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Email Marketing Manager

Mike Kelly is an email marketing manager with over 15 years of experience growing email lists and driving sales through targeted email campaigns. He has a proven track record of optimizing email marketing strategies to increase click-through rates by 16% and sales by 27%. Currently, he manages email marketing for a global game developer, overseeing a team that has increased revenues by 18% annually through highly segmented email campaigns.

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101 views2 pages

Email Marketing Manager

Mike Kelly is an email marketing manager with over 15 years of experience growing email lists and driving sales through targeted email campaigns. He has a proven track record of optimizing email marketing strategies to increase click-through rates by 16% and sales by 27%. Currently, he manages email marketing for a global game developer, overseeing a team that has increased revenues by 18% annually through highly segmented email campaigns.

Uploaded by

jugal bari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Mike Kelly E-mail Marketing Manager

Bronxville NY 10708 | Phone 914-222-5555


mikekelly@net.net | www.linkedin.com/in/[profile]

Profile
Results- and analytics- riven professional who has grown revenues in good and bad
economic climates. Offers unswerving focus on email marketing ROI and budget efficiency.
Combines broad-based traditional marketing background with specialist expertise in email
marketing, and leverages prior copywriting experience to optimize email campaigns.

Expertise
 Email Marketing  Copywriting  CRM Reporting & Tools
 Budget Management  CTR Improvements  Marketing Analytics
 Database Growth  Affiliate Marketing  Agency Oversight

Experience
RED COW GAMES, New York, NY 2011 to present
Game developer
E-mail Marketing Manager
Managed email marketing for global contacts database of over 4 million prior customers.
Oversaw team of 3 freelancers and 1 junior marketing specialist. Provided strategic support
and guidance to managers and external business partners regarding email marketing
strategy and initiatives. Researched emerging technologies and new trends in email
marketing in order to maximize effectiveness of strategies and tactics.
Results overview: Drove major improvements that resulted in a 27% sales
increase in year one, with an average of 18% growth in subsequent years.
o Led project to replace outdated CRM system, with new system allowing for careful
audience segmentation and much-improved analytics.
o Partnered with managers across the company to create and execute 25+ highly
targeted email campaigns per month (an increase of 90% over prior activity).
o Established ethical standards and ensure legal compliance related to email and online
data by establishing formal policies and guidelines.
o Drove a 16% increase in CTR by involving product managers in the design of creative
briefs.

JOBSPOT.COM, New York, NY 2008 – 2011


Job board
E-mail & Retention Marketing Manager
Managed the creation, execution and delivery of multiple newsletters and email campaigns
reaching over 2 million subscribers. Compiled and curated content from across the web,
and managed team of freelance writers and external service providers (technology
partners, digital media services). Compiled reports and analysis on key email marketing
metrics, managed paid advertising within newsletters, and managed member retention
campaigns and initiatives.
Results overview: Defined and executed strategy that reversed trend of
declining membership and grew newsletter subscriber base by 100% over a 3-
year period.
 Worked with IT department to leverage existing but under-used CRM system; fine-
tuned audience segmentation and launched 15 new, highly targeted newsletters as
a result.
 Conducted A/B testing on landing pages to hone copy, driving subscriber increases
of up to 80% across multiple newsletters.
Mike Kelly E-mail Marketing Manager
Bronxville NY 10708 | Phone 914-222-5555
mikekelly@net.net | www.linkedin.com/in/[profile]

Experience, Page 2
JOBSPOT.COM (Continued)

 Boosted retention by 32%, an increase that was driven in large part by a much-
improved content strategy.
 Launched segmented ‘top jobs’ bulletins as an opt-in feature, providing subscribers
with a select list of new jobs available in their field or industry.
 Developed content partnerships with a network of interesting bloggers, to ensure a
constant stream of unique and compelling content.

VANDERLAY INDUSTRIES, New York, NY 2004 – 2008


Insurance company
Marketing Project Leader (2006 – 2008)
Promoted to lead CRM-related projects for a boutique insurance company with 5 business
units and revenues of $175 million. Projects spanned direct mail, email marketing, website
development, landing page creation, print advertising and sales collateral.
 Grew email database 27% and delivered 150% ROI in the first year following the
implementation of marketing automation.
 Developed integrated marketing strategy (email combined with print advertising,
trade shows, and webinars) that grew brand recognition 32%.
 Developed new webinar series for client education, thus reducing administrative
costs and improving customer service.

Copywriter (2004 – 2006)


Wrote a wide range of copy for direct mail, email campaigns, executive speeches, press
releases, and website content.
 Authored a series of press releases on new product initiatives that garnered
extensive local media coverage, including several local TV news slots.
 Improved direct mail response rates by 10% through new copy.
 Created all copy for completely redesigned corporate website and served on
redesign strategy team.
 Launched and wrote internal newsletter designed to improve employee morale and
product knowledge.

Education & Additional Information


BS, Marketing & Communications, New York University, New York, NY
Graduated cum laude | 4.9 GPA | Dean’s List

On the web at:


Twitter - @mikekelly123
LinkedIn - www.linkedin.com/in/[profilename]
Facebook – www.facebook.com/[profilename]

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