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Artist Management Report

The document discusses three artists being considered for management: Kim Irvine, Sophie Channing, and Hollie Robinson. Kim Irvine has the largest social media following and is committed to writing her own music. The manager chooses to work with Kim due to her enthusiasm for music and potential to grow her fan base. Key plans for Kim include recording a single, releasing merchandise, and performing live in order to develop her career in the music industry. Dates are set for launching social media accounts, recording the single, having it mixed and mastered, releasing it digitally, and performing live in March 2020.

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295 views3 pages

Artist Management Report

The document discusses three artists being considered for management: Kim Irvine, Sophie Channing, and Hollie Robinson. Kim Irvine has the largest social media following and is committed to writing her own music. The manager chooses to work with Kim due to her enthusiasm for music and potential to grow her fan base. Key plans for Kim include recording a single, releasing merchandise, and performing live in order to develop her career in the music industry. Dates are set for launching social media accounts, recording the single, having it mixed and mastered, releasing it digitally, and performing live in March 2020.

Uploaded by

api-506620498
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Artist Management Report

Three artists that I have considered working with are Kim Irvine, Sophie Channing and Hollie
Robinson. Kim Irvine has a total of 99.2k followers on her social media pages. Kim is
committed to writing and composing her own songs. She performs regularly at venues such
as King Tuts Wah Wah Hut. Kim Irvine is interested in finding a manager to help her make
more contacts in the music industry. Sophie Channing has a smaller fan base of 517
followers but is growing bigger every day. I have seen Sophie perform before and really
enjoyed the performance. Due to Sophies age at the moment she is more interested in
finishing school before she begins to commit to her music. Hollie Robinson has a total of
3563 followers on her social media pages. She plays regularly at venues such as The
Amethyst and Classic Grand. Hollie is not interested in writing her own music yet as she is
focusing more on her schoolwork.
I have chosen to work with Kim Irvine because she is extremely enthusiastic when it comes
to music which I think is a good quality for an artist to have. Kim has already grown a good
fanbase which I feel I can help her extend more. She is also fully committed when it comes
to writing music and performing. Overall, I feel like Kim and I share very similar interests
when it comes to the music industry.

Here is a conversation I had with Kim about managing her where I explained the roles I
would be taking over for her.

Areas of responsibility

• Day to day management


• Financial management
• Designing/manufacturing merchandise

Areas of commercial development

• Live shows
• Record and release new music
• Merchandise release

Aims and objectives

• Write and record a new single


• Release a single
• Perform at an event
• Release merchandise

Key dates

November 2019

• Management deal agreed


• Set up social media accounts

December 2019

• Arrange rehearsals for single recording


• Book studio time for single recording
• Set date for single release

January 2020

• Record single
• Post social media content from recording session
• Plan release of single

February 2020

• Single mixed and mastered


• Track registered with PRS/PPL
• Singles artwork posted on social media

March 2020

• Digital release of single


• Live performance
• Merchandise released
• Merchandise posted on social media pages

Key Individuals

• Promoters – Promoters have specialist local knowledge of venues and promotions.


Promoters will make offers to agents which consists of what the promoter thinks is
fair. Sometimes local promoters need to help out with management tasks such as
meet and greets before a show. A promoter will be able to help Kim become well
known as they will advertise events that Kim is playing in. A promoter could also
book Kim for gigs that would be suited for her style of music.
• Other artist managers – It is good to have contact with other artist managers
because they can give good recommendations to you, and to record labels. They can
also spread information by word of mouth which could help you get noticed by
record labels etc. Other artist managers may be able to help Kim get a record deal by
word of mouth.
• Record labels – Managers who have a good relationship with a record label become
more involved in planning projects. If a manager is slow and unhelpful then they will
be left outside of record label planning. A record label will help develop Kim as an
artist by recording her single. If the record label likes Kim’s work, then they may give
her a record deal to release more music.
• Radio producers – Radio play helps promote the sales of music. Radio can also raise
awareness of live performances which can increase ticket sales. Radio producers
have the final say of who is played on the show. Radio producers would help
development of Kim because they would be able to play the music that she releases
and promote events that she has coming up. This would help Kim grow a bigger
fanbase as members of the public would hear about her on the radio.

Music release

We are hoping to have the single recorded and finished by February 2020 for it being
released in March 2020. We will be posting sneak peaks from the recording studio on social
media pages for fans to see. Once the song is released, a short clip of it will be posted on
Kim’s social media pages with a link attached for fans to listen to the whole song. Kim will
also be playing a gig at the Classic Grand in Glasgow where she will be able to promote and
perform the single. Incomings of the music release will be music sales and gig ticket sales.
Outgoings will be recording costs and artwork costs.

Social media campaigns and website launch

The first social media page we will be launching is on Facebook. Facebook is one of the
largest and most used social networking sites in the world. The second social media page we
will launch is on Twitter. Twitter has approximately 320 million users a month and is largely
used by artists and fans. We hope to have both these pages launched by the end of
November 2019. On these pages we will post information about the music release and also
tour dates. Kim can use the pages as a way of communicating with her fans. Sneak peaks of
her merchandise will also be posted on social media pages. The overall objectives of these
campaigns are to communicate with fans and also to keep fans up to date on what Kim is
doing. The website will be launched in December 2019. On the website we will have
information about Kim and how she started her singing career. The merchandise will also be
displayed and sold on the website.

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