how to make money. When he did, he discovered
very quickly that there were a lot of people out there who were way smarter than he was.
Instead of trying to learn what they knew, he just looked at what they were doing and modeled
after them.

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Once again, he saw results in a very short period of time. He went from being a broke college
kid to making a million dollars within a year of graduating from college. The exact same thing is
true with sales funnels. The mistake that most of you are going to make initially is that you are
going to go out there and try to make something from scratch. That is not how to be successful
with sales funnels. You need to model funnels that are already successful.

Russell says that there’s always someone that comes up to him and says “You know, that’s cool,
but I have figured out a better way to do it.” Or, they might say “I came up with a new funnel
that no one has ever thought of before.” They are so excited, but Russell says that he always
takes a step back and tells them the same thing. He says “You can always tell who the pioneers
are because they have arrows in their back and are lying face down in the dirt.”

This is true if you think about it. As entrepreneurs, we have so much passion and drive to share
our message or the things that we create with the world. It’s a beautiful thing, but most
entrepreneurs run out of one of two things before they find success. They either run out of
time, or they run out of money. The reason why this happens is because they are trying to be
creative and figure all of this stuff out. They get all of these arrows in their back, and they
never reach a point where they can actually serve people and help them. That’s the problem.

Russell remembers seeing a man speak at a seminar once. His name was Porter Stansberry.
Porter works for a company called Agora Publishing. If you have never heard of Agora, they are
big. They sell financial newsletters, and they make over a billion dollars a year doing this.
Porter runs the biggest division at Agora; It’s called Stansberry Research. When he got on
stage, he started sharing his sales funnels. Russell says that he felt like a little kid when he
listened to him talk. He was taking notes feverishly.

This was really exciting for Russell, and then all of the sudden, Porter stopped and said “You
know, what’s interesting to me. Every year people try to compete with Agora. The first thing
that they do is try to come in and undercut our pricing. They think that if their prices are
cheaper they can get all of our customers. We’ve tested that, and we know that it’s impossible
to acquire customers at that price point.”

He said that the man continued on, saying, “They come in and they fail. Then, people try to
come in and try to do it more expensively, try to do a different type of funnel, or they try
something else. Don’t you understand, we are Agora Publishing? We spend $100,000,000 a
year just in testing everything you can dream of. We’ve got hundreds of people who do
nothing more than test our offers. You can come in and you can try as hard as you want, but
you will never beat Agora Publishing unless you copy us.” Russell says that’s when a light bulb
went off in his head.

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Russell realized that he needed to go and find out exactly what’s working today and start there.
Other people have already trail blazed for you, and you don’t have to go figure it all out
yourself. That’s what funnel hacking is all about.

Funnel Hacking Step #1 – Find Someone Successful to Funnel Hack

The first step in funnel hacking is to find someone that has a successful funnel to hack. Russell
went out and tried to find funnels that were for products similar to his supplement. He found
the website shown above. This company was trying to sell a nerve pain supplement just like
Russell’s team was. Russell’s first thought was “Man, this site is ugly.” He’s a marketer, so he
wanted to come up with something better initially, but he swallowed his pride, realizing that
the people who launched this page have already proven that it works. These people have
proven that this particular market responds to this type of page, so why change anything?

Russell decided not to go and reinvent the wheel; he was just going to model after what was
already working. So, the very first version of Russell’s sales letter looked very similar to theirs.
This is demonstrated in the screenshot above as well. Russell’s is the one shown on the right.
Notice that they didn’t copy anything, but they did make it look similar. For instance, the first
page has a logo up on the top left of the page, so that’s where Russell and his team put theirs.
The first page contains a long form sales letter, and so does Russell’s. The original page had a
phone number up at the top, and so does Russell’s. They had a picture of the product, and so

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does Russells page. In other words, Russell and his team modeled after the look and feel of the
page, but they didn’t just copy the other web page.

Russell’s team modeled after the original website as close as they could, and they launched it.
This little website ended up making them about $20,000 a month. That’s not too bad, right?
Russell was pretty proud of it. Still, he decided to find something else to model after. He knew
that there was probably someone out there that was really having success with a product like
this. Eventually, he did find a funnel for supplements, and the owners of that funnel were
making about $3,000,000 a month.

Funnel Hacking Step #2 – Funnel Hack Them (Buy Their Product

The funnel that Russell found (that was bringing in all of that money) is shown above. Russell
thought to himself, “If they are making $3,000,000 a month, I’ve got to figure out what’s
happening.” So, he did what every good entrepreneur should do: He pulled his wallet out of
his pocket and bought the product.

Once you come in, all you see is the website. Russell had to see what was happening behind
the scenes in order to make all the money they were making. So, he bought the product, and
then he was able to see their special offer. It was a one‐time offer for six more bottles of the
exact same thing that he just bought.

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Russell was thinking “That doesn’t make any sense at all. I just bought four bottles of this
supplement, and there’s no way that I’m going to buy any more.” He was just shaking his head,
thinking “This guy doesn’t know what he’s doing.” Russell took a step back and said to himself,
“You know what? He’s making $300,000,000 a month. That’s a lot more than I am. I’m going
to take my skepticism and pride and hang them up on the wall, and I’m going to assume that
they have tested this. I’m going to assume that they have some arrows in their back.

Funnel Hacking Step #3 – Sketch A Blueprint

The five pages in the screenshot above are making them $3,000,000 a month. Don’t you think
that it would be worth investing $100 to find out what is happening behind the scenes. Russell
advises that you get good at buying people’s products if you want to be successful. Once he
saw their funnel, Russell went to his whiteboard and sketched out a blueprint of what he
needed to create to be successful himself. He now had a blueprint that showed him exactly
what to do and how to do it. He took this blueprint and used it to create their own sales funnel.

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Funnel Hacking Step #4 – Build It In Click Funnels

Russell logged into Click Funnels and started building their new sales funnel. He just followed
the blueprint. He created a video sales letter like they did, he had an order form like theirs, and
he modeled their price point. He even modeled after their upsell, making six more bottles
available. You can see in the picture above that Russell’s sales funnel ended up resembling
theirs very closely. He didn’t copy anything. He modeled after the look, the layout, and the
prices that they had.

They took their new sales funnel and launched it, and they were able to go from making
$20,000 a month to almost $20,000 a day. Hopefully, you can see the power behind all of this
now. This Funnel Hacks process is vital to you and your success. If you want to be successful six
months from now, or a year from now, you’ve got to follow this process. Does that make
sense? Now, keep in mind that Russell’s total investment for this was just $100. It would have
taken him years to test out all the variations, and he still wouldn’t have ever gotten to the point
that he did. Instead, he just spent $100 on the product, and he got all the funnel hacks he
needed.

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A Variety of Funnels for Your Business

The supplement funnel that you just saw will be yours soon. You can plug your own
supplement into it or a physical product into it. It works great. Before they sold off that
company, the supplement funnel was making them over $17,000 a day. They were selling over
368 bottles of their pills day in and day out because of that funnel.

Not long ago, Russell got a call from one of his friends. His name is Drew Canole. He had a
supplement that he was going to watch called ‘Organifi’. He knew that Russell had had success
with funnels in the past, so he asked him to come out and show him what his funnel could do.
Russell went to visit him, they hung out, and they drank green drinks together. Then, they went
to his conference room and mapped out a funnel on the windows. You can see Russell is doing
this in the screenshot above. He said that he had a ton of fun. He showed Drew how it was set
up, how it worked, and why it worked.

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Russell gave this funnel to Drew as a gift, and he launched it through the same sales funnel,
essentially. A guy named Djamel, that works for Drew’s company and was in charge of the sales
funnels. He is shown in the picture above. Djamel gave a short speech about how modeling
after Russell’s funnel brought them great success. He said:

“I’d like to reemphasize his point about cloning, and copying, and modeling what
works. So, we are a digital product company, and we have information products,
coaching products, and we were doing about a million a year. I manage all of the
sales funnels and sales optimization, and we were going to come out with a
physical product line. And, we were like ‘ Who’s done this before? Who’s been
really successful. We reached out to Russell… He helped us model exactly… The
first upsell that we had in place is more of the same thing that they just bought.
And, we were like, ‘That doesn’t make any sense?’”

He continued on, saying:

“We sold them a bottle of our new product, called Organify. Our first one‐time
offer was three more bottles, after they already bought that. The ‘take rate’ was
like 20 or 30%. Then we thought… Russell actually mentioned, you know, we
should implement a subscription on everything. So, we had three options. We
modeled exactly… Russell’s first sales page… one bottle, three bottles, four
bottles… modeled his pricing… $47, $129, $149… exactly the same. Sorry for

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 stealing everything, but you know, it works. And then, once we implemented all
the pieces in, actually like a week, we matched his results.

The first day that we opened up the gates, we did $12,000 in sales. The second
day we did $34,000; the third day we did $36,000, and that was just, you know,
opening the gates. Every single day after that, we did around $15,000 to
$20,000 because of the way that the funnels are structured. So, it’s really
exciting, and we owe a lot to Russell, and when he came out, he helped us with
our funnels. He broke down everything we were doing wrong, everything that
we were doing right, and showed us exactly what they did, and we just copied it,
and it works, so…”

Every time Russell shares this, people are amazed, but they don’t have a supplement to sell.
This funnel works great for supplements, but it works well for other types of products and
services too. For example, you can use it as a coaching funnel. Are you a coach, or would you
like to be one? You could be a life coach, a business coach, a fitness coach, or a weight‐loss
coach; it doesn’t matter. If you are a coach or you would like to be one, you might want to
funnel hack Russell’s coaching funnel. This is shown below.

Russell and his team spent over 18 months testing and tweaking this funnel, using every
variation he could dream of. This particular funnel makes Russell over $70,000 per week, week
in and week out, like clockwork. So, if you are a coach, or you want to be a coach, you might

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want to take this funnel and funnel hack it, right? This is one of the funnels that’s going to be
one of the funnels that will be given to you today.

If you’re selling any type of high‐ticket product, or if you are consulting, or maybe you are
selling some type of financial planning training or services. Russell says that he’s seen this
funnel work for chiropractors as well. The high‐ticket funnel will work for anything high‐end.

You probably know about Neil Strauss. He wrote a book called The Game. It’s a guide on how
to pick up women. Neil’s a tremendous writer. He’s written a whole lot of different books
since then. He actually has a high‐end program that he calls “The Society”. People pay about
$1,000 a month to be part of this program.

What Neil was doing already was working, but Russell’s team let Neil know that they had a
high‐ticket coaching funnel and that they wanted to give this to him as a gift. Member’s of the
team flew out to where Neil was at to shoot some video of him for the funnel, and they plugged
all of his stuff into the existing funnel. Now, Neil s using this as his high‐end coaching funnel.
This doesn’t just work for celebrities like Neil. It will work for you as well.

