2 / 3

Table Of Content

Preface
Profi l e 6

A bo ut Us 7

Th i nki ng 8

Works
Amba 12

A l u n -A l u n B a n d u n g 16

K EC D I n te r n a t i o n a l Po s te r Ex h i b i t i o n 2 0 1 7 - 22
B e a u t y of A si a

B i n t a ro D e si g n D i st r i ct 26

Buss 32

CICC 38

Czarre 42

Gasibu 46

H a r a & Ko l l e kt i v 52
 H ot Yo S t u d i o 60

H u se i n S a st r a n e g a r a I n te r n a t i o n a l A i r p o r t 66

I AWS 2 0 1 7 72

Ke m e n ke u 78

Khoma 82

Noble One 86

R a j a S e r ay u 90

S H AU 94

S k y h i ve 98

Ve n i c e A rc h i te ct u re B i e n n a l e 2 0 1 8 - 10 2
E l eva t i o n

Yu m a j u C of f e e 10 8

Appendix
Awards List 118

Ou r Team 120

Client s 121
 4 / 5

Preface
D u r i n g t h e 6 ye a r s of o u r ex i ste n c e , we a re l u c k y to h ave w o r ke d i n a
d i ve r s e r a n g e of p ro j e ct s w i t h d i f f e re n t t y p e s of c l i e n t s a n d c o l l a b o r a to r s .
C o n t a i n e d i n t h i s b o o k i s a s e l e cte d a rc h i ve of o u r w o r k d u r i n g t h a t p e r i o d
of t i m e — i n c l u d i n g b u t n ot l i m i te d to : e nv i ro n m e n t a l g r a p h i c s , b r a n d i n g ,
ex h i b i t i o n s , a n d p u b l i c a t i o n s.
 6 / 7

Profile

N u s a e i s a B a n d u n g b a s e d c re a t i ve g r a p h i c d e s i g n , b r a n d i n g , a n d
e nv i ro n m e n t a l d e s i g n s t u d i o w i t h d i ve r s e ex p e r i e n c e a n d a n eye f o r
d et a i l s . O u r d e s i g n i n g p ro c e ss b e g a n w i t h t h e c o n s i d e r a t i o n of m u l t i p l e
a s p e ct s of b r a n d i n g a n d t h e e nv i ro n m e n t . M o s t of o u r w o r ks a re d r i ve n
by re l eva n t i n p u t s f ro m t h e c l i e n t ’s p ro j e cte d i n te n t i o n s f o r t h e p e o p l e
a n d t a r g et m a r ket to re s p o n d . I n e a c h of o u r w o r k , we a l ways st r i ve to
t r a n s l a te o u r c l i e n t ’s va l u e s i n to si m p l e a n d re a d a b l e d e si g n s t h ro u g h t h e
u s e of g o o d t y p o g r a p hy, c o m p o s i t i o n , a n d p ro p o r t i o n .

I t s t a r te d w i t h 2 f o u n d e r s t h a t c a m e f ro m d i f f e re n t b a c kg ro u n d s , g r a p h i c
d e s i g n e r A n d i R a h m a t a n d a rc h i te ct D i c k y S u k m a n a . T h i s d i f f e re n c e
f ro m e d u c a t i o n a l b a c kg ro u n d s c o n t i n u e d t h ro u g h o u t t h e ye a r s w i t h o u r
ex p a n d i n g te a m , a l l o w i n g u s to s e e w h a t we d o i n d i f f e re n t p e r s p e ct i ve s.

We a i m to c re a te g o o d t h i n g s, a s ev i d e n c e d t h ro u g h o u r n a m e . N u sa e i s
t a ke n f ro m t h e S u n d a n e s e p h r a se w h i c h t r a n sl a te s to “ w h a t i s g o o d ” . We
d e s i g n f o r t h e e nv i ro n m e n t , f o r p e o p l e , a n d to f u l f i l l a f u n ct i o n w h e re we
a re n e e d e d .

We a l ways t r y to e n g ag e i n d i a l o g u e s a n d c o l l a b o r a t i o n s w i t h i n t h e
l a r g e r c re a t i ve e nv i ro n m e n t a ro u n d u s. W h et h e r i t ’s a rc h i te ct s,
p ro d u ct d e s i g n e r s , i n te r i o r d e s i g n e r s, p ro g r a m m e r s, u r b a n i s t s,
l a n d s c a p e d e s i g n e r s , o r e n g i n e e r s , we b e l i eve t h a t c re a t i n g a n o p e n
m u l t i d i s c i p l i n a r y d i s c o u r s e , we c a n f l o u r i s h o u r l o c a l c re a t i ve e nv i ro n m e n t
m o re p ro m i n e n t l y .
About Us

O u r te a m i s c o m p r i s e d of i n d i v i d u a l s f ro m d i f f e re n t b a c kg ro u n d s . T h e s u m
of o u r d i ve r s e ex p e r t i s e e n a b l e s u s to a p p ro a c h a p ro j e ct f ro m d i f f e re n t
a n g l e s . T h i s i s w h a t m a ke s u s a b l e to p u sh t h ro u g h w i t h n ew i d e a s f o r
eve r y p ro j e ct .
8 / 9
Thinking

