Purposive Cmmunication
Purposive Cmmunication
Idea of Dimensions
● Awareness of the levels at which one could fully exercise the LESSON 3: THE CORPORATE WORLD
appropriate words, ways, voice, actions and accessories that
the context demands Himmilicious – power and position is never slave to
● Language can be vastly disintegrated into multiple registers someone, it moves with time.
so that register could permanently or temporarily influence a
given society Fulfilling a smoother transmission of ideas
● Careful Communication
Lin – asserts that people, irrespective of the first language used, would ● SWOT Analysis
always make a “language in everyday, local, oral contexts - Strength, Weaknesses, Opportunities, Threats
Market driven societies Van der Wagen – points out that analysis is made easy with certain
● changed the way people think and act. steps such as knowing the project scope, objectives, financial viability
● A different landscape that has been offered for everyone to and project milestones
take a part
Pitching
Synergy ● Gravity of persuasion an agent has in a particular product
● subsequently surfaces as a way of man’s understanding of ● swallow anyone up if he’s not prepared as his competitor
the complex nature of communication ● Success is primarily based on how he could convey the
● Fuels the cycle of building ideas unceasingly messages which have a high probability to be accepted
LESSON 2: TENOR
Maya Angelou - I’ve learned that people will forget what you said,
people will forget what you did, but people will never forget how you
made them feel
Tenor
● The most complicated among 3 dimensions
- Signals difficulty in identifying what message is
really conveyed CHAPTER 5: USE OF TECHNOLOGY - E-PARADIGM
● Varying tones is expressed when we come across different
people Rahim and Dawson - Rapid changes in technology have created a
● It manifest in registers the attitude of the speaker or writer market, and a society, where information is king.
● Marked by power relations which either be equal or unequal
- Equality resides in the intent of the speaker / writer Application of Technology
to evoke sense of belongingness. ● A challenging undertaking to begin with
● Contributes to the identity of the speaker’s message ● Requires us to become more sensitive
● For more impact, introduce each separate topic or idea with
a relevant quotation or full-screen image that evokes the
LESSON 1: Multimodial topic instead of using a stock title slide. Add a word or two
about the topic if you have to, or simply say it out loud and
Multimodal Texts let the quote or image support it.
● prompts readers to be more skillful in acknowledging ● This gives your topic more impact since a strong quote or
differences from one mode to another. image will stick in their minds as they listen to the related
material. It also breaks up the presentation, particularly if you
Purpose,audience, genre have no choice but to include dry material like sales graphs
● needed to know to determine what mode is exactly needed. or bullet points PPT.”
Media Presentation
● Commonplace we go on the internet
● Draw from a quality that simply makes any viewer engaged
with what is being viewed
Media Activity
● Involves the combination of narration, photos, video, music
and more
Storyboarding
● The elements contribute to excellent quality, one should not
simply neglect the art of storyboarding
● The sequence could go lengthy as possible CHAPTER 6: Communication for Various Purposes
Forbes 4th element in Business Presentation: Begin Separate Ideas BASIC COMMUNICATION PRINCIPLES
with Powerful Quotations or Images
- help form the foundations of our more advanced Why do people communicate
communication skills. If these are missing, it is unlikely that ● To inform
more advanced communication can develop - impart knowledge
- clarify information
● Know your purpose - to secure understanding
- why are you speaking? ● To evoke
- Purpose is an exact statement of what you want - rely on passion and controversy to make a point.
your audience to understand. - Centers on controversial topics that typically use
- Entertain, inform, or persuade your audience emotions to make a point
● Know your audience - Show a lot of enthusiasm and concern for the topic
- to whom will you speak? - Use personal experience to draw the audienced
- As a communicator it is important that you need to ● To entertain
analyze, cater and respect the needs of your - transmit a feeling of pleasure and goodwill to the
audience audience.
● Organize your ideas ● To argue
- How will you put your ideas together? - to persuade
- Create an outline to diagram how your - to assent to the plausibility of the communicator’s
communication will be organized side of a debatable question
- Should not omit vital information ● To persuade
● Follow basic communication principles - move listeners to action.
- how will you be an effective communicator? - Demolish listener’s objection
- Master principle of clarity in presenting ideas - prove the acceptability of his argument or position
- Use familiar words in communicating
- Be an active participant in the entire Kinds of Speech according to Purpose
communication process. ● Informative Speech
- gives rather than asks or takes
- The demands on the audience are low, as the
Lesson 2: Purposes of Communication listeners are asked to attend, to comprehend, to
understand
Robbinsons - To effectively communicate, we must realize that we are ● Persuasive Speech
all different in the way we perceive the world and use this - process of producing oral messages that increase
understanding as a guide to our communication with others personal commitment, modify beliefs, attitudes, or
values.
Language ● Argumentative Speech
● system of symbols in communicating. - speech that aims to persuade the audience to
● These can be written or spoken. assent to the plausibility of the speaker’s side of a
debatable question
Communication
● considered one of the basic activities of human beings used
for various purposes
● Tool to express one's feelings, opinion, aspirations, dreams,
fears, apprehensions or regrets in life.