How about information products? Russell’s book funnel is shown above. This funnel allowed
Russell to sell over 26,000 copies of his book in less than 30 days. It also became a USA Today
and Amazon best seller, and this has done amazing things for Russell’s business. This wasn’t
something that he just made up one day. He actually went through about 30 different people’s

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funnels. He looked up everything that he could find to learn to figure out the best process, and
from that, they built this book funnel.

This is the exact same model of book funnel that they used for Tony Robbins. You are going to
get this funnel as well. So if you are selling a book or information product, you can plug your
information in and you’ll have a book funnel to use. Isn’t that cool? This is like a gift that keeps
on giving. Below you’ll find another example of how this book funnel has been used. Have you
ever heard of Dave Asprey? He is the executive of Bulletproof, and he’s the inventor of
Bulletproof coffee.

Russell isn’t a coffee drinker, but he thinks that the concept is really cool. So, he made his own
version of it, and it really had a big impact on his life. After that, he had a chance to know Dave,
and he really has a lot of respect for what he’s doing. He loves his supplements. So, Russell
called him up and said, “Hey Dave, you’ve got a book out there called The Bulletproof Diet.
Your book is awesome, and I love it. I would like to help you build a book funnel for it.”

Dave responded by saying, “You know what? We already hit the New York Times with this
book, and it’s not really our focus right now, but we are coming out with The Bulletproof
Cookbook. If you want to help with that, I would love it.” So, Russell and his team flew out to
the first Bulletproof store, out in LA. They sat down and filmed Dave and built out the entire
book funnel inside of Click Funnels using the exact same model of funnel that Russell will be
sharing with you. Additionally, you are going to get a chance to see Dave’s book funnel and see

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how he has been able to sell his book on the front end, but then also his entire supplement line
on the back end.

There’s a concept inside of the training called ‘Funnel Stacking’. This is where you use a book
funnel to sell supplements, and a supplement funnel to sell coaching, and all of these really cool
things. This is all beyond the scope of this training, but basically, that’s what Dave was able to
do with his funnel. Hopefully, you see that you can use this system to build each of the
following:

 Supplement funnels

 Coaching funnels

 Information product funnels

 ECommerce funnels

 Network marketing funnels

 Affiliate funnels

 Funnels for “Real” Businesses

 Works for ALL TYPES of Funnels & All TYPES of BUSINESSES!!!

A lot of people are impressed with Russell’s system, and they understand that it works.
However, they don’t know how to go about finding a good funnel, and even if they find one,
they don’t know how to tell how much money this is making. When it comes to finding funnels,
you need to know who the top players are in your market. If you don’t, that’s the first step.
Find out who these people are, and you’re likely going to find some good funnels.

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If you don’t know who the top players of your market are, and you are just getting started,
Russell has a trick that he uses to find funnels to model after. He starts by going to
ClickBank.com. ClickBank has over 100,000 successful sales funnels inside of their marketplace,
and these pertain to everything from weigh‐loss, to gardening, to chicken coops, as you can see
in the screenshot above. The first time Russell saw the ‘chicken coop’ sales page shown in the
picture, he thought that it was a joke. He still laughs about it to this day.

The sales page being referred to was actually created by one of Russell’s friends who teaches
people how to make chicken coops in their backyard in a short span of time, like over the
weekend. Russell finds this humorous, but the truth is that this particular funnel makes his
friend about $12,000 a month. Not too shabby right? Did you ever even imagine that you
could make a 6‐figure income off of something like this? The point is that no matter what
you’re selling, you’re probably going to be able to find a great sales funnel to model after
through ClickBank.

When you get to ClickBank.com, you can click on the ‘Marketplace’ tab that’s up at the top.
This is pointed out to you in the picture above. After you click on this tab, you’ll be taken into
the marketplace. This marketplace is broken down into very precise categories. These
categories include, but definitely not limited to:

 Health & Fitness

 Gardening
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  Games

 Finances

 Business

 Etc, etc, etc.

While demonstrating all of this, Russell chose ‘Health & Fitness’. When he did, the site revealed
all of the different sales funnels pertaining to this particular topic, and they were listed in
accordance with how good they were selling. You can see in the screenshot below that ‘Venus
Factor’ was the top one listed when Russell took this screenshot. That is the #1 sales funnel
right now in the ‘Health & Fitness’ category. This is a great way to find a good sales funnel.

Now, how do you know how much money this sales funnel is bringing in? The truth is that
there’s no real way to know for sure. The reason why Russell can estimate this is because last
year he had a friend that made it to the #1 spot in the ‘Health & Fitness’ category. This person
was making $50,000 a day when he was in this spot. Still, he doesn’t really know what Venus
Factor is making.

Since his friend was making about $50,000 a day on the #1 spot, Russell assumed that Venus
Factor was making about that much too. However, not long ago, Russell had the privilege of
going to lunch with the owner, and CEO, of ClickBank. Russell asked them straight out “How

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much is Venus Factor making?” Of course, they smiled politely and said, “Russell we can’t tell
you that.” Russell responded by saying “I know, but can you at least give me a hint? Are they
making more than $50,000 a day?” They told him that Venus Factor is making more than
double that amount.

Anyway, Russell guesstimates that Venus Factor is making somewhere around $100K per day.
So, this might be a funnel that you’d want to try to funnel hack. Once you find a good funnel to
model after. The next step is to buy the product. Again, this is something that every
entrepreneur must do in order to be astoundingly successful. You need to pull the wallet out of
your pocket, or purse, and buy their product.

Russell went to VenusFactor.com, and he bought their product. Their sales funnel is shown
above. These four pages are making that company $100K per day. Russell poses the question,
“If I were in the fitness market, don’t you think that it would be worth the $47 it took to buy
this product?” It would be the best $47 he ever spent in his entire life, right? After he bought
their product, he could see exactly what they were doing to make this product work. It’s no
longer just the tip of the iceberg. It’s all there.

The next thing that Russell did was sketch everything out on his whiteboard. He makes a
blueprint of what he needs to create, in other words. This is Secret #1, how you can ethically
steal over $1,000,000 of ‘Funnel Hacks’ from your competitors or under $100. Is that exciting
or what?

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 Secret #2: Funnel Cloning

You are now going to learn how you can begin cloning the funnel, or funnels, that you find using
Russell’s Click Funnels software. With this software, you can clone just about any funnel you
like within a ten‐minute time span. You can see an example of the blueprint that Russ
sketched out above. After doing one of these sketches, Russell used to have to meet with his
designer, and his webmaster, and his programmer, and his analytics person. He’d say “Here’s
the blueprint. Get to work.” Then, two months later, he’d have a sales funnel.

This was a nightmare, Russell said. This process just took so much time and money that it drove
him crazy. That was the old way of doing it. The good news is that there’s a new way. There’s
a better way. Russell and his team have created an incredible tool that gets all of these hassles
and a large majority of the costs out of the way. It is called Click Funnels.

During his live demonstration of Click Funnels, Russel was able to create a funnel a matter of 10
minutes or less. As previously stated, the first step in the process for Russell is usually to map
out a blueprint of what he wants the pages of his funnels to look like, and then he logs into his
Click Funnels account to begin building his pages. Since he wasn’t able to draft a blueprint out

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during his presentation, he provided one at the top of the screenshot above. You can also see
that he’s got his Click Funnels account opened up and he is ready to get started.

As you can see the first page of this particular funnel is an opt‐in page with a lead magnet.
Basically, you would use a page like this to give someone something in exchange for their name
and their email address. On the second page, Russell is going to have his core offer. So, on a
page such as this, you would try to sell someone something, right? As you can see in the
picture above, there’s a video that convinces people that they need to buy and then an order
button below that.

After that, the visitor would reach the third page, which is an order form. This is where they
would put in their credit card information and hit ‘submit’. The next step would be to offer
them an upsell. You’ve probably learned about this already from going to McDonalds. That’s
what they are doing when they ask you “Do you want fries with that?” This simple phrase
makes McDonalds millions of dollars every year. It works the same way for just about every
other type of business, meaning that adding an upsell to your offer can dramatically increase
your revenue.

Upsells work incredibly well online, because people can typically just click on a button to accept
it. They don’t have to reenter their credit card information or anything. Once they click on the
button to accept the upsell, the one‐time offer product will be automatically added to their
order and their credit card will be charged for the item as well. This finally leads to the last
page in the funnel, which is the ‘Thank You’ page.

This is your typical sales funnel. It’s a pretty simple one. You can build something like this
inside of Click Funnels, or you can build far more complex funnels. It’s totally up to you. You
can even make far simpler funnels and pages if you would like. For now, let’s stick with this
particular blueprint. To do this, you would want to log into your Click Funnels account and
simply click on the ‘Add New Funnel’ button up at the top of your dashboard.

As soon as you click the button to add a new sales funnel, a pop up will appear asking you what
the goal of your funnel is. There are three options to choose from, as you can see in the
screenshot below. You’re going to choose whether you would primarily like to ‘Collect Emails’,
‘Sell Your Product’, or ‘Host Webinar’. The reason why you need to select one of these upfront
is because there are different types of sales funnels that you can use. If you were to choose
that you wanted to do a webinar, you would then choose whether you wanted to do a ‘Live
Webinar’ or a ‘Webinar Replay’. That’s just an example.

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The point of the funnel that has been demonstrated today is meant for selling a product. So, in
this instance, you would want to choose ‘Sell Your Product’. After you choose this option, more
options appear to help narrow down what you’re trying to do. These are shown in the
screenshot above. As you can see, you can choose to create a ‘Sales Funnel’, do a ‘Product
Launch’ funnel, or create a ‘Membership’ site funnel. The ‘Sales Funnel’ would be the best
option to choose for the type of funnel that we are trying to create.

The next part of this setup process is where you will fill out some basic information about the
funnel you are creating. For instance, this is where you would give it a name. You simply name
it something relevant to what you are trying to do, and then you can also add a tag so that you
can locate the funnel easily in the future if you need to. Next, you’ll click on the ‘Build Funnel’
button. This will lead you to the page shown below.

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You can probably see that the program has created all of the steps for this type of funnel and
listed them over on the left‐hand side. These are all of the pages of the funnel. Now, you
might notice that by default these pages aren’t quite the same as the pages that we have drawn
out for our case study funnel. There’s a squeeze page listed and a sales page. They are both
laid out similarly to the ones in the blueprint.