Connecting the Unseen

A l l a ro u n d u s a re s t r u ct u re s a n d a r r a n g e m e n t s , w h et h e r i n v i s i b l e f o r m o r
n ot . H o w we p e rc e i ve t h e d et a i l s i n o u r su r ro u n d i n g i s d e e p l y c o n n e cte d
i n h o w we w o r k . We b e l i eve i n c re a t i n g d e s i g n s t h a t a re c o n tex t u a l a n d
u n o bt r u s i ve to t h e e nv i ro n m e n t , e m b e d d i n g w h a t we u n d e r s t a n d i s
n e e d e d w i t h i n t h e a r r a n g e m e n t s a ro u n d u s. To c re a te d e si g n s t h a t a re i n
t u n e w i t h i t s s u r rou n d i n g , i s o u r f u n d a m e n t a l p r i n c i p l e .
 1 0 / 11

Works
A s a s t u d i o , we a re f o r t u n a te e n o u g h to w o r k w i t h a d i ve r se r a n g e of
c l i e n t s a n d p ro j e ct s. Eve r y p ro j e ct p re s e n t s n ew c h a l l e n g e s a n d re q u i re s
n ew a p p ro a c h , a l l of w h i c h a re c r u c i a l to o u r D N A .
 12 / 13

Amba

2016 Ed i to r i a l / Ed i to ri al , Ex hi b i t i o n
Fr ankfur t, Ger many

I n 2 0 1 6 , B E K R A F I n d o n e s i a a n d A D G I i nv i te d 1 0 g r a p h i c d e s i g n s t u d i o s
f ro m I n d o n e s i a to re p re s e n t t h e c o u n t r y i n t h e ye a r ’s Fr a n kf u r t B o o k Fa i r .
S t a r te d s i n c e 1 4 5 4 i n Fr a n kf u r t , G e r m a ny, i t i s o n e of t h e m o st p ro m i n e n t
c u l t u r a l eve n t s i n t h e w o r l d . I n 2 0 1 5 , I n d o n e si a wa s t h e g u e s t of h o n o u r
of Fr a n kf u r t B o o k Fa i r w i t h t h e t h e m e of 1 7. 0 0 0 I n se l n d e r I m ag i n a t i o n
( 1 7. 0 0 0 I s l a n d s of I m ag i n a t i o n ) . We we re e n t r u s te d to b e o n e I n d o n e s i a’s
participants.

O u r w o r k i s a re i n te r p ret a t i o n of L a ks m i Pa m u n t j a k’s n ove l , A m b a

( T h e Q u e s t i o n of R e d ) i n t h e f o r m of a 1 9 5 - p ag e s b o o k . We v i s u a l i ze d
t h e eve n t s t h a t t r a n s p i re d i n t h e b o o k o n e a c h p ag e by ex p l o r i n g t h e
e l e m e n t s of t y p o g r a p hy, i m ag e s a n d m a te r i a l . T h e n ove l A m b a i t se l f te l l s a
s to r y a b o u t a t r ag i c ro m a n c e i n t h e m i d st of I n d o n e si a’s m o s t t u m u l t u o u s
p e r i o d of s o c i a l c h a n g e , a se m i n a l w o r k t h a t w o n t h e L i te r a t u r p re i s 2 0 1 6 .

1.
2.
1 4 / 15
works / AMBA

1 . Rip treatment 3. Interior pages treatment

2. Cover design 4. Details and finishes

 1 6 / 17

Alun-Alun Bandung

2015 EG D / Si g nag e
Bandung, Indonesia

T h i s e nv i ro n m e n t a l g r a p h i c p ro j e ct i s f o c u s e d o n t h e b e h av i o r of p a r k
v i s i to r s a ro u n d A l u n -A l u n B a n d u n g . T h e i n te n t i o n wa s to c re a te a s i g n ag e
sys te m t h a t s t a n d s o u t yet a l so i n t u n e w i t h t h e s u r ro u n d i n g a rc h i te ct u r a l
l a n d s c a p e . T h e s i g n ag e sys te m c o n s i s t s of 1 , 8 - m ete r h i g h i n st a l l a t i o n
of re d g a l va n i c c u b e “ tote m s ” w h i c h wa s d e s i g n e d a s a re sp o n se to t h e
ex i s t i n g c u b e -s h a p e d s to n e s a ro u n d t h e p a r k . A l o n g w i t h t h a t , a b o u t
2 . 6 - m ete r h i g h i n s t a l l a t i on of g a l va n i c p l a te s d i s p l ays t h e o r i e n t a t i o n
sys te m i n A l u n - a l u n B a n du n g . A l l p i cto g r a m s a re a c r y l i c - b a se d .

1.
works / ALUN-ALUN BANDUNG

2.
 1 8 / 19

1. Pictogram grid

2. Complete pictogram icons

3. Pictogram details

4. Identification and regulatory signage

4.
works / ALUN-ALUN BANDUNG

4.
 2 0 / 21

5.
works / ALUN-ALUN BANDUNG

6.

7.

5. Directional sign on site

6. Car parking pictogram

7. Floor graphic regulation

sign
 22 / 23

KECD International Poster Exhibition 2017 -

Beauty of Asia
2017 Graphic / Po s te r, Ex hi b i t i o n
Daegu, South Korea

K EC D ( Ko re a E n s e m b l e of C o n te m p o r a r y D e s i g n ) i s Ko re a’s m a i n
i n s t i t u t i o n f o r t h e a d va n c e m e n t of d e s i g n s , w i t h t h e g o a l of s e r v i n g t h e
s o c i et y w i t h d e s i g n a n d t a k i n g p a r t i n i t s d eve l o p m e n t . A m o n g i t s a r r ay
of p ro g r a m s , K EC D o r g a n i ze d I n te r n a t i o n a l Po s te r Ex h i b i t i o n a n n u a l l y .
F o r i t s 2 0 1 7 eve n t , K EC D’s I n te r n a t i o n a l Po ste r Ex h i b i t i o n to o k t h e t h e m e
of “ T h e B e a u t y of A s i a ” . I t s h o wc a se d 2 9 6 w o r ks f ro m 1 0 A si a n c o u n t r i e s
a n d we h ave t h e h o n o r of p a r t i c i p a t i n g a l o n g w i t h 8 ot h e r I n d o n e s i a n
c o n t r i b u to r s .