● Various ways if communication
- Verbal and Non-verbal
- Linguistics and Non- Linguistic
Kinds of Speech according to Delivery
● Read Speech
- reading from a manuscript is a manner of
speaking where a written speech is read and
Kinds of Communication delivered word for word
● Informative ● Extemporaneous Speech
- pertains to the presentation of messages that are - speech where topics or ideas are prepared
objective, truthful and unbiased. beforehand
● Affective - the speaker will compose his or her views and
- people express their positive and negative feelings language only at the moment of delivery.
about people, circumstances or events. ● Memorized Speech
● Imaginative - mastered and delivered entirely from memory
- express their appreciation on fictional messages - requires memory skills.
from books, films and conversation ● Impromptu Speech
● Persuasive - speech where the speaker develops his or her
- takes place when people attempt to influence the ideas, thought and language at the moment of
beliefs or actions of others delivery
● Ritualistic
- done when people are able to meet social
expectations Lesson 3: Rhetorical Situation
Jim Rohn – take advantage of every opportunity to practice your
communication skills, so that when important occasions arise, you will
have the gift, the style, the sharpness, the clarity and the emotions to
affect other people.
● Author
- Consider your needs as an author:
Work habits, Style, Environment
- Knowing your style and being able to edit and
adjust to a particular situation is essential to
effective communication
● Audience
- Level of formality and intimacy are determined by
the recipients of communication
- Different audiences:
Friend/classmates
(personal, informal,jargon, slang)
Professional
(professional tone, formal language)
● Purpose
- Identify the purpose why you communicate, is to:
inform, persuade, convince, entertain CHAPTER 7: Communication for Work Purposes
C.S Lewis - don’t use words too big for the subject. Don’t say infinitely
when you mean very; otherwise you’ll have no word left when you want
● Topic to talk about something really infinite
- this is a specific area of a particular subject that
you choose to communicate
- this should be clearly revealed to your audience LESSON 1: Communication in the Workplace
● Occasion
- this is one of the circumstances prompting a Dunn - although managers spend most of their time in communicating,
communication one cannot assume that meaningful communication occurs in all
- there should be a formality, purpose and tone in exchange.
occasion.
Gou and Sanchez - Creation or exchange of ideas, thoughts, emotions
Rhetoric between senders and receivers
● art of public speaking
Communication
Rhetorical situation ● is an avenue for dissemination of information to be
● circumstances in which you give your speech or presentation understood.
● One can gauge the best ways to reach the listeners and get ● Important in problem solving in works
point across ● Virtually affecting everything that happens in an organization
● Make a transition from your viewpoint to the audience and one of the greatest and weakness
● Essential in building and communicating in a workplace
Importance of audience ● Does not occur until information and understanding have
● It is not a speech passed between sender and receiver
● Gives the time and space to fulfill the role ● It is the key in achieving our goals
● They make a speaker
Communication in the workplace
● transpires when there Is transmission of info between one ● Misinterpretation
person and group of persons. - ensure that meaning behind your communication
● Example: minutes, memo, requests, business/incident is clearly and accurately understood.
reports, letters, emails, voicemails, notes
Overcoming Communication Barriers in the Workplace
Workplace ● Listen properly
● becomes harmonious haven when every employee is given ● Avoid Jargons
the avenue to communicate well with each other in a ● Keep an open mind
professional way. ● Be aware of Cultural differences
Lee Iacocoa - You can have brilliant ideas, but if you can't get them
across, you're ideas won't get you anywhere
LESSON 2: Barriers in Communication
Longest - communication in the workplace can flow upwardly,
Andre Gide - everything has been said before, but nobody listens, we downwardly, horizontally and diagonally
have to keep going back and beginning all over again.