There’s also an order form listed, which is good, but our funnel doesn’t call for an order form.
All you have to do is click on the little ‘X’ that appears on the right‐hand side of one of these
tabs to delete that particular page. Russell clicked on the ‘X’ for the ‘Order Confirmation’ page,
and it was removed from this list immediately. Now, the only thing that is missing is the page
for the OTO, or one‐time offer. All you have to do at this point is click on ‘Add New Step’ and a
pop‐up will appear allowing you to name it. This is shown in the picture below.

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As you can see, Russell named this new step ‘OTO Page’. Then, he clicked on the ‘Create Funnel
Step’ button down at the bottom‐right of the prompt. When he first did this, the OTO page was
down at the bottom of the list. All he had to do was click on the step and drag it up to where it
was supposed to go. After that, his sales funnel was in the correct order and it contained all of
the correct types of pages. The next step was to go through and edit each of the pages.

The first page is the ‘Squeeze page’. Russell clicked on this, and then he started looking at the
different templates within the main portion of the screen. As you can see in the picture below,
there are several different tabs up at the top to choose from, each containing different kinds of
templates.

Right now ‘Opt‐in’ is selected, and that’s exactly what’s needed for the first step. You’ll find
that there are lots of super‐cool templates, and they are always adding new ones. However,
what Russell really likes about Click Funnels, and what he encourages all his students to do, is
build your own templates as well. Although, there’s definitely no lack of available templates.
There’s a marketplace that you can get more from as well. So, there’s a never‐ending amount
of options for designing your pages.

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Russell ended up picking a very simple template that he liked. When he launches this funnel,
he’ll be able to see in real time how many visitors have hit his page. He’ll also know many
people have joined his list as well as how many leads he has. On top of that, he’ll be able to see
what his average conversion rates are, which is really nice when you are trying to figure out if a
particular page is working or not. Another thing that you can do is click on the ‘Create
Variation’ button in order to start split testing two different versions of your page. This makes
things really easy to do. Russell remembers that this used to be so incredibly hard to do, but
now with Click Funnels it has become extremely simple.

The page being discussed in the previous paragraph is shown below. You can, for example, see
the button marked ‘Create Variation’. There’s also a button down at the bottom of the screen
that says ‘Edit Page’. You would want to click on this button to get started. This is going to
bring up the template you have chosen. This particular template is very simplistic. All you have
to do when the template opens up is edit the text in the optin form. You can do that by simply
clicking on it and typing. Everything in this program works in a very straightforward, click and
drag, fashion.

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In the picture below, you can see the template opened up, and you can see all the options to
the right for editing the page. These options will change according to what part of the page you
have selected, and the best way to learn what options you have available would be to just go in
and start playing around with them. Most of the time you don’t even need to open up these
options. You can simply click on the portion of the page that you wish to edit and click and drag
to change its position, or start typing to delete or change the text.

The only time that you need the options in the window to the right is if you are trying to do
something more than just rearranging the template or editing the text, like change the color of
a button or change the font. In other words, most of your editing can be done within the
template itself.

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As you can see in the picture above, when you have a certain portion of the page selected,
there are a number of different options that pop up. In the screenshot, Russell has his mouse
over a little ‘+’ symbol. If you click on this, another window will appear allowing you to choose
from a number of different elements that you can add to the page. This window includes
options for:

 Social Shapes

 Text Block

 Input Form

 Shipping Address Form

 Video Modal

 Headline/Text
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  Divider/Separator

 SMS Sign Up

 Video

 Image Feature

 Single Image

 Button

 Billing Address Form

 Image Modal

 Date Countdown

There are actually a lot more options than this. You can add progress bars, surveys, and a
whole lot of other really cool things. In his example, Russell chose ‘Video’ from the menu, and
you can see in the picture above that the placeholder for a video has been added to his
template.

You can use the options in the menu to the right to change the structure of all of this, if you
like. For instance, Russell chose to make the video on his opt‐in form a bit bigger. Then, he
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separated this portion of the form into two different segments, and he put the video on one
side, and then he clicked and dragged the portion containing the blank fields into the remaining
empty segment. This is demonstrated in the picture below. You don’t have to have any
technical skills to do this. All you have to do is grab the portion of the page that you would like
to rearrange, click and drag it to where you want it, and then drop it.

Next, Russell decided to make the headline on his page a little bit bigger. Instead of having to
call a tech guy up, he just chose a font size from the menu to the right. Russell just kept clicking
around and making things look better and better. He remembers having to call his developer
up to change things a million different times. So, he is so happy to have a simple solution for
this now.

Russell says that he likes the blue background, but what if it doesn’t match your brand. You can
click on ‘Settings’ and then choose ‘Background Settings’. You can go in and change the
background settings by doing this. There are a variety of different options within this window.
You can choose from different images, or you can just choose a color. You can even upload
your own images if you like.

Russell chose one, and then he decided to add a progress bar. All he had to do was click on the
‘+’ symbol on the section he wanted to add it to, which is actually called the ‘Element Selector’,
and then he simply chose ‘Progress Bar’ from that menu. You can see the changes that have
been made in the screenshot below. At this point, you can change the look and feel of the

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progress bar if you want to simply by clicking on the element and then opening the side menu
back up. You might change the color blue within it to a stripe, for example, or you can even
change the text from “Almost complete” to “50% Done”.

Next, Russell rearranged the elements so that the progress bar was right above the opt‐in
fields. Then, he clicked on the ‘Element Selector’ again in order to add a countdown clock.
After it was placed on the page, he selected it and opened up the side menu in order to change
it. As you can see in the picture above, it has been placed beneath the video and the numbers
each have circles around them.

Hopefully, you can tell that this page keeps getting better and better. Russell didn’t have to
have any special technical skills to do this, he just copied, pasted, and moved things around. At
this point in the process he saved it and clicked ‘Preview’ to see what the page would look like
when visitors come to his site. After looking at it, Russell decided that he didn’t want to put a
video on this page. There is a little trash can symbol that appears when you select a certain
element on a page. You can click on this to delete, and a little pop‐up will appear asking you if
you really want to perform that action.

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After deleting the video from his opt‐in page, Russell moved forward to find an image to
replace it. The first thing that he did was click on the Element Selector and then he chose
‘Single Image’ from that menu. This caused a placeholder for an image to be put on the page.
Next, he pasted the image that he wanted into the ‘Image URL’ field within the side menu. This
is shown above, and as you can see, a picture of the book he’s going to use as an opt‐in has now
been placed right beside the opt‐in fields.

The last things that Russell did, in order to make this page look the way he wanted it to, was
delete the progress bar and he played around with the positioning of the countdown clock to
see what it would look like within the other sections. It didn’t even take a second for him to try
it out in three different positions. He simply clicked and dragged it from one area to the next.
Once again, he mentioned about how he would have to go back and forth with his designer for
changes like this to be made. Every time he wanted to make a small little change back then, it
would take at least 24 hours.

You can create pages that match your dream and your business with just a click of a button.
You can do whatever you want because it’s your page, and you shouldn’t ever have to
compromise. That’s how easy it is to edit not only a squeeze page, but any page you wish to
have created. This software is extremely simple to use, and everything is completely
customizable.

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Look at the screenshot above. You can see that Page #1 is now finished. The next thing that
you would want to do is click on the ‘Sales Page’ step, which is over on the left‐hand side. If
you remember, this is the page that the core offer is going to go on. Once selected, you can
scroll through and find a template that you would like to use for it. After you have selected one
that you like, you can click on the ‘Edit Page’ button in order to edit the template just like you
were shown how to do with the squeeze page template.

Russell didn’t edit the ‘Sales Page’ during his presentation. That would have taken up too much
time, but he did select the ‘Order Form’ step in order to edit a template for that. This is
Russell’s favorite part. “In the past,” Russell explains, “If I ever wanted to do really cool‐looking
order forms, it was hard. If I used Infusionsoft, or Ontraport, or ClickBank, or any other tools
out there that give you order forms that typically don’t match your brand, or they’re not that
good‐looking. You’re kind of stuck with them because that’s all that we really have.”

With ClickBank, you can log in and choose any of the templates you like. This is all very simple
and easy to do. Then, you can move on to edit the template that you choose in order to make
your order form match up with your brand and look really, really awesome.

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Look at the screenshot above. You can see how many people have filled out your order form,
how many filled out their contact information, how many people have purchased, and what
your conversion rates are. You can see everything from this little dashboard. You can also split
test your order form. If you are using a service like Infusionsoft or Ontraport, Click Funnels
integrates with them. You can still use those shopping carts if you want to. However, if you’d
rather, Click Funnels has its own internal shopping cart as well. It utilizes Stripe on the back
end. So, you can plug in Stripe, and instantly start taking sales on your website.

Russell began to edit his own order form in Click Funnels, and he said, “I don’t know about you,
but in the past, if I ever wanted to edit or change something, this is where we would have tons,
and ton, and tons of technical issues because there are so many little things that are happening
inside of an order form. If a tech guy moves a field, it can mess up the whole thing. In fact, I
can’t tell you how many nightmares I’ve had of that. And that’s why… one of the other reasons
why I love Click Funnels so much, is that I can grab things, I can move things around, I can drag
and drop, and I’m not going to mess things up. No matter what I do, I can’t break it. So, that’s
something that’s really comforting to me, and probably to you as well.”

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You’d probably agree that the order form shown above looks pretty good as‐is, but you can add
logos to it and other elements to make this look much, much cooler. Russel began by making
the ‘Complete Order’ button a little wider, and he added in two columns up at the top. Now,
let’s say that you wanted to add a video. If you add a video that shows people how to fill out
the order form, you’ll increase your conversion rate. This sounds kind of goofy, but it really
works.

Russell decided to have a video that teaches people how to fill out the order form up at the top,
and then he placed the ‘Complete Order’ button over on the top‐right. Then, he added the
credit card fields on top of that. Then, he placed his Visa and Mastercard logos down
underneath this and he added the email address field down at the bottom of the form. He also
has his ‘30‐Day Guarantee’ and ‘Secure Payment’ logos down at the bottom.

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You can see how much this order form has changed in the screenshot above, and Russell has
been able to do all of this in just a few minutes. The next thing he did was a sense of urgency to
the form. All he did was click on the Element Selectore, and then he chose the option to add a
countdown clock. He loves to make circle ones so he changed the settings in the side menu to
accomplish this, and he made the clock quite a bit bigger than it originally was as well.

Next, Russell added another progress bar to show them that they were almost to the end, and
then he moved it to the top of the form by clicking and dragging. It’s up to you how want to
arrange all of the different items on your page. When you find the right combination, you can
save your work and preview it to see exactly what the page will look like when other people
view it. You can see the result of Russell’s work in the screenshot below. Russell believes that
this is one of the best‐looking order forms he’s ever seen, and he was able to put this together
in a matter of minutes.