To u s , t h e b e a u t y of A s i a l i e s i n i t s c u l t u re s . O u r c i v i l i za t i o n i s so d i ve r se
t h a t t r a c e s of t h e i r b r i l l i an c e c a n b e s e e n i n a l l a s p e ct s of o u r d a i l y l i f e ,
w r i t i n g sys te m s b e i n g a p a r t of i t . We d e c i d e d to u s e d i f f e re n t l et te r A’s
f ro m A s i a , a s i t i s a n i n te g r a l p a r t of eve r y l a n g u ag e . O u r w o r k i s a m a r k of
t h e p re s e n t b e c a u s e w h e n i t c o m e s to t h e eve r- c h a n g i n g m e a n s of h u m a n
c o m m u n i c a t i o n , w h a t t h e f u t u re h o l d s m i g h t b e ve r y d i f f e re n t f ro m w h a t
we k n o w to d ay .

1. Catalogue

2. Poster design

3. Exhibition display

1.
works / KECD INTE RNATI ONAL P OSTE R EXHIBIT I ON 2 0 1 7 - B E AU T Y OF A SI A

2.
24 / 2 5
 26 / 27

Bintaro Design District

2018 Ex h i b i t i o n / V i s ual I d e nt i t y, Si g nag e , Ed i to ri al

Jakarta, Indonesia

T h e b r a i n c h i l d of A n d r a M a t i n , B u d i P r a d o n o , a n d D a n ny W i c a kso n o ,
B i n t a ro D e s i g n D i s t r i ct F e s t i va l i s a i m e d to b r i d g e J a ka r t a’s c re a t i ve
c o m m u n i t i e s w i t h t h e p u b l i c a t l a r g e . T h e e n t i ret y of t h e f e s t i va l i s se l f-
i n i t i a te d , w i t h s t u d i o s h o s t i n g t h e i r o w n eve n t s su c h a s P r i va te Ex h i b i t i o n ,
I n s t a l l a t i o n , O p e n S t u d i o , O p e n H o u se , O p e n A rc h i te ct u re , Ta l ks h o w, a n d
ot h e r t y p e s of eve n t .

F o r i t s v i s u a l i d e n t i t y, we to o k i n s p i r a t i o n f ro m t h e s h a p e of a f r u i t k n o w n
a s B i n t a ro ( c e r b e r a m a n g h a s ) , a n i n e d i b l e f r u i t w i t h l ot s of u se s . T h e
f r u i t ’s tex t u re wa s t h e n t r a n sl a te d i n to t h e l o g o , f u r t h e r c o m m u n i c a t i n g
t h e eve n t ’s t h e m e ; Pe r m e a b l e S o c i et y .

1.
works / BINTA RO DESIGN DISTRICT
28 / 29
works / BINTA RO DESIGN DISTRICT
3 0 / 31
works / BINTA RO DESIGN DISTRICT

6.

1. BDD’s main logo

2. Grid composition for BDD’s logo

3. BDD event poster

4. BDD event poster

5. Custom freestanding sign

6. Point identification signage

 32 / 3 3

BUSS

2018 EG D / Si g nag e
Jakarta, Indonesia

B U S S i s a n of f i c i a l b u s i n e s s p a r t n e r of A l l i a n z L i f e I n d o n e s i a . F o r i t s
n ewe s t of f i c e s p a c e a n d c af é , B U S S re q u i re d a m o d e r n d e s i g n a p p ro a c h
to c re a te a re l a x i n g a m b i e n c e . O u r w o r k s t a r te d f ro m t h e c o n c e pt “ a
c o n t i n u i n g w o r k i n p ro g re s s” , w h e re we p e rc e i ve d l i f e a s a c o n st a n t
s t r i ve to re a c h n ew h e i g ht s. We d i v i d e d t h e a re a s by t h e n a m e s of d a i l y
a ct i v i t i e s , c o m m u n i c a t i n g w h a t m a ke s a b a l a n c e d l i f e . Fu r t h e r m o re , t h e
v i s u a l d i re ct i o n f o r t h i s p ro j e ct i s a c o m b i n a t i o n of t y p o g r a p hy a n d s i m p l e
i l l u s t r a t i o n s , ex p re s s i n g l i f e’s c o n s t a n t c h a n g e to b e b et te r .

1.
works / BU SS

2.
 3 4 / 35

3.
works / BU SS

4.

1. Entrance corridor graphic ambient

2. Freestanding directory signage

3. Complete pictogram icons

4. Area identification signage

 3 6 / 37

5.