Upward Communication
Communication breakdown ● Provides feedback on how well the organization is
● may be attributed to lengthy or disorganized messages, functioning
complex or ambiguous language, inconsistent verbal and ● Who uses Upward Communication
non-verbal cues. - Subordinates use this to convey their problems
and performances to their superior
Barriers of Communication in the Workplace - Employees to share their views and ideas and
- Leigh Richards: many barriers; some are more pervasive participate in their decision-making process
and common than others. ● Importance of Upward Communication
- Barriers- can be environmental or personal - Lead to a more committed and loyal workforce in
an organization
● Noise - Employees are given the chance to speak and
- Internal noise represents the internal self- talking raise disatisfaction in the higher levels
that we all do. - Managers also can know and monitor their
- External noise can include other conversations, employees
traffic noise or anything that interferes with our ● Ways on how to effectively increased Upward
ability to maintain focus Communication according to Luthans
● Culture Grievance procedure
- keeps communication from happening or when - Employees can make an appeal upward beyond
employees communicate the information and input their immediate supervisor
they feel they are expected to communicate, and - Protects the individual from arbitrary action by
not what they really believe their direct supervisor
● Role - Encourages communication about complaints
- create barriers to communication in organizations, Open door policy
particularly when they involve interactions - An invitation for subordinates to come in and talk
between subordinates and superiors. to their superior about the things that trouble them
● Bias Counselling, Questionnaires, Exit interviews
- based on preconceived beliefs or impressions
- Human Resource Department can facilitate - Associated with scare resources
confidential counseling, administer attitude - Associated with interference
questionnaires and exit interviews - Not a sign of poor relationship
Participative decision-making - Cannot be avoided
- Uses informal involvement of subordinates, quality - Cannot always be resolved
improvement teams and union management - Not always bad
committees ● Mclean - conflict is the physical or psychological struggle
- Employees can make valuable contributions to the associated with the perception of opposing or incompatible
organizations to the organization as they goals, desires, demands, wants or needs
participate in the decision-making process
Ombudsperson Conflict Management Strategies
- Provides an outlet for people who feel they have - We can acknowledge and anticipate that conflict will be
been treated unfairly present in every context or environment where
Communication occurs. Joseph de Vito present this strategy
Downward Communication
● Starts from a higher level of organization to a lower level ● Avoidance
● It was used by managers to transmit work related - May choose to change the topic, leave the room,
information to the employees at lower level or not even enter the room, but the conflict remain
● Employees require this information for performing their jobs and resurface when you least expect it
and for meeting their expectations of their manager ● Defensiveness VS Supportiveness
● Reasons why managers use this communication - Defensiveness is characterized by control,
- Providing feedback on employees performance evaluation and judgements
- Giving job instructions - Supportiveness focus on points not personalities
- Providing complete understanding of the ● Face-Detracting and Face-Saving-Face-Detracting
employee's job as well as to communicate them; - Involve messages or statements that take away
how their job is related to other jobs in the from the respect, integrity or credibility of a person
organization - Face saving strategies protect credibility and
- Communicating the org’s mission and vision separate messages from messenger
- Highlights area of attention ● Empathy
- Empathetic listening
Horizontal Communication - Listening to both the literal and implied meanings
● Happens among employees of equal rank like committees, within messages
task forces and cross functional project teams ● Gunnysacking
● Also known as Lateral Communication for it takes same - George Bach and Peter Wyden
levels of hierarchy - Imaginary bag we all carry into which we place
● Advantages of this Communication unresolved conflicts or grievances over time
- Time saving - Holding into the ways things used to be can be like
- Facilities coordination of the task a stone in a gunny sack
- Facilities cooperation among team members - Influences how one interpret current context
- Provides emotional and social assistance to the ● Managing Emotions
organizational members - Awareness of ones emotion can help clear the
- Helps in solving various organizational problems mind and choose to wait until the moment has
- A means of information sharing passed to tackle the challenge
- Used for resolving conflicts of a department with
other departments or conflicts within a department Grapevine Communication
● Informal channel of business Communication
Diagonal Communication ● It stretches throughout the organization in all directions
● Crosses work areas and organizational level irrespective of the authority levels
● Employees can communicate to other employees without ● This informal channels tend to develop when he interacts
considering the hierarchy or the level with other people in an organization
● Crosses the formal network of communication and chain of ● Exist more at lower levels of organization
compound ● Advantages of Grapevine Communication
● Used by expert groups to communicate expert ideas to the - Carry information rapidly. As soon as an employee
different levels of employees gets to know some confidential information, he
becomes inquisitive and passes the details then to
Conflict in the Work Environment his closest friend who then in turn passes it to
● Conflict others. It spreads hastily.
- Produces a sense of anxiety to people but it is part - Manager get to know the reactions of their
of human experience subordinates on their policies. The feedback is fast
- It is universal but does not mean we can't improve compared to formal channel
how we handle disagreements, misunderstandings - Creates a sense of unity among the employees
and struggles to understand or make ourselves who share and discuss their views to each other.
understood - Helps in developing group cohesiveness
● Principles of Conflict by Joyce Hocker and William Wilmot - Serves as an emotional supportive value
- Universal - Is a supplement in those cases where formal
- Associated with incompatible goals Communication does not work
● Disadvantages of Grapevine Communication ● Evaluative Feedback
- Carries partial information at times as it is based - Provides an assessment of the person who
on rumors. It does not clearly depicts the complete communicates
state of affairs ● Prescriptive Feedback
- Not trustworthy always as it does not follows - Provides advice about how one should behave or
official path of communication and is spread more communicate
by gossip and unconfirmed report
- The productivity of the employees may be
hampered as they spend more time talking rather
than working
- Leads to making hostility against the executives
- May hamper the goodwill of the organization as it
may carry false negative information about the
high level people of the organization
4. Business Letters
● Brove and Thil - Brief messages sent to recipients that are
often outside the organization
● Printed on letterhead paper and represent the business or
Tips for Effective Business Texting organization in one or two pages
● Shorter messages may include emails or memos, either hard
copy or electronic while reports tend to be 3 or more pages
in length