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It’s very simple to create upsell pages too. In the past, if you ever wanted to do a one‐click
upsell, the process required an insane amount of programming and other technical tasks. In
fact, Russell recalls the first time that he wanted to do a one‐click upsell, he had to hire
someone. It cost him $2,500 to get this person to custom design it. Now all Russell has to do is
select the template that he wants, plug in his video, click one button, and instantly it all works.
It all just works, which is one of the best things about Click Funnels.

Surely, you can tell how simple and easy all of this is by now. All you have to do is click, drag,
and drop, essentially, until the page you’re working on has the look that you’re after. Russell
feels like this is how it should be; it really shouldn’t be any more difficult than that. You don’t
have to be a rocket scientist to do this. You don’t have to have a tech person anymore. This is
something that a typical person with typical computer skills can actually do. Even if you don’t
have very many computer skills at all you can do this. As a matter of fact, Russell’s tech guy
used to joke and say “If we can make Click Funnels so simple that Russell can do it, then we’ve
succeeded.”

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Understand that Click Funnels works for all types of funnels, not just simple ones like you just
saw. The screenshot above shows one of Russell’s high‐ticked funnels. He built all of this inside
of Click Funnels. Once again, he dragged, and dropped, and tried a few different things out.
The exact same thing is true when it comes to his webinar funnels and his book funnels.

When Russell launched his very first book, he did want to just sell it. He wanted it to become a
bestseller. He logged into Click Funnels, he built out a page, and he ended up selling over
30,000 copies of the book. Russell became a USA Today bestselling author this way. How did
he do it? He did so by designing the whole thing inside of Click Funnels. He created a headline,
and a second headline, and he added a video. Then he added a two‐step order element. That,
by the way, is just another element inside of Click Funnels. You can add this to any one of your
order forms. This is all demonstrated in the screenshot below.

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A lot of people want to know if you can create membership sites with this software. The
answer is “yes, it can”. In fact, Russell used Click Funnels to create a membership site for his
$25,000 program. This much easier to do than you might think. The first thing that you do is
log into Click Funnels and define your lesson sections. On his page, the first lesson was labeled
‘Welcome to Ignite’. Then the first module is titled ‘The Blueprint’, the second module is titled
‘The Secret Formula’, and so on. Inside of each of the modules, he’s added little lessons.

If you were to scroll to the bottom of this page, you would see that there is a button that you
can click on that’s marked ‘Add New Lesson Section’. When you click on it, a window appears
which allows you to name a lesson section. Once you click to save, you will find another section
is added to your page. There’s also a button you can click on to add new lessons. Both of these
buttons are shown in the picture below, as well as a section of the course and modules that
Russell plans to add.

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When you click to add a lesson a pop up window appears for this as well, and you are able to
both name the lesson, choose which section you want this new lesson added in, and you can
even set up a drip delay. In other words, you have the ability to set up when each lesson should
be unlocked. You simply enter in an interval for this. For example, Russell entered in the
number ‘7’. That means that seven days after a person signs up, the lesson will appear.

After you have created the various sections, and added lessons to each section, you can open
up the editor for any of the lessons you would like to work on. It’s the exact same editor that
you’re used to using. You can add headlines, videos, buttons, etc. Not only is this incredibly
effortless, but you can use it to make some of the most powerful membership sites in the
world. They end up looking clean and well organized, plus you can put these lessons together
in almost no time at all.

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You might also be wondering if you can run an affiliate program though Click Funnels. Once
again, the answer is “yes”. If you look at the screenshot above, you’ll find that there is a little
tab labeled ‘Backpack’. You can click on this to run an entire affiliate program. It will track how
many active affiliates you have, how many of them were referred, and how many affiliate sales
you have had today. You can dig deep to check out each of your affiliates and see how much
money they are making and how you can help them. Furthermore, you can set up an affiliate
program for every single funnel inside of your Click Funnels account.

One of the most amazing functions of Click Funnels is something that the team has recently
created. It’s called ‘Actionetics.’. This allows you to create something that they call ‘Action
Funnels’. Here’s how it works. Let’s say that someone comes to a squeeze page and leaves
their name and email address. What happens next? Typically, you would add that person to
your list in MailChimp or Aweber, and you can still do that if you like. However, you can also
use the ‘Actionetics’ tool’.

If you do that, when someone opts in, Actionetics will go out and find out everything attainable
about that person, such as what social networks they use, how many friends they have on these
networks, how many followers, how much money they make, and so on. It gathers all of this
information in real time and brings it back to you. Now that you know all of this information,
you can build out real action funnels based on that.

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An action funnel is kind of like a sales funnel, but things are happening outside of the actual
website. What you do is click on ‘Actionetics’, which you will find at the top of the interface in
your Click Funnels account. Then, click on ‘Action Funnels’, and you’ll be able to create one.
During the presentation, Russell named his ‘Squeeze Page Action Funnel’. Now, think about a
person who joins your list. What are some of the external things that are happening to that
person? Russell clicked to add a new step, and he named it ‘Take them off other email lists’.
That’s the first thing that he wanted to do; he wanted to take them off of all his other lists so
that they don’t get bombarded by emails.

Next, he added the action step to ‘Send Welcome Email’, and he was going to have that go out
immediately, so he left the field ‘When to Trigger Action’ blank. Then, the third step that he
added was to send a text message out to the subscriber. This would be a ‘Welcome Text’.
Russell also added a fourth action step, which was to send his subscribers another email with a
free gift. Russell named this ‘Free Gift Email’, and under ‘When to Trigger Action’ he put the
number ‘1’ so that this action would be triggered after the first day. Then on Day #2, Russell
decided to send an email out about his special offer. Finally, he created an action funnel step
titled ‘Invite to My Webinar’.

You can continue building out your entire sequence like that, and then at the end of the
sequence, you’ll want to add them back onto your other lists. Russell made this another action,

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and he set this to be done after Day 5. All of these steps are shown above. This is an action
funnel. You can send out emails, text messages, and you can move them around to different
lists. In the future, Click Funnels is adding a feature that will allow you to change your action
funnel dynamically based on the things that your subscribers do.

Another thing that you can do is set up different criteria for them. For example, let’s say that
you only wanted to send out a particular email to people who have 50,000 followers on Twitter.
There are settings on this page to specify that. You can also set it to only send a certain email
out to people who have purchased a specific product. There’s just a ton of different things that
you can do with your action funnels.

One more thing that you should know about involving action funnels is the email editor. After
you decide on what emails are going to go out, you can pick one and edit it. When you do, Click
Funnels will show you how many people in the queue are currently going through the step that
you have chosen. This is shown in the screenshot below. You can also see, at a glance, how
many of these emails have been sent, how many have been opened, and how many have been
clicked. From this page, you can click to open the email editor. Just like with all of the other
options in Click Funnels, this editor will allow you to add images or video very quickly. You can
also add buttons.

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Russell says that this is one of his favorite things because all of the other email services that he
uses make his emails look very ugly. It’s hard to drag and drop them in, even if you have the
option, and you just can’t make them look as amazing as you can in Click Funnels. When you
are finished creating your email, you can save it, and you can preview it to see what it’s going to
look like. All of this is shown in the screenshot above. Can you see how powerful this can be
for you, especially when you implement some of these other tools, like Actionetics? Instead of
just building a standard email sequence, you now have the ability to create a custom action
sequence just for them.

Now that you’ve been given a broad overview of Click Funnels, what do you think? Isn’t it
amazing? You may be thinking to yourself, “Wow, now I can cancel my auto‐responder service,
I can cancel my website hosting, I can cancel my membership site software… I can cancel all of
these tools that I’ve been using to glue together my sales funnels. Now I can do everything
altogether, and my entire business can be run inside of one, single platform.”

This has completely transformed his business, Russell states. This might make you think, “Of
course, Russell, you make money every time someone signs up for Click Funnels.” However,
the reality of this is that even if he had never sold a single Click Funnels account, just the fact
that he has the chance to use this tool has more than doubled his companies. That’s how
powerful this is. He no longer has to wait for a designer, or a programmer, or any of these
people to go and do things that take forever. He can just log in and get it done, and simply by
dragging, dropping, and clicking. This really is amazing.
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You’ve just learned Secret #2, which is how you can clone other people’s proven funnels in less
than 10 minutes. Are you excited now? It’s time to move on to the last step, which is how to
get people to come to your funnel. Traffic is always the ‘Secret Sauce’ to any online, or offline,
operation.

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 Secret #3: My #1 Traffic Hack

In this portion of the lesson, you’re going to get a chance to learn Russell’s #1 traffic hack. This
is responsible, he says, for the majority of the traffic that goes into his sales funnels. “It’s
nothing that you’ve ever heard of before,” Russell promises. You are about to learn how you
can get the exact same customers that are currently going to your competitors funnels to start
coming to your funnels instead. As you can see in the picture above, this brings us back to
ClickBank.

You’ve got to go back to the person that you funnel hacked. So, for this example, you would be
funnel hacking Venus Factor. This company is getting a lot of traffic to their website. Wouldn’t
it be so easy if you just knew where they were getting their traffic from? Well, the CEO of the
company you’re funnel hacking might not give their traffic source up to you, but there is a
company that will give you that information. It’s called SimilarWeb.com. The home page of the
site is pictured below.

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The first thing that you are going to do on this page is type in the URL of the site that you are
funnel hacking. As you can see in the picture, Russell typed in ‘www.VenusFactor.com’. He
clicked on the ‘Search’ button, and SimilarWeb brought up all kinds of data pertaining to
VenusFactor.com. For example, the data on the page shows that Venus Factor is generating
between 1 and 3 million visitors a month. If you were to scroll down the page a little, you’d
also find data on the top referring websites sending traffic to Venus Factor.

You can see in the screenshot below that the top referring website is Lifeguru.com. The second
is NaturalNews.com. The third is News.newsmax.com, and it goes on from there. When
Russell saw this, he started to think “The Lifeguru.com bar is like halfway full. So, if this site is
getting 3 million visitors a month, 1 million is probably coming in from Lifeguru.com. But, what
in the world is Lifeguru.com?” The next thing he would do at this point is go to the site and
check it out, and he finds out that it’s a blog that teaches people to find love, eat healthy, and
so on.

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When Russell looked at this site, he started immediately wondering how this blog was sending
that much traffic to Venus Factor. So, he started scrolling around, and that’s when he saw a
little banner ad that said ‘5 Foods to never eat’. Russell clicked on this, and guess where it took
me? This ad took him over to Venus Factor.com. That’s kind of interesting. What’s even more
interesting is that if you head over to SimilarWeb.com, you’ll find a big button that says ‘Show
The Ads’. When you click on this, you can see all of the ads that they have ever run as a
company.