5. Illustrated graphic ambient

6. Hanging sign details

works / BU SS

6.
 3 8 / 39

CICC

2016 Branding / V i s ual I d e nt i t y, Si g nag e

Chiba, Japan

F o u n d e d by t h e M u s l i m c o m m u n i t y i n J a p a n , C h i b a I sl a m i c C u l t u r a l C e n te r
i s a n i n te r n a t i o n a l l y c ro wd - f u n d e d p ro j e ct f o r t h e a ct i v i t i e s of C h i b a’s
M u s l i m re s i d e n t s . F o r i t s v i su a l i d e n t i t y, we c re a te d a l o g o w i t h d e si g n
c u e s f ro m m i n i m a l i s t J a p a n e se d e si g n s a n d I s l a m i c c u l t u re . T h e l et te r
“ C ” re p re s e n t s t h e c re s c e n t m o o n — a sy m b o l of I sl a m — a n d t h e l et te r “ I ”
i n c o r p o r a te d a r i s i n g s u n sy m b o l , re p re s e n t i n g t h e h a r m o n i o u s m e et i n g
b et we e n c u l t u re s .

1.
works / CICC

1. CICC logo

2. Identificational signs

2.
 40 / 41

3.

3. Pictogram set

4. Regulatory Regulatory signage design signage design

works / CICC

4.
 42 / 43

Czarre

2015 Branding / V i s ual I d e nt i t y, We bs i te

Jakarta, Japan

Cza r re i s a h o m e a n d l i v i n g b r a n d t h a t s p e c i a l i ze s i n p ro d u c i n g p re m i u m
ro o m a n d b e d e q u i p m e n t f o r 5 -st a r h ote l s. O u r w o r k f o r Cza r re wa s to
i m p rove t h e p ro p o r t i o n s of t h e i r ex i st i n g l o g o w h i l e a l s o a d d i n g a v i n t ag e
to u c h . I n a d d i t i o n to re d e s i g n i n g t h e i r l o g o , we a l so a ss i s te d t h e o w n e r
i n d eve l o p i n g i t s we bs i te i n c o l l a b o r a t i o n w i t h p h oto g r a p h e r M e l a n i e
Ta n u s et i awa n f ro m S t u d i o M e l t . L i g h t b l u e wa s c h o s e n a s Cza r re’s m a i n
c o l o r to p ro j e ct a s e n s e of c o m f o r t

1.
works / CZA RRE
 44 / 45

3. 4.

1. Logo design

2. Business card and printed stationery

3. Mobile web design

4. Desktop web design

works / CZA RRE
 46 / 47

Gasibu

2015 Branding / V i s ual I d e nt i t y, Si g nag e

Bandung, Indonesia

G a s i b u h a s l o n g b e e n k n o w n a s B a n d u n g ’s i c o n . To g et h e r w i t h t h e
g ove r n m e n t , we w o r ke d to rev i t a l i ze t h i s h i sto r i c a l p l a c e to re p re s e n t
t h e m i l e s to n e s of We s t J ava t h ro u g h e nv i ro n m e n t a l g r a p h i c . F o r G a si b u’s
l o g ot y p e , we a d a pte d t h e s h a p e s of S u n d a n e se l et te r s. T h i s l o g o wa s t h e n
i m p l e m e n te d i n a r u s t- t re a te d si g n , i n te g r a t i n g i t w i t h i t s su r ro u n d i n g
l a n d s c a p e a rc h i te ct u re d e si g n . I n p r a ct i c e , t h e t re a t m e n t i s a l s o u se d to
p reve n t t h e s i g n f ro m b e i n g va n d a l i ze d .

1.
48 / 49
works / GA SIBU

4.

1. Area ambience

2. Signage rust treatment

3. Signage details
 5 0 / 51

5.
works / GA SIBU

4. Pictogram set

5. Infographic placement
 5 2 / 53

Hara & Kollektiv

2018 Branding / V i s ual I d e nt i t y, Si g nag e , Co l l ate ral

Bandung, Indonesia

H a r a i s a n ew c af é i n N o r t h B a n d u n g se r v i n g f u s i o n c u i si n e f ro m a l l ove r
t h e w o r l d . I t s e nv i ro n m e n t i s d e si g n e d to b e i n l i n e w i t h i t s m e n u a s we l l
a s to i n c i te c o nve r s a t i o n s . O u r l o g o i s b a se d o n t h e c o n c e pt of “ c re a t i o n
t h ro u g h c o n n e ct i o n ” , j u s t l i ke h o w H a r a c o n n e ct s d i f f e re n t c u l i n a r y
c u l t u re s , s o m et h i n g n ew a n d exc i t i n g c a n o n l y b e m a d e f ro m c o n n e ct i o n .

Ko l l e kt i v i s a b o u t i q u e h ote l w i t h t h e c o n c e pt of c re a t i n g so m et h i n g
ex t r a o rd i n a r y o u t of t h e o rd i n a r y . I t s e nv i ro n m e n t i s c o n st r u cte d o u t of
m i xe d m a te r i a l s w i t h a to u c h of n a t u re . T h e l o g o we c re a te d re p re s e n t s
t h e m i x b et we e n Ko l l e kt i v ’s c o n st r u ct s a n d i t s s et t i n g w i t h i n t h e n a t u r a l
e nv i ro n m e n t .

1. Illustrated graphic ambient

2. Main identification signs

works / HA RA & KOLLE K TIV

1.

2.
 5 4 / 55

3.

4.
works / HA RA & KOLLE K TIV

3. Hara stationeries

4. Hara logo

5. Hara brochure details

5.
 5 6 / 57

6.

7.
works / HA RA & KOLLE K TIV

8.

6. Ko l l e kt i v a m e n i t i e s s et

7. Ko l l e kt i v l o g o

8. Facade identificational sign

 5 8 / 59

9. 10.

