Group Assignment - 20% (100 marks)

Submission of hardcopy & softcopy is 6th. Mar, 2020 – Friday (Week 8) before 12.00pm

I. Each team (4 members) is required to write a paper on an airport which must include:
II. The format of the project:
 Must be neatly typed using word document with spacing: 1.5
 Font: Size 12, Arial / Times New Roman
 Number of pages: Not more than 12 pages, excluding appendixes/references.
 References attached must follow the APA format; appendixes are at your own discretion.
 All pages written should be numbered except for the Cover Page and the Table of Contents.
 Majority of references used should be from the year 2012 onwards preferably.
 Marks may be deducted for failure in complying with the instructions provided above.
 A softcopy of the complete assignment must be submitted together with the hardcopy.

Assessment Criteria
Company Summary
 profile and structure including business model
 Competitors (Identify max 2) and discuss why your group
perceives those as compatible competitors
Analysis
 Firm’s Current/Future airport Challenges/problems
o Identify the current problems the airport is facing
o Identify future challenges facing the airport

Note: Use PESTLE / Fishbone tool to analyze and reflect on the issues

Strategy Analysis

 Evaluate strategies being used by the airport to rectify the

problems/challenges

Note: This part requires deep reviews of the mentioned airport.

Recommendation (s)
 Recommend strategies your group perceives will be
able to enhance the current business model
 Explain the rational and the improvements likely to
achieve by implementing the said recommended
strategies

Note: Recommendations must NOT be a repetition of strategy

analysis. Your group should be innovative and develop a model
when discussing the recommendation(s). Models could be from any
previous studies/articles/books which are deemed suitable or if the
group develops its own model, this will be highly evaluated.
Conclusion
 An efficient summary of the entire assignment which
should include future trends in the aviation industry

Project Organization
 References (APA)
 Layout, language and originality, writing style
 Excellent Satisfactory Unsatisfactory SCORE

Component 15-20 points 8-14 points 0-7 points

Company Provides a thorough, Provides a only a Unable to briefly

Summary accurate analysis of the minimal, accurate describe the history
history briefly and able to analysis of the history identify uniqueness of
identify uniqueness of the briefly and able to the airport in terms of
airport in terms of identify uniqueness of operations, efficiency, or
operations, efficiency, or the airport in terms of effectiveness
effectiveness operations, efficiency, or
effectiveness

Analysis & Strengths, weaknesses, Strengths, weaknesses, Strengths, weaknesses,

Strategy Analysis opportunity, and threats opportunity, and threats opportunity, and threats
that are central to the that are central to the that are central to the
assigned airport are assigned airport are assigned airport are
addressed. The addressed partially addressed weakly or not
discussion of PESTLE / through the use of at all through the use of
Fishbone is discussed in PESTLE / Fishbone PESTLE / Fishbone.
detail. Unable to relate it to the
assigned airport.

Recommendation The recommendations The recommendations The recommendations

given are intellectual and given are only partially are not intellectual and
relates to airport intellectual and relates to does not relate to airport
management. Ideas are airport management. management. Ideas
new although identified Ideas given are not given are totally taken
from other sources, yet entirely new although from other sources
students have initiated identified from other without any changes or
certain changes through sources and partially ideas to changes and no
an appropriate model discussed through a model included
identified. model
Conclusion An in depth and precise Overall, an in depth and Overall, conclusion was
conclusion given precise conclusion was lacking and no
summarizing the entire lacking and elaboration elaboration of future
assignment and of future trends for the trends for the selected
elaborating future trends selected airport was airport was provided
for the selected airport minimal nor missing

Project Overall, writing was Overall, writing was Overall, writing was
Organization clear, succinct, and organized but lacked disorganized and did not
reflects the depth of some polish, and might reflect a deep
student thinking/ not convey the true depth understanding of the
analysis. Paper is of student understanding topic. Poor language and
organized logically with of the topic. Language repetition of points.
adequate transitions used was average.
between sections.

TOTAL (100%)

To Be Converted to
20%

NOTE 1: Plagiarism level is strictly to comply within the norm of 20%. Anything more than the
stated limit, will force the lecturer to deduct 3 marks for every percentage exceeding 20%.

NOTE 2: References are to ONLY include English language articles/ reports/ books/ white
paper submissions/ etc. If any other language of references are used or found by the lecturer
deemed not appropriate, each reference will face a deduction of 3 marks.
 Universiti Tunku Abdul Rahman
Faculty of Science
(Academic Year 2019/2020)
Jan 2020 Trimester

UDPL 2313 Airport Management

GROUP ASSIGNMENT COVER SHEET

Course Details

Course :
Year and Semester :
Tutorial Group :
Lecturer :

Assignment Detail

Topic :

Due Date :

Important Note : Submission of assignment is the responsibility of the students.

Student Details

Name Student ID
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Assignment overall marks: