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Questionnaire Marketing Strategies of Bpo

The document discusses marketing strategies for BPO companies. It outlines objectives to study marketing strategies adopted by BPO companies like Infosys. Specifically, it aims to examine long and short term strategies. The document contains questions for respondents regarding their awareness and views on the role of marketing strategies in BPO organizations. It asks about business objectives, target audiences, market opportunities and issues faced by customers. The overall purpose is to understand perceptions of marketing strategies in the BPO sector.

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Saikumar Inamdar
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1K views7 pages

Questionnaire Marketing Strategies of Bpo

The document discusses marketing strategies for BPO companies. It outlines objectives to study marketing strategies adopted by BPO companies like Infosys. Specifically, it aims to examine long and short term strategies. The document contains questions for respondents regarding their awareness and views on the role of marketing strategies in BPO organizations. It asks about business objectives, target audiences, market opportunities and issues faced by customers. The overall purpose is to understand perceptions of marketing strategies in the BPO sector.

Uploaded by

Saikumar Inamdar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING STRATEGIES OF BPO :-

OBJECTIVES:-
1) To study marketing strategies of BPO .
2) To examine the various marketing strategies adopted by BPO in
INFOSYS.
3) To study the long term and short term strategies of BPO in INFOSYS.

 Respondents information:-

 NAME:-

 AGE:-

 Gender

 Marital status

 Experience(years)

 Department

 Designation

 Salary

1. Is there need of marketing strategies in BPO? If yes why ? If no why?

 Yes
 No
2. Are you aware of any marketing strategies of your organization ?

3. According to you does marketing strategies help in proper functioning of


organization?

A. Yes B. No

4. What are the roles of marketing strategies in BPO according to you?

A. Profit maximization B. Employee satisfaction C. Competition in the


global market D. Improving quality of service

BACKGROUND\BUSINESS OBJECTIVES

1. What Business you are in ?

 Retail

 IT

 Manufacturing

 Real Estate

 Education

 Finance

 Food\Bevrages

 Publishing

 Medical

 Health and wellness


 Others

2. What are the Products\ services that you provide?

3. What are the needs that your Business meet in the Industry?

4. What are your next two years important business objectives ?

 Marketing

 Growth

 Change management

 Employee retention

 Customer service

 Proclivity

 Profitability

 Others(please describe)
 Mission

1. Your Business \ organization’s mission?

 Market \ Industry

1. What are business opportunities according to you ?

2. Up to what percentage do you think you can increase your business share
by?

 10%-25%

 25%-50%

 50%-100%

3. What are your success fueling key trends ? The rising of Digital platforms.

4. What are the economic climate’s effect’s on your business?


5. Does your business gets affected by business cycle \ seasons ?

 Yes

 No

 Target Audience :-

1.who are your audience?

2.what are your thought on your interaction with them ?

3. Do you think that your reaching them successfully?

 yes
 no

4. What segment of market are you concentrating on ?

(List their names)

5. What segment of market are you not concentrating ?(why?)

6. What are your customers reason for buying your product service?

7. What according to you are your advantages over your competitors in selling
your product or services?
8. Are there any issues that are faced by your customers commonly in terms of
your product or services?

 Yes
 No

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