By default, you’ll just be able to look at their ads, which is pretty cool in and of itself. However,
if you upgrade, for a small fee, you can see how long their ads have been running for. So if, for
example, an ad has been running for something like 2 ½ years, that means that it most likely
worked for them pretty well because they aren’t going to pay to run an ad for that long unless it
was producing results.

With just a little bit of investigation, you know two really important things. 1) First of all, you
know exactly where they are advertising. That’s important. 2) Secondly, you know exactly
what they’re saying in order to get people to click on their banner ads. Now, if you have been
paying attention, then you know exactly what to do with this info. You model after what works.
That’s the name of the game. At this point, you’ll want to go get your own banner ads
designed, and you are going to model after the successful company you’re hacking. You’re
going to want to model after the:

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  Message

 Design

 Sizes

Where can you go to do this? One great site is www.20DollarBanner.com. How much do
banner ads cost there, you say? Well, they cost $20 like the name implies. Russell simply goes
to the site and he shares the banner ad of the site he’s funnel hacking and asks them to make
something similar. He gives them $20, and they make a banner ad that’s similar. There’s no
need to copy anything, okay? It’s unethical to steal someone else’s work. Plus, if you show the
same ads to the same websites, they aren’t going to run it for you. There’s an ethical reason for
you and a logical reason, so just don’t copy someone else’s ad.

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 A Quick Review

You just need is something similar. Look at the screenshot above. The ad up on the top left has
a pretty girl on it, so your ad needs to have a pretty girl on it. If they have a purple headline on
theirs, you should have a purple headline on yours. They have a little block of text that says
‘See these amazing tips’, so you need to have a similar call to action, and it should be placed in
a similar fashion on the ad as well. Why are you doing all of this? It’s because the company
that you are funnel hacking has proven that the people in your market clicks on ads that look
like this. So, why wouldn’t you model after it, right?

Once you are done modeling the ads that you find, you can go back to the exact same websites
that Venus Factor, or whatever company you are modeling after, is buying ads on, and you put
your ads on the exact same websites too. Hopefully, you understand this and you are shaking
your head up and down because now you understand exactly what you should do.

Russell recalls that when he first got started online, the big thing was Google Adwords. He
remembers going in and trying to use them, and he says that it was so confusing that he
couldn’t figure it out. In fact, he never did. The next big thing was SEO, and that was even
more confusing to him. He was trying to do H1 tags, and backlinks, and all of these crazy things

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that didn’t make any sense to him at all. Luckily, after that, Facebook came out, and Russell
found Facebook to be easier, but it was still pretty confusing.

The thing about this funnel hacking strategy is that anyone can do it. All you need to do to
drive traffic is to find out where your competitors are placing their ads and email the person
that owns the site, saying something like, “Hey man, I see that you are selling ads on my
competitors, how much do you charge for banner ads?” He’ll email you back saying “It’s $300
bucks.” Or it may be $500, or something like that. Anyway, all you have to do at that point is
PayPal him the money, email him your banner ad, and Boom!, that fast your ad is on the exact
same website as your competitor’s. After that, a percentage of the visitors that were going to
your competitor’s site are now going to yours instead.

Let’s say that you follow the Funnel Hacks process the way that it’s been laid out for you.
You’ve found something successful like Venus Factor, but it’s something that works in your own
market. You model after their funnel, and you now have a similar funnel of your very own.
Then you model after their advertising and you post your banners on the exact same websites
this successful company is displaying their ads on. Again, you aren’t copying anything. You
aren’t copying their products or their sales funnel. You are modeling after the process of what
they are doing.

You have to understand that the successful company you are modeling after has proven a lot of
things. They’ve proven the price point, they’ve proven the layout, and so on. Since they have
already proven these things, all you have to do is model after them. You go back to the exact
same websites that they are driving traffic from, and you put your similar ads on these same
sites. If you do all of this, don’t you think it would be likely that you would have similar results
to theirs?

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We know that Venus Factor is making somewhere around $100K a day. Let’s say that you
modeled after them. You might not make $100k a day, but what if you came in and tried to do
something similar, and you totally screw it up. You only end up making 10% of what Venus
Factor does, you would still be making $10,000 a day. How would that much money, $10,000 a
day, change your life right now? That’s a lot of money. That’s over $3,000, 000 a year. Even
that’s a little hard to believe. So, let’s just say that you come in, you funnel hack this company,
you totally screw this up, and you only make $1,000 a day. Would $1,000‐a‐day change the
quality of your life? That would be an extra $30,000 a month. That would be pretty amazing,
right?

Let’s say that you just make 10% of the 10% of the 10%, and you only make $100 a day. That
would come out to be $3,000 a month. Would that cover your mortgage? Would that cover
your car payment? Would it cover your student loans? You don’t have to be perfect to make
this work for you. Do you understand why this funnel hacks process is so powerful? Now do
you understand why Russell is so excited to share this stuff with you guys. That’s because it
works. This sort of thing transforms people’s lives every single day. Funnel Hacking can do the
exact same thing for you and your company as well.

Let’s take a moment to recap the 3 Secrets of Funnel Hacking. They are:

 Secret #1: Funnel Hacking – “How to Ethically Steal Over $1,000,000 of ‘Funnel Hacks’
from Your Competitors, For Under $100”

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 Secret #2: Funnel Cloning – “How to Then Clone Their PROVEN Funnel (In Click Funnels)
in Less than 10 Minutes…”

 Secret #3: My #1 Traffic Hack: “How to Get the Exact SAME Customers Who are
Currently Going to Your Competitors’ Funnels… To Start Coming to YOUR Funnel
Instead!”

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 Funnel Hacks

During this lesson a lot of stuff has been covered. Russell really tried to deliver as much value
as possible. You are probably feeling a little like the girl in the picture above right now. If you
do, Russell apologizes. He just wants to make sure that you have everything that you need to
be successful. At the same time, you are probably feeling like you want to take this concept
and implement it.

Russell has put together a really cool package called Funnel Hacking. It’s going to help you take
these concepts, implement them in your company, and have a ton of success. You’re also going
to find out how you can get a ton of stuff for free. Let’s take some time to go over everything in
the Funnel Hacks package so that you can make a really good decision today.

You have been given the overall concept, and you should understand by now how this Funnel
Hacking process works. Now, you’re going to find out how to go about getting the tools so that
you can move on to implementing this as quickly as possible. Here’s what’s going to happen.
When you invest in the Funnel Hacks package today, you are going to get a lot of cool stuff. The
first thing that you are going to get is access to the entire Etison Software Suite for free for the
next six months.

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Click Funnels: 6 Month Enterprise Account
How would you like to use ClickFunnels for free for the next six months? You are even going to
get the Enterprise Level account at ClickFunnels. That’s the top‐level account. In addition to
that, you are also going to get access to Backpack, which is the affiliate platform. That means
that you are also going to be able to run your very own affiliate programs for free for the next
six months. And, here’s the gold gem of this offer: You are going to get Actionetics for free for
the next six months as well.

You saw the power of ClickFunnels in today’s lesson. You saw the power of Backpack. You saw
the power of Actionetics. You saw how to become successful using the Funnel Hacks process.
You are going to get accounts to all of this great software, and you are going to receive an
enterprise level account to Click Funnels, which gives you Backpack and Actionetics. You’ll get
all of this for free for the next six months when you invest in Funnel Hacking today. Does that
make you excited? You have no excuses not to succeed now because you have access to all the
tools you need to bring about your own success.

Backpack and Actionetics are both awesome, but that’s not all that you get when you have an
Enterprise account to Click Funnels. You’ll also have:

 The ability to have up to 70 funnels

 The ability to have up to 20,000 contacts

 The ability to have 100,000 monthly visitors

 And MORE!

You are also be able to do a bunch of stuff as soon as you become a member, such as creating
opt‐in funnels and building a list. You’ll be able to start generating leads. You’ll be able to
create a sales funnel to sell your products, including one‐click upsells, and downsells, and more!
You can create webinar funnels, just like any of Russell’s that you may have seen. You can also
create automated webinar funnels, product funnels, and funnels for your membership site(s).

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Russell and his team did a survey. The average ClickFunnels member saves over $1,000 a
month starting the second that they get their Clickfunnels account. That’s over $12,000 a year
on average. There are some members who save hundreds of thousands of dollars a year by
using ClickFunnels, but the average is over $1,000 a month. What that means is that the
second you get your ClickFunnels account, you are going to be able to get rid of a lot of stuff.
This includes:

 Landing page software

 Split test software

 Shopping cart (or integrate)

 Email auto‐responders

 Text message auto‐responders

 Automated Webinar

 Affiliate Software

 Membership Site Software

 Photoshop

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  WordPress

 Your Website Hosting

 Programmers

 Designers

 Web Masters

 And so much more…

You are surely familiar with some of Click Funnels’ competitors. Russell thinks that it’s just
insane to have landing page software that doesn’t allow you to change the page. You can
change the headline and change an image, but you can’t move things around. It doesn’t have
anything to do with funnels; these are just pages, and that’s it. The sad part is that they charge
the same monthly fees that Click Funnels charges. “That’s just insane,” according to Russell.

You can get rid of all your landing page software. You can cancel it right away when you get
ClickFunnels. You’ll also be able to get rid of your split test software. You can do all of your
split testing inside of Click Funnels now. You’ll also be able to get rid of your shopping cart
when you start to use Click Funnels. Or, if you have a shopping cart that you love, such as
Infusionsoft or Ontraport, you can bring it onto Click Funnels. It’s likely that Click Funnels
already integrates with it, whatever it may be.

You can get rid of all of your email auto‐responders as well. How much money is that going to
save you? Russell says that when he first transitioned over to Actionetics, he was spending over
$6,000 a month on an email auto‐responder. He was able to completely cancel that fee. Again,
that was $6,000 a month. He could have paid three more employees with that amount of
money. If there is an email auto‐responder service that you love, Click Funnels probably
already integrates with it, but anyway, you can continue using your favorite auto‐responder if
you want to.

Most people don’t have text message auto‐responders set up in their business yet. If you do
have one, you can cancel it. If you don’t have one yet, you will have one when you join Click
Funnels. You can also cancel your automated webinar software, your affiliate software, and
your membership site software. You can even delete Photoshop off of your computer, and you
no longer have to use Wordpress to design websites. “Just get rid of that completely,” Russell
says, “that thing is a nightmare!”

