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Technical Communication - Proposals

The document discusses the different types of proposals, the key elements that should be included in a proposal, and the proposal writing process. It notes that proposals should define the problem and proposed solution, benefits of the solution, and implementation plan. The proposal writing process involves developing the concept, devising a workplan, writing with reviewers in mind, and being accurate, optimistic, and clear to develop a strong proposal.

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Robert Bui
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53 views

Technical Communication - Proposals

The document discusses the different types of proposals, the key elements that should be included in a proposal, and the proposal writing process. It notes that proposals should define the problem and proposed solution, benefits of the solution, and implementation plan. The proposal writing process involves developing the concept, devising a workplan, writing with reviewers in mind, and being accurate, optimistic, and clear to develop a strong proposal.

Uploaded by

Robert Bui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Proposals

• Types of proposals
• Elements of a proposal
• Proposal writing process
• What makes a good proposal?
Types of proposals

• Research
– Pre-proposal, “white paper,” full
proposal
• Engineering Services
• Construction Services
• Solicited and unsolicited
• RFPs versus RFQs
• Business proposals
Elements of a Proposal

• The problem or opportunity


– Need to define the problem to be
addressed
• The solution
– Actions that will solve the problem
• Benefits of the solution
– How will solution benefit company,
society, etc.
• Implementation
– How will the solution be
implemented?
Proposal Must Address

• Responsiveness to Solicitation
– Study solicitation
– Contact program officer for details
• What the program hopes to
accomplish
– Necessary expertise
– Impact
– Cost effectiveness
– Evaluation
The Proposal Writing Process

Find Win
Funding Award!
Carry out
Project

Prepare Submit Sponsor


Proposal Proposal Review
The Proposal Writing Process

• Define concept
• Define a work plan (scope)
• Review literature, conduct preliminary
study
• Write the proposal
• Develop a realistic budget
• Obtain all requirements
(permits, authorizations, sponsor
requirements, etc.)

Ready to Submit
Develop Concept

Can you Important


Deliver? Issue?

Cutting Innovative
Edge? ?
Proposal
Concept
Devise a Workplan

• Nature and conduct of the project


• Time table
• Anticipated outcomes and
evaluation
• Existing expertise, facilities,
collaboration
• Staffing and facility needs
Be consistent with
funding opportunity!
Write With Reviewers In Mind

Reviewers think differently –


from title to proposal sections
"If I can't understand the title, then I don't fund it."
---Whitney Tilt, National Fish and Wildlife Foundation

“I look at the budget. Over the years I've learned that narrative can be
enriching, but the numbers are stark and straightforward. I want to
see that the money is doing the job described in the proposal.”
---Joel Orosz, W.K. Kellogg Foundation

“If you haven't told us what you want by the end of the third
paragraph, chances are you're not going to get it."
---John West, Phillips Petroleum Foundation
Narrative (Proposal Body)

• Organize
• Easy to follow
Big Idea
• Focus More
More
Specific
Big Idea

• Avoid diluting message Specific


Idea
Idea
Specific
• Funnel Specific
Idea
Idea
• Big ideas to specifics

• Highlight
• Introduce important
components early and
PROPOSAL
PROPOSAL
keep revisiting
Focus: The Writing
• Reference sources
and check citations
Be • Spell check and use
Accurate consistent format

• Be realistic and specific

• Write with impact and


emphasis
Be
Optimistic • Start paragraphs with a
topical sentence

• Use figures, diagrams,


tables, etc. effectively
Be Clear
• Avoid redundancy and
unnecessary words
"What makes a good proposal?"

• Start with a good


concept
• Link to an important
issue
• Do not limit yourself
– Think Big
– Avoid Tunnel Vision
– Dream!
Desired response "Of course! I wish I had thought of that!”
Please upload your
proposal using this link.
Please name your
submission with the
following format: "Last
Name_First
Name_CIV300Proposal"

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