9. Ambience and implementations in site

10. Identificational sign

11. Room number details

works / HA RA & KOLLE K TIV

11.
 60 / 61

Hot Yo Studio

2014 EG D / Si g nag e
Kuala Lumpur, M alaysia

Lo c a te d i n D e s a S r i H a r t a m a s M a l aysi a , H ot Yo S t u d i o i s o n e of t h e b e s t
yo g a s t u d i o s i n Ku a l a Lu m p u r . M a l ays i a’s ve r y o w n S t u d i o Ka r ya , o u r p a s t
c o l l a b o r a to r, d i d t h e a rc h i te ct u re a n d i n te r i o r d e s i g n . I n t h i s p ro j e ct ,
we c o l l a b o r a te d ag a i n w i t h S t u d i o Ka r ya o n c re a t i n g t h e a m a l g a m a t i o n
b et we e n a rc h i te ct u re , i n te r i o r a n d g r a p h i c d e si g n . O u r s c o p e of w o r k
o n m a k i n g t h e e nv i ro n m e n t a l g r a p h i c e l e m e n t s i n c l u d e s d e si g n i n g
p i cto g r a m , a m b i e n t g r a p h i c a n d way f i n d i n g sys te m . F o r t h i s p ro j e ct , o u r
a p p ro a c h i s to c o m m u n i c a te H ot Yo S t u d i o’s i d e n t i t y a s a yo g a s t u d i o . We
to o k c u e s f ro m t h e p o s e s a n d m ove m e n t s i n yo g a , a n d t h e n i n c o r p o r a te
t h e m i n a l l t h e i r d e s i g n n e e d s , i n c l u d i n g t y p o g r a p hy a n d p i cto g r a m .

1. 2.
works / H OT YO STUDIO

3.

1. H o t Yo S t u d i o l o g o

2. Area identification sign

3. Pictogram set
 62 / 63

4. Custom typeface

5. Graphic implementations

6. Poster designs

4.
works / H OT YO STUDI O

5.

6.
 64 / 65

7.

7. Identification sign
around the site

8. Identification sign
works / H OT YO STUDIO

8.
 6 6 / 67

Husein Sastranegara International Airport

2015 EG D / Si g nag e
Bandung, Indonesia

T h e o r i e n t a t i o n sys te m i n H u s e i n S a s t r a n e g a r a g u i d e s p e o p l e t h ro u g h
t h e n ew l y d e s i g n e d a i r p o r t i n B a n d u n g , w h i c h c o m b i n e s l i s te d b u i l d i n g s
w i t h m o d e r n a rc h i te ct u re a n d i n te r i o r d e s i g n . T h e way f i n d i n g a n d
i n f o r m a t i o n sys te m i s d e s i g n e d b a se d o n a s t ro n g c o n c e pt ; i t i s f u n ct i o n a l
a n d s u p p o r t s a u n i f i e d v i su a l i d e n t i t y, t a k i n g i n to a c c o u n t t h e ex i s t i n g
g u i d e l i n e s of a i r p o r t s i g n ag e by D i re kto r a t J e n d e r a l Pe r h u b u n g a n
U d a r a . We c h o s e N e u e H a a s G rote s k a s t h e d e f a u l t t y p o g r a p hy b e c a u se
i t h a s r i g i d s t r u ct u re b u t s t i l l v i su a l l y p l e a s i n g . C o l o r s a re b a s e d o n
s t a n d a rd i ze d g u i d e l i n e a n d a s f o r p i cto g r a m we m o d i f i e d i t u s i n g g r i d
sys te m to e n s u re i t s l e g i b i l i t y .

1.
works / HU SEIN SA STRANEGA RA INTE RNATI ON A L A IR PORT

2.
 68 / 69

3.

4.
works / HU SEIN SA STRANEGA RA INTE RNATI ON A L A IR PORT

1. Identification sign design

2. Identification sign grid composition

3. Pictogram set

4. Installed signs

5. C h e c k- i n c o u n t e r

6. Tr a n s i t a r e a d i r e c t i o n a l s i s g n

5.
70 / 71
 7 2 / 73

IAWS

2017 Ex h i b i t i o n / V i s ual I d e nt i t y, Si g nag e , Ed i to ri al

Seoul, South Korea

I AWS 2 0 1 7 i s a n ex h i b i t i o n of I n d o n e s i a n a rc h i te ct s’ w o r ks i n S e o u l ,
R e p u b l i c of Ko re a , c u r a te d by D a n ny W i c a kso n o a n d D e f r y A rd i a n t a . T h i s
ex h i b i t i o n i s a c o n t i n u a t i o n f ro m t h e p rev i o u s I n d o n e si a n A rc h i te ct s
We e k @ To k yo 2 0 1 1 . O u r w o r k f o r I AWS 2 0 1 7 i s f o c u se d o n d eve l o p i n g a
re c o g n i s a b l e v i s u a l i d e n t i t y a s we l l a s i t s s t a t i o n e r y s et .

1.
works / IAWS
74 / 7 5
 1. IAWS 2017 logo

2. Indonesian Architects book

3. IAWS 2017 stationery and

merchandise

3.
 76 / 7 7

4.
works / IAWS

7.

5.