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You can cancel your website hosting too. Russell says that he was spending over $1,000 a
month on website hosting before transitioning over to Click Funnels, and now his cost for
hosting his sites is $0. On top of all that, you can fire your programmers, your designers, your
webmasters, and so much more!

Surely, now you can see why the average person saves over $1,000 a month by using Click
Funnels. Is that insane or what? If you really want to stay in business, you really can’t go
without this tool, as you can probably tell. Someone recently asked Russell “What if I don’t get
the software? What do I have to do instead to be successful?” To this, Russell replied “Okay,
well there’s a lot.”

Let’s say that you just wanted some landing page software. If you used Lead Pages for just six
months, it would cost you $1,194, and all it does is pages. You can’t even move things around.
The same thing can be said for Unbounce. It would be totally crazy to go pay one of thes
companies $1,194, and end up with a tool that doesn’t even allow you to create funnels, when
you can have Click Funnels. And, that’s just the beginning.

Now let’s look at all of the things that Actionetics does. First, it does all of the things that
Infusionsoft does. To have Infusionsoft for six months, it would cost you $3,594, and that’s if
you only have 20,000 contacts. If your list is any bigger than that, the price dramatically goes
up from there. So, Infusionsoft is going to cost you nearly $4,000 more, and the same thing

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goes for Ontraport. HubSpot will charge you nearly $15,000 contacts during this period of time,
and that’s just if you have 10,000 contacts.

What if you don’t even want to use a shopping cart, but you do need to use an auto‐responder?
AWeber will cost you nearly $1,000 for just 20,000 contacts and MailChimp would end up
costing you about $3,000. ActiveCampaign would end up costing $12,450 in a six‐month
period of time. You can pay for that, or you can get all of the same features for free over the
next six months inside of Actionetics.

How about running an affiliate program. In Click Funnels, you’ll have backpack to use for free
for the next six months. If you were to use HasOffers, you’ll be spending almost $5,000 over
the next six months. LeadDyno is going to cost you about $500 for this service alone. As you
can see, you can glue together a whole bunch of programs that kind of take care of a
percentage of what Click Funnels does, or you can get the Funnel Hacks package today. This
will give you the ability to use Click Funnels, Actionetics, and Backpack for the next six months
for free and get rid of all of these other costs. Isn’t that amazing? Russell says that he can’t
fathom why someone wouldn’t want to take this offer.

You may already have a Click Funnels account. So, what do you do if you want all of this other
stuff for free for six months too? Not to worry. If you are already a Click Funnels member,
Russell and his team love you and want to take care of you. The way that this will work is when
you invest in Funnel Hacks today, your account will be updated to the Full Etison Suite for 6 full
months. For 6 full months, you won’t get a single bill from Click Funnels. Plus, you’ll be able to
use Backpack, Actionetics, and ClickFunnnels to your heart's content.

Now, you might be thinking, “Russell, that’s cool and all, but what happens after the first six
months is up. Are you going to jack up the fees and charge me a fortune?” No, of course not.
That would be a horrible thing to do, says Russell. Six months from now, you will log into your
account, and you’re going to look at where you are at and decide which level of ClickFunnels is
the right level for you and your business. That being said, Russell stresses that you really should
be making a decision like that today. No one knows what your business is going to be like 6
months from now.

Russell says that if you had told him a year ago that he would have a supplement that’s making
almost $20,000 a day, he wouldn’t have believed you. That’s why Russell doesn’t want to put
those kinds of restrictions on you today. He just wants to unlock this for you and give you
access to three of the most powerful tools on earth. You’ll get to use them for six months, and
six months from now, you can decide what makes sense for you at that point. Doesn’t that

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sound fair? So, what you’re going to get when you sign up today is: Again, you’re going to
receive: Click Funnels: 6 Month Enterprise Account ($3,564 Value)

6­Week Funnel Hacks Master Class

The master class that you are going to receive, along with your enterprise account access for six
months, will provide you with everything that you need to know to be successful at building
sales funnels. During this 6‐week time frame, the team is going to cover all of the types of
funnels shown in the screenshot above, which are:

 Opt‐in Funnel

 Sales Funnel

 Webinar Funnel

 Automated Webinar Funnel

 Product Launch Funnel

 Membership Funnel

The cool thing about how these trainings work is that the beginning of the training covers
strategy. For example, as an entrepreneur, why should you be doing opt‐in funnels and sales
funnels? What’s the strategy behind all of it? For the second half of the training, Russell opens
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up Click Funnels and just starts building out these funnels so that you can see exactly how it’s
done.

You can seriously just open up the training, open up your Click Funnels account, and do exactly
what Russell is teaching you how to do. Just look over his shoulder and copy what he does.
That’s the exciting thing about this. What’s really cool is that he holds these trainings live a
couple of times throughout the year, and you can join in. You’ll be able to attend. Some of
these trainings are also archived. So, let’s say that next week you know you’re going to launch
a membership funnel. You can log into some of the archived training and you can go watch that
tonight, learn how to do it, and launch your membership funnel before the weekend even
begins.

You may be interested in all of this, but you know that you have no technical skills whatsoever.
Maybe it even scares you to try to log in. Russell totally understands this because, although he
does have some technical skills, he isn’t that great at these things himself. If you like the idea of
all of this, but you don’t want to get your hands dirty at all, what you can do is allow your tech
person to review these trainings so that Russell can train them on how to use Click Funnels for
you.

Maybe you don’t have a tech guy or tech gal yet. In that case, Russell recommends bringing
one of your kids into the training. If you do that, Russell will make them the most profitable
employee in your entire company. Russell has five kids, and two of them are twin boys that are
nine. Russell just trained one of them to use Click Funnels, and now he’s kind of obsessed with
it. So far, this kid has built out nine different funnels, and he’s making money selling donuts
door to door and all sorts of other projects through Click Funnels. If Russell can train his 9 year
old son to successfully build sales funnels for his own little businesses, he knows that he can
teach your kids how to do this for you.

Some of you have probably heard about funnels before, and you may even have a vague
understanding about them. As soon as you really understand the psychology behind all of this
and how all of these tools work, it becomes so powerful, yet so easy. You’ll literally begin to
start writing your own check and signing your own business. Now let’s look at some examples
of people who have gone through this Funnel Hacks training.

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Look at the screenshot above. This is a picture of Liz Benny, who is one of Russell’s favorite
people in the whole world. She lives down in New Zealand. She had an offline business, but
she wanted to be online. That was her goal. So she went through the Funnel Hacks training,
and this is what she said:

“With our new funnel (Webinar Funnel) this month we got 35 new clients at
$997 each. Now that we have the funnel perfected, we are on track to get 100
new clients this month!”

Think about that for a second. A hundred clients at $997 each? That’s pretty awesome, don’t
you think? At this point, you may be thinking “That’s awesome for Liz, but that’s not going to
happen for me. There’s no way in a million years that I’m going to make $100k in a month.” If
you would have asked Liz that four or five months ago, she probably would have probably
laughed in your face. You can’t discount this. When you follow the Funnel Hacks system,
there’s no way to know where you will be six months from now. You might be out there really
crushing it by then. Now, check out the testimonial below.

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The man in the picture above is Mike Stanzyk. Russell says that Mike was the greenest of the
green newbies he’d ever met. He definitely didn’t know what a sales funnel was at the time,
and Russell’s not sure if he even knew what a website was. That’s a joke, but he really hadn’t
ever heard of a sales funnel before, and he didn’t know anything about internet marketing
either. He was brand new. But, Mike took action, he got involved. Here’s what he had to say:

“I’ve never had an actual funnel before Click Funnels. I followed Russell’s
instructions, setup a sales funnel, brought my first ad, and my FIRST try, sold 8
people on my front end (free plus shipping) and TWO people bought by $197
upsell!”

Some of you may be thinking, “Russell, big whoop! He made $400. This isn’t that big of a
success story.” Take a closer look at that statement and really take it in. He says that this was
his very first try. How many people have been trying to get started in internet marketing for
more than six months, or more than a year, or even longer. What would it have been worth to
you to be successful on your first try? It happened to Mike because he followed the Funnel
Hacks process. Russell’s goal isn’t to make you successful a year from now. He wants you to be
successful today. Now look at the screenshot below.

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This is another one of Russell’s favorite people. His name is Simon Cryer. He lives down in
Australia. He says:

“I followed the Funnel Hacks System, found a funnel I liked, modeled it, and my
FIRST test, we doubled over on our ad spend! One Dollar In… Two Dollars Back
Out!”

A lot of people haven’t ever heard the concept of “One dollar in, two dollars back out” before.
This is the goal of when you build a funnel. You want to be able to put a dollar in advertising in
and get two dollars back out, right? Think of it just like an ATM machine. Russell says that
every time he teaches this stuff someone asks him what their advertising budget should be, and
this always makes him laugh, at least on the inside.

He smiles back at them, and he says “Well, if you follow the Funnel Hacks process, and you do it
right, and you build a funnel that works, which gives you the ability to put a dollar in on
Monday and get two dollars back on Tuesday, how much do you think your budget should be
for advertising?”

They usually stop for a second and think, “Well, if I put a dollar in on Monday, and I get two
dollars back out on Tuesday, I ought to put in a million dollars a day!” To this, Russell answers
“Exactly!” When you have a funnel that works, you do not have an advertising budget. Do you
understand? He told the media buyers at Neuracel, before he sold that company, to spend as
much money as they could because he had a funnel that worked, and every time he spent a
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dollar, he was able to get two dollars back out. That’s the goal to have with these funnels.
When you get to that point, the sky is the limit. That’s when it gets really, really exciting.

Drew Canole is the owner of FitLive.tv. They launched the Organifi funnel, and this is just an
amazing company that’s doing some cool stuff. He went through the Funnel Hacks process with
Russell. He went through it live, which is kind of unique. Here’s what he had to say:

“What was it? About four months ago… I bought the book 108 Split Tests. And, I
was looking through this book, and I’m like ‘This book is just loaded with
goodness’. I’m like…in the back of my mind, being a visionary. You have all of
these ideas as entrepreneurs. Everybody in the room has 1,000 ideas. In my
mind, at the time, I was like ‘What if Russell can come here and help the
FitLive.tv team build our supplement funnel and the different things that we
were creating, because at the time, we were doing well… like Djamel said, a
million dollars every year, but we wanted to 10x it and take it to the next level.

So, Brunson came out, he spent the entire day with us. He just blew our minds...
all the content that he was delivering. We were in our conference room. We
didn’t even have a whiteboard in our conference room. The poor guy was
drawing on the windows in this place, and he mapped out the entire strategy,
the entire funnel, for the product launch that we just put into play. And literally
within two weeks, we 10X‐ed our business or more…and we have pre‐orders

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 coming in now that [are] essentially going to pay for all of our products for like
the next year and a half. It’s ridiculous. So I believe in it. I think it’s absolutely
amazing what he teaches.

