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Purposive Communication - Topic 4

This document provides guidance on evaluating the effectiveness of messages and images. It discusses four main qualities of effective messages: simplicity, specificity, structure and stickiness. A series of questions are presented to evaluate each quality, such as whether the purpose is evident, language is concrete, and ideas are organized. For images, the document recommends a three step process: identifying the source, interpreting contextual information, and understanding implications. Detailed questions are given to analyze image content, composition, source, technical quality, and accompanying context.

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George Kevin Tomas
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2K views

Purposive Communication - Topic 4

This document provides guidance on evaluating the effectiveness of messages and images. It discusses four main qualities of effective messages: simplicity, specificity, structure and stickiness. A series of questions are presented to evaluate each quality, such as whether the purpose is evident, language is concrete, and ideas are organized. For images, the document recommends a three step process: identifying the source, interpreting contextual information, and understanding implications. Detailed questions are given to analyze image content, composition, source, technical quality, and accompanying context.

Uploaded by

George Kevin Tomas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Evaluating Messages and Images

“EVALUATING MESSAGES”
*The importance of evaluating the effectiveness of our messages is
by developing and using strategic questions to identify strengths
and weaknesses
“FOUR MAIN QUALITIES FOR AN EFFECTIVE MESSAGE”
1. Simplicity
2. Specificity
3. Structure
4. Stickiness
” STRATEGIES FOR EVALUATING A MESSAGE “
– In order to evaluate whether a message is effective, we can
ask ourselves a series of questions which reflect a messages
simplicity, specificity, structure and stickiness.
1. SIMPLICITY
* In order to ensure that our messages have simplicity, we
should
ask ourselves two questions:
– is my purpose evident?
– Is my core message clear?
2. SPECIFICITY
*Refers to our choices of language and its usage on order to
ensure
language is specific we may ask ourselves:
– Is my language specific?
– is my language concrete, rather than abstract?
– am i suing words which have additional meanings and could
perhaps be misconstrued?
3. STRUCTURE
*Ideas should be organized and easy to follow.
– Does my messages have a STRUCTURE?
– is there a more effective way to arrange my ideas?
4. STICKINESS
“EVALUATING IMAGES”
* It is important to critically evaluate images you use for research,
study and presentation images should be evaluated like any other
source, such as journal articles or books, to determine their quality,
reliability and appropriateness. Visual analysis is an important step
in evaluating an image and understanding its meaning and also.
there are three steps of evaluating an image and these are:
1. Identifying Source
2. Interpret contextual information
3. Understand implications
“CONTENT ANALYSIS”
 What do you see?
 What is the image all about?
 Are their people in the image?
 What are they doing?
 How are they presented?
 Can the image be looked at different ways?
 How effective is the image as a visual message?
 

“VISUAL ANALYSIS”
 How is the image composed?
 Whats in the Background and what is in the foreground?
 What are the most important visual?
“IMAGE SOURCE”
 Where did you find the image?
 What information does the source provide about the origins of
the image?
 Is the source reliable and trustworthy?
 Was the image found in an image database or was it being use
in another context to convey meaning?
“TECHNICAL QUALITY”
 Is the image large enough to suit your purposes?
 Are the color, light and balance, true?
 Is the image a quality digital image without pixelation or
distortion?
 Is the image in a file format you can use ?
“CONTEXTUAL INFO”
 What information accompanies the image?
 Does the text change how you see the image?How?
 Is the textual information intended to be factual an inform or is
to intended to influence what and how you see?
 What kind of context does the information provide?
 Does it anser the questions where,how why and

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