4. Exhibition catalogue

5. Exhibition venue ambience

 78 / 7 9

Kemenkeu

2015 Ed i to r i a l / Ed i to ri al , Co l l ate ral

Jakarta, Indonesia

I n 2 0 1 5 , t h e I n d o n e s i a n M i n i st r y of F i n a n c e i nv i te d u s to d e s i g n a n ew
ag e n d a b o o k a n d c a l e n d a r to b e g i ve n f o r t h e p re si d e n t a n d m i n i ste r s of
I n d o n e s i a . O u r c o n c e pt f o r t h e b o o k i s to d e p i ct t h e s c o p e of w o r k a n d
re s p o n s i b i l i t i e s of t h e M i n i st r y of F i n a n c e . E a c h c h a pte r ( w i t h a tot a l of
1 2 ) h a s a n i l l u s t r a te d c ove r t h a t sh o ws t h e re sp o n si b i l i t i e s of d i f f e re n t
s e cto r s of t h e m i n i s t r y — s u c h a s i n f r a s t r u ct u re , e d u c a t i o n , a n d h e a l t h .
F o r t h e b o o k m a te r i a l s , we o pte d to u s e l e a t h e r a s t h e c ove r a n d i m p o r te d
p a p e r c o m b i n e d w i t h p r i n te d f o i l f o r t h e c o n te n t .

1.
works / KEMEN KEU

2.

1. Illustrated content

2. To t e b a g

3. Calendar and agenda book set

3.

3.
 80 / 81

4.

5.
works / KEMEN KEU

4. Details

5. Calendar design
 82 / 83

Khoma

2015 Branding / V i s ual I d e nt i t y, Co l l ate ral

Seoul, South Korea

K h o m a i s a f u l l s e r v i c e a rc h i te ct u r a l d e s i g n s t u d i o w i t h a sp e c i a l c o n c e r n
f o r t h e e nv i ro n m e n t . T h e n a m e K h o m a i s d e r i ve d f ro m t h e w o rd “ c o m m a ” ,
a te s t a m e n t to t h e i r b e l i e f i n c o n t i n u i t y . To t r a n sl a te w h a t K h o m a s t a n d s
f o r i n v i s u a l f o r m , we a d a pte d t h e s h a p e of a n h o u r g l a ss a s t h e l et te r K .

1.
works / KH OMA

1. KHOMA logo

2. Implementation on printed
matters

2.
 84 / 85

3.

4.
works / KH OMA

5.

3. Stationery

4. Pictogram set

5. Finishing details
 86 / 87

Noble One

2019 Branding / V i s ual I d e nt i t y, Si g nag e

Jakarta, Indonesia

N o b l e O n e i s a c af é i n t h e g ro u n d l eve l of Toto Of f i c e B u i l d i n g , l o c a te d
i n We s t J a ka r t a’s b u s i n e ss d i st r i ct . S u r ro u n d e d by of f i c e s, a h o sp i t a l ,
a n d ot h e r a ct i v i t y c e n te r s , N o b l e O n e of f e r s a n o p u l e n t re s p i te d u r i n g
t h e we e kd ays . F o r i t s v i s u a l i d e n t i t y, we to o k c u e s f ro m N o b l e O n e’s
a m b i e n c e a n d t r a n s l a te d i t i n to v i su a l f o r m . T h e i n te r i o r ’s c o r n e r s to o k
f o r m a s a c u r ve i n t h e l o g o m a r k , st a n d i n g b e s i d e a n i nve r te d n u m b e r 1 to
c re a te t h e l et te r N . T h e c o l o r s c h e m e f o r N o b l e O n e i s c h o s e n to f u r t h e r
c o m m u n i c a te N o b l e O n e’s i d e n t i t y .

1.
works / N O BLE ONE

2.

1. Noble One logo

2. Wa l l - m o u n te d i d e n t i f i c a t i o n
signage and menu stand
 88 / 89

3. Freestanding regulatory sign

4. Main identification sign

3.
works / N O BLE ONE

4.
 90 / 91

Raja Serayu

2017 Graphic / I ns t al l at i o n, Co l l ate ral

Fr ankfur t, Ger many

I n 2 0 1 7, o u r ve r y o w n h e a d p ro d u ct d e si g n e r M u f t i A l e m wa s o n e of t h e
I n d o n e s i a n ex h i b i to r s i n M e s se Fr a n kf u r t ’s A m b i e n te . T h e ex h i b i t i o n
s h o wc a s e d R a j a S e r ay u’s p ro d u ct r a n g e , h o u s ewa re s m a d e f ro m b a t i k
a n d w ove n b a m b o o . T h ro u g h i t s u se of m a te r i a l s , R a j a S e r ay u h o p e d to
p re s e r ve a p a r t of I n d o n e s i a’s c u l t u re . F o r t h e ex h i b i t i o n , we c re a te d t h e
e nv i ro n m e n t a l g r a p h i c a s we l l a s p ro m ot i o n a l d e s i g n s .

1.
works / RAJA SE RAYU

2.
 92 / 93

3.

1. Product catalogue

2. Promotional item

3. Booth display design

works / RAJA SE RAYU

4. Promotional Items

5. Booth Display Design

 94 / 95

SHAU

2015 Branding / V i s ual I d e nt i t y, Si g nag e , Ed i to ri al

Bandung, Indonesia

S H AU i s a n a rc h i te ct u r a l f i r m t h a t w o r ks i n d e si g n , u r b a n p l a n n i n g ,
a n d re g i o n a l s t r a te g y . T h e n a m e S H AU s t a n d s f o r S t u d i o f o r H o p e i n
A rc h i te ct u re a n d U r b a n i s m , d e sc r i b i n g t h e i r a sp i r a t i o n to c re a te a
s u s t a i n a b l e l i v i n g f o r t h e s o c i et y . O u r w o r k f o r S H AU wa s to re d e si g n t h e i r
l o g o f o r e a s i e r i m p l e m e n t a t i o n i n va r i o u s m e d i u m s.