What he’s telling you guys to do can completely, can radically, transform your
business if you just listen and follow with it, instead of trying to be creative and
putting your touch into it. You know, follow the pros that have been doing it for
over a decade. And that’s exactly what we did, and now we’re not only making
more money, but our mission and purpose is to transform 10 million people this
year, and we are well on our way to [doing] that with physical products, outside
of just digital. You’re touching those lives through us, my man, and I want to
appreciate you for that. So thanks!”

How was that? Did that fire you up? If you are changing someone’s life with each funnel you
make, that’s even more motivation to get this stuff done. Again, Funnel Hacks doesn’t just
work for selling coaching, supplements, and books. It will work for each and every type of
funnel that you need to make.

You may think that this is really cool, but you don’t have a product. If this is what’s going
through your head right now, that’s the limiting belief that’s kept you where you are at right
now. If you don’t have a product today to sell, then it’s time to get one. I want to make it so
that you won’t be able to use this excuse again for the rest of your life. Let’s completely shatter
that and make it irrelevant.

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First of all, if you don’t have a product, don’t worry because the very first training inside of the
Funnel Hacks member’s area is Optin Funnels. In this training, Russell shows a very simple
process that they use to build huge email lists using nothing but opt‐in funnels. In every
situation, when he does this, he doesn’t have a product when he starts doing them. In fact, he
has friends that make over a million dollars a year just using opt‐in funnels, and they don’t even
have their own product. So if you don’t have your own product, that cannot be an excuse
anymore because you don’t even need one.

Secondly, let’s say that you want to have a product. Maybe you have a message to share with
the world, and you want to get it out. Or, maybe you want to create a supplement that you
know can really help people. Inside one of the trainings, the team teaches a fast process for
creating products. After they launched this inside of the member’s area, they had members
literally building an entire product line out over the weekend. So, if you don’t have a product,
use the Optin Funnels training and/or the Fast Product Creation training, and this will never be
an excuse you can use again. So, here’s what you are going to get:

 Click Funnels: 6 Month Enterprise Account ($3,564 Value)

 6 Weeks Funnel Hacks Masterclass ($2,997 Value)

Total Value: $6,561

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What Else Do You Need?
Russell really wants to make sure that you have everything that you need to be successful.
You’ve got the funnels software. You’ve got the funnel training. What else do you need? How
about more traffic? You already learned one huge way to get traffic, but there are other ways
that Russell goes about getting traffic to his sales funnels. He’s going to give you access to
everything that the team is doing to get traffic into their sites. This is through a program that
they call Instant Traffic Hacks. Inside of this program, Russell is going to share all of the
following:

 My Solo Ad Hacks

 My Media Buying Hacks

 My Facebook Hacks

 My SEO/Social Media Hacks

 My Affiliate Hacks

 And More…

In case that makes you nervous because you aren’t very techy and don’t think you can learn all
of this stuff, Russell has good news for you. He says, “Neither am I.” Every one of the traffic
training modules is broken down very so that things are very simple. You’ll have handouts,
you’ll have templates, and they are going to show you exactly how each simple process works.
That’s how Russell teaches, that’s how he and his team do things, and that’s how you can do
them as well.

What else do you need to be successful? What about copy? You may remember that when
Russell broke down what building a funnel used to cost, the most expensive part was the sales
letter. He spent $20,000 to get a sales letter done. Most people don’t have an extra $20k lying
around, so Russell is going to help you to hack this process as well. After spending hundreds of
thousands of dollars getting people to write sales letters, he decided that there had to be a
faster, easier, and less‐expensive way.

What he ended up doing was creating a program called Inception Secrets. This is all about a
very cool way to sell things to people without them feeling like they are being sold to. To do
this, the team tested insane amounts of scripts and other such things. Eventually, they came up
with some very simple and easy‐to‐follow scripts that will help you to sell your products or
services online.

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Here’s an example. One of the scripts that the team uses is called “Star, Story, Solution”. This
is demonstrated in the picture above. This might not make sense to you just yet. This is a
template. You can plug in any product with this template. You just follow the script, and when
it’s done, you will have a video sales letter that will sell your product. “It works like magic,”
Russell says.

This isn’t all you are getting. You’re going to gain access to all of the scripts that they are using
inside of the company to cause inception in the minds of their customers. You are going to
receive the following scripts:

 Star, Story, Solution

 OTO Bump

 Perfect Webinar

 The Two Step

 Every script that the team uses!

What else do you need? There’s one last thing that Russell feels you’ll need in order to be
successful. The biggest complaint that he gets from people is when they say, “I took all of the
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steps and I have all of these leads going into my funnels. I’m building my list, and Actionetics is
amazing, but what do I send to these people?” People get stuck because they don’t know what
to send out, in other words. So, in order to help you out with this problem, Russell is going to
give you access to all of his email sequences.

There’s a really cool process that the team takes people through so that there are email
sequences that make them money but also make people think that they’re cool, right? The last
thing you want to do is annoy people and make them want to unsubscribe. This is done by a
three‐step process. The first step is to identify your attractive character. This helps you to
identify how you should go about communicating with your audience.

After you identify an attractive character, you are going to build out a soap opera sequence.
You are going to get all of the tools and the templates that you need to do that. This five‐day
sequence will help you to build a relationship with your attractive character and the people
joining your list. Then, you transition into sending out what the team calls ‘Daily Seinfeld
Emails’. In the training you receive for this, you are walked through the entire process of how
to do this. This process will allow you to have amazing email sequences that will make people
fall in love with you and buy from you over and over again.

Here’s a recap of everything that you’re going to get when you join Funnel Hacks today:

 Click Funnels: 6 Month Enterprise Account ($3,564 Value)

 6 Weeks Funnel Hacks Masterclass ($2,997 Value)

 Instant Traffic Hacks ($1,997 Value)

 Inception Secrets ($1,997 Value)

 Soap/Seinfeld Secrets ($997 Value)

Total Value: $11,552

Obviously, Russell isn’t going to charge you $11,552. However, he does pose this question:
“Let’s say that this was the price for this Funnel Hacks system, and you did pay $11,552. If all
that this did was finally provide you with a funnel that was profitable ($1 in/$2out), would it be
worth it?” Of course it would. Prior to Click Funnels, $11,552 for a working funnel would have
been cheap, considering what Russell used to have to pay. He used to spend anywhere
between $20,000 to $30,000 to build a single sales funnel. So, $11,552 for that would be totally
worth it in his mind.

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What if all this training did was help you to share your message with more people? Would it be
worth it? Russell thinks that it would be. He spends way more than that every single month
trying to get his message out to more people. What if it just gave you the ability to cancel all of
the monthly tools that you’re currently using to glue together your funnels? Would that be
worth it? You can finally get rid of all that confusion that is driving you and your team crazy.
You can finally have everything under one roof so that things are simple and run smoothly.

Again, the average Click Funnel user saves over $1,000 a month. That comes out to $12,000 a
year! Don’t you think that it would be worth $11, 000 to save $12,000? Yeah, it would be,
wouldn’t it? Anyway, you aren’t really going to have to pay that much. Russell did take some
time figuring out how to price this, and his first option was to go as cheap as possible to try and
sell as many as possible. The problem with this approach is that it really wouldn’t have
motivated Russell to stack on the value for you.

The second option that they were considering was what they decided to go with. This actually
will serve you a lot more. You see, the second option requires a little higher of an investment,
but the cool thing about this is that because of this, Russell will be able to devote more
resources that will help to guarantee your success.

If you had a funnel in your business that was making you money, how much do you think you
could make off of one successful sales funnel? Not 5, 10, or 20 like Russell has, but just one?
Do you think that you’d make an extra $5,000 a month, $10,000, or even more? Now that you

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have that number in your mind, how much would you pay to get one perfect funnel? The
funnel in the screenshot above cost Russell $29,000.

Knowing what this funnel made him, would you give Russell $29,000 for this funnel? Russell
sold this company for a lot more than $29,000, but before he sold it, this funnel was making
him $17,947 per day on average. If you do the math on that, this came out to $500,000 a
month, or $6,000,000 a year. Would you give Russell $29,000 in exchange for a business that
would make you $6,000,000 a year? No longer is that a cost. Now it’s an investment, and
that’s the key. Russell says that he would take an offer like this every single day.

Currently, at Russell’s company, people are paying them $100,000 to set up a sales funnel, and
these companies give him 10% of all of their profits until he’s been paid a million dollars. This
makes sense for these companies because this isn’t a cost for them; it’s an investment. It’s like,
if Russell gave you $10, would you give him $1 back? Of course. That’s the key. Hopefully, you
understand that this would be a screaming deal at $5,000. That was what they were going to
price this at initially.

In the very near future, the team will be upgrading this. It will be sold to the general public for
$1,997. Right now, though, Russell wants to see you be successful. So, if you act right now, you
can get everything that has been offered in today’s training and much, much more for just
$997. To get this special offer, you need to go to www.ClickFunnels.com/go right now!

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Just to put this into perspective, if you were to go to Click Funnels right now and try to order
the Etison Suite for six full months, this would normally cost you $1,782. It’s $297 per month.
You can get this entire account for free over the next six months, but only if you act fast. So,
right now, you’ve basically got two choices. They are:

 First Option – Do Nothing and NOT take this leap of faith (Which is 100% risk free)

 Second Option – Pony up this small investment today (compared to all the value you’ll
get in return and just give it a shot.

The second option is way more powerful and much more in line with what you need to do to be
successful, and all you have to do is pony up this tiny little investment today. Just give it a shot
just to see if the processes that have been covered really will work for you. The cool part about
this is Russell has a philosophy in his company that he follows. That is, “If I can’t make you
money, then I don’t deserve yours.” Because of that, the team came up with an ironclad 30‐
Day guarantee. It states:

“Sign up today, If you don’t like it for ANY REASON (I don’t care if it’s 29 days, 23
hours and 59 minutes from now), just let me know and we’ll give your money
back.”

You could sign up today, log into Funnel Hacks, go through all of the training modules, learn it,
apply it, and make as much money as possible. You can go into Click Funnels and build funnels
for yourself, or even build funnels for clients. You can use Backpack and Actionetics. Do a huge
product launch, and make as much money as possible. And, even still, at the end of 30 days,
then you can decide if you want to use it or not. You don’t have to make that decision today.

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Just sign up today, and if you don’t like it for any reason at all, just let the team know that it’s
not for you, and they will give your money back. You don’t have to decide right now if it’s going
to work or not work. The only choice you have to make right now is whether or not this is going
to help you to get your message out to more people. If the answer is “yes”, then you need to
get started right away. Just test it out and see if what everyone is saying about it is true.
Russell is confident that when you see this and you experience it, you’re going to know that it is
true.

The REAL question is “Is it worth gambling a few minutes of your time to check this out, (which
if it does even HALF of what Russell has claimed today) will pay for itself as soon as your first
funnel is live!”

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During his presentation, Russell gave the first 50 people to sign up unlimited funnels. This
means that you could create funnels for every single person on your street, sell them for $15k
or $20k and keep all of that money because you have the ability to create unlimited funnels.
The first 50 people to sign up today are also going to be able to have $100,000 unique contacts
in your account. If you were to use Infusionsoft or something like that, you would have to give a
couple of thousand dollars a month to have that many unique contacts.

The first 50 people to sign up will receive unlimited bandwidth as well. Russell dares you to go
to your web host and ask them how much your web hosting will be if you start sending a million
visitors a day. They will tell you that it will cost you $5k, $10k, $15k a month. Russell and his
team are going to eat those costs for you, not for everyone. This is just for the first 50 people.

On top of everything else, you will receive priority support. So, if it’s three o’clock in the
morning and you’re trying to get AWeber to work, you’ll be able to request assistance
immediately. Russell’s team is aware of this, and all they have to do is make sure that you were
one of the first 50 people to sign up. A lot of the time, they will just log into your account and
do it for you. They do these sorts of things all of the time for the Top Tier people.

The support that you get from Click Funnels is amazing anyway, but they do an astonishing job
helping the top tier people whenever they need help. Russell believes that they are the best
support team on the planet. These guys will definitely help you out if you are in the top 50.
The total value of this bonus is priceless. This bonus is probably gone already because it won’t

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take long for 50 spots to be taken up. If you want to try to get this, however, you have to go
now to www.ClickFunnels.com/go right away.

If you are sitting on the fence because you’re not really sure if you can afford this, PayPal has
agreed to extend credit to some people. Now this isn’t going to be an option for everyone.
There’s certain criteria that will make you qualify, but it’s not Russell’s criteria, it’s PayPal’s.
This will only work for US‐based customers, and you are subject to credit approval.

The way that you would do this is to go to www.ClickFunnels.com/go, and you choose the
PayPal checkout option. That’s when you will be asked if you would like to finance the
purchase through PayPal. If you answer “yes”, they will put you through an instant credit
check. If you qualify, they will send Russell the $997 you need to get in, and you won’t have to
pay anything to PayPal for six full months. That means for six months you’ll be able to build
funnels to sell your products or services, or even sell funnels to other people, or whatever, and
you can use it for six full months with no payments.

There was a member of Funnel Hacks that took this option, and then he went through the
training. After that, he started knocking on doors in his local area. He found someone who
wanted a funnel, and he built a funnel for that person for $10,000. He took 1/10 of that
money, paid off PayPal, and kept the other $9k. Since then, he’s been off to the races. That’s
what this does. It gives you some time. This way, you don’t have to pay today, and you can use

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the tools available to you to make insane amounts of money. Then, whenever it makes sense,
just pay it back. Isn’t that more than fair?

Russell doesn’t know how to make this a more irresistible offer than it already is. He’s been
trying to make this a no‐brainer for you. This is what runs the backbone of Russell’s business,
and he knows that his business wouldn’t survive without this. They make over eight figures a
year, and it is 100% run through Click Funnels, Backpack, and Actionetics. Every person in every
single market is starting to come around to using Click Funnels. They are migrating their entire
business over to this system. There are over 10,000 entrepreneurs using Click Funnels right
now, and that number is growing every single day. It’s becoming a question not of “if I’m going
to use Click Funnels or not” but “when?”

On average, Russell and his team are getting 300 to 400 sign ups a day from entrepreneurs just
like you, and none of them are getting the special offer that you are getting right now. If you
wait six months or a year to sign up for this, not only will this special offer be gone and it’s likely
going to cost more to get started, but all of the money that you could have been making that
whole time will be gone. You can’t get that back; it will be gone forever. This special offer is
available right here, right now. Get started right away by visiting www.ClickFunnels.com/go.

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 Question & Answers

I’m having trouble signing up. What do I do?

Email Support@Clickfunnels.com. Whatever you need help with, they should know what to do.

How do I know if I have the unlimited account?

When you log in, there is a spot that says how many funnels you have. If you have a whole lot
of 9’s in that area, that means that you have an unlimited account.

What if I already have a Click Funnels account?

The team will take your account, upgrade it to the enterprise level, and unlock Actionetics and
Backpack for you. They will also unlock the training and push out your billing for an enter six
months. So, for six full months, you won’t be billed anything. All you have to do is go to
www.ClickFunnels.com/go to get started.

What other tools do I need?

That’s part of what makes Funnel Hacks so powerful. You shouldn’t need any other tools
whatsoever. Between Click Funnels, Backpack, and Actionetics, you are being given everything
that Russell uses to run his business. He says that he’s been doing this for a long time, and he’s
used just about every tool that you can dream of. There’s nothing else that you should really
need.

Do you have a payment plan?

Not for this offer. You can get an enterprise account through ClickFunnels.com for $300 a
month already. There are tons of people paying that, and it would be unfair to existing
members for Russell to offer a payment plan any cheaper than what people are already paying.
Now, if you can use the PayPal financing option, you absolutely should. This would be even
better than Russell could set up anyway because that will allow you to make no payments for
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six full months too. Another thing that you can do is have Visa or Mastercard finance it for you
by putting it on your card and just making at least the minimum payments each month.

I’m in, but I can’t see Funnel Hacks?

When you first log into ClickFunnels, there’s a button or a logo that says Funnel Hacks. If you
click on this, you’ll be auto‐logged into the member’s area. That’s where you will find all of the
bonuses and everything that’s been discussed. If that logo isn’t there for some reason, just
email Support.

If I buy, are there any upsells?

There’s really nothing else that can be offered. You are being given just about everything
imaginable when you sign up. So no, there aren’t any upsells. Get started because this is
everything that you need to be successful.

Who hosts the pages?

One of the things that were mentioned was that when you start using this you’re literally going
to be able to get rid of your website hosts. Russell and his team host everything on their end.
There’s a huge cloud‐based system that they use as well as some other services, so the hosting
is rock solid. Your pages will be up and you’ll be able to drive tons of traffic to them without
any additional costs. Also, your pages should load very, very fast because the team is constantly
working to improve this. This will improve your rankings and conversions.

Who owns the data?

This is a great question because a lot of people don’t know about this. There are some affiliate
networks out there that state in their terms of service that when you send them customers,
they essentially own those customers. Then, they sell them all sorts of other things. Russell
thinks that this should be illegal, but this does happen. He wants you to understand that when
you have customers join and become subscribers, you own them, not Russell and his team. All
the data is your data.

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Can I export my pages?

Kind of. There’s no button inside of Click Funnels that you can use to export. The reason is that
Click Funnels isn’t just a page builder; you’re building funnels. There’s just so many things going
on in the background, and you don’t want your page to break. They did add a feature where
you can right click on a page that you want to save. This way, you have at least to back up what
you create.

Do I need Wordpress now?

A lot of people try to use WordPress for blogging, which is what the site is designed to use.
When it comes to building funnels, there are plug‐ins that you can use. The problem is that
they kind of work, sometimes. Russell recalls using one once that worked fantastically well.
That was until WordPress updated their system. That broke the plug‐in, and as a result, he
didn’t make any money for two weeks. So, he begs of you “Please don’t use plugins for building
funnels in Word Press. That’s not what the site was originally made for.

Now, if you are a blogger, you should absolutely use WordPress for that. If you are a hardcore
WordPress person, Click Funnels does have a WordPress plug‐in. You can use that if you like.
With the click of a button, you can pull all of the pages you have created in Click Funnels into
your WordPress site.

Do I need an auto‐responder?

If you have an auto‐responder service that you love, you can use that company. Click Funnels
integrates with most of the major auto‐responders. Russell really believes that most people are
just going to use Actionetics after they get the chance to try it out. He has been in business for
12 years, and he’s used 16 different auto‐responder companies, and he didn’t like any of them.
None of them even come close to what Actionetics can do.

I can’t afford the $997 right now. What do I do?

Please understand that Russell has been there before. There were times when he didn’t have
any money, let alone $997 to spend on something, even if he knew he needed it. One thing
that Russell learned from Tony Robbins is that a lot of times people will have resource
problems. They don’t have the time, the money, or whatever else they might need. The
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problem, however, isn’t that they don’t have the resources, it’s that they aren’t resourceful
enough. So, if you don’t have the resources, you’ve got to become resourceful.

Russell says that when he started his business, he didn’t have the resources either. So, he
became more resourceful. He found other people who believed in his dreams and his ideas.
He would either borrow the money from people or work harder to make more. He recalls
raking leaves to earn more money, and all sorts of other things, to get the capital that he
needed to launch his business.

It’s also understandable that you may already be stressed for time and can’t pull any extra work
right now. One thing that you might do is look around and see if there are any business owners
in your local area that might be able to benefit from a funnel. Russell says that he has friends
that have ‘brick and mortar’‐type of businesses, and most of these guys paid $5‐$10 for a
website. These are horrible, broken websites that don’t really do anything for their businesses.

Why not go to someone like this and say, “Hey, I can help your business out. Instead of getting
a website built that won’t do anything for you, for a $1,000 investment, I can make you an
actual sales funnel that’s going to make you a bunch of money.” Nine times out of ten, people
are going to say “yes” to this because that $1,000 is a small fraction of what they are already
paying for this kind of stuff. Take that money, get this package (or pay off your credit card for
the package that you just bought), build the sales funnel that you promised to build, and you’re
in business.

Russell could share thousands of stories like this. If you ask someone for the investment, the
worst they can really do to you is say “no”. It’s just a matter of how bad you want success. If
you want it bad enough, you can find a way to get it. You’ve just got to become resourceful.

Do you offer support if we get stuck?

Absolutely. Russell believes that they have the best support team on Planet Earth. This is
especially true if you are a Funnel Hacks member or you’re in the Top 50.

What’s the difference between ClickFunnels and Leadpages?

Leadpages allows you to make static pages. You can edit the headlines and the images, but
that’s it. You’re stuck with the template that they give you and that’s it. Click Funnels, on the
other hand, does the same thing and much, much more. You can edit the template in any way

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that you wish, you can move things around with the click of a button, you can do webinars, you
can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate
platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, Click
Funnels is more like an iPhone. That’s the difference. http://instantfunnelhacks.com/go

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