F o r t h e l o g o , we a p p l i e d g e s t a l t p r i n c i p l e a n d ex p l o re d t h e n e g a t i ve
s p a c e s b et we e n t h e l et te r s t h a t f o r m e d S H AU . T h e re su l t i s a f i r m a n d
s o l i d l o g o , w h i c h a l s o re pre se n t s a rc h i te ct u r a l si te p l a n f ro m to p v i ew .

1.
works / S HAU

2.

3.
 9 6 / 97

4.

1. SHAU logo 4. Company profile

2. Pictogram set 5. Company profile cover design

3. Business card
works / S HAU

5.
 98 / 99

Skyhive

2019 Branding / V i s ual I d e nt i t y, Co l l ate ral

Jakarta, Indonesia

S k y h i ve Ta m a n s a r i A p a r t m e n t i s a n ew l y- d eve l o p e d a p a r t m e n t i n C awa n g ,
E a s t J a ka r t a . Lo c a te d w i t h i n i t s b u s i n e s s d i s t r i ct , S k y h i ve Ta m a n s a r i
A p a r t m e n t p rov i d e s e a sy a c c e ss f o r i t s re si d e n t s’ d a i l y a ct i v i t i e s. I t s
p o s i t i o n a s a h u b b et we e n t h e a re a’s b u si n e ss d i st r i ct i n f o r m e d h o w we
a p p ro a c h e d t h e v i s u a l i d e n t i t y d e s i g n . T h e l o g ot y p e f o r S k y h i ve i s m a d e
f ro m t w o l i n e s i n te r t w i n e d to re p re s e n t ro a d s a n d i n te r s e ct i o n s . T h e
l i n e s t h a t i n te r s e cte d w i t h e a c h ot h e r f u r t h e r re p re s e n t t h e m e et i n g of
d i f f e re n t ro a d s .

2.

1.
3.
 1 0 0 / 10 1

4.
5.

1. Skyhive identity design

2. Complete logo

3. Stationery set design

4. Brochure cover

5. Visitor and staff card

 102 / 103

Venice Architecture Biennale 2018 -

Elevation
2018 Graphic / V i s ual I d e nt i t y, Si g nag e
Venic e, Italy

I n s u p p o r t of a n d r a m a t i n a rc h i te ct s’ i n st a l l a t i o n i n Ve n i c e A rc h i te ct u re
B i e n n a l e 2 0 1 8 , we p rov i d e d t h e g r a p h i c s w i t h i n t h e i n s t a l l a t i o n
e nv i ro n m e n t . T i t l e d “ E l eva t i o n ” , t h e i n s t a l l a t i o n ex h i b i te d I n d o n e si a’s
m a ny f o r m s of ve r n a c u l a r a rc h i te ct u re . I n d o n e si a’s t r a d i t i o n a l h o u s e s
to o k o n d i f f e re n t h e i g h t s , l o c a t i o n -w i s e a n d c o n st r u ct i o n -w i se . T h e
i n s t a l l a t i o n re q u i re d t h e g u e s t s to wa l k t h ro u g h d i f f e re n t l eve l s of s t a i r s
to h ave a l o o k a t e a c h h o u se m o d e l s.

O u r w o r k f o r t h e ex h i b i t i o n i s m a d e w i t h i n t h e t h e m e of h e i g h t s a n d
l aye r s . O u r w o r k c o m p r i s e d of si g n ag e s a n d e nv i ro n m e n t a l g r a p h i c , o n e
of w h i c h i s a m a p of I n d o n e si a t h a t sh o we d t h e l o c a t i o n s of e a c h h o u se .
O n e l aye r of t h e m a p i s ma d e f ro m I n d o n e s i a n b a t i k f ro m S e j a u h M a t a
M e m a n d a n g w h i l e o n e l aye r i s m a d e f ro m s h e e r f a b r i c .

1.
1 0 4 / 10 5
 1 0 6 / 1 07

4. 5.

1. Directional sign

2. We ave d b a m b o o f a c a d e

3. Map of each house’s locations

4. Map of each house’s locations

5. T h e m a p a n d ex h i b i t i o n n o te s i n s i te

6. Signage details
works / VENICE A RCHITECTUR E BIENNALE 2018 - E L E VAT I O N

6.
 108 / 109

Yumaju Coffee

2017 Branding / V i s ual I d e nt i t y, Si g nag e , Co l l ate ral

Bandung, Indonesia

Yu m a j u C of f e e i s a m i n i m a l i st c of f e e s h o p i n B a n d u n g . T h e sp a c e w h e re
Yu m a j u s to o d n o w wa s u s e d a s a wa re h o u se b e f o re , t h u s c o n t r i b u t i n g
to Yu m a j u’s a s p i r a t i o n to t u r n a n o n - p ro d u ct i ve sp a c e i n to a p rof i t a b l e
business location.

T h e m a i n i d e a f o r t h i s p ro j e ct i s to m a ke a sp a c e w h e re p e o p l e c a n si t
to g et h e r, c o l l a b o r a te a n d c re a te n ew i d e a s . I n l i n e w i t h t h e t h e m e of
c o l l a b o r a t i o n , we w o r ke d to g et h e r w i t h BA S I O i n t h i s p ro j e ct . To m a x i m i se
i t s u s e of s p a c e , we u s e ro u n d - e d g e d f u r n i t u re s. T h i s a l s o c o n t r i b u te s to
c re a te a c o h e re n t b r a n d i d e n t i t y .

T h e l o g o f o r Yu m a j u c o n s i ste d m a i n l y of ve r t i c a l l i n e s, c o n n e cte d w i t h
c u r ve s w h i c h s h a p e d t h e m i n to l et te r s. T h i s sy m b o l i ze s Yu m a j u a s a sp a c e
t h a t c a n c o n n e ct p e o p l e .

1.
works / YUMAJU C O FFEE

1.

2.

2.

3.
110 / 111
works / YUMAJU C O FFEE
 112 / 113

5.

5.

1. Yu m a j u l o g o

2. Identity application on coffee cups

3. Business card

4. Signature graphic ambient

5. Dine-in mug design

6. Hot coffee cup design

7. - 8 . Identity implementations within the area

works / YUMAJU C O FFEE

6.
114 / 115
8.
 116 / 117

Appendix
Ad d i t i o n a l i n f o r m a t i o n re g a rd i n g o u r s t u d i o , i n c l u d i n g so m e awa rd s we
re c e i ve d t h ro u g h o u t t h e ye a r s, m e m b e r s of o u r te a m , a n d p a s t c l i e n t s .
 118 / 119

Awards List

20 1 4 2015
L aya n g Ke n c an a Awa rd P i n a s t h i ka Awa rd
Ja ka rta, Indones ia J akart a, I nd o ne s i a

B RONZE BRONZE

Urbane A l i a D e n t a l C a re
B ran d i ng / Visual I d entit y, Signage Brand i ng / V i su al Ident i t y, Si gnage

20 1 4 2015
L aya n g Ke n c an a Awa rd P i n a s t h i ka Awa rd
Ja ka rta, Indones ia J akart a, I nd o ne s i a

B RONZE SI LV ER

B i ke B a n d u n g Diaspora
B ran d i ng / Visual I d entit y, Signage EGD/ Si gnage
APPENDIX

2015 2017
P i n as t h i ka Awa rd P i n a s t h i ka Awa rd
Jakarta, Indonesia Yo g yakart a, I nd o ne s i a

S ILVER BRONZE

H ot Yo S t u d i o Yu m a j u C of f e e
EGD/ S ignage Brand i ng / V i su al Ident i t y, Si gnage

2016 2017
P i n as t h i ka Awa rd P i n a s t h i ka Awa rd
Jakarta, Indonesia Yo g yakart a, I nd o ne s i a

BRO NZ E BRONZE

N u A r t S c u l pt u re Pa r k KIE
EGD/ S ignage Brand i ng / V i su al Ident i t y, Col l ater al
 120 / 121

Our Team

Principal Designer M a n ag i n g D i re cto r

Andi Rahmat Dicky Sukmana

Ac c o u n t Exe c u t i ve Finance
T i s a M i za n L i s n awa t i K

H e a d P ro d u ct D e s i g n e r Ad m i n
Mufti Alem Astrini N

Chief Designer E nv i ro n m e n t a n d P ro d u ct D e s i g n e r
Darindra Suraji Fa r i z R i a n p u t r a
Shady Dhamar Anggarana

C re a t i ve Wr i te r Designer
Almer Mikhail D ev i n a S a n t i ka
Yu d a K r i st i a n
APPENDIX

Clients

A Adgi K hom a A rc hi tect

Alia Dent al Care Ba t am K r i l l A rc hi tect
Andramat in Archite ct K i e A rc h
Angkasa Pu ra II Kayu Lapi s Indonesi a
APTA Architect L LA B A rc hi tect
Arte Kitchen Labo A rc hi tect
Aw lake SG Lakker 18 8
A2 Architect s Langi t R esor t
B Bahama Indones ia Leaf
Bali & Spice Leo B u r net t
Bandu ng Berbu nga Lu wi st
Bandu ng Creat ive H UB M M i c rol i br ar y
Bandu ng Int ri Graha M osc ato
Bandu ng Mu nicipal i t y N N u ar t
Basio Architect N obl e O ne
Bekraf O O l e-O l e B al i
BIENSI Grou p P PT Sem en Indonesi a (Per sero) T bk
Bodypack Panenm aya
BUSS Allianz Pawon Cokel at
Bu kit Semarang Ba r u Pel i ndo II
C Cakning Pem er i nt ah J awa B ar at
Carla Per t am i na
CICC Japan Pr adi t a Uni ver si t y
Cza rre PT Int i l and Devel opm ent T bk
D DKKICN R R ac hnam at r a A rc hi tect
E Epic & Co S Safar i Ci t y
Erw in Gu t awa SH AU A rc hi tect
F Fasa St u di o Dasar A rc hi tect
G Gigs play St u di o Kar ya A rc hi tect
Greenlight St u di ohi j i
H HIRA Photography SUB A rc hi tect
Honda Su m m arec on
Hot Yo St u dio St u di o A i r Pu t i h
HP Saveu r
Hara & Kollekt iv T Tac om
I IAWS 2017 Trektown
Infobandu ng Tanam er a Coffee
Int iland T he B r and B u ffet
J Jos o Architect U Ur bane Indonesi a
K Kalmar Grou p W Waski t a
Kart ika Sari Grou p W IE F
Kementerian Keu angan Y Yoga Grou p
Kart ika Toas t Yu m aj u Coffee
 1 2 2 / PB

h e l l o @ n us a e . co

J l . I r. H . D j ua n da N o . 9 2 ,

C o bl o n g, B a n dun g

We s t J ava - I n do n e s i a

4 0 132

w w w . n us a e . co

w w w . i n s tagra m . co m